What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
Top Rated
80 Ratings
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Score 7.9 out of 101

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Likelihood to Recommend

Adobe Campaign

We have several campaigns to fundraise money, and each campaign is targeted to a specific audience. When it comes to reaching many people with various demographics, Adobe Campaign is perfect because it helps us understand our marketing and our targets. When we have a small scale venture then it is not so helpful because we don't need something with so many elements and customization features, we sometimes just need simplicity.
No photo available

IBM Watson Campaign Automation

Are templates easy to set up and troubleshoot - is interface something that is easy to utilize. Can queries easily be set up. Is the synchronization seamless between SP and SFDC
Maureen Kolb profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
IBM Watson Campaign Automation
8.1
WYSIWYG email editor
Adobe Campaign
7.5
IBM Watson Campaign Automation
8.0
Dynamic content
Adobe Campaign
8.1
IBM Watson Campaign Automation
8.5
Ability to test dynamic content
Adobe Campaign
8.4
IBM Watson Campaign Automation
7.0
Landing pages
Adobe Campaign
7.7
IBM Watson Campaign Automation
8.3
A/B testing
Adobe Campaign
6.9
IBM Watson Campaign Automation
8.3
Mobile optimization
Adobe Campaign
7.7
IBM Watson Campaign Automation
8.0
Email deliverability
Adobe Campaign
8.7
IBM Watson Campaign Automation
8.3
List management
Adobe Campaign
8.4
IBM Watson Campaign Automation
8.6
Triggered drip sequences
Adobe Campaign
7.5
IBM Watson Campaign Automation
7.6

Lead Management

Adobe Campaign
6.8
IBM Watson Campaign Automation
6.7
Lead nurturing
Adobe Campaign
7.4
IBM Watson Campaign Automation
7.3
Lead scoring and grading
Adobe Campaign
7.2
IBM Watson Campaign Automation
7.0
Data quality management
Adobe Campaign
6.5
IBM Watson Campaign Automation
6.7
Automated sales alerts and tasks
Adobe Campaign
6.2
IBM Watson Campaign Automation
6.0

Campaign Management

Adobe Campaign
7.4
IBM Watson Campaign Automation
6.2
Calendaring
Adobe Campaign
7.5
IBM Watson Campaign Automation
6.0
Event/webinar marketing
Adobe Campaign
7.3
IBM Watson Campaign Automation
6.5

Social Media Marketing

Adobe Campaign
8.0
IBM Watson Campaign Automation
6.0
Social sharing and campaigns
Adobe Campaign
8.1
IBM Watson Campaign Automation
7.0
Social profile integration
Adobe Campaign
7.8
IBM Watson Campaign Automation
5.0

Reporting & Analytics

Adobe Campaign
8.0
IBM Watson Campaign Automation
5.9
Dashboards
Adobe Campaign
8.4
IBM Watson Campaign Automation
4.9
Standard reports
Adobe Campaign
8.3
IBM Watson Campaign Automation
7.0
Custom reports
Adobe Campaign
7.2
IBM Watson Campaign Automation
5.9

Platform & Infrastructure

Adobe Campaign
7.6
IBM Watson Campaign Automation
7.3
API
Adobe Campaign
8.0
IBM Watson Campaign Automation
7.5
Role-based workflow & approvals
Adobe Campaign
8.4
IBM Watson Campaign Automation
5.0
Customizability
Adobe Campaign
8.1
IBM Watson Campaign Automation
6.5
Integration with Salesforce.com
Adobe Campaign
7.5
IBM Watson Campaign Automation
9.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
IBM Watson Campaign Automation
8.0
Integration with SugarCRM
Adobe Campaign
6.3
IBM Watson Campaign Automation
8.0

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Very powerful tool for mass mailings, combining queries and only emailing against one record
  • Very good at testing email before sending - health of email
Maureen Kolb profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • When new products or features come to fruition sometimes the support with on-boarding is lacking. Aside from video training, I have found it hard to receive additional training at no cost making the barrier to entry with those products difficult.
  • Some of their features are a bit outdated for how forward thinking of a company they are. As they have even said before, a little 'face-lift' once in a while would be nice in terms of the look and feel of their user-interface.
  • I think more in-person training events would be great. I am confident that customers would be willing to pay to receive in-person training.
Mary Abrahamson profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
IBM Watson Campaign Automation5.5
Based on 30 answers
I think that Silverpop is unmatched in the industry. I don't see any reason why we would switch to any other provider.
Mary Abrahamson profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
IBM Watson Campaign Automation8.0
Based on 6 answers
too much time building templates
Maureen Kolb profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
IBM Watson Campaign Automation10.0
Based on 2 answers
While several of the other reviews have mentioned poor performance in this department, we have only had one situation where the system was down (although it was down for several hours). Silverpop segments its clients on different servers, and I know that the problem we experienced only occurred on our specific server (maybe other servers have had their own problems?) but our service has been reliable otherwise.
Michael Hobley profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
IBM Watson Campaign Automation7.0
Based on 2 answers
Some parts of the system are very quick - others can really crawl. I imagine it depends on overall server strain - but I think part of it can also be traced back to the specific browser being used
Michael Hobley profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
IBM Watson Campaign Automation5.9
Based on 5 answers
The response time is always fast. The only breakdown seems to be when calls are escalated but or account representative is very helpful.
Becca Ray profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
IBM Watson Campaign Automation9.0
Based on 2 answers
The online trainings are very detailed (for the most part) and really walk through the entire system. They are a little dry, but they are usually broken up into segments to allow you to skip to the parts you need.
Michael Hobley profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
IBM Watson Campaign Automation7.4
Based on 4 answers
Have a team to work on implementation. Strategic planning will help to avoid any potential issues.
Shannon Feldpush profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
I've used IBM Campaign and Apteco PeopleStage and find WCA significantly easier to get to grips with. Simplicity comes from the presentation of the data to the tool and an intuitive UI. IBM Campaign has significantly greater ease of access to and manipulation of ad hoc data sources, but that ease can lead to excessive/unecessary data being drawn in and laziness around preparation.
No photo available

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Silverpop allowed us to deliver 5 times the amount of emails.
  • Increased prospect experience through the ability to deliver emails based on a drip schedule.
  • Increased open and click rates.
  • Outbound reps were able to speak intelligently to prospects about the information they already received which built confidence and trust in the prospect.
  • The analytics team was able to develop more targeted marketing campaigns because we could see the natural progression of which emails were driving response. We could see which campaigns were pushing enrollment.
Shannon Feldpush profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

IBM Watson Campaign Automation

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IBM Watson Campaign Automation More Information