What users are saying about
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Top Rated
247 Ratings

Adobe Campaign

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Top Rated
247 Ratings
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Score 8 out of 100
84 Ratings
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Score 8.7 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Kentico Xperience

Kentico is a robust and flexible CMS platform that is great for managing multiple websites and multiple environments (dev, stage, and production for instance). It makes content management very easy and makes it easy to keep the environments synced with the same content.However, the Kentico CMS does require a bit more technical understanding to get it set up properly and requires a bit more effort and support than, say, free open-source options.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Kentico Xperience
WYSIWYG email editor
Adobe Campaign
8.6
Kentico Xperience
Dynamic content
Adobe Campaign
8.4
Kentico Xperience
Ability to test dynamic content
Adobe Campaign
8.3
Kentico Xperience
Landing pages
Adobe Campaign
8.8
Kentico Xperience
A/B testing
Adobe Campaign
8.8
Kentico Xperience
Mobile optimization
Adobe Campaign
7.8
Kentico Xperience
Email deliverability reporting
Adobe Campaign
8.5
Kentico Xperience
List management
Adobe Campaign
8.1
Kentico Xperience
Triggered drip sequences
Adobe Campaign
7.9
Kentico Xperience

Lead Management

Adobe Campaign
6.7
Kentico Xperience
Lead nurturing
Adobe Campaign
7.1
Kentico Xperience
Lead scoring and grading
Adobe Campaign
7.3
Kentico Xperience
Data quality management
Adobe Campaign
6.3
Kentico Xperience
Automated sales alerts and tasks
Adobe Campaign
6.0
Kentico Xperience

Campaign Management

Adobe Campaign
7.7
Kentico Xperience
Calendaring
Adobe Campaign
8.0
Kentico Xperience
Event/webinar marketing
Adobe Campaign
7.4
Kentico Xperience

Social Media Marketing

Adobe Campaign
7.9
Kentico Xperience
Social sharing and campaigns
Adobe Campaign
8.0
Kentico Xperience
Social profile integration
Adobe Campaign
7.7
Kentico Xperience

Reporting & Analytics

Adobe Campaign
8.3
Kentico Xperience
Dashboards
Adobe Campaign
8.2
Kentico Xperience
Standard reports
Adobe Campaign
8.6
Kentico Xperience
Custom reports
Adobe Campaign
8.0
Kentico Xperience

Platform & Infrastructure

Adobe Campaign
7.4
Kentico Xperience
7.7
API
Adobe Campaign
7.1
Kentico Xperience
8.3
Role-based workflow & approvals
Adobe Campaign
8.0
Kentico Xperience
Customizability
Adobe Campaign
7.6
Kentico Xperience
Integration with Salesforce.com
Adobe Campaign
8.1
Kentico Xperience
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Kentico Xperience
Integration with SugarCRM
Adobe Campaign
6.5
Kentico Xperience
Internationalization / multi-language
Adobe Campaign
Kentico Xperience
7.0

Security

Adobe Campaign
Kentico Xperience
7.9
Role-based user permissions
Adobe Campaign
Kentico Xperience
7.9

Web Content Creation

Adobe Campaign
Kentico Xperience
7.3
WYSIWYG editor
Adobe Campaign
Kentico Xperience
8.1
Code quality / cleanliness
Adobe Campaign
Kentico Xperience
7.3
Admin section
Adobe Campaign
Kentico Xperience
8.3
Page templates
Adobe Campaign
Kentico Xperience
7.2
Library of website themes
Adobe Campaign
Kentico Xperience
4.8
Mobile optimization / responsive design
Adobe Campaign
Kentico Xperience
8.2
Publishing workflow
Adobe Campaign
Kentico Xperience
7.3
Form generator
Adobe Campaign
Kentico Xperience
7.3

Web Content Management

Adobe Campaign
Kentico Xperience
7.3
Content taxonomy
Adobe Campaign
Kentico Xperience
7.5
SEO support
Adobe Campaign
Kentico Xperience
8.1
Bulk management
Adobe Campaign
Kentico Xperience
5.8
Availability / breadth of extensions
Adobe Campaign
Kentico Xperience
7.5
Community / comment management
Adobe Campaign
Kentico Xperience
7.6

