What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
26 Ratings
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Score 7.1 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Kenshoo Infinity Suite

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Kenshoo Infinity Suite
WYSIWYG email editor
Adobe Campaign
7.5
Kenshoo Infinity Suite
Dynamic content
Adobe Campaign
8.1
Kenshoo Infinity Suite
Ability to test dynamic content
Adobe Campaign
8.4
Kenshoo Infinity Suite
Landing pages
Adobe Campaign
7.7
Kenshoo Infinity Suite
A/B testing
Adobe Campaign
6.9
Kenshoo Infinity Suite
Mobile optimization
Adobe Campaign
7.7
Kenshoo Infinity Suite
Email deliverability
Adobe Campaign
8.7
Kenshoo Infinity Suite
List management
Adobe Campaign
8.4
Kenshoo Infinity Suite
Triggered drip sequences
Adobe Campaign
7.5
Kenshoo Infinity Suite

Lead Management

Adobe Campaign
6.8
Kenshoo Infinity Suite
Lead nurturing
Adobe Campaign
7.4
Kenshoo Infinity Suite
Lead scoring and grading
Adobe Campaign
7.2
Kenshoo Infinity Suite
Data quality management
Adobe Campaign
6.5
Kenshoo Infinity Suite
Automated sales alerts and tasks
Adobe Campaign
6.2
Kenshoo Infinity Suite

Campaign Management

Adobe Campaign
7.4
Kenshoo Infinity Suite
Calendaring
Adobe Campaign
7.5
Kenshoo Infinity Suite
Event/webinar marketing
Adobe Campaign
7.3
Kenshoo Infinity Suite

Social Media Marketing

Adobe Campaign
8.0
Kenshoo Infinity Suite
Social sharing and campaigns
Adobe Campaign
8.2
Kenshoo Infinity Suite
Social profile integration
Adobe Campaign
7.8
Kenshoo Infinity Suite

Reporting & Analytics

Adobe Campaign
8.0
Kenshoo Infinity Suite
Dashboards
Adobe Campaign
8.4
Kenshoo Infinity Suite
Standard reports
Adobe Campaign
8.3
Kenshoo Infinity Suite
Custom reports
Adobe Campaign
7.2
Kenshoo Infinity Suite

Platform & Infrastructure

Adobe Campaign
7.6
Kenshoo Infinity Suite
API
Adobe Campaign
8.0
Kenshoo Infinity Suite
Role-based workflow & approvals
Adobe Campaign
8.4
Kenshoo Infinity Suite
Customizability
Adobe Campaign
8.1
Kenshoo Infinity Suite
Integration with Salesforce.com
Adobe Campaign
7.5
Kenshoo Infinity Suite
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Kenshoo Infinity Suite
Integration with SugarCRM
Adobe Campaign
6.3
Kenshoo Infinity Suite

Ad Network Integration

Adobe Campaign
Kenshoo Infinity Suite
5.9
Data Transfer
Adobe Campaign
Kenshoo Infinity Suite
6.2
DSP integration
Adobe Campaign
Kenshoo Infinity Suite
5.5

Ad Campaigns

Adobe Campaign
Kenshoo Infinity Suite
5.5
Ad campaign creation
Adobe Campaign
Kenshoo Infinity Suite
5.7
Ad deployment
Adobe Campaign
Kenshoo Infinity Suite
5.6
Display advertising
Adobe Campaign
Kenshoo Infinity Suite
5.4
Ad display and retargeting segmentation
Adobe Campaign
Kenshoo Infinity Suite
5.4
Sequence targeting
Adobe Campaign
Kenshoo Infinity Suite
5.1

Ad Reporting & Analytics

Adobe Campaign
Kenshoo Infinity Suite
7.2
Ad dashboards
Adobe Campaign
Kenshoo Infinity Suite
6.9
Ad performance reports
Adobe Campaign
Kenshoo Infinity Suite
7.0
Ad conversion tracking
Adobe Campaign
Kenshoo Infinity Suite
6.6
Ad attribution reporting
Adobe Campaign
Kenshoo Infinity Suite
7.0
Cross-channel ad management
Adobe Campaign
Kenshoo Infinity Suite
8.6
Ad forecasting and optimization
Adobe Campaign
Kenshoo Infinity Suite
7.0

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Matt Howarth profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • Kenshoo could make more of an effort to offer strategic guidance for our specific account. It would be helpful to receive data analyses from Kenshoo-specific reports and account recommendations based off key learnings. I don't always have the bandwidth to do this myself. This is a weakness of the overall business and not the Kenshoo Search tool.
  • Kenshoo Search doesn't make adding ad group level negative keywords as easy as I'd like it to be. If you have lots of ad groups within your campaigns, this can be a tedious task.
  • Kenshoo Search can provide great campaign-level bid policies, but if you have many campaigns and need to make edits to your campaign-level policies, this can be a tedious task.
Matt Howarth profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Kenshoo Infinity Suite7.8
Based on 3 answers
Kenshoo Search offers a fair rate based off of media spend. They also offer a dedicated account team that we are able to meet with regularly and also have quarterly strategic in-person meetings with. When problems or bugs occur, they are always quick to respond and resolve the situation. Their team is always willing to go above and beyond for our business needs.
Matt Howarth profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Kenshoo Infinity Suite3.6
Based on 1 answer
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Kenshoo is a more effective and user friendly platform than most competitors. Their tool is more expensive and like I said before, tailored to larger marketing budgets. They set them self apart with the ease of use, the Kenshoo editor, and cross channel functionality. However, the cost and unwillingness to budge on a 12mo contract makes it a little more difficult to not look elsewhere
No photo available

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • ROI is harder to track due to reporting/column & time frame default tech in my humble opinion but generally better results when compared to other products
  • Since the interface is difficult to navigate and paid search is a reactive medium, can produce barriers to change.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Kenshoo Infinity Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Kenshoo Infinity Suite More Information