What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Hotjar

104 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Hotjar

104 Ratings
Score 8.7 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Hotjar

For what you pay ($29 in our case) this is an amazing tool and I've seen huge and very small companies use it, so seems like scalability is not an issue at all. If you want to learn more about usability or intent from your customers, this is for you. If you think this will give you all the answers you need.... forget it. This is quantitative research but needs to be heavily paired with qualitative research if you want to understand where the main issues arise. This can get you to understand the easy first 70% of the problem (which is a lot.) The other 30% requires the same effort but more specific tools and more qualitative research.
Santiago Valdés profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Hotjar
WYSIWYG email editor
Adobe Campaign
7.3
Hotjar
Dynamic content
Adobe Campaign
7.9
Hotjar
Ability to test dynamic content
Adobe Campaign
8.2
Hotjar
Landing pages
Adobe Campaign
7.9
Hotjar
A/B testing
Adobe Campaign
7.0
Hotjar
Mobile optimization
Adobe Campaign
8.4
Hotjar
Email deliverability
Adobe Campaign
8.6
Hotjar
List management
Adobe Campaign
8.2
Hotjar
Triggered drip sequences
Adobe Campaign
7.5
Hotjar

Lead Management

Adobe Campaign
6.9
Hotjar
Lead nurturing
Adobe Campaign
7.5
Hotjar
Lead scoring and grading
Adobe Campaign
7.2
Hotjar
Data quality management
Adobe Campaign
6.6
Hotjar
Automated sales alerts and tasks
Adobe Campaign
6.3
Hotjar

Campaign Management

Adobe Campaign
7.4
Hotjar
Calendaring
Adobe Campaign
7.5
Hotjar
Event/webinar marketing
Adobe Campaign
7.3
Hotjar

Social Media Marketing

Adobe Campaign
8.1
Hotjar
Social sharing and campaigns
Adobe Campaign
8.2
Hotjar
Social profile integration
Adobe Campaign
7.9
Hotjar

Reporting & Analytics

Adobe Campaign
7.7
Hotjar
Dashboards
Adobe Campaign
8.3
Hotjar
Standard reports
Adobe Campaign
8.1
Hotjar
Custom reports
Adobe Campaign
6.9
Hotjar

Platform & Infrastructure

Adobe Campaign
7.6
Hotjar
API
Adobe Campaign
8.1
Hotjar
Role-based workflow & approvals
Adobe Campaign
8.5
Hotjar
Customizability
Adobe Campaign
8.0
Hotjar
Integration with Salesforce.com
Adobe Campaign
7.9
Hotjar
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Hotjar
Integration with SugarCRM
Adobe Campaign
6.4
Hotjar

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Video recording works very well. You choose which pages to record (based on many factors) and records appear very quick. This is the most useful feature for us. Of course you can't understand intent completely, but certainly there are usability things that will popup quickly.
  • Polls work well too. We have an eCommerce site so we ask different questions in many places, and it has proven to be helpful. You need a certain volume and also beware that it's annoying or confusing for some users. But considering that cost, it might be worthwhile when it's about an important page.
  • Heatmaps works well but they aren't that useful. Yes, the scroll % of people is nice but not as actionable as the other features.
Santiago Valdés profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • The Hotjar user recording feature sometimes glitches up and doesn't render CSS properly, which can lead to a recording of low value when you can't understand what's stopping a user.
  • User recordings have a lot of attached metadata such as country, device, operating system or day/time - however, not all of these pieces of metadata are usable in segmentation. Most notably, it would be useful to filter by recordings NOT from a certain set of countries, to eliminate or target internal users.
  • Funnel tracking is a good idea in theory, but in practice, I've found it to be inaccurate and misleading, due to the way that HotJar processes the data it receives at each step.
J.P. VanderLinden profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Hotjar5.1
Based on 2 answers
For what it costs (at least as of now!) it's too good a bargain to pass up as long as you are dedicated to using Hotjar even infrequently for finding opportunities for improvement on your site.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Hotjar7.0
Based on 2 answers
It has never taken me more than a few seconds to figure out how to do what I want to do. I hope the Hotjar team remains committed to keeping the software intuitive to use as they continue to add more capabilities!
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
In the past, we had to choose different software but now with HotJar, you can get the data of all three for the price of one (great ROI).
No photo available

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • The monthly price is very reasonable and without HotJar we would have to get at least three different software to obtain the same data.
  • Visitors can give you valuable insights so you can save a lot of time and money in improving your site with things your customers actually want.
  • You can get valuable insights when you combine data from HotJar with Google Analytics. The monthly price for HotJar is very low and Google Analytics is free (for most companies) so the ROI is fantastic.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Hotjar

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Hotjar Editions & Modules
Hotjar
Edition
Basic
$01
Pro
$292
Business
$893
1. 2k pageviews per day
2. per month; 10k pageviews per day
3. per month; 20k pageviews per day
Additional Pricing Details