105 Ratings
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Score 7.6 out of 101
26 Ratings
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Score 7.1 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Kenshoo (formerly Kenshoo Infinity Suite)

Kenshoo would be a good tool if your client has extremely high budgets with low CPCs. For small, geo-specific accounts the capabilities have not be built out. Therefore, the tool could not budget pace our 250+ accounts. The main reason we had chosen Kenshoo was because of its budget pacing capabilities. Unfortunately, it did not save us time and created additional budget pacing issues with over pacing our accounts.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Kenshoo (formerly Kenshoo Infinity Suite)
WYSIWYG email editor
Adobe Campaign
7.4
Kenshoo (formerly Kenshoo Infinity Suite)
Dynamic content
Adobe Campaign
8.3
Kenshoo (formerly Kenshoo Infinity Suite)
Ability to test dynamic content
Adobe Campaign
8.3
Kenshoo (formerly Kenshoo Infinity Suite)
Landing pages
Adobe Campaign
7.9
Kenshoo (formerly Kenshoo Infinity Suite)
A/B testing
Adobe Campaign
7.3
Kenshoo (formerly Kenshoo Infinity Suite)
Mobile optimization
Adobe Campaign
7.9
Kenshoo (formerly Kenshoo Infinity Suite)
Email deliverability
Adobe Campaign
8.7
Kenshoo (formerly Kenshoo Infinity Suite)
List management
Adobe Campaign
8.1
Kenshoo (formerly Kenshoo Infinity Suite)
Triggered drip sequences
Adobe Campaign
7.2
Kenshoo (formerly Kenshoo Infinity Suite)

Lead Management

Adobe Campaign
6.8
Kenshoo (formerly Kenshoo Infinity Suite)
Lead nurturing
Adobe Campaign
7.3
Kenshoo (formerly Kenshoo Infinity Suite)
Lead scoring and grading
Adobe Campaign
7.2
Kenshoo (formerly Kenshoo Infinity Suite)
Data quality management
Adobe Campaign
6.4
Kenshoo (formerly Kenshoo Infinity Suite)
Automated sales alerts and tasks
Adobe Campaign
6.2
Kenshoo (formerly Kenshoo Infinity Suite)

Campaign Management

Adobe Campaign
7.3
Kenshoo (formerly Kenshoo Infinity Suite)
Calendaring
Adobe Campaign
7.4
Kenshoo (formerly Kenshoo Infinity Suite)
Event/webinar marketing
Adobe Campaign
7.3
Kenshoo (formerly Kenshoo Infinity Suite)

Social Media Marketing

Adobe Campaign
7.9
Kenshoo (formerly Kenshoo Infinity Suite)
Social sharing and campaigns
Adobe Campaign
8.1
Kenshoo (formerly Kenshoo Infinity Suite)
Social profile integration
Adobe Campaign
7.8
Kenshoo (formerly Kenshoo Infinity Suite)

Reporting & Analytics

Adobe Campaign
7.8
Kenshoo (formerly Kenshoo Infinity Suite)
Dashboards
Adobe Campaign
8.0
Kenshoo (formerly Kenshoo Infinity Suite)
Standard reports
Adobe Campaign
8.2
Kenshoo (formerly Kenshoo Infinity Suite)
Custom reports
Adobe Campaign
7.2
Kenshoo (formerly Kenshoo Infinity Suite)

Platform & Infrastructure

Adobe Campaign
7.3
Kenshoo (formerly Kenshoo Infinity Suite)
API
Adobe Campaign
7.1
Kenshoo (formerly Kenshoo Infinity Suite)
Role-based workflow & approvals
Adobe Campaign
8.1
Kenshoo (formerly Kenshoo Infinity Suite)
Customizability
Adobe Campaign
7.6
Kenshoo (formerly Kenshoo Infinity Suite)
Integration with Salesforce.com
Adobe Campaign
7.5
Kenshoo (formerly Kenshoo Infinity Suite)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Kenshoo (formerly Kenshoo Infinity Suite)
Integration with SugarCRM
Adobe Campaign
6.3
Kenshoo (formerly Kenshoo Infinity Suite)

Ad Network Integration

Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
5.7
Data Transfer
Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
6.1
DSP integration
Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
5.4

Ad Campaigns

Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
5.4
Ad campaign creation
Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
5.6
Ad deployment
Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
5.5
Display advertising
Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
5.3
Ad display and retargeting segmentation
Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
5.3
Sequence targeting
Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
5.1

Ad Reporting & Analytics

Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
7.1
Ad dashboards
Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
7.0
Ad performance reports
Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
7.1
Ad conversion tracking
Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
6.5
Ad attribution reporting
Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
6.8
Cross-channel ad management
Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
8.6
Ad forecasting and optimization
Adobe Campaign
Kenshoo (formerly Kenshoo Infinity Suite)
6.7

Pros

  • The application Integrates easily with CRM, has a large storage area and flexible storage capabilities and includes web tracking and automated workflows making automation simple.
  • It is a great social marketing tool that allows you to get even closer to your client with ease.
  • Adobe makes the process of setting up and running a campaign across multiple different platforms very fast and easy. I also like all of the tracking features. Analytics are extremely important in today's marketing world to know what is most effective.
Parveen Dudy profile photo
  • Customized reporting. There are many features that users can't report out on in power editor. Kenshoo makes it incredibly easy to get everything you need for a raw data dump.
  • Automation. Whether it's automated rules, portfolios or refreshing CRM uploads, Kenshoo helps cut some of the manual tasks out of the process making me more efficient.
  • Staying up to date with Facebook product updates. I can appreciate that Kenshoo does an exceptional job and ensuring new capabilities in Facebook are ready for use in the Kenshoo platform as well.
Calvin Truong profile photo

Cons

  • The HTML behind the emails still gets messed up at times.
  • Integrations between other Adobe products isn't as straightforward as you would think.
  • They still need some work on the UI.
No photo available
  • Kenshoo is working to incorporate emerging advertising channels such as Pinterest. I will be excited when that is completed.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Kenshoo (formerly Kenshoo Infinity Suite)7.8
Based on 3 answers
Kenshoo Search offers a fair rate based off of media spend. They also offer a dedicated account team that we are able to meet with regularly and also have quarterly strategic in-person meetings with. When problems or bugs occur, they are always quick to respond and resolve the situation. Their team is always willing to go above and beyond for our business needs.
Matt Howarth profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Kenshoo (formerly Kenshoo Infinity Suite)3.6
Based on 1 answer
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Very different tool that Hootsuite - which is a good tool for monitoring, but not for ad management. Kenshoo social was easily implemented since we use Kenshoo Search for paid program. When comparing tools, this one seemed to be the most robust and solved many issues we had - specifically regarding the amount of time we had spent using Facebook Power Editor
Jonathan Warner profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Ability to manage multiple external campaigns from one source has saved time.
  • Reports are easier to generate for many campaigns in different [search] engines.
  • Fee is lower than some competitors.
Eamonn Kelly profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Kenshoo (formerly Kenshoo Infinity Suite)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Required
Additional Pricing Details

Kenshoo (formerly Kenshoo Infinity Suite) More Information