Adobe Campaign vs. Zeta Marketing Platform
Adobe Campaign vs. Zeta Marketing Platform
Product | Rating | Most Used By | Product Summary | Starting Price |
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Adobe Campaign | N/A | Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management. | N/A | |
Zeta Marketing Platform | N/A | The Zeta Marketing Platform, now including capabilities from the IgnitionOne DMS offers a cloud-based cross-channel marketing campaign management and automation platform for managing paid advertising across search and listings, display ads, social networks, mobile devices, and also email correspondences with customers, with a built in data management platform (IgnitionOne DMP, formerly Knotice, acquired March, 2014). The platform is noted for its bid management capabilities, of use in search… | N/A |
Adobe Campaign | Zeta Marketing Platform | |||||||||||||||
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Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
Offerings |
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Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
Additional Details | — | — | ||||||||||||||
More Pricing Information |
Adobe Campaign | Zeta Marketing Platform | |
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Top Pros | ||
Top Cons |
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Adobe Campaign | Zeta Marketing Platform | ||||||||||||||||||||||||||||||
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Email & Online Marketing |
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Lead Management |
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Campaign Management |
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Social Media Marketing |
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Reporting & Analytics |
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Platform & Infrastructure |
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Adobe Campaign | Zeta Marketing Platform | |
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Small Businesses | Vbout Score 9.5 out of 10 | Mautic Score 9.1 out of 10 |
Medium-sized Companies | PFL Direct Mail Platform Score 9.3 out of 10 | The Trade Desk Score 8.1 out of 10 |
Enterprises | PFL Direct Mail Platform Score 9.3 out of 10 | Iterable Score 8.5 out of 10 |
All Alternatives | View all alternatives | View all alternatives |
Adobe Campaign | Zeta Marketing Platform | |
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Likelihood to Recommend | 8.8 (97 ratings) | 2.0 (1 ratings) |
Likelihood to Renew | 8.4 (5 ratings) | - (0 ratings) |
Usability | 8.8 (41 ratings) | - (0 ratings) |
Availability | 7.0 (1 ratings) | - (0 ratings) |
Performance | 7.0 (1 ratings) | - (0 ratings) |
Support Rating | 7.7 (40 ratings) | - (0 ratings) |
In-Person Training | 8.0 (1 ratings) | - (0 ratings) |
Online Training | 8.0 (1 ratings) | - (0 ratings) |
Implementation Rating | 8.0 (1 ratings) | - (0 ratings) |
Contract Terms and Pricing Model | 8.1 (2 ratings) | - (0 ratings) |
Adobe Campaign | Zeta Marketing Platform | |
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Likelihood to Recommend | Adobe | Zeta Global |
Pros | Adobe | Zeta Global |
Cons | Adobe | Zeta Global |
Likelihood to Renew | Adobe | Zeta Global No answers on this topic |
Usability | Adobe | Zeta Global No answers on this topic |
Reliability and Availability | Adobe | Zeta Global No answers on this topic |
Support Rating | Adobe | Zeta Global No answers on this topic |
Alternatives Considered | Adobe | Zeta Global |
Contract Terms and Pricing Model | Adobe | Zeta Global No answers on this topic |
Return on Investment | Adobe | Zeta Global |
ScreenShots |