What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Hootsuite Free

Top Rated
357 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Hootsuite Free

Top Rated
357 Ratings
Score 7.6 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Hootsuite Free

Useful only during beginning of contract at the lowest cost level (free) just to build the client relationship, for clients who're unwilling to pay even $14.99/mo to have us work on their social media. Typical clients are thinking about it but need that additional push by convincing them we're capable of handling the social media workload. Lack of reports and analytics means we must confine our resulting recommendations to verbal and descriptive rather than with numbers and more advanced tagging/categorization.
Richard Chen profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Hootsuite Free
WYSIWYG email editor
Adobe Campaign
7.3
Hootsuite Free
Dynamic content
Adobe Campaign
7.9
Hootsuite Free
Ability to test dynamic content
Adobe Campaign
8.2
Hootsuite Free
Landing pages
Adobe Campaign
7.9
Hootsuite Free
A/B testing
Adobe Campaign
7.0
Hootsuite Free
Mobile optimization
Adobe Campaign
8.4
Hootsuite Free
Email deliverability
Adobe Campaign
8.6
Hootsuite Free
List management
Adobe Campaign
8.2
Hootsuite Free
Triggered drip sequences
Adobe Campaign
7.5
Hootsuite Free

Lead Management

Adobe Campaign
6.9
Hootsuite Free
Lead nurturing
Adobe Campaign
7.5
Hootsuite Free
Lead scoring and grading
Adobe Campaign
7.2
Hootsuite Free
Data quality management
Adobe Campaign
6.6
Hootsuite Free
Automated sales alerts and tasks
Adobe Campaign
6.3
Hootsuite Free

Campaign Management

Adobe Campaign
7.4
Hootsuite Free
Calendaring
Adobe Campaign
7.5
Hootsuite Free
Event/webinar marketing
Adobe Campaign
7.3
Hootsuite Free

Social Media Marketing

Adobe Campaign
8.1
Hootsuite Free
Social sharing and campaigns
Adobe Campaign
8.2
Hootsuite Free
Social profile integration
Adobe Campaign
7.9
Hootsuite Free

Reporting & Analytics

Adobe Campaign
7.7
Hootsuite Free
Dashboards
Adobe Campaign
8.3
Hootsuite Free
Standard reports
Adobe Campaign
8.1
Hootsuite Free
Custom reports
Adobe Campaign
6.8
Hootsuite Free

Platform & Infrastructure

Adobe Campaign
7.6
Hootsuite Free
API
Adobe Campaign
8.1
Hootsuite Free
Role-based workflow & approvals
Adobe Campaign
8.5
Hootsuite Free
Customizability
Adobe Campaign
8.0
Hootsuite Free
Integration with Salesforce.com
Adobe Campaign
7.9
Hootsuite Free
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Hootsuite Free
Integration with SugarCRM
Adobe Campaign
6.4
Hootsuite Free

Listening/monitoring

Adobe Campaign
Hootsuite Free
6.6
Boolean keyword searches
Adobe Campaign
Hootsuite Free
7.2
Filtering out noise/spam
Adobe Campaign
Hootsuite Free
5.7
Sentiment analysis
Adobe Campaign
Hootsuite Free
6.7
Broad channel coverage
Adobe Campaign
Hootsuite Free
7.0

Publishing

Adobe Campaign
Hootsuite Free
7.1
Content planning and scheduling
Adobe Campaign
Hootsuite Free
8.1
Audience targeting
Adobe Campaign
Hootsuite Free
6.9
Content optimization
Adobe Campaign
Hootsuite Free
6.9
Workflow management
Adobe Campaign
Hootsuite Free
6.8

Engagement

Adobe Campaign
Hootsuite Free
7.0
Automated routing and prioritization
Adobe Campaign
Hootsuite Free
7.6
Customer interaction histories
Adobe Campaign
Hootsuite Free
7.1
Bulk actions
Adobe Campaign
Hootsuite Free
6.3

