What users are saying about
Top Rated
93 Ratings

Hotjar

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113 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

Hotjar

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113 Ratings
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Score 8.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Hotjar

HotJar is well suited for our UX team in trying to get as much data as possible to validate our decisions decisions. Specifically, we have a interaction component that is focused on showing and hiding metadata of a given item on the screen. We had many conflicting ideas within our team of the best way to show/hide this data. We implemented one of our ideas that we thought would be the best to test out in the wild. HotJar has provided very specific data about how our users are interacting with that interaction component, and we can now iterate on making updates that are in direct response to what we are seeing through HotJarData.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Hotjar
WYSIWYG email editor
Adobe Campaign
7.5
Hotjar
Dynamic content
Adobe Campaign
8.1
Hotjar
Ability to test dynamic content
Adobe Campaign
8.4
Hotjar
Landing pages
Adobe Campaign
7.7
Hotjar
A/B testing
Adobe Campaign
6.9
Hotjar
Mobile optimization
Adobe Campaign
7.7
Hotjar
Email deliverability
Adobe Campaign
8.7
Hotjar
List management
Adobe Campaign
8.4
Hotjar
Triggered drip sequences
Adobe Campaign
7.5
Hotjar

Lead Management

Adobe Campaign
6.8
Hotjar
Lead nurturing
Adobe Campaign
7.4
Hotjar
Lead scoring and grading
Adobe Campaign
7.2
Hotjar
Data quality management
Adobe Campaign
6.5
Hotjar
Automated sales alerts and tasks
Adobe Campaign
6.2
Hotjar

Campaign Management

Adobe Campaign
7.4
Hotjar
Calendaring
Adobe Campaign
7.5
Hotjar
Event/webinar marketing
Adobe Campaign
7.3
Hotjar

Social Media Marketing

Adobe Campaign
8.0
Hotjar
Social sharing and campaigns
Adobe Campaign
8.1
Hotjar
Social profile integration
Adobe Campaign
7.8
Hotjar

Reporting & Analytics

Adobe Campaign
8.0
Hotjar
Dashboards
Adobe Campaign
8.4
Hotjar
Standard reports
Adobe Campaign
8.3
Hotjar
Custom reports
Adobe Campaign
7.2
Hotjar

Platform & Infrastructure

Adobe Campaign
7.6
Hotjar
API
Adobe Campaign
8.0
Hotjar
Role-based workflow & approvals
Adobe Campaign
8.4
Hotjar
Customizability
Adobe Campaign
8.1
Hotjar
Integration with Salesforce.com
Adobe Campaign
7.5
Hotjar
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Hotjar
Integration with SugarCRM
Adobe Campaign
6.3
Hotjar

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Before HotJar we had to purchase at least three separate software to obtain the same data (Crazy Egg, Qualaroo and Survey Monkey).
  • I particularly like the "Recording" section where you can capture each and every session of your visitors when they hit the website and you watch over their shoulders.
  • The HeatMap feature is great and it is essential when you design new landing pages. You can get valuable insights on what areas of your site people are spending time on.
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Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
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  • It would be really interesting to see Hotjar interact with other analytic software so they have the ability to gather further data the software currently lacks. For example, having Hotjar integrate with HubSpot so pages you're editing have the heat maps generated within the page performance.
  • It would be nice if there was an easy way to see heat maps or mouse movement behaviors of popups. As the only real way you can view dynamic events like this is through the session feedback.
  • Would really love to see Hotjar incorporate A/B testing and some analytics along with it, I think that would really help give people the ability to get a more robust understanding of what works best on their websites for users in combination with the tools Hotjar already has.
Christine Austin profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Hotjar5.1
Based on 2 answers
For what it costs (at least as of now!) it's too good a bargain to pass up as long as you are dedicated to using Hotjar even infrequently for finding opportunities for improvement on your site.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Hotjar7.0
Based on 2 answers
It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!
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Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
I prefer Hotjar to the competition for two reasons.1) Hotjar combines all of the most useful tools for gathering qualitative and behavioral data from users and visitors into a single tool.2) Hotjar has achieved a balance of functionality to usability that is almost ideally suited to my needs. Other, more specialized, tools have more features, but they are more difficult to use for that very reason.
Paul Klipp profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
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  • We're using it to improve our site, which is leading t more conversions.
  • We're selling it as a service we offer to our clients, under Conversion Rate Optimization process.
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Hotjar

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Hotjar Editions & Modules
Hotjar
Edition
Basic
$01
Pro
$292
Business
$893
1. 2k pageviews per day
2. per month; 10k pageviews per day
3. per month; 20k pageviews per day
Additional Pricing Details

Hotjar More Information