What users are saying about
95 Ratings
49 Ratings
95 Ratings
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Score 7.6 out of 101
49 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Campaign

If you're in sales, or looking to drive an audience (like a marketing company, for example) Adobe Campaign is a great program to work with. It's best suited with someone whom is a social media strategist, this kind of tool is really their best friend. Any kind of creative agency that's looking to drive sales/clicks for their clients can find this as a very useful tool, as well. It's just an overall great experience working with a program that "gets" online marketing
No photo available

IBM Campaign

It’s fantastic for a list-based generation. I’ve been in a number of fortune 500-row class organizations using the tool and for the most part, there’s very little and can’t do.
Eric Bahme profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
IBM Campaign
WYSIWYG email editor
Adobe Campaign
7.5
IBM Campaign
Dynamic content
Adobe Campaign
8.1
IBM Campaign
Ability to test dynamic content
Adobe Campaign
8.4
IBM Campaign
Landing pages
Adobe Campaign
7.7
IBM Campaign
A/B testing
Adobe Campaign
6.9
IBM Campaign
Mobile optimization
Adobe Campaign
7.7
IBM Campaign
Email deliverability
Adobe Campaign
8.7
IBM Campaign
List management
Adobe Campaign
8.4
IBM Campaign
Triggered drip sequences
Adobe Campaign
7.5
IBM Campaign

Lead Management

Adobe Campaign
6.8
IBM Campaign
Lead nurturing
Adobe Campaign
7.3
IBM Campaign
Lead scoring and grading
Adobe Campaign
7.2
IBM Campaign
Data quality management
Adobe Campaign
6.5
IBM Campaign
Automated sales alerts and tasks
Adobe Campaign
6.2
IBM Campaign

Campaign Management

Adobe Campaign
7.4
IBM Campaign
Calendaring
Adobe Campaign
7.5
IBM Campaign
Event/webinar marketing
Adobe Campaign
7.3
IBM Campaign

Social Media Marketing

Adobe Campaign
8.0
IBM Campaign
Social sharing and campaigns
Adobe Campaign
8.1
IBM Campaign
Social profile integration
Adobe Campaign
7.8
IBM Campaign

Reporting & Analytics

Adobe Campaign
8.0
IBM Campaign
Dashboards
Adobe Campaign
8.4
IBM Campaign
Standard reports
Adobe Campaign
8.3
IBM Campaign
Custom reports
Adobe Campaign
7.2
IBM Campaign

Platform & Infrastructure

Adobe Campaign
7.6
IBM Campaign
API
Adobe Campaign
8.0
IBM Campaign
Role-based workflow & approvals
Adobe Campaign
8.3
IBM Campaign
Customizability
Adobe Campaign
8.1
IBM Campaign
Integration with Salesforce.com
Adobe Campaign
7.5
IBM Campaign
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
IBM Campaign
Integration with SugarCRM
Adobe Campaign
6.3
IBM Campaign

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • Marketing Automation - the scheduling capabilities are incredibly sophisticated.
  • Multi-wave, multi-channel capabilities within single Marketing Campaigns.
  • Highly advanced reusability. Every aspect of the users experience can be templates, allowing workflows & objects of every kind to be used again and again.
Tim Biddiscombe profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • Greater integration of real time (Interact) capabilities with outbound channels, in particular IBM eMessage Email & SMS delivery.
  • Additional outbound channels to be integrated into eMessage, including Facebook Fanpage & Twitter DM broadcasts. At the moment these are possible only through custom additional integration.
  • Support for additional marketing database technology, e.g. MySQL, Exasol, ParAccel, WX2.
  • Provision of database technology with software purchase, as Web technology (IBM WebSphere Express) is supplied for free, but no database is supplied - since IBM also market DB2, which is a supported technology it seems a shame.
Tim Biddiscombe profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
IBM Campaign8.7
Based on 12 answers
There are three main factors to renew a licence:1) Cost to migrate to another platform would be rather expensive and time consuming, plus the requirement of retraining employees to use a new tool2) It has been proven time and time again that it is a market leader in the space (10 years +)3) It can be built upon, with the addition of additional IBM EMM modules - despite theories it does have very strong digital capabilities.
Brent Banning profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
IBM Campaign8.0
Based on 1 answer
I think it is easy to use, if you don't have to do to complex selections.
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
IBM Campaign3.0
Based on 1 answer
I didn't use the Unica support since it is with IBM, only before.
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
IBM Campaign7.2
Based on 2 answers
- We had to rebuild a part of the datamart afterwards to tighten up and simplify the selection process. But as it was too time consuming to rebuild all the existing campaigns, we no run campaigns on different versions of the datamart. - The response tracking of the campaigns never worked out well, it was impossible to implement a direct response where there is a link between the lead and the response in our operational process
No photo available

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
It's been a market leader within this space for over 10 years, it has a high ability to execute time and time again. Against it's competitors it has been tried and proven to been robust but flexible within reason to allow adaptations that will not break the system. Can be simply managed by an experienced DB Administrator and/or DB Developer, along with the appropriate system administration for the maintenance of the actual server environments.It is fair to say that it is generally more expensive that its competitors, but it has been proven that costs on implementation of the base of the IBM EMM suite IBM Campaign is a lot more cost effective when done right but a reputable service provider.
Brent Banning profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Automation - allows employees to be more productive and allow better analysis on the data, opposed to time spent building campaigns that run a on regular schedule.
  • Minimal downtime - pushing through the regular patches and updates from IBM is key to maintaining the environment but it is a very simple process.
  • Improves processes and removes risk by the use of templates for campaigns, allowing a predefined set of inclusions and exclusions based on campaign type (acquisition or retention) and channel (OTM, DM, eDM, SMS).
Brent Banning profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

IBM Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Campaign More Information