What users are saying about
Top Rated
93 Ratings

Infusionsoft

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Top Rated
194 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

Infusionsoft

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Top Rated
194 Ratings
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Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Infusionsoft

Infusionsoft excels with small business. It really tries hard to represent the small business community. If you are a small business, there is a good chance it will work well for you. If you are a part of a medium or large business, however, just think twice about it and consider other options first.
Johnathan Speakman profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Infusionsoft
WYSIWYG email editor
Adobe Campaign
7.5
Infusionsoft
Dynamic content
Adobe Campaign
8.1
Infusionsoft
Ability to test dynamic content
Adobe Campaign
8.4
Infusionsoft
Landing pages
Adobe Campaign
7.7
Infusionsoft
A/B testing
Adobe Campaign
6.9
Infusionsoft
Mobile optimization
Adobe Campaign
7.7
Infusionsoft
Email deliverability
Adobe Campaign
8.7
Infusionsoft
List management
Adobe Campaign
8.4
Infusionsoft
Triggered drip sequences
Adobe Campaign
7.5
Infusionsoft

Lead Management

Adobe Campaign
6.8
Infusionsoft
Lead nurturing
Adobe Campaign
7.4
Infusionsoft
Lead scoring and grading
Adobe Campaign
7.2
Infusionsoft
Data quality management
Adobe Campaign
6.5
Infusionsoft
Automated sales alerts and tasks
Adobe Campaign
6.2
Infusionsoft

Campaign Management

Adobe Campaign
7.4
Infusionsoft
Calendaring
Adobe Campaign
7.5
Infusionsoft
Event/webinar marketing
Adobe Campaign
7.3
Infusionsoft

Social Media Marketing

Adobe Campaign
8.0
Infusionsoft
Social sharing and campaigns
Adobe Campaign
8.1
Infusionsoft
Social profile integration
Adobe Campaign
7.8
Infusionsoft

Reporting & Analytics

Adobe Campaign
8.0
Infusionsoft
Dashboards
Adobe Campaign
8.4
Infusionsoft
Standard reports
Adobe Campaign
8.3
Infusionsoft
Custom reports
Adobe Campaign
7.2
Infusionsoft

Platform & Infrastructure

Adobe Campaign
7.6
Infusionsoft
API
Adobe Campaign
8.0
Infusionsoft
Role-based workflow & approvals
Adobe Campaign
8.4
Infusionsoft
Customizability
Adobe Campaign
8.1
Infusionsoft
Integration with Salesforce.com
Adobe Campaign
7.5
Infusionsoft
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Infusionsoft
Integration with SugarCRM
Adobe Campaign
6.3
Infusionsoft

Sales Force Automation

Adobe Campaign
Infusionsoft
7.7
Customer data management / contact management
Adobe Campaign
Infusionsoft
8.5
Workflow management
Adobe Campaign
Infusionsoft
7.6
Opportunity management
Adobe Campaign
Infusionsoft
7.5
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Infusionsoft
7.6
Quote & order management
Adobe Campaign
Infusionsoft
6.7
Interaction tracking
Adobe Campaign
Infusionsoft
8.2

Marketing Automation

Adobe Campaign
Infusionsoft
8.6
Lead management
Adobe Campaign
Infusionsoft
8.4
Email marketing
Adobe Campaign
Infusionsoft
8.9

CRM Project Management

Adobe Campaign
Infusionsoft
7.4
Task management
Adobe Campaign
Infusionsoft
7.6
Billing and invoicing management
Adobe Campaign
Infusionsoft
7.1
Reporting
Adobe Campaign
Infusionsoft
7.4

CRM Reporting & Analytics

Adobe Campaign
Infusionsoft
7.1
Pipeline visualization
Adobe Campaign
Infusionsoft
7.1

Customization

Adobe Campaign
Infusionsoft
8.4
Custom fields
Adobe Campaign
Infusionsoft
8.3
Custom objects
Adobe Campaign
Infusionsoft
9.0
API for custom integration
Adobe Campaign
Infusionsoft
7.8

Platform

Adobe Campaign
Infusionsoft
7.1
Mobile access
Adobe Campaign
Infusionsoft
7.1

Security

Adobe Campaign
Infusionsoft
8.6
Role-based user permissions
Adobe Campaign
Infusionsoft
8.6

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • It is a pretty flexible system because of their tagging system. It allows you to group and segment your contacts very easily.
  • Their customer support is amazing! There are few companies whose customer support is as helpful as theirs has been to me. You can send support email tickets, do online chats with representatives, or you can give them a call and talk with a real person. They always do their best to help you.
  • They have many different tools that they integrate with, so you're almost guaranteed to be able to do anything you need to. If you can't find the right integration, the API is open for you to be able to use.
Johnathan Speakman profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • I would like to see Infusionsoft's functions being sold a la carte; my business utilizes the marketing and CRM features exhaustively but does not touch the sales and transaction processing features. It would be nice to pay for only what we use.
  • There is a mobile Infusionsoft application available on phones, but building marketing campaigns is not an option here. It would be nice to be able to build campaigns, even rudimentary, from a cell device.
  • I adore Infusionsoft but would love for it to be made more affordable.
Maddy Braswell profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Infusionsoft1.2
Based on 34 answers
We have invested a lot into Infusionsoft and are using it to automate our processes and marketing. Changing CRMs would have a HUGE cost for us and based on our evaluations, the grass isn't greener elsewhere. Infusiosoft fits most of our needs and is slowly getting better each year. Their support is great and we will continue to use them until something much better comes around or our company outgrows a small business CRM.
Tyler Guthrie profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Infusionsoft4.8
Based on 11 answers
It is great but complicated to learn. There are a lot of things you have to figure out on your own in order to use the software like it was intended.
Josh Preece profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Infusionsoft8.8
Based on 5 answers
Haven't experienced any real issues with availability. Reliability is another deal.
Clifford Jones profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Infusionsoft7.7
Based on 5 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Infusionsoft2.0
Based on 8 answers
Again there is so much online support that users can find on Infusionsoft. From the corporate website and call center, to users groups located around the country, and ICCs who provide online resources, coaching and more, finding support for Infusionsoft is an easy task!
Chris LeBrun, MBA, CFRE profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Infusionsoft8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Infusionsoft9.5
Based on 5 answers
If you're willing to click and learn as you go, there are great resources for training including on page help and video.
Clifford Jones profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Infusionsoft8.0
Based on 8 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
I personally prefer ACT over InfusionSoft, but I worked with ACT much longer and feel like it allows us to do many more customization details on the list than Infusionsoft does. However Infusionsoft has the email campaigns and ACT does not. So that gives the advantage to Infusionsoft. I feel like they both work great, but they both have flaws.
Josh Preece profile photo

Scalability

No score
No answers yet
No answers on this topic
Infusionsoft2.0
Based on 1 answer
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • It has allowed us to track our marketing and made it simple to trickle marketing and campaign to the list.
  • It is easy to find people you are looking for. Either first name, last name or anything that is contained.
  • It doesn't seem to do everything we need and therefore we have to use a different software to complete the sides it doesn't match well with.
Josh Preece profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Infusionsoft

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$1,999*
1.  prerequisite for all new customers
Infusionsoft Editions & Modules
Infusionsoft
Edition
Essentials
$1991
Starter
$991
Complete
$2991
1. per month
Additional Pricing Details
With the Infusionsoft Kickstart service, you get a dedicated coach that will get to know your business goals to help you implement the plans that will make the biggest impact. This on-boarding service is a prerequisite for all new customers, and include one-on-one coaching and training resources. The one-time free price ranges from $999 to $2,999

Infusionsoft More Information