What users are saying about
105 Ratings

Infusionsoft by Keap

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Top Rated
201 Ratings
105 Ratings
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Score 7.6 out of 101

Infusionsoft by Keap

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Top Rated
201 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign works very well for those who want to work with automated email marketing. Workflows for trigger emails work well, and so does creating content libraries that are connected campaigns where you want automated personalized content
Emma Asplund profile photo

Infusionsoft by Keap

Infusionsoft excels with small business. It really tries hard to represent the small business community. If you are a small business, there is a good chance it will work well for you. If you are a part of a medium or large business, however, just think twice about it and consider other options first.
Johnathan Speakman profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Infusionsoft by Keap
WYSIWYG email editor
Adobe Campaign
7.5
Infusionsoft by Keap
Dynamic content
Adobe Campaign
8.1
Infusionsoft by Keap
Ability to test dynamic content
Adobe Campaign
8.4
Infusionsoft by Keap
Landing pages
Adobe Campaign
7.7
Infusionsoft by Keap
A/B testing
Adobe Campaign
6.9
Infusionsoft by Keap
Mobile optimization
Adobe Campaign
7.6
Infusionsoft by Keap
Email deliverability
Adobe Campaign
8.7
Infusionsoft by Keap
List management
Adobe Campaign
8.4
Infusionsoft by Keap
Triggered drip sequences
Adobe Campaign
7.5
Infusionsoft by Keap

Lead Management

Adobe Campaign
6.8
Infusionsoft by Keap
Lead nurturing
Adobe Campaign
7.3
Infusionsoft by Keap
Lead scoring and grading
Adobe Campaign
7.2
Infusionsoft by Keap
Data quality management
Adobe Campaign
6.4
Infusionsoft by Keap
Automated sales alerts and tasks
Adobe Campaign
6.2
Infusionsoft by Keap

Campaign Management

Adobe Campaign
7.4
Infusionsoft by Keap
Calendaring
Adobe Campaign
7.5
Infusionsoft by Keap
Event/webinar marketing
Adobe Campaign
7.3
Infusionsoft by Keap

Social Media Marketing

Adobe Campaign
7.9
Infusionsoft by Keap
Social sharing and campaigns
Adobe Campaign
8.1
Infusionsoft by Keap
Social profile integration
Adobe Campaign
7.8
Infusionsoft by Keap

Reporting & Analytics

Adobe Campaign
8.0
Infusionsoft by Keap
Dashboards
Adobe Campaign
8.4
Infusionsoft by Keap
Standard reports
Adobe Campaign
8.3
Infusionsoft by Keap
Custom reports
Adobe Campaign
7.2
Infusionsoft by Keap

Platform & Infrastructure

Adobe Campaign
7.6
Infusionsoft by Keap
API
Adobe Campaign
8.0
Infusionsoft by Keap
Role-based workflow & approvals
Adobe Campaign
8.3
Infusionsoft by Keap
Customizability
Adobe Campaign
8.2
Infusionsoft by Keap
Integration with Salesforce.com
Adobe Campaign
7.4
Infusionsoft by Keap
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
Infusionsoft by Keap
Integration with SugarCRM
Adobe Campaign
6.3
Infusionsoft by Keap

Sales Force Automation

Adobe Campaign
Infusionsoft by Keap
7.6
Customer data management / contact management
Adobe Campaign
Infusionsoft by Keap
8.2
Workflow management
Adobe Campaign
Infusionsoft by Keap
7.4
Opportunity management
Adobe Campaign
Infusionsoft by Keap
7.5
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Infusionsoft by Keap
7.5
Quote & order management
Adobe Campaign
Infusionsoft by Keap
6.9
Interaction tracking
Adobe Campaign
Infusionsoft by Keap
8.2

Marketing Automation

Adobe Campaign
Infusionsoft by Keap
8.5
Lead management
Adobe Campaign
Infusionsoft by Keap
8.3
Email marketing
Adobe Campaign
Infusionsoft by Keap
8.8

CRM Project Management

Adobe Campaign
Infusionsoft by Keap
7.3
Task management
Adobe Campaign
Infusionsoft by Keap
7.4
Billing and invoicing management
Adobe Campaign
Infusionsoft by Keap
7.3
Reporting
Adobe Campaign
Infusionsoft by Keap
7.2

CRM Reporting & Analytics

Adobe Campaign
Infusionsoft by Keap
7.0
Pipeline visualization
Adobe Campaign
Infusionsoft by Keap
7.0

Customization

Adobe Campaign
Infusionsoft by Keap
8.2
Custom fields
Adobe Campaign
Infusionsoft by Keap
8.1
Custom objects
Adobe Campaign
Infusionsoft by Keap
8.9
API for custom integration
Adobe Campaign
Infusionsoft by Keap
7.6

Platform

Adobe Campaign
Infusionsoft by Keap
6.9
Mobile access
Adobe Campaign
Infusionsoft by Keap
6.9

