Top Rated
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
4 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 3.4 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

IgnitionOne Digital Marketing Suite

  • Good for very basic management of a search program.
  • Not good for much else since it is buggy and lacks many features that competitors offer.
  • Also may be good for someone who is looking for a low-cost DMS.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
IgnitionOne Digital Marketing Suite
WYSIWYG email editor
Adobe Campaign
7.5
IgnitionOne Digital Marketing Suite
Dynamic content
Adobe Campaign
8.1
IgnitionOne Digital Marketing Suite
Ability to test dynamic content
Adobe Campaign
8.4
IgnitionOne Digital Marketing Suite
Landing pages
Adobe Campaign
7.7
IgnitionOne Digital Marketing Suite
A/B testing
Adobe Campaign
6.9
IgnitionOne Digital Marketing Suite
Mobile optimization
Adobe Campaign
7.7
IgnitionOne Digital Marketing Suite
Email deliverability
Adobe Campaign
8.7
IgnitionOne Digital Marketing Suite
List management
Adobe Campaign
8.4
IgnitionOne Digital Marketing Suite
Triggered drip sequences
Adobe Campaign
7.5
IgnitionOne Digital Marketing Suite

Lead Management

Adobe Campaign
6.8
IgnitionOne Digital Marketing Suite
Lead nurturing
Adobe Campaign
7.4
IgnitionOne Digital Marketing Suite
Lead scoring and grading
Adobe Campaign
7.2
IgnitionOne Digital Marketing Suite
Data quality management
Adobe Campaign
6.5
IgnitionOne Digital Marketing Suite
Automated sales alerts and tasks
Adobe Campaign
6.2
IgnitionOne Digital Marketing Suite

Campaign Management

Adobe Campaign
7.4
IgnitionOne Digital Marketing Suite
Calendaring
Adobe Campaign
7.5
IgnitionOne Digital Marketing Suite
Event/webinar marketing
Adobe Campaign
7.3
IgnitionOne Digital Marketing Suite

Social Media Marketing

Adobe Campaign
8.0
IgnitionOne Digital Marketing Suite
Social sharing and campaigns
Adobe Campaign
8.2
IgnitionOne Digital Marketing Suite
Social profile integration
Adobe Campaign
7.8
IgnitionOne Digital Marketing Suite

Reporting & Analytics

Adobe Campaign
8.0
IgnitionOne Digital Marketing Suite
Dashboards
Adobe Campaign
8.4
IgnitionOne Digital Marketing Suite
Standard reports
Adobe Campaign
8.3
IgnitionOne Digital Marketing Suite
Custom reports
Adobe Campaign
7.2
IgnitionOne Digital Marketing Suite

Platform & Infrastructure

Adobe Campaign
7.6
IgnitionOne Digital Marketing Suite
API
Adobe Campaign
8.0
IgnitionOne Digital Marketing Suite
Role-based workflow & approvals
Adobe Campaign
8.4
IgnitionOne Digital Marketing Suite
Customizability
Adobe Campaign
8.1
IgnitionOne Digital Marketing Suite
Integration with Salesforce.com
Adobe Campaign
7.5
IgnitionOne Digital Marketing Suite
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
IgnitionOne Digital Marketing Suite
Integration with SugarCRM
Adobe Campaign
6.3
IgnitionOne Digital Marketing Suite

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Good customer service.
  • They were flexible in allowing us to access backend data.
No photo available

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • Buggy!
  • Lacks many features competitors offer (like labeling).
  • No clear roadmap for the future with their SEM product.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Poorly. For example, Kenshoo's offering is fast, customizable, works with all publisher platforms, and more. IgnitionOne just doesn't stack up well against the competition and isn't investing in the product like it used to.
No photo available

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • Did push through implementations but was buggy
  • Fast UI
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

IgnitionOne Digital Marketing Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

IgnitionOne Digital Marketing Suite More Information