What users are saying about

Adobe Campaign

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126 Ratings

HubSpot

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Top Rated
1369 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101

HubSpot

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Top Rated
1369 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Great use for marketing where it is not imperative that the communication must reach the intended recipient. For service communications - for example, notifying that their bill is ready, there's a challenge to make Campaign highly available, and less "operationally" intensive. Campaign also seems to work well only in scheduled scenarios where they can be spread apart and distributed so that there is less load on the system. This doesn't lend well to real-time scenarios that are event triggered and we need to run through a workflow in order to augment data or retrieve additional recipients and as fast as possible (within 30s to 1 min) send out a message (SMS).
Canh Tran profile photo

HubSpot

At the moment, the inbound methodology seems to be the ideal way to attract, engage, close and delight leads and customers in a more 'natural' and non-interruptive manner. So, HubSpot is well suited to companies of all sizes who embrace this methodology. Many companies may hesitate to start with HubSpot due to the somewhat hefty price tag. Marketing automation with HubSpot supports the marketing, CRM and sales processes in an optimal manner. With optimisation, it becomes easier for companies to plan, execute, communicate and monitor their performance. There are programs for startups as well as scalable plans at several price points
Arun C Devan profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
HubSpot
8.6
WYSIWYG email editor
Adobe Campaign
7.4
HubSpot
8.1
Dynamic content
Adobe Campaign
8.3
HubSpot
8.4
Ability to test dynamic content
Adobe Campaign
8.3
HubSpot
8.4
Landing pages
Adobe Campaign
7.9
HubSpot
8.8
A/B testing
Adobe Campaign
7.3
HubSpot
8.8
Mobile optimization
Adobe Campaign
7.8
HubSpot
8.7
Email deliverability
Adobe Campaign
8.7
HubSpot
8.5
List management
Adobe Campaign
8.1
HubSpot
8.7
Triggered drip sequences
Adobe Campaign
7.2
HubSpot
9.0

Lead Management

Adobe Campaign
6.8
HubSpot
8.5
Lead nurturing
Adobe Campaign
7.3
HubSpot
8.9
Lead scoring and grading
Adobe Campaign
7.2
HubSpot
8.3
Data quality management
Adobe Campaign
6.4
HubSpot
8.1
Automated sales alerts and tasks
Adobe Campaign
6.1
HubSpot
8.5

Campaign Management

Adobe Campaign
7.3
HubSpot
8.1
Calendaring
Adobe Campaign
7.3
HubSpot
7.8
Event/webinar marketing
Adobe Campaign
7.3
HubSpot
8.4

Social Media Marketing

Adobe Campaign
7.9
HubSpot
8.8
Social sharing and campaigns
Adobe Campaign
8.1
HubSpot
8.9
Social profile integration
Adobe Campaign
7.8
HubSpot
8.7

Reporting & Analytics

Adobe Campaign
7.7
HubSpot
7.9
Dashboards
Adobe Campaign
7.9
HubSpot
8.2
Standard reports
Adobe Campaign
8.2
HubSpot
7.8
Custom reports
Adobe Campaign
7.2
HubSpot
7.6

Platform & Infrastructure

Adobe Campaign
7.3
HubSpot
8.5
API
Adobe Campaign
7.0
HubSpot
8.5
Role-based workflow & approvals
Adobe Campaign
8.0
HubSpot
8.5
Customizability
Adobe Campaign
7.6
HubSpot
7.7
Integration with Salesforce.com
Adobe Campaign
7.5
HubSpot
8.7
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
HubSpot
8.7
Integration with SugarCRM
Adobe Campaign
6.3
HubSpot
9.0

