What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Instapage

28 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Instapage

28 Ratings
Score 8.8 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Instapage

We use it for landing pages, but I also high recommend using it for collecting volunteers for events -- or anything else you need to collect an email list for
Grace Conyers profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Instapage
WYSIWYG email editor
Adobe Campaign
7.3
Instapage
Dynamic content
Adobe Campaign
7.9
Instapage
Ability to test dynamic content
Adobe Campaign
8.2
Instapage
Landing pages
Adobe Campaign
8.0
Instapage
A/B testing
Adobe Campaign
7.0
Instapage
Mobile optimization
Adobe Campaign
8.4
Instapage
Email deliverability
Adobe Campaign
8.6
Instapage
List management
Adobe Campaign
8.2
Instapage
Triggered drip sequences
Adobe Campaign
7.5
Instapage

Lead Management

Adobe Campaign
6.9
Instapage
Lead nurturing
Adobe Campaign
7.5
Instapage
Lead scoring and grading
Adobe Campaign
7.2
Instapage
Data quality management
Adobe Campaign
6.6
Instapage
Automated sales alerts and tasks
Adobe Campaign
6.3
Instapage

Campaign Management

Adobe Campaign
7.4
Instapage
Calendaring
Adobe Campaign
7.5
Instapage
Event/webinar marketing
Adobe Campaign
7.3
Instapage

Social Media Marketing

Adobe Campaign
8.1
Instapage
Social sharing and campaigns
Adobe Campaign
8.2
Instapage
Social profile integration
Adobe Campaign
7.9
Instapage

Reporting & Analytics

Adobe Campaign
7.8
Instapage
Dashboards
Adobe Campaign
8.3
Instapage
Standard reports
Adobe Campaign
8.1
Instapage
Custom reports
Adobe Campaign
6.9
Instapage

Platform & Infrastructure

Adobe Campaign
7.6
Instapage
API
Adobe Campaign
8.1
Instapage
Role-based workflow & approvals
Adobe Campaign
8.5
Instapage
Customizability
Adobe Campaign
8.0
Instapage
Integration with Salesforce.com
Adobe Campaign
7.9
Instapage
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Instapage
Integration with SugarCRM
Adobe Campaign
6.4
Instapage

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • I like that we can have conversations on the page while discussing potential edits and layouts. It's really nice to see comments as a "sticky note" on that particular view for all levels of marketers, graphic designers, and copywriters that are working on the project and critiquing each other.
  • It integrates with a variety of 3rd party tools seamlessly. We have it with WordPress and Aweber, but there are a lot of options as well.
  • Their customer service is freakin' amazing. Any problem I've had they've been quite thorough and professional to help me with. Often you don't really need to talk to the people, though. Their tutorials are detailed and written in layman's terms. It's so easy to follow their tutorials that you learn more tricks along the way, not just solve a headache.
  • The editing features are extensive. Sure, you could start with a template, but there are so many ways to tweak them or build from scratch that even a non-designer can make something stunning and effective.
  • The marketing techniques, such as localising and split-testing are useful. We have not needed to use them (other than as toys), but they are there and they work. They work really well.
Grace Conyers profile photo

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • I don't like how much Instapage costs. I think there plans start at $80/month now. It is really quite a lot. However, the prices are getting higher industry-wide (Unbounce is now starting at $100/month and software that provides lower plans such as $30/month often don't include A/B Testing). I assume this is in response to demand for higher level features.
  • It is very difficult to do custom code. It's not designed for that.
McKay Salisbury profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Instapage9.1
Based on 1 answer
I've tried all of the other landing page services on the market, and this is literally the easiest to use. I am not a designer or software developer, just a simple guy and if I can learn how to use it, anyone can. That's what won me over. Their support and pre-made templates are awesome, but the usability is what I love!
Eric Cozart profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Instapage9.1
Based on 1 answer
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
Eric Cozart profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
Because of its ease of use, Instapage remains a staple in our marketing stack. While we are using native landing pages in WordPress more and more (because we have more skill and resources) and implementing the landing page page builder in SharpSpring, if we got into a pinch and needed something quickly - there is no question Instapage would be the play.
Jan Michael Aldea profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
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  • When we first got going, this platform saved us time and money.
  • Now that we are more established, Instapage gives us the flexibility to do things for clients that are a huge value for them and a high margin for us.
Jan Michael Aldea profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Instapage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Instapage Editions & Modules
Instapage
Edition
Core Package
$991
1. Month
Additional Pricing Details