Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WYSIWYG email editor
Adobe Campaign
7.3
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
Adobe Campaign
7.9
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
Adobe Campaign
8.2
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
Adobe Campaign
8.0
Aurea Campaign Manager (formerly Lyris HQ)
4.0
A/B testing
Adobe Campaign
7.0
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
Adobe Campaign
8.4
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability
Adobe Campaign
8.6
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
Adobe Campaign
8.2
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
Adobe Campaign
7.5
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Lead Management

Adobe Campaign
6.9
Aurea Campaign Manager (formerly Lyris HQ)
Lead nurturing
Adobe Campaign
7.5
Aurea Campaign Manager (formerly Lyris HQ)
Lead scoring and grading
Adobe Campaign
7.2
Aurea Campaign Manager (formerly Lyris HQ)
Data quality management
Adobe Campaign
6.6
Aurea Campaign Manager (formerly Lyris HQ)
Automated sales alerts and tasks
Adobe Campaign
6.3
Aurea Campaign Manager (formerly Lyris HQ)

Campaign Management

Adobe Campaign
7.4
Aurea Campaign Manager (formerly Lyris HQ)
Calendaring
Adobe Campaign
7.5
Aurea Campaign Manager (formerly Lyris HQ)
Event/webinar marketing
Adobe Campaign
7.3
Aurea Campaign Manager (formerly Lyris HQ)

Social Media Marketing

Adobe Campaign
8.1
Aurea Campaign Manager (formerly Lyris HQ)
Social sharing and campaigns
Adobe Campaign
8.2
Aurea Campaign Manager (formerly Lyris HQ)
Social profile integration
Adobe Campaign
7.9
Aurea Campaign Manager (formerly Lyris HQ)

Reporting & Analytics

Adobe Campaign
7.8
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
Adobe Campaign
8.3
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
Adobe Campaign
8.1
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
Adobe Campaign
6.9
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Platform & Infrastructure

Adobe Campaign
7.6
Aurea Campaign Manager (formerly Lyris HQ)
API
Adobe Campaign
8.1
Aurea Campaign Manager (formerly Lyris HQ)
Role-based workflow & approvals
Adobe Campaign
8.5
Aurea Campaign Manager (formerly Lyris HQ)
Customizability
Adobe Campaign
8.0
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Salesforce.com
Adobe Campaign
7.9
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Aurea Campaign Manager (formerly Lyris HQ)
Integration with SugarCRM
Adobe Campaign
6.4
Aurea Campaign Manager (formerly Lyris HQ)

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Creating segments within your email lists.
  • Analytical feedback for your emails, with key data like Opens, Clicks, Delivered, Spam Complaints.
  • Maintaining multiple lists, as well as mass uploads or downloads of data.
Chris Kashow profile photo

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • I would like the ability to delete more than one segment at a time. It becomes tedious to delete our segments from the previous month, sometimes there are over 100.
  • I think there should be a functionality added specifically forgeographical blasts, maybe with a map to more easily determine geographical radius'.
  • Easier functionality for A/B testing, rather than creating two distribution groups.
Chris Kashow profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
Super easy to use.
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Aurea Campaign Manager (formerly Lyris HQ)9.0
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Running larger segments can take some time.
No photo available

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
Not enough features at the time, and is why we went with Lyris.
No photo available

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • More defined lists for third party blasts, which turns into more leads for the clients. Which is more money in our pocket.
  • Some segmentation pulls do take a long time, thus leading to multiple requests and a time suck for myself.
Chris Kashow profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aurea Campaign Manager (formerly Lyris HQ)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details