Adobe Campaign vs. Hotjar

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Campaign
Score 8.1 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
Hotjar
Score 8.2 out of 10
N/A
Hotjar is a conversion rate optimization tool for digital marketers. Features include heatmapping, visual session recording, conversion funnel analytics, form analytics, feedback polls and surveys, and usability testing. The tool is used by digital analysts, UX designers, web developers and product marketers. Hotjar was acquired by Contentsquare September 2021, and is now a Contentsquare brand.
$39
per month 100 daily sessions
Pricing
Adobe CampaignHotjar
Editions & Modules
No answers on this topic
Hotjar Observe - Plus
$39
per month 100 daily sessions
Hotjar Ask - Plus
$59
per month 250 monthly responses
Hotjar Ask - Business
$79
per month Starting from 500 monthly responses
Hotjar Observe - Business
$99
per month Starting from 500 daily sessions
Hotjar Scale - Business
$213
per month Starting from 500 daily sessions
Hotjar Ask - Scale
Contact Sales
per month unlimited volume
Offerings
Pricing Offerings
Adobe CampaignHotjar
Free Trial
NoYes
Free/Freemium Version
NoYes
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsDiscount available for annual pricing.
More Pricing Information
Features
Adobe CampaignHotjar
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Campaign
8.8
92 Ratings
12% above category average
Hotjar
-
Ratings
WYSIWYG email editor9.486 Ratings00 Ratings
Dynamic content9.592 Ratings00 Ratings
Ability to test dynamic content9.687 Ratings00 Ratings
Landing pages8.184 Ratings00 Ratings
A/B testing8.888 Ratings00 Ratings
Mobile optimization9.586 Ratings00 Ratings
Email deliverability reporting8.090 Ratings00 Ratings
List management6.392 Ratings00 Ratings
Triggered drip sequences9.781 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Campaign
6.7
6 Ratings
14% below category average
Hotjar
-
Ratings
Lead nurturing automation7.16 Ratings00 Ratings
Lead scoring and grading7.35 Ratings00 Ratings
Data quality management6.36 Ratings00 Ratings
Automated sales alerts and tasks6.05 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Campaign
8.5
86 Ratings
11% above category average
Hotjar
-
Ratings
Calendaring9.586 Ratings00 Ratings
Event/webinar marketing7.46 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Campaign
7.9
4 Ratings
5% above category average
Hotjar
-
Ratings
Social sharing and campaigns8.04 Ratings00 Ratings
Social profile integration7.74 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Campaign
8.5
92 Ratings
13% above category average
Hotjar
-
Ratings
Dashboards8.091 Ratings00 Ratings
Standard reports8.891 Ratings00 Ratings
Custom reports8.787 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Campaign
8.3
88 Ratings
9% above category average
Hotjar
-
Ratings
API8.879 Ratings00 Ratings
Role-based workflow & approvals9.682 Ratings00 Ratings
Customizability9.485 Ratings00 Ratings
Integration with Salesforce.com7.563 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.850 Ratings00 Ratings
Integration with SugarCRM6.56 Ratings00 Ratings
Best Alternatives
Adobe CampaignHotjar
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Smartlook
Smartlook
Score 8.3 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Siteimprove
Siteimprove
Score 8.7 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Contentsquare
Contentsquare
Score 8.6 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe CampaignHotjar
Likelihood to Recommend
8.8
(97 ratings)
8.7
(101 ratings)
Likelihood to Renew
8.4
(5 ratings)
5.1
(2 ratings)
Usability
8.8
(41 ratings)
9.7
(6 ratings)
Availability
7.0
(1 ratings)
-
(0 ratings)
Performance
7.0
(1 ratings)
-
(0 ratings)
Support Rating
7.8
(40 ratings)
9.6
(4 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.1
(2 ratings)
-
(0 ratings)
Ease of integration
-
(0 ratings)
9.0
(1 ratings)
User Testimonials
Adobe CampaignHotjar
Likelihood to Recommend
Adobe
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
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Contentsquare
Hotjar is good for a first pass at understanding user sentiment or locating potential usability issues. There are features such as "rage clicked" which shows recordings or instances when a user rage clicked or had an issue with your site. Hotjar has also been helpful to launch intercept surveys on mobile, desktop, and app, which not all competitor software allow. Hotjar recordings are fun to watch. "Watching Hotjar like Netflix" is a favorite pastime at work.
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Pros
Adobe
  • It allows me to capture leads through various sources, such as website forms or landing pages.
  • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
  • It provides robust analytics and reporting capabilities.
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Contentsquare
  • Heat mapping is great on Hotjar. It is a good place to start when you are looking at the UX & CRO on your website. You can see the % of people clicking on elements on a page, how far they scroll, and mouse movements.
  • Hotjar is great for session recordings. These record the mouse movements, clicks, pages and scrolls of a user in video format. You can watch these to investigate what works well on a site and identify potential roadblocks and bugs.
  • Hotjar is great as it ensures that users details are anonymous; for instance, if you are watching a session recording, you cannot see what a user types in a form field, as Hotjar blanks this out.
  • Hotjar has a poll function, so you can have polls on your website.
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Cons
Adobe
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
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Contentsquare
  • Hotjar is primarily used for web-based experiences. Not that easy to use on mobile apps.
  • I'd love to see Hotjar integrated with Google Analytics for an even deeper view.
  • Hotjar is primarily used by smaller organizations...pricing can get steep quickly for larger organizations.
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Likelihood to Renew
Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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Contentsquare
Even though the heat maps and user recordings were useful, our website was significantly slowed down after we installed Hotjar, so much so, that it took over a minute for our blog to load. The data that we gathered was not worth the length that it took our website to load.
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Usability
Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
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Contentsquare
So easy and simple to use! Straightforward anyone in the team is able to easily go in and set up anything in Hotjar. The UI is really simple. Whenever you give feedback to Hotjar they continously take on board the feedback and improve the tool.
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Reliability and Availability
Adobe
Aside from frequent error prompts, the program is quite dependable
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Contentsquare
No answers on this topic
Support Rating
Adobe
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
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Contentsquare
Hotjar is a SaaS-based company, and as such has a good support service. Users can quickly submit support tickets through Hotjar's online portal. Enterprise customers get access to additional support members and have SLAs to support their larger, more complex needs. Overall, Hotjar is extremely reliable and I've never had to reach out to customer support.
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Alternatives Considered
Adobe
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
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Contentsquare
HotJar was selected for a few reasons:
  • Video Capture - HotJars video capture of user sessions is nothing short of amazing. It is so useful (not to mention cool) to see, in real time, how users interact with our software. It makes our jobs so much easier and more enjoyable to get this type of d
  • User Surveys - The ease and flexibility of surveys we can make available on our website are an awesome tool to get additional data.
  • Simple implementation - Adding a very small amount of code to our website gives us the ability to use all of HotJars features without having to touch our code again.
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Contract Terms and Pricing Model
Adobe
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
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Contentsquare
No answers on this topic
Return on Investment
Adobe
  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
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Contentsquare
  • We have fixed many issues, for example, checkout usability problems with the video recording feature. You can catch bugs and get an overall idea of how a particular page is working.
  • Polls have helped us pair intent with the video sessions, so we can understand better why certain users answered different things. You get greedy and try to ask everything but that won't work. Keep it simple and it will give you small but important insights.
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ScreenShots