What users are saying about

Adobe Campaign

Top Rated
90 Ratings

IBM Campaign

Top Rated
48 Ratings

Adobe Campaign

Top Rated
90 Ratings
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Score 7.4 out of 101

IBM Campaign

Top Rated
48 Ratings
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Score 7.6 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

IBM Campaign

I think it is wel suited for a business with a lot of one on one relations in the database. For example a supermarket that sells products to a client and gives a reduction on that product. It is nice if the selection process is not to complex and does not involve to many calculations. It is also nice if it is very clear what you want to follow up.In our environment we have lots of many-to-many relations. for example one product is held by more then one client. And that client might have more of those products with other clients. These kind of situation demands for a lot of calculations with derived fields(*), and there things go far too slow. Unica is probably not such a good solution for us, because our environment is too complex, and so is to process of creating the selection, we often have to change things in the selection flows. Because of the complexity it is difficult to see what the flow is exactly doing afterwoods, it also takes to much time to modify existing campaigns. The interface is not handy to work with, if you have long lists of variables, of tables or derived fields(*) you have to scroll through trough them, you can not really search them or reorder them. You can not drag and drop fields or other objects like derived fields in the flow, what would be easy if you have to make frequent changes to the proces flow. When you copy objects something the content of the object changes because the links with other objects or lost. (*) derived field: field to calculate something
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
IBM Campaign
WYSIWYG email editor
Adobe Campaign
7.3
IBM Campaign
Dynamic content
Adobe Campaign
7.9
IBM Campaign
Ability to test dynamic content
Adobe Campaign
8.2
IBM Campaign
Landing pages
Adobe Campaign
7.9
IBM Campaign
A/B testing
Adobe Campaign
6.9
IBM Campaign
Mobile optimization
Adobe Campaign
8.4
IBM Campaign
Email deliverability
Adobe Campaign
8.6
IBM Campaign
List management
Adobe Campaign
8.2
IBM Campaign
Triggered drip sequences
Adobe Campaign
7.5
IBM Campaign

Lead Management

Adobe Campaign
6.9
IBM Campaign
Lead nurturing
Adobe Campaign
7.4
IBM Campaign
Lead scoring and grading
Adobe Campaign
7.2
IBM Campaign
Data quality management
Adobe Campaign
6.6
IBM Campaign
Automated sales alerts and tasks
Adobe Campaign
6.3
IBM Campaign

Campaign Management

Adobe Campaign
7.4
IBM Campaign
Calendaring
Adobe Campaign
7.5
IBM Campaign
Event/webinar marketing
Adobe Campaign
7.3
IBM Campaign

Social Media Marketing

Adobe Campaign
8.0
IBM Campaign
Social sharing and campaigns
Adobe Campaign
8.2
IBM Campaign
Social profile integration
Adobe Campaign
7.9
IBM Campaign

Reporting & Analytics

Adobe Campaign
7.7
IBM Campaign
Dashboards
Adobe Campaign
8.3
IBM Campaign
Standard reports
Adobe Campaign
8.1
IBM Campaign
Custom reports
Adobe Campaign
6.8
IBM Campaign

Platform & Infrastructure

Adobe Campaign
7.6
IBM Campaign
API
Adobe Campaign
8.1
IBM Campaign
Role-based workflow & approvals
Adobe Campaign
8.5
IBM Campaign
Customizability
Adobe Campaign
8.0
IBM Campaign
Integration with Salesforce.com
Adobe Campaign
7.9
IBM Campaign
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
IBM Campaign
Integration with SugarCRM
Adobe Campaign
6.3
IBM Campaign

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Marketing Automation - the scheduling capabilities are incredibly sophisticated.
  • Multi-wave, multi-channel capabilities within single Marketing Campaigns.
  • Highly advanced reusability. Every aspect of the users experience can be templates, allowing workflows & objects of every kind to be used again and again.
Tim Biddiscombe profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • The version 8.6 was not user-friendly at all. This is not ergonomic compared to other applications.
  • Complex to learn at the beginning.
  • You can have some glitches and IBM is not the best for fixing this, unless you are one of their biggest clients. Better to have a good third party to help you like us.
Gabriel Racine profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
IBM Campaign8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
IBM Campaign8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
IBM Campaign3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
IBM Campaign7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
No photo available

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Unica compares very well against other tools such as SAS CM and Teradata. It is easier to use. However, SAS CM has more built in value added components and Teradata supports highly complex segmentation and campaigns rapid execution a little better. Alterian does not support near the complexity of queries/segments that the others do but it does run them very quickly (the advantage of an index based solution).
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Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • It helps my clients drive their business which in turn, drives more profit for them.
  • It helps my clients determine what works, and what doesn't work, in terms of their social marketing campaigns.
  • It helps navigate proper budgeting through determining what clients' users respond to, and what they find unique.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

IBM Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Campaign More Information