What users are saying about

Adobe Campaign

Top Rated
90 Ratings

HubSpot

Top Rated
1275 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

HubSpot

Top Rated
1275 Ratings
Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
HubSpot
8.6
WYSIWYG email editor
Adobe Campaign
7.3
HubSpot
8.1
Dynamic content
Adobe Campaign
7.9
HubSpot
8.6
Ability to test dynamic content
Adobe Campaign
8.2
HubSpot
8.5
Landing pages
Adobe Campaign
7.9
HubSpot
9.0
A/B testing
Adobe Campaign
7.0
HubSpot
8.5
Mobile optimization
Adobe Campaign
8.4
HubSpot
8.5
Email deliverability
Adobe Campaign
8.6
HubSpot
8.6
List management
Adobe Campaign
8.2
HubSpot
8.9
Triggered drip sequences
Adobe Campaign
7.5
HubSpot
9.0

Lead Management

Adobe Campaign
6.9
HubSpot
8.6
Lead nurturing
Adobe Campaign
7.5
HubSpot
8.9
Lead scoring and grading
Adobe Campaign
7.2
HubSpot
8.3
Data quality management
Adobe Campaign
6.6
HubSpot
8.3
Automated sales alerts and tasks
Adobe Campaign
6.3
HubSpot
8.9

Campaign Management

Adobe Campaign
7.4
HubSpot
8.0
Calendaring
Adobe Campaign
7.5
HubSpot
7.9
Event/webinar marketing
Adobe Campaign
7.3
HubSpot
8.1

Social Media Marketing

Adobe Campaign
8.1
HubSpot
8.5
Social sharing and campaigns
Adobe Campaign
8.2
HubSpot
8.6
Social profile integration
Adobe Campaign
7.9
HubSpot
8.4

Reporting & Analytics

Adobe Campaign
7.7
HubSpot
8.0
Dashboards
Adobe Campaign
8.3
HubSpot
8.2
Standard reports
Adobe Campaign
8.1
HubSpot
8.0
Custom reports
Adobe Campaign
6.8
HubSpot
7.7

Platform & Infrastructure

Adobe Campaign
7.6
HubSpot
8.3
API
Adobe Campaign
8.1
HubSpot
8.5
Role-based workflow & approvals
Adobe Campaign
8.5
HubSpot
8.5
Customizability
Adobe Campaign
8.0
HubSpot
7.7
Integration with Salesforce.com
Adobe Campaign
7.9
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
HubSpot
8.6
Integration with SugarCRM
Adobe Campaign
6.4
HubSpot
8.2

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • HubSpot provides centralised management of contact information and insights for the whole business to access, in a very user-friendly way.
  • HubSpot delivers a solid set of tools both for the Sales and Marketing teams, along with some of the best training and support in the market to drive value from these tools and processes.
  • HubSpot integrates other tools and services really well, so we can keep data in one place
  • We have a great relationship with the team at HubSpot as well as the ecosystem of supporting vendors and customers. There are numerous groups and educational resources to support HubSpot and learn about inbound marketing.
Fes Askari profile photo

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • HubSpot has grown the number of tools it offers so keeping pace with these can take some effort, but you don't have to do everything at one! Start with the basics and see some great results.
Fes Askari profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
HubSpot9.4
Based on 370 answers
We've had HubSpot a year so it's hard to tell when we are still growing with it and working through the setup process to determine if HubSpot is the most ideal solution but in my opinion, it is fulfilling our needs as much as we are utilizing it.
Erin Harris profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
HubSpot9.5
Based on 96 answers
Because there are so many different tools within HubSpot, you do need to spend time understanding each one before you can really get started. Though once you are 'on board' with the basics, it is easier to learn the more in-depth aspects of each tool and how they can work together.
Brianna Stauffer profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
HubSpot9.0
Based on 78 answers
The Support team at HubSpot is awesome! They have tons of online support topics to peruse prior to calling, and they offer several ways to get support info (call them, request they call you, send an email). In addition, the Customer Success team is knowledgeable enough in the software to help with questions that aren't software-bug-related.
Carah Counts profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
HubSpot8.2
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
HubSpot8.9
Based on 47 answers
If you are coming from a system such as WordPress, HubSpot can seem overly constraining. Realize that HubSpot is designed to put the power of a website into a non-programmer's hands. Your marketing people should be able to do pretty much everything, without resorting the technical staff.
Art Zemon profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
HubSpot is a great tool that integrates with 3rd party apps like drift Salesforce. You can use these products together or just use HubSpot. HubSpot offers a great user experience (and by great I mean it's quite easy to learn). HubSpot acts as the central system for a number of other tools and it's API is very good for integrations with other tools, which is why it's so powerful.
Fes Askari profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • HubSpot has helped our agency grow 50%+ in revenue year-on-year
  • The blog saw a 1271% increase in traffic
Fes Askari profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details