What users are saying about
Top Rated
93 Ratings

Instapage

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34 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

Instapage

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34 Ratings
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Score 8.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Instapage

Instapage is definitely a great tool for smaller companies with a small marketing department. I know basic coding but that only got me so far when it came to building out landing pages. With Instapage I do not need to have any coding knowledge to build out a beautiful, functioning landing page.If you are using a software or platform that does not integrate with Instapage it might be difficult to use the forms to pull in marketing information. You can still do this but it would probably need to all be done with Instapage and then uploaded to your marketing platform.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Instapage
WYSIWYG email editor
Adobe Campaign
7.5
Instapage
Dynamic content
Adobe Campaign
8.1
Instapage
Ability to test dynamic content
Adobe Campaign
8.4
Instapage
Landing pages
Adobe Campaign
7.7
Instapage
A/B testing
Adobe Campaign
6.9
Instapage
Mobile optimization
Adobe Campaign
7.7
Instapage
Email deliverability
Adobe Campaign
8.7
Instapage
List management
Adobe Campaign
8.4
Instapage
Triggered drip sequences
Adobe Campaign
7.5
Instapage

Lead Management

Adobe Campaign
6.8
Instapage
Lead nurturing
Adobe Campaign
7.4
Instapage
Lead scoring and grading
Adobe Campaign
7.2
Instapage
Data quality management
Adobe Campaign
6.5
Instapage
Automated sales alerts and tasks
Adobe Campaign
6.2
Instapage

Campaign Management

Adobe Campaign
7.4
Instapage
Calendaring
Adobe Campaign
7.5
Instapage
Event/webinar marketing
Adobe Campaign
7.3
Instapage

Social Media Marketing

Adobe Campaign
8.0
Instapage
Social sharing and campaigns
Adobe Campaign
8.1
Instapage
Social profile integration
Adobe Campaign
7.8
Instapage

Reporting & Analytics

Adobe Campaign
8.0
Instapage
Dashboards
Adobe Campaign
8.4
Instapage
Standard reports
Adobe Campaign
8.3
Instapage
Custom reports
Adobe Campaign
7.2
Instapage

Platform & Infrastructure

Adobe Campaign
7.6
Instapage
API
Adobe Campaign
8.0
Instapage
Role-based workflow & approvals
Adobe Campaign
8.4
Instapage
Customizability
Adobe Campaign
8.1
Instapage
Integration with Salesforce.com
Adobe Campaign
7.5
Instapage
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Instapage
Integration with SugarCRM
Adobe Campaign
6.3
Instapage

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Instapage is a WYSWYG type landing page service. I don't think it could be easier to design landing pages.
  • Recently, HubSpot added an integration with Instapage but even before then I was able to grab the coding from my Instapage landing pages and add them to our website. Now with the integration it will be smoother and gathering marketing information from forms should be quick and easy.
  • Instapage provides several template landing pages so you really just need to drop in elements from your company. You can also build your own pages.
No photo available

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • Things are not intuitive at first, so it takes a bit of poking around in your profile and dashboard to see how things are connected, then move back and forth between your settings and dashboard. Even after watching the tutorial, I routinely forget how things are connected between these two areas of their website.
  • Publishing on your WordPress can seem to be a little arduous at first, but once you get the hand of having to have your WordPress dashboard open AND Instapage, it's pretty smooth going.
  • I'd love to see a way to add tags from the forms to Aweber. I think it was possible, but it's not obvious or easy to do in a few clicks.
Grace Conyers profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Instapage8.0
Based on 2 answers
What they do, they do well. Their goal is to make it easy for anyone to put a landing page together with a reasonable amount of design applied to it. For that convenience and ease, you sacrifice some control.
Josh Summerhays profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Instapage9.1
Based on 1 answer
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
Eric Cozart profile photo

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
I can't remember all the alternatives we looked at. It was a long time ago, and there were a lot. The number one competitor was Leadpages... and then there were a few that were WordPress plugins that we seriously looked at. We passed all of them up in favour of Instapages because of it's price and ease of use out of the box. We're a small company, and price was a huge factor. Instapage delivered for less sunk cost -- with none of the losses.
Grace Conyers profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Helpful for providing leads
  • Very useful for informational purposes
  • Expensive to use
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Instapage

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Instapage Editions & Modules
Instapage
Edition
Core Package
$991
1. Month
Additional Pricing Details

Instapage More Information