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Kentico Xperience

  • I love the intuitive top and left navigation within the content management platform. I can easily find what section, sub-section, and page I'm looking to edit
  • For creating content, the WYSIWYG editor is so intuitive; it feels like you're working on an MS Word doc!
  • The tab for adding metadata in simple fields takes away the headache of having to hunt and peck through code to add H1 tag, page description etc.
  • The image library is easy to edit and manage
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Kentico Xperience

  • Kentico needs to invest in more enterprise class environment management utilities -- example: global CDN support via the CMS is sorely lacking. There are work-arounds, but it should be more elegant.
  • The Kentico staging module could be improved to support the concept of bundled releases. Current staging module functionality is good, but could be improved.
  • Kentico ecommerce support is a touch immature. While content management is superb, Kentico lags in this area when compared to many open source ecommerce engines.
  • Kentico is lacking MVC support. 99% of the time this isn't an issue for the end-user or business user, but can be a hurdle for technology teams depending on the team's makeup.
Eric Wiley | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Kentico Xperience

Kentico Xperience 9.1
Based on 22 answers
We are locked into Kentico for the long haul. It provides us with an easy and flexible solution for a very non technical company to create a site and have the features they want, especially with the inclusion of EMS into our license. Now we have a true platform to build and grow our solutions.
Anonymous | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Kentico Xperience

Kentico Xperience 9.0
Based on 3 answers
It seriously is one of the best interfaces I have ever used. I also love the fact that I can use UI personalization to secure any functionality by user or role that I don't want that role to have access to. The best part is the customization of the UI, I can add in any button, tab, or menu item I want through it, no code required.
Brian McKeiver | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Kentico Xperience

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Kentico Xperience

Kentico Xperience 9.1
Based on 8 answers
Their support staff is friendly, knowledgeable, and will work with you until your issue is fixed. This could take a few phone calls back and forth, but they are very diligent in helping you.
Jessica Hester | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Kentico Xperience

Kentico Xperience 10.0
Based on 2 answers
The system provides many opportunities to integrate and enhance the platform and makes it easy to do so.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Kentico Xperience

I've used Sitecore, Ektron, Joomla!, WordPress, and SharePoint (if you want to count that as a competitor for CMS). Kentico 8 blows them all out of the water. Nothing is more intuitive in the way that content is created, the way the site is setup, and how efficient rollouts can be with Content Staging.
Albert Hovingh | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Kentico Xperience

  • Kentico has enabled faster speed to market for SMEs. They are empowered to enter content them selves while still having that content go through editorial review to ensure tone of voice and brand are maintained.
  • Deploying Kentico has freed up web developer resources from manual content entry enabling them to build more useful solutions to support the business efforts
  • Tapping into the Kentico event pipelne allows us to trigger external system events when product content is published.
Jon East | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Kentico Xperience

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Kentico Xperience Editions & Modules

Edition
Kentico Xperience Business$14,9991
Kentico Xperience Enterprise$29,9991
Kentico Xperience CorporateUpon request
Kentico Xperience Business$9,999 / year3
Kentico Xperience Enterprise$17,999 / year3
  1. Perpetual license
  2. Subscription license
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Kentico Xperience
9.6

Likelihood to Renew

Adobe Campaign
8.4
Kentico Xperience
9.1

Usability

Adobe Campaign
6.8
Kentico Xperience
9.0

Reliability and Availability

Adobe Campaign
7.0
Kentico Xperience

Performance

Adobe Campaign
7.0
Kentico Xperience

Support Rating

Adobe Campaign
4.5
Kentico Xperience
9.1

In-Person Training

Adobe Campaign
8.0
Kentico Xperience

Online Training

Adobe Campaign
8.0
Kentico Xperience

Implementation Rating

Adobe Campaign
8.0
Kentico Xperience
10.0

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