What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
4 Ratings
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Score 1.6 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Lead Liaison LMA

I think Lead Liaison could work well for new companies without an existing tech stack as you can also use it as your CRM.For a more mature company, especially one with multiple existing platform, I do not think it is worth switching, as all of the features will likely seem inferior to alternative specialist tools, many of which are cheaper, better supported and better integrated
James Summers profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Lead Liaison LMA
5.9
WYSIWYG email editor
Adobe Campaign
7.5
Lead Liaison LMA
1.6
Dynamic content
Adobe Campaign
8.1
Lead Liaison LMA
9.1
Ability to test dynamic content
Adobe Campaign
8.4
Lead Liaison LMA
9.1
Landing pages
Adobe Campaign
7.7
Lead Liaison LMA
1.6
A/B testing
Adobe Campaign
6.9
Lead Liaison LMA
8.8
Mobile optimization
Adobe Campaign
7.7
Lead Liaison LMA
9.1
Email deliverability
Adobe Campaign
8.7
Lead Liaison LMA
1.8
List management
Adobe Campaign
8.4
Lead Liaison LMA
3.0
Triggered drip sequences
Adobe Campaign
7.5
Lead Liaison LMA
8.6

Lead Management

Adobe Campaign
6.8
Lead Liaison LMA
4.8
Lead nurturing
Adobe Campaign
7.4
Lead Liaison LMA
2.5
Lead scoring and grading
Adobe Campaign
7.2
Lead Liaison LMA
4.1
Data quality management
Adobe Campaign
6.5
Lead Liaison LMA
9.1
Automated sales alerts and tasks
Adobe Campaign
6.2
Lead Liaison LMA
3.6

Campaign Management

Adobe Campaign
7.4
Lead Liaison LMA
8.7
Calendaring
Adobe Campaign
7.5
Lead Liaison LMA
8.6
Event/webinar marketing
Adobe Campaign
7.3
Lead Liaison LMA
8.8

Social Media Marketing

Adobe Campaign
8.0
Lead Liaison LMA
8.8
Social sharing and campaigns
Adobe Campaign
8.1
Lead Liaison LMA
8.8
Social profile integration
Adobe Campaign
7.8
Lead Liaison LMA
8.8

Reporting & Analytics

Adobe Campaign
8.0
Lead Liaison LMA
1.2
Dashboards
Adobe Campaign
8.4
Lead Liaison LMA
1.8
Standard reports
Adobe Campaign
8.3
Lead Liaison LMA
1.0
Custom reports
Adobe Campaign
7.2
Lead Liaison LMA
1.0

Platform & Infrastructure

Adobe Campaign
7.6
Lead Liaison LMA
6.4
API
Adobe Campaign
8.0
Lead Liaison LMA
1.6
Role-based workflow & approvals
Adobe Campaign
8.4
Lead Liaison LMA
8.8
Customizability
Adobe Campaign
8.1
Lead Liaison LMA
1.0
Integration with Salesforce.com
Adobe Campaign
7.5
Lead Liaison LMA
9.1
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Lead Liaison LMA
9.1
Integration with SugarCRM
Adobe Campaign
6.3
Lead Liaison LMA
9.1

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • The customer service is very good, it's personal and timely.
  • Onboarding goes the extra mile, they assign you a dedicated person for 3 months.
  • They appear to be continuously adding features to the platform.
James Summers profile photo

Cons

  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
No photo available
  • Sadly the data is bad. Real bad. We had 2600% ROI from a competitor product that only identified visitors by IP address. Where as LeadLiaison (offering this feature plus many others) did not fully give a return on investment in 12 months.
  • The platform is confusing and not cohesive.
  • The platform tries to do many things. They keep rolling out features but do not perfect them.
  • The landing pages features is dreadful and needs to be much stronger for this type of product.
  • The normally friendly face of the company turns against when you wish to cancel and stop using them.
  • The platform is very closed off to integrations in comparisons with other solutions we've evaluated before and since.
  • There is no community support, so all support has to come directly from Lead Liaison. This slows down solving problems even though their support is good. We suffered particularly due to being in a different time zone (we are in the UK).
James Summers profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Lead Liaison LMA9.1
Based on 1 answer
Why move from a product that is help grown the speed on Marketing ROI? We see that the dashboards, flexibility and tracking are meeting and exceeding the business needs we had outlined. The support they provide is consistent, available and responsive. They will work with you until your issue is resolved.
Troy Rockman profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Lead Liaison LMA8.2
Based on 1 answer
One item you did not ask, but should be in around customer support. They do a great job of working with you, training and ongoing questions. Lead Liaison is always available and easy to get answers. The dashboards are great to gain business trends. The social media management is easy and a great way to ensure content is being tracked. The ability to gain tracking code for additional tactics. Our team enjoys the easy access and useability. We work with our clients to make sure they have a tool that we can use to scale for their needs. Lead Liaison makes it easy for us to help clients understand that Marketing ROI is closer to their finger tips than ever before.
Troy Rockman profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Lead Liaison LMA9.1
Based on 1 answer
Lead Liaison has tremendous support. I''ve never gone more than a hour or so without a response. They are quick to understand my request, review the options for solution and deliver the best option with the best outcome. Also, the good part is that I don't need support all the time because the product is so easy.
Troy Rockman profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Lead Liaison LMA9.1
Based on 1 answer
Any issue with the adoption of the product were on our end. I wish we had the band width to run faster so we can know more faster. Our team enjoys the dashboards and ease of using the product. I know our clients are appreciating the results of the information as well.
Troy Rockman profile photo

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
Salesforce is too much for our company. It does not meet our needs.
Linda Stacy profile photo

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available
  • Ability to create custom forms per campaign.
Linda Stacy profile photo

Screenshots

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Lead Liaison LMA

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
$499*
1.  Depends on package
Lead Liaison LMA Editions & Modules
Lead Liaison LMA
Edition
Visitor Tracking
$2501
Sales and Marketing Automation
$5002
1. Page Views per Month
2. # of Licensed Contacts
Additional Pricing Details

Lead Liaison LMA More Information