What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Kenshoo Infinity Suite

26 Ratings
Score 7.1 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Kenshoo Infinity Suite

Kenshoo Search may not be appropriate if you don't spend much on search engine marketing. It also may not be appropriate if you don't care about tracking conversions and are only concerned with increasing awareness. Or, if you care about tracking conversions but don't expect to capture many, Kenshoo Search may not be necessary.
Matt Howarth profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Kenshoo Infinity Suite
WYSIWYG email editor
Adobe Campaign
7.3
Kenshoo Infinity Suite
Dynamic content
Adobe Campaign
7.9
Kenshoo Infinity Suite
Ability to test dynamic content
Adobe Campaign
8.2
Kenshoo Infinity Suite
Landing pages
Adobe Campaign
8.0
Kenshoo Infinity Suite
A/B testing
Adobe Campaign
7.0
Kenshoo Infinity Suite
Mobile optimization
Adobe Campaign
8.4
Kenshoo Infinity Suite
Email deliverability
Adobe Campaign
8.6
Kenshoo Infinity Suite
List management
Adobe Campaign
8.2
Kenshoo Infinity Suite
Triggered drip sequences
Adobe Campaign
7.5
Kenshoo Infinity Suite

Lead Management

Adobe Campaign
6.9
Kenshoo Infinity Suite
Lead nurturing
Adobe Campaign
7.5
Kenshoo Infinity Suite
Lead scoring and grading
Adobe Campaign
7.2
Kenshoo Infinity Suite
Data quality management
Adobe Campaign
6.6
Kenshoo Infinity Suite
Automated sales alerts and tasks
Adobe Campaign
6.3
Kenshoo Infinity Suite

Campaign Management

Adobe Campaign
7.4
Kenshoo Infinity Suite
Calendaring
Adobe Campaign
7.5
Kenshoo Infinity Suite
Event/webinar marketing
Adobe Campaign
7.3
Kenshoo Infinity Suite

Social Media Marketing

Adobe Campaign
8.1
Kenshoo Infinity Suite
Social sharing and campaigns
Adobe Campaign
8.2
Kenshoo Infinity Suite
Social profile integration
Adobe Campaign
7.9
Kenshoo Infinity Suite

Reporting & Analytics

Adobe Campaign
7.8
Kenshoo Infinity Suite
Dashboards
Adobe Campaign
8.3
Kenshoo Infinity Suite
Standard reports
Adobe Campaign
8.1
Kenshoo Infinity Suite
Custom reports
Adobe Campaign
6.9
Kenshoo Infinity Suite

Platform & Infrastructure

Adobe Campaign
7.6
Kenshoo Infinity Suite
API
Adobe Campaign
8.1
Kenshoo Infinity Suite
Role-based workflow & approvals
Adobe Campaign
8.5
Kenshoo Infinity Suite
Customizability
Adobe Campaign
8.0
Kenshoo Infinity Suite
Integration with Salesforce.com
Adobe Campaign
7.9
Kenshoo Infinity Suite
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Kenshoo Infinity Suite
Integration with SugarCRM
Adobe Campaign
6.4
Kenshoo Infinity Suite

Ad Network Integration

Adobe Campaign
Kenshoo Infinity Suite
6.0
Data Transfer
Adobe Campaign
Kenshoo Infinity Suite
6.4
DSP integration
Adobe Campaign
Kenshoo Infinity Suite
5.6

Ad Campaigns

Adobe Campaign
Kenshoo Infinity Suite
5.6
Ad campaign creation
Adobe Campaign
Kenshoo Infinity Suite
5.8
Ad deployment
Adobe Campaign
Kenshoo Infinity Suite
5.7
Display advertising
Adobe Campaign
Kenshoo Infinity Suite
5.5
Ad display and retargeting segmentation
Adobe Campaign
Kenshoo Infinity Suite
5.5
Sequence targeting
Adobe Campaign
Kenshoo Infinity Suite
5.2

Ad Reporting & Analytics

Adobe Campaign
Kenshoo Infinity Suite
7.3
Ad dashboards
Adobe Campaign
Kenshoo Infinity Suite
6.8
Ad performance reports
Adobe Campaign
Kenshoo Infinity Suite
6.9
Ad conversion tracking
Adobe Campaign
Kenshoo Infinity Suite
6.8
Ad attribution reporting
Adobe Campaign
Kenshoo Infinity Suite
7.2
Cross-channel ad management
Adobe Campaign
Kenshoo Infinity Suite
8.5
Ad forecasting and optimization
Adobe Campaign
Kenshoo Infinity Suite
7.3

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Kenshoo Search bid policies make bid optimization easy and automated. Optimizations are based off of sophisticated algorithms rather than simple bid rules (although Kenshoo Search also offers these). There are many different policies to choose from. Simply choose your type of goal (example: awareness vs. ROI), choose your metric, and assign to your campaign(s) and/or account.
  • Kenshoo Search reporting offers a large selection of reporting templates that are easily exported to Microsoft Excel. In addition, they also offer dashboard reporting with a variety of different widgets that are easily customizable. This feature makes it extremely easy to view metrics that may normally require manual excel work.
  • Kenshoo Search has a Desktop Editor tool similar to Google Adwords Editor that makes bulk optimizations easy and time efficient. This is a huge resource win for me and my team!
Matt Howarth profile photo

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • Can be slow.
  • Layout not as clear as traditional engines.
  • DoubleClick offers easier integration with [search] engines.
Eamonn Kelly profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Kenshoo Infinity Suite7.8
Based on 3 answers
Kenshoo Search offers a fair rate based off of media spend. They also offer a dedicated account team that we are able to meet with regularly and also have quarterly strategic in-person meetings with. When problems or bugs occur, they are always quick to respond and resolve the situation. Their team is always willing to go above and beyond for our business needs.
Matt Howarth profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Kenshoo Infinity Suite3.6
Based on 1 answer
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
I have not personally compared Kenshoo to other tools out there
David Levy profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Ability to manage multiple external campaigns from one source has saved time.
  • Reports are easier to generate for many campaigns in different [search] engines.
  • Fee is lower than some competitors.
Eamonn Kelly profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Kenshoo Infinity Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details