What users are saying about
Top Rated
93 Ratings

HubSpot

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Top Rated
1319 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

HubSpot

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Top Rated
1319 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

HubSpot

HubSpot is an excellent marketing automation platform for multiple business levels. From SMBs who need the support of a free CRM to emerging companies with a marketing team of 1, HubSpot's intuitive CX means a small learning curve and tons of resources to get your team up and running in no time. For those of us in enterprise-level companies, the added comfort of dedicated support far outweighs those the competition offers with creative solution solvers and a team that advises us of best practices to stay competitive.
Romy Ribitzky profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
HubSpot
8.6
WYSIWYG email editor
Adobe Campaign
7.5
HubSpot
8.1
Dynamic content
Adobe Campaign
8.1
HubSpot
8.5
Ability to test dynamic content
Adobe Campaign
8.4
HubSpot
8.5
Landing pages
Adobe Campaign
7.7
HubSpot
8.9
A/B testing
Adobe Campaign
6.9
HubSpot
8.6
Mobile optimization
Adobe Campaign
7.7
HubSpot
8.5
Email deliverability
Adobe Campaign
8.7
HubSpot
8.6
List management
Adobe Campaign
8.4
HubSpot
8.8
Triggered drip sequences
Adobe Campaign
7.5
HubSpot
8.9

Lead Management

Adobe Campaign
6.8
HubSpot
8.5
Lead nurturing
Adobe Campaign
7.4
HubSpot
8.8
Lead scoring and grading
Adobe Campaign
7.2
HubSpot
8.3
Data quality management
Adobe Campaign
6.5
HubSpot
8.2
Automated sales alerts and tasks
Adobe Campaign
6.2
HubSpot
8.8

Campaign Management

Adobe Campaign
7.4
HubSpot
8.0
Calendaring
Adobe Campaign
7.5
HubSpot
7.9
Event/webinar marketing
Adobe Campaign
7.3
HubSpot
8.2

Social Media Marketing

Adobe Campaign
8.0
HubSpot
8.5
Social sharing and campaigns
Adobe Campaign
8.1
HubSpot
8.7
Social profile integration
Adobe Campaign
7.8
HubSpot
8.4

Reporting & Analytics

Adobe Campaign
8.0
HubSpot
7.8
Dashboards
Adobe Campaign
8.4
HubSpot
8.1
Standard reports
Adobe Campaign
8.3
HubSpot
7.8
Custom reports
Adobe Campaign
7.2
HubSpot
7.5

Platform & Infrastructure

Adobe Campaign
7.6
HubSpot
8.3
API
Adobe Campaign
8.0
HubSpot
8.5
Role-based workflow & approvals
Adobe Campaign
8.4
HubSpot
8.5
Customizability
Adobe Campaign
8.1
HubSpot
7.7
Integration with Salesforce.com
Adobe Campaign
7.5
HubSpot
8.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
HubSpot
8.6
Integration with SugarCRM
Adobe Campaign
6.3
HubSpot
8.1

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Marketing automation with workflows
  • Powerful design tools
  • A plethora of sales tools which speed up the process
Chris Knowles profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • HubSpot has a sales CRM that has business calling. However, it's not as tightly integrated with contacts and workflows as it could be. For example, you can't add that you called a contact or need to in a workflow. Also you can't use the smart lists on the marketing side to create call lists automatically.
  • There's no way for account admins to make changes to the individual settings of an account holder. Sometimes a member of our sales team will need to change their settings, and it would be easier if I could go in directly and do so. Rather, I have to walk them through how to do it or go over to them and have them login to get access.
  • There are some restrictions on design elements that make it harder to keep a consistent look with our overall brand image. For example, while there are social sharing options, there's no way to change out the style and icons used for social sharing elements in emails and landing pages.
Karen Rust profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
HubSpot9.4
Based on 370 answers
We have been using it for 2 and a half years and continue to be impressed on nearly a month to month basis because of all the new No cost add-ons that they continue to push out. Hubspot not only make a great product, they are also a thought leader in the marketing field, and usually know what you want, before you know you want it.
Andrew Driscoll profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
HubSpot9.5
Based on 96 answers
Hubspot's tools typically walk you through everything step by step so you don't get lost or confused and offers a lot of help topics to help you.
Erin Harris profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
HubSpot9.0
Based on 78 answers
They answer my questions quickly, followup, make it easy to reach them. I'm not made to sit on hold for a long time, there are status updates such as what number in queue you are (I've never been lower than 4th in queue). They're seriously the standard I judge all other companies support by.
Karen Rust profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
HubSpot8.5
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
HubSpot8.9
Based on 47 answers
If you are coming from a system such as WordPress, HubSpot can seem overly constraining. Realize that HubSpot is designed to put the power of a website into a non-programmer's hands. Your marketing people should be able to do pretty much everything, without resorting the technical staff.
Art Zemon profile photo

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
We've used Pardot, but the onboarding experience was lackluster. Our onboarding was farmed out to a consultant and not followed up on well despite our attempts to work with them. We also had to [do] most of the development even though it was supposed to be part of our onboarding with Pardot. Part of why we went with HubSpot was the onboarding process. We're a small company so we have fewer people that have to cover more ground. HubSpot does everything in house and held our hands the entire way until we got up to speed on how to use it.Overall a lot of features are similar to other marketing products out there, but HubSpot integrates them better than any other one. We needed Salesforce, HubSpot to work hand in hand. HubSpot did it the best.
Karen Rust profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • More leads
  • Better understanding of what is working and what is not
  • Much more efficiency
Kathleen Slattery Booth profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details

HubSpot More Information