Security

Adobe Campaign
Infusionsoft by Keap
8.2
Role-based user permissions
Adobe Campaign
Infusionsoft by Keap
8.2

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • It is a pretty flexible system because of their tagging system. It allows you to group and segment your contacts very easily.
  • Their customer support is amazing! There are few companies whose customer support is as helpful as theirs has been to me. You can send support email tickets, do online chats with representatives, or you can give them a call and talk with a real person. They always do their best to help you.
  • They have many different tools that they integrate with, so you're almost guaranteed to be able to do anything you need to. If you can't find the right integration, the API is open for you to be able to use.
Johnathan Speakman profile photo

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • Reporting. This probably has been the biggest area of frustration. You can create some good reports based on custom-saved searches and reports, but I have often found their reports to not be very useful.
  • Their web forms are easy to use and useful but they need an updated look. They look like they belong in the early 2000s era.
  • Like almost all software, there is a learning curve to getting used to their system.
Johnathan Speakman profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Infusionsoft by Keap1.2
Based on 34 answers
To be honest, we've invested so much time in setting up Infusionsoft, I"m not willing to start over with a new software and it does 90% of what I want so I'm happy with the product. Plus their customer service is stellar and I really appreciate that.
Sydni Craig-Hart profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Infusionsoft by Keap5.0
Based on 11 answers
It is great but complicated to learn. There are a lot of things you have to figure out on your own in order to use the software like it was intended.
Josh Preece profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Infusionsoft by Keap8.8
Based on 5 answers
Haven't experienced any real issues with availability. Reliability is another deal.
Clifford Jones profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Infusionsoft by Keap7.7
Based on 5 answers
OMG, it's all in one and that compromises everything, fundamentally. If you want a race car, invest in a race car. If you want a dune buggy, get that. If you want a boat that floats, go for it.
Clifford Jones profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Infusionsoft by Keap2.0
Based on 8 answers
Again there is so much online support that users can find on Infusionsoft. From the corporate website and call center, to users groups located around the country, and ICCs who provide online resources, coaching and more, finding support for Infusionsoft is an easy task!
Chris LeBrun, MBA, CFRE profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Infusionsoft by Keap8.6
Based on 5 answers
This training is taught often to the lowest common denominator so as to help as many customers of theirs as possible. We do the training and coaching and implementations for our clients. But clients who I know who have been to their training get trained well. The gap that can exist lies in you doing your part and really investing in using and building out the application.The training and education is only as good as your willingness to apply it.
Clifford Jones profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Infusionsoft by Keap9.5
Based on 5 answers
If you're willing to click and learn as you go, there are great resources for training including on page help and video.
Clifford Jones profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Infusionsoft by Keap8.0
Based on 8 answers
Don't let the fear of implementing a new software solution keep you from unleashing the power of automation that Infusionsoft provides. With the right implementation partner, the process can not only be smooth and painless, it can actually help you get a better understanding for how your current communication process can be improved upon.
Chris LeBrun, MBA, CFRE profile photo

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
Infusionsoft is night and day better than Club OS. We were told that Club OS could successfully integrate with MindBodyOnline, which was not remotely true at the time. Infusionsoft integrates seamlessly with MBO, and sends categorized emails to relevant clients. Club OS's email blasts do not have as sophisticated content options, and the tagging capabilities in Club OS are shameful. However, Infusionsoft has a limited number of users, and users cannot be organized with different permissions. Club OS does allow for these conditions, and allows for unlimited users so that salespeople of all levels can log in and follow up with clients personally. Club OS is built to schedule one-on-one touches with clients, whereas Infusionsoft is designed to reach out to clients at large.
Maddy Braswell profile photo

Scalability

No score
No answers yet
No answers on this topic
Infusionsoft by Keap2.0
Based on 1 answer
Pricing is user and email and function based. Way too many pay walls and not native function for scaling. It's scaleable with NASA level marketing automation talent you must pay to engage. Otherwise, it gets expensive quickly for scaling to a true small business, which is what they target. Over 25 users and you're screwed. Look at the competition first, evaluate what you really need for your business and start there. Keep it simple, build your cash flow and confidence in the people you hired to make this work and then scale. Don't get sucked into the dream that this thing will help you sell your book to millions and you get famous while hanging on your boat or whatever. Building a small business is hard enough. Adding software often adds complexity in order to successfully scale.
Clifford Jones profile photo

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available
  • Better customer service
  • We're able to extend offers based on customer preferences
  • We're able to automate our entire sales process
Sydni Craig-Hart profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Infusionsoft by Keap

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*
1.  prerequisite for all new customers
Infusionsoft by Keap Editions & Modules
Infusionsoft by Keap
Edition
Premium
$3991
Basic
$1991
Plus
$2991
1. per month
Additional Pricing Details
Work with a coach to start using our software successfully. Select a package that aligns with your business goals. This on-boarding service is a prerequisite for all new customers, and include one-on-one coaching and training resources. The one-time free price ranges from $499 to $1,999

Infusionsoft by Keap More Information