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • A single integrated platform to manage inbound marketing, CRM and sales for the entire company. Many companies start deploying disparate solutions organically. The time will come when it will make sense to migrate the scattered solutions onto a single platform.
  • It is relatively easy to set up with the guided user interface. The HubSpot Academy is rich with educational resources - structured logically - simple short initial video to get the idea across > a more detailed video that goes into the details > finally ending with another video showing how the HubSpot tools can be used to achieve the desired objectives.
  • It is easier to manage a team that is aligned on a single solution. It is easier to make sense of the data that we generate since we do not need to reconcile data from separate systems.
  • HubSpot support is quick to respond to our queries.
Arun C Devan profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • Include additional social media channels being monitored - eg. YouTube
Arun C Devan profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
HubSpot9.4
Based on 370 answers
Our business relies on the HubSpot platform to manage our marketing, sales and CRM processes. HubSpot marketing automation helps us define our activities and streamlines them in a cohesive and efficient way. Without HubSpot, we will have to revert to the 'old way' of doing everything with a variety of disparate systems.
Arun C Devan profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
HubSpot9.5
Based on 96 answers
HubSpot is so easy to use. It's very rare for me to put in a support ticket. I can design simple landing pages, email and campaign myself with quick turn-around time.
Sara Aldworth profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
HubSpot9.1
Based on 25 answers
We made a decision as an agency to only work with Hubspot. The software is easy to work with, and the support is very good
Jan Beery profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
HubSpot8.9
Based on 17 answers
With all the new features in HubSpot, the system can get a tad slow sometimes... That said, most of the time it is lightning fast and I have no problems. Because most of the integrations are API, they silently work in the background. I have not had trouble with lag due to HubSpot integration
Carah Counts profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
HubSpot9.0
Based on 78 answers
I had a pretty serious programming issue in my onboarding period. I called and got to someone within 10 minutes. Their hold music was not elevator music, it was Andy Grammer's latest hits which made it seem like less time. They took note of the issue, tried what they knew, and then said they would work on the issue and be in touch soon. The issue was resolved within a day! And they were so pleasant to work with
Hillary Johns profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
HubSpot9.1
Based on 8 answers
I did the 2-day classroom at HubSpot's corporate office in Cambridge. First off, it was amazing to see their corporate office in general. They have such a cool office environment. But it was also great to have the ability to learn in a workshop format with other HubSpot users and meet my Account Manager/ Inbound Marketing Consultant in person.
Carah Counts profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
HubSpot8.7
Based on 25 answers
I started the HubSpot Academy and I did the online classes to get inbound certified long before purchasing the platform. The format is pretty simple: watch videos, do some workshopping, and then take a test to become certified. The classes are very informative and generally do not take too long to complete. Also, part of your implementation fee includes an Inbound Marketing Consultant who helps set up your first campaigns.
Carah Counts profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
HubSpot9.0
Based on 47 answers
They stick with you, even if you're a smaller company. They do their best to resolve any issues, follow up, and get in touch when needed.
Karen Rust profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
We selected HubSpot over the others for the following reasons:
  • More complete for the functions we needed
  • Truly inbound - they generate a ton of useful content that resonates with our team
  • Free tools to improve engagements - Website Grader for example
  • Easy to set up & use
  • The HubSpot Academy helps us keep our skills updated
Arun C Devan profile photo

Scalability

No score
No answers yet
No answers on this topic
HubSpot7.3
Based on 7 answers
While HubSpot initially, seven years ago, seemed built for SMBs it appears they have scaled their solution for larger enterprises. I do not have experience sending out 10 million-plus emails per month so I don't know how HubSpot would handle that. However, I do know that some other marketing automation platforms have had trouble with such scale. As such, I suggest HubSpot have one of it's enterprise customers share data on the length of time it takes to send out 1 million emails. Are we talking minutes, hours or days? Then decide what's right for you based on your business needs.
Tom Smith profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • We now have increased employee efficiency with being able to look up contact info and send out emails. We also now have more insight into what a prospect or client is doing such as looking at on our site or if they've checked an email.
  • It's helped us increase our blog subscriber list.
Karen Rust profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

HubSpot

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
HubSpot Editions & Modules
HubSpot
Edition
Basic
$2001
Pro
$8002
Enterprise
$2,4003
1. per month (up to 100 contacts)
2. per month (up to 1,000 contacts)
3. per month (up to 10,000 contacts)
Additional Pricing Details

HubSpot More Information