What users are saying about
105 Ratings
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Score 7.6 out of 101
95 Ratings
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Score 7.5 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

IBM Watson Campaign Automation

Are templates easy to set up and troubleshoot - is interface something that is easy to utilize. Can queries easily be set up. Is the synchronization seamless between SP and SFDC
Maureen Kolb profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
IBM Watson Campaign Automation
7.5
WYSIWYG email editor
Adobe Campaign
7.5
IBM Watson Campaign Automation
5.4
Dynamic content
Adobe Campaign
8.1
IBM Watson Campaign Automation
8.1
Ability to test dynamic content
Adobe Campaign
8.4
IBM Watson Campaign Automation
7.3
Landing pages
Adobe Campaign
7.7
IBM Watson Campaign Automation
7.8
A/B testing
Adobe Campaign
6.9
IBM Watson Campaign Automation
7.6
Mobile optimization
Adobe Campaign
7.6
IBM Watson Campaign Automation
6.4
Email deliverability
Adobe Campaign
8.7
IBM Watson Campaign Automation
8.1
List management
Adobe Campaign
8.4
IBM Watson Campaign Automation
8.4
Triggered drip sequences
Adobe Campaign
7.5
IBM Watson Campaign Automation
8.1

Lead Management

Adobe Campaign
6.8
IBM Watson Campaign Automation
7.2
Lead nurturing
Adobe Campaign
7.3
IBM Watson Campaign Automation
7.4
Lead scoring and grading
Adobe Campaign
7.2
IBM Watson Campaign Automation
7.0
Data quality management
Adobe Campaign
6.4
IBM Watson Campaign Automation
7.2
Automated sales alerts and tasks
Adobe Campaign
6.2
IBM Watson Campaign Automation
7.1

Campaign Management

Adobe Campaign
7.4
IBM Watson Campaign Automation
6.9
Calendaring
Adobe Campaign
7.5
IBM Watson Campaign Automation
6.5
Event/webinar marketing
Adobe Campaign
7.3
IBM Watson Campaign Automation
7.2

Social Media Marketing

Adobe Campaign
7.9
IBM Watson Campaign Automation
6.2
Social sharing and campaigns
Adobe Campaign
8.1
IBM Watson Campaign Automation
6.6
Social profile integration
Adobe Campaign
7.8
IBM Watson Campaign Automation
5.9

Reporting & Analytics

Adobe Campaign
8.0
IBM Watson Campaign Automation
6.6
Dashboards
Adobe Campaign
8.4
IBM Watson Campaign Automation
6.2
Standard reports
Adobe Campaign
8.3
IBM Watson Campaign Automation
7.2
Custom reports
Adobe Campaign
7.2
IBM Watson Campaign Automation
6.3

Platform & Infrastructure

Adobe Campaign
7.6
IBM Watson Campaign Automation
7.0
API
Adobe Campaign
8.0
IBM Watson Campaign Automation
7.9
Role-based workflow & approvals
Adobe Campaign
8.3
IBM Watson Campaign Automation
5.8
Customizability
Adobe Campaign
8.2
IBM Watson Campaign Automation
6.0
Integration with Salesforce.com
Adobe Campaign
7.4
IBM Watson Campaign Automation
8.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
IBM Watson Campaign Automation
5.9
Integration with SugarCRM
Adobe Campaign
6.3
IBM Watson Campaign Automation
8.0

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Very powerful tool for mass mailings, combining queries and only emailing against one record
  • Very good at testing email before sending - health of email
Maureen Kolb profile photo

Cons

  • The HTML behind the emails still gets messed up at times.
  • Integrations between other Adobe products isn't as straightforward as you would think.
  • They still need some work on the UI.
No photo available
  • Testing - The testing functionality could be a bit more robust. We would love to be able to A/B test automated messages/programs, as well as more easily test one content against another, which is currently a bit manual
  • Frequency caps - while Silverpop does offer frequency caps, we would like to be able to set frequency caps depending on whether it is a promotional message or an account related message. Currently, it sets it at the organizational level, which could potentially prevent somebody from not getting an account related email if the max emails for that day went out, even if promotional. For this reason, we don't use frequency settings.
  • Reporting on automated messages within the same campaign could be rolled up a little better. Using the UI today, to get to any detailed reporting of a particular campaign, you have to go into each individual mailing sent. For this reason, we typically use the API, but that might not be an option for some people due to a little more technicality.
Carey Marston profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
IBM Watson Campaign Automation5.5
Based on 30 answers
We have been extremely satisfied with Silverpop and our entire e-commerce system is tied into the platform. Switching costs would be extremely high and we would need to have an extremely compelling reason that Silverpop isn't fulfilling our needs anymore as the sole reason to switch, which today, I cannot see being the case for that to outweigh the high switching costs and lose the relationship that we have built with the team at Silverpop. I have always had positive interactions with all Silverpop employees and receive extremely timely answers to any questions I may have. Silverpop puts its clients first, and that is not something you find with every vendor.
Carey Marston profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
IBM Watson Campaign Automation8.0
Based on 6 answers
This is a little bit difficult to rate because Silverpop is gradually updating its interface to improve usability all around. I know users are able to do their job with minimal assistance. However, some of the interface is dated, and the Programs interface, while functional, has a bit of a learning curve.
Michael Hobley profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
IBM Watson Campaign Automation5.9
Based on 5 answers
The response time is always fast. The only breakdown seems to be when calls are escalated but or account representative is very helpful.
Becca Ray profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
IBM Watson Campaign Automation7.4
Based on 4 answers
Have a team to work on implementation. Strategic planning will help to avoid any potential issues.
Shannon Feldpush profile photo

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
Reviewed HubSpot, Marketo, Pardot and ActiveCampaign. Chose IBM Watson Campaign Automation due to their workflow capabilities. They can automate a process that requires a series of steps that typically require intervention by a several different users. Administrators can write rules to determine who and when a user needs to complete a step. Also includes notification of users when they need to take action.
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Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available
  • Lead Scoring and Grading
  • Segmentation
  • Budgeting
No photo available

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Campaign Automation More Information