Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

IgnitionOne Digital Marketing Suite

4 Ratings
Score 3.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

IgnitionOne Digital Marketing Suite

  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
IgnitionOne Digital Marketing Suite
WYSIWYG email editor
Adobe Campaign
7.3
IgnitionOne Digital Marketing Suite
Dynamic content
Adobe Campaign
7.9
IgnitionOne Digital Marketing Suite
Ability to test dynamic content
Adobe Campaign
8.2
IgnitionOne Digital Marketing Suite
Landing pages
Adobe Campaign
7.9
IgnitionOne Digital Marketing Suite
A/B testing
Adobe Campaign
6.9
IgnitionOne Digital Marketing Suite
Mobile optimization
Adobe Campaign
8.4
IgnitionOne Digital Marketing Suite
Email deliverability
Adobe Campaign
8.6
IgnitionOne Digital Marketing Suite
List management
Adobe Campaign
8.2
IgnitionOne Digital Marketing Suite
Triggered drip sequences
Adobe Campaign
7.5
IgnitionOne Digital Marketing Suite

Lead Management

Adobe Campaign
6.9
IgnitionOne Digital Marketing Suite
Lead nurturing
Adobe Campaign
7.5
IgnitionOne Digital Marketing Suite
Lead scoring and grading
Adobe Campaign
7.2
IgnitionOne Digital Marketing Suite
Data quality management
Adobe Campaign
6.6
IgnitionOne Digital Marketing Suite
Automated sales alerts and tasks
Adobe Campaign
6.3
IgnitionOne Digital Marketing Suite

Campaign Management

Adobe Campaign
7.4
IgnitionOne Digital Marketing Suite
Calendaring
Adobe Campaign
7.5
IgnitionOne Digital Marketing Suite
Event/webinar marketing
Adobe Campaign
7.3
IgnitionOne Digital Marketing Suite

Social Media Marketing

Adobe Campaign
8.1
IgnitionOne Digital Marketing Suite
Social sharing and campaigns
Adobe Campaign
8.2
IgnitionOne Digital Marketing Suite
Social profile integration
Adobe Campaign
7.9
IgnitionOne Digital Marketing Suite

Reporting & Analytics

Adobe Campaign
7.7
IgnitionOne Digital Marketing Suite
Dashboards
Adobe Campaign
8.3
IgnitionOne Digital Marketing Suite
Standard reports
Adobe Campaign
8.1
IgnitionOne Digital Marketing Suite
Custom reports
Adobe Campaign
6.8
IgnitionOne Digital Marketing Suite

Platform & Infrastructure

Adobe Campaign
7.6
IgnitionOne Digital Marketing Suite
API
Adobe Campaign
8.1
IgnitionOne Digital Marketing Suite
Role-based workflow & approvals
Adobe Campaign
8.5
IgnitionOne Digital Marketing Suite
Customizability
Adobe Campaign
8.0
IgnitionOne Digital Marketing Suite
Integration with Salesforce.com
Adobe Campaign
7.9
IgnitionOne Digital Marketing Suite
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
IgnitionOne Digital Marketing Suite
Integration with SugarCRM
Adobe Campaign
6.3
IgnitionOne Digital Marketing Suite

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
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  • Good customer service.
  • They were flexible in allowing us to access backend data.
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Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
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No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
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Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Did push through implementations but was buggy
  • Fast UI
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IgnitionOne Digital Marketing Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details