Marketing

Adobe Campaign
Hootsuite Free
7.5
Lead generation
Adobe Campaign
Hootsuite Free
6.7
Content marketing
Adobe Campaign
Hootsuite Free
7.2
Paid media management
Adobe Campaign
Hootsuite Free
7.8
Campaigns and promotions
Adobe Campaign
Hootsuite Free
8.2

Channel coverage/integration

Adobe Campaign
Hootsuite Free
8.0
Twitter
Adobe Campaign
Hootsuite Free
8.8
Facebook
Adobe Campaign
Hootsuite Free
8.2
LinkedIn
Adobe Campaign
Hootsuite Free
8.3
Google+
Adobe Campaign
Hootsuite Free
8.3
Instagram
Adobe Campaign
Hootsuite Free
8.1
Pinterest
Adobe Campaign
Hootsuite Free
8.0
YouTube
Adobe Campaign
Hootsuite Free
6.5

Reporting/analytics

Adobe Campaign
Hootsuite Free
6.5
Campaign success analytics
Adobe Campaign
Hootsuite Free
6.2
Real-time tracking
Adobe Campaign
Hootsuite Free
7.3
Competitor analysis
Adobe Campaign
Hootsuite Free
6.2

Account management

Adobe Campaign
Hootsuite Free
7.6
Role-based user permissions & privileges
Adobe Campaign
Hootsuite Free
7.6
Mobile access
Adobe Campaign
Hootsuite Free
7.7

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Hootsuite Free has plenty of base social media outlets that have native support.
  • The auto-scheduling across multiple platforms makes a post on multiple accounts a breeze.
  • While the Free version is rather limited, you are still able to access three separate accounts.
Brandon Stuhr profile photo

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • The free version does have restraints on which additional social media can be added via external installation.
  • Due to some occasional bugs, auto-scheduling takes additional time past the initial scheduling.
  • The majority of the problems that the free version has are expanded in the affordable $9.99/mo Pro version.
Brandon Stuhr profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Hootsuite Free4.7
Based on 7 answers
It's free so there're few blockers to renewing the subscription which is just a permanent account other than to revoke the social platforms' permissions after the clients have bought into another non-HootSuite platform. As its obvious purpose is to move users to Pro ($14.99/mo), the limited functionality plus the security permissions it raises as well as disabling any other HootSuite account from registering the associated social media platforms means we'd delete the HootSuite account after its limited initial use.
Richard Chen profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Hootsuite Free5.0
Based on 1 answer
Its UI is very busy, the result of many years of adding features as the number of social media platforms exploded underneath them, and the lack of platform-specific features (whether for streams, posting, reporting, anything) reflects it. Nonetheless, for free management & quasi-updated stream viewing, it still remains the original and classic. The UI's lackings aren't in its 1990 borders-and-table-bezel glory but rather its not supporting platform specific features (such as image sizing, see my earlier points) which can be so critical. Too many fly-in's and fly-outs as well as the very different designs resulting from left-menu selections for mode really make it an anxious UI to use.
Richard Chen profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Hootsuite Free3.2
Based on 2 answers
"Help Desk", basically a collection of articles, is clearly outdated and not keeping up with its features set with inaccuracies and errors yet is still the only possible option for finding help. You get what you pay for, they say.
Richard Chen profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Free6.0
Based on 1 answer
Very easy to teach and learn
Jessica Rudolph profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Hootsuite Free7.8
Based on 3 answers
Nothing, it takes 2 minutes to associate accounts (note, social accounts cannot have been associated with any HootSuite previously else it'll deny permissions to HootSuite's request) HootSuite, couldn't be easier.
Richard Chen profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
I selected Hootsuite initially based on its popularity and status as a leader in the realm of social media scheduling/monitoring. Ultimately, the user interface, lack of Instagram integration, and less-than-dazzling free options led us to make the switch to a paid Buffer account for scheduling and monitoring engagement across our platforms. If all we did was tweet, TweetDeck would be all we need, for free. For everything else combined, there's Buffer.
Michelle Green Arnson profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Save team time
  • Save team efforts duplicated by having social media accounts under one umbrella
Sharon A. Dawson, DTM profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Hootsuite Free

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details