What users are saying about
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139 Ratings
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37 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101

Instapage

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37 Ratings
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Score 8.6 out of 101

Likelihood to Recommend

Adobe Campaign

Great use for marketing where it is not imperative that the communication must reach the intended recipient. For service communications - for example, notifying that their bill is ready, there's a challenge to make Campaign highly available, and less "operationally" intensive. Campaign also seems to work well only in scheduled scenarios where they can be spread apart and distributed so that there is less load on the system. This doesn't lend well to real-time scenarios that are event triggered and we need to run through a workflow in order to augment data or retrieve additional recipients and as fast as possible (within 30s to 1 min) send out a message (SMS).
Canh Tran profile photo

Instapage

If you aren't too picky about having precise control over your page designs, Instapage is a great tool that will make it easy to build and publish pages quickly. It's easy to set up and intuitive to use. It seems like that audience (prioritizes speed over precision) is their target -- for control freaks like me, it comes up a little short. The pricing is pretty good for what you get -- a super-fast path to getting campaigns out quickly so that you can test and iterate your way to profitability.It plays really well with most other tools designed for the small, scrappy startup marketing team, too.
Josh Summerhays profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Instapage
WYSIWYG email editor
Adobe Campaign
7.4
Instapage
Dynamic content
Adobe Campaign
8.3
Instapage
Ability to test dynamic content
Adobe Campaign
8.3
Instapage
Landing pages
Adobe Campaign
7.9
Instapage
A/B testing
Adobe Campaign
7.3
Instapage
Mobile optimization
Adobe Campaign
7.8
Instapage
Email deliverability
Adobe Campaign
8.7
Instapage
List management
Adobe Campaign
8.0
Instapage
Triggered drip sequences
Adobe Campaign
7.2
Instapage

Lead Management

Adobe Campaign
6.7
Instapage
Lead nurturing
Adobe Campaign
7.2
Instapage
Lead scoring and grading
Adobe Campaign
7.2
Instapage
Data quality management
Adobe Campaign
6.4
Instapage
Automated sales alerts and tasks
Adobe Campaign
6.1
Instapage

Campaign Management

Adobe Campaign
7.3
Instapage
Calendaring
Adobe Campaign
7.3
Instapage
Event/webinar marketing
Adobe Campaign
7.3
Instapage

Social Media Marketing

Adobe Campaign
7.9
Instapage
Social sharing and campaigns
Adobe Campaign
8.1
Instapage
Social profile integration
Adobe Campaign
7.7
Instapage

Reporting & Analytics

Adobe Campaign
7.7
Instapage
Dashboards
Adobe Campaign
7.8
Instapage
Standard reports
Adobe Campaign
8.2
Instapage
Custom reports
Adobe Campaign
7.2
Instapage

Platform & Infrastructure

Adobe Campaign
7.2
Instapage
API
Adobe Campaign
6.9
Instapage
Role-based workflow & approvals
Adobe Campaign
8.0
Instapage
Customizability
Adobe Campaign
7.5
Instapage
Integration with Salesforce.com
Adobe Campaign
7.5
Instapage
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Instapage
Integration with SugarCRM
Adobe Campaign
6.4
Instapage

Pros

Adobe Campaign

  • Campaign automation
  • Multi-touch communications
  • Tracking the customer journey
No photo available

Instapage

  • Instapage makes it easy to frame out a landing page really quickly. They provide template blocks for various components of a landing page (header, features, testimonials, etc.) that you can easily modify for your own needs. Other tools provide whole-page templates, but I much prefer the section-level templating. It's more convenient to assemble a page this way and add the details on top of that versus taking a finished template and peeling away design and functional elements to get what I want.
  • Instapage's mobile auto-resizer works better than other platforms I've used. I found that I had many fewer adjustments on their auto-resizing of the full page than I've experienced with other tools. I still had to work with text size a bit, but they generally did a better job of ordering elements for mobile the way I would want and maintain proportionality of page elements better.
  • Instapage has a lot of integrations that marketers will love. I don't know if they particularly stand out in this respect, but this is a particularly important aspect of their tool that most marketers will care about.
Josh Summerhays profile photo

Cons

Adobe Campaign

  • Online documentation BEFORE license purchasing
  • Speed of response to forum questions
  • Clarity in the documentation: some phrases are used interchangeably.
No photo available

Instapage

  • Originally, we used Pardot and Instapage and I had to pull the coding from our Instapage landing pages and throw that into Pardot to get nice looking landing pages. When we transitioned to HubSpot, they took our existing pages and did this for us. But now they added an integration with Instapage and I am guessing this will solve any issues with using Instapage going forward for our website's landing pages.
No photo available

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo

Instapage

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo

Instapage

Instapage 8.0
Based on 2 answers
What they do, they do well. Their goal is to make it easy for anyone to put a landing page together with a reasonable amount of design applied to it. For that convenience and ease, you sacrifice some control.
Josh Summerhays profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Instapage

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
Mostly a standard response comes quickly based on ticket priority. Sometimes a ticket gets ignored and it requires us to involve CSM to speed up the process.
Imranul Mazumder profile photo

Instapage

Instapage 9.1
Based on 1 answer
Again, support is just awesome. I've never had any issues go over 24 hours and the people are friendly and speak English really well.
Eric Cozart profile photo

Alternatives Considered

Adobe Campaign

Fedramp Compliant
No photo available

Instapage

When we first realized we needed a way to build landing pages for our ad campaigns, Instapage was one of the first products we came across. With the CMS we use, we have outside developers who help manage the back end of the site. It was not in our budget to have them create our landing pages as well. Instapage had good reviews, it seemed easy to learn, didn't require much dev experience and they had a non-profit option for us
No photo available

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

Instapage

  • Instapage solved our issues with landing pages immediately. What took me a few days, working with a web developer, I was able to do in a few hours with Instapage. That was worth the monthly price alone.
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Adobe Campaign
Additional Pricing Details

Instapage

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No

Instapage Editions & Modules

Instapage
Edition
Core Package
$991
1. Month
Additional Pricing Details

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