What users are saying about
Top Rated
93 Ratings
51 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
51 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.1 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

SAP Hybris

Hybris fits well into a large development organization and will need many disciplines to fully leverage. It should fit very well into SAP heavy environments and recent roadmaps indicate a tighter and tighter integration in the future. It would be a challenge for a smaller shop to cultivate the kind of knowledge diversity necessary. Getting the initial momentum may also be a challenge if you do not have a good implementation partner, at least in the early stages.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SAP Hybris
WYSIWYG email editor
Adobe Campaign
7.5
SAP Hybris
Dynamic content
Adobe Campaign
8.1
SAP Hybris
Ability to test dynamic content
Adobe Campaign
8.4
SAP Hybris
Landing pages
Adobe Campaign
7.7
SAP Hybris
A/B testing
Adobe Campaign
6.9
SAP Hybris
Mobile optimization
Adobe Campaign
7.7
SAP Hybris
Email deliverability
Adobe Campaign
8.7
SAP Hybris
List management
Adobe Campaign
8.4
SAP Hybris
Triggered drip sequences
Adobe Campaign
7.5
SAP Hybris

Lead Management

Adobe Campaign
6.8
SAP Hybris
Lead nurturing
Adobe Campaign
7.4
SAP Hybris
Lead scoring and grading
Adobe Campaign
7.2
SAP Hybris
Data quality management
Adobe Campaign
6.5
SAP Hybris
Automated sales alerts and tasks
Adobe Campaign
6.2
SAP Hybris

Campaign Management

Adobe Campaign
7.4
SAP Hybris
Calendaring
Adobe Campaign
7.5
SAP Hybris
Event/webinar marketing
Adobe Campaign
7.3
SAP Hybris

Social Media Marketing

Adobe Campaign
8.0
SAP Hybris
Social sharing and campaigns
Adobe Campaign
8.1
SAP Hybris
Social profile integration
Adobe Campaign
7.8
SAP Hybris

Reporting & Analytics

Adobe Campaign
8.0
SAP Hybris
Dashboards
Adobe Campaign
8.4
SAP Hybris
Standard reports
Adobe Campaign
8.3
SAP Hybris
Custom reports
Adobe Campaign
7.2
SAP Hybris

Platform & Infrastructure

Adobe Campaign
7.6
SAP Hybris
API
Adobe Campaign
8.0
SAP Hybris
Role-based workflow & approvals
Adobe Campaign
8.4
SAP Hybris
Customizability
Adobe Campaign
8.1
SAP Hybris
Integration with Salesforce.com
Adobe Campaign
7.5
SAP Hybris
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SAP Hybris
Integration with SugarCRM
Adobe Campaign
6.3
SAP Hybris

Online Storefront

Adobe Campaign
SAP Hybris
9.4
Product catalog & listings
Adobe Campaign
SAP Hybris
9.3
Product management
Adobe Campaign
SAP Hybris
9.5
Bulk product upload
Adobe Campaign
SAP Hybris
8.7
Branding
Adobe Campaign
SAP Hybris
9.0
Mobile storefront
Adobe Campaign
SAP Hybris
9.3
Product variations
Adobe Campaign
SAP Hybris
9.5
Website integration
Adobe Campaign
SAP Hybris
10.0
Visual customization
Adobe Campaign
SAP Hybris
9.7
CMS
Adobe Campaign
SAP Hybris
9.7

Online Shopping Cart

Adobe Campaign
SAP Hybris
9.4
Abandoned cart recovery
Adobe Campaign
SAP Hybris
10.0
Checkout user experience
Adobe Campaign
SAP Hybris
8.9

Online Payment System

Adobe Campaign
SAP Hybris
9.6
eCommerce security
Adobe Campaign
SAP Hybris
9.6

eCommerce Marketing

Adobe Campaign
SAP Hybris
8.8
Promotions & discounts
Adobe Campaign
SAP Hybris
8.4
Personalized recommendations
Adobe Campaign
SAP Hybris
8.1
SEO
Adobe Campaign
SAP Hybris
10.0

eCommerce Business Management

Adobe Campaign
SAP Hybris
9.2
Multi-site management
Adobe Campaign
SAP Hybris
9.8
Order processing
Adobe Campaign
SAP Hybris
9.3
Inventory management
Adobe Campaign
SAP Hybris
8.5
Shipping
Adobe Campaign
SAP Hybris
9.1
Custom functionality
Adobe Campaign
SAP Hybris
9.5

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • New technologies. One of the reasons that I like the platform is that it's in constant improvement. It feels like some of the competitors are bloated and slow to adopt new features in comparison.
  • Wide range of features. Many out of the box features for common commerce paradigms.
  • Scaleability. We have had no issues of scalability even at what we feel are high volumes of traffic.
No photo available

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • After the acquisition by SAP, It's becoming more challenging to get personalized support.
  • While the market has been getting better, it's still difficult to find qualified resources.
  • Dropping of support for Endeca and replacement with support for Solr hurt search features.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
SAP Hybris9.3
Based on 2 answers
I truly enjoy leading Hybris development projects and participating in new feature development for the platform. I see huge potential for growth and hope to be instrumental in bringing Hybris to the bleeding edge of presentation layer technology.
Erin Riggers profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
SAP Hybris7.0
Based on 2 answers
Figuring out the CMS tools took some time. Supporting documentation is sparse.I also found the tools to be slow at times, making simple template edits an arduous process.
Erin Riggers profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
SAP Hybris8.0
Based on 1 answer
I give this an 8 instead of a 10 because in hindsight, while I am extremely happy with the platform and the things I've learned through my exposure to it, I also see so many areas for improvement in the outcome of my efforts. My advice to front end developers working with Hybris and/or the Java stack for the first time, is to not be intimidated by it. Question everything. Trust your intuition. Do not be afraid to refactor or completely replace something that appears integral to the platform if you see a clear benefit to doing so. It's much less far reaching than you think and the core system will not come crumbling to its knees if you make broad sweeping alterations. In fact, the energy you will expend to retool your site with a new framework will grow in tandem with the amount of time you spend hesitating, and at some point may become critical enough to force your hand while simultaneously becoming risky enough to destabilize your entire project delivery. If you don't like JQuery UI, punt it. If you don't care for the Blueprint CSS framework, burn it down. Making the strategic decision to adopt the toolset that best fits your organization from the very beginning will pay off in spades.
Erin Riggers profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Hybris becomes a leader in e-commerce platforms as SAP continuously improves it. Each half year we can see a new version for a lot of solutions for the most rerecent-commerce challenges: configurable promotions, coupons, wish lists, unbounded carts, live edits, responsive design, mobile app, etc. Other [products] could also be good for specific cases, but hybris looks better for mid-sized and big retailers.
Oleksandr Sholokh profile photo

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • With the latest growing architectural features, customers are getting more benefits out of it, which ultimately gives a positive ROI.
  • It has good architecture and with the use of its full features, customers and vendors are getting more out of it.
Pradeep Bele profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

SAP Hybris

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SAP Hybris More Information