Adobe Campaign

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126 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101
6 Ratings
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Score 6 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
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Aurea Campaign Manager (formerly Lyris HQ)

We only have experience in a B2B environment.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WYSIWYG email editor
Adobe Campaign
7.4
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
Adobe Campaign
8.3
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
Adobe Campaign
8.3
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
Adobe Campaign
7.9
Aurea Campaign Manager (formerly Lyris HQ)
4.0
A/B testing
Adobe Campaign
7.3
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
Adobe Campaign
7.8
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability
Adobe Campaign
8.7
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
Adobe Campaign
8.1
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
Adobe Campaign
7.2
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Lead Management

Adobe Campaign
6.8
Aurea Campaign Manager (formerly Lyris HQ)
Lead nurturing
Adobe Campaign
7.3
Aurea Campaign Manager (formerly Lyris HQ)
Lead scoring and grading
Adobe Campaign
7.2
Aurea Campaign Manager (formerly Lyris HQ)
Data quality management
Adobe Campaign
6.4
Aurea Campaign Manager (formerly Lyris HQ)
Automated sales alerts and tasks
Adobe Campaign
6.1
Aurea Campaign Manager (formerly Lyris HQ)

Campaign Management

Adobe Campaign
7.3
Aurea Campaign Manager (formerly Lyris HQ)
Calendaring
Adobe Campaign
7.3
Aurea Campaign Manager (formerly Lyris HQ)
Event/webinar marketing
Adobe Campaign
7.3
Aurea Campaign Manager (formerly Lyris HQ)

Social Media Marketing

Adobe Campaign
7.9
Aurea Campaign Manager (formerly Lyris HQ)
Social sharing and campaigns
Adobe Campaign
8.1
Aurea Campaign Manager (formerly Lyris HQ)
Social profile integration
Adobe Campaign
7.8
Aurea Campaign Manager (formerly Lyris HQ)

Reporting & Analytics

Adobe Campaign
7.7
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
Adobe Campaign
7.9
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
Adobe Campaign
8.2
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
Adobe Campaign
7.2
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Platform & Infrastructure

Adobe Campaign
7.3
Aurea Campaign Manager (formerly Lyris HQ)
API
Adobe Campaign
7.0
Aurea Campaign Manager (formerly Lyris HQ)
Role-based workflow & approvals
Adobe Campaign
8.0
Aurea Campaign Manager (formerly Lyris HQ)
Customizability
Adobe Campaign
7.6
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Salesforce.com
Adobe Campaign
7.5
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Aurea Campaign Manager (formerly Lyris HQ)
Integration with SugarCRM
Adobe Campaign
6.3
Aurea Campaign Manager (formerly Lyris HQ)

Pros

  • Dynamic content - allows for customizing emails
  • Powerful workflows - allows for segmentation and other complex queries
  • Managing tens of thousands of users
No photo available
  • Mass Emails
  • Newsletters
  • Subscription Management
  • Segmentation
Clark Tomlinson profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • PHP API
  • Segmentation
  • Creating messages via API calls
Clark Tomlinson profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 3 answers
Lyris HQ is a simple tool, but it is highly effective and , for smaller organizations, it can save a lot of time and money.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
Super easy to use.
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Aurea Campaign Manager (formerly Lyris HQ)9.0
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Running larger segments can take some time.
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Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson profile photo

Alternatives Considered

This tool was very powerful and seemed very easy to use for our direct mail capabilities, but wasn't adapted to email. However, as the market grew to involve more personalized expectations we needed to integrate other tools to handle email capabilities and it no longer seemed to fit the business case. It seemed like IBM had made a business decision to not invest in the product where it seems Adobe Campaign has been constantly improved and updated
Trevor Benson profile photo
In my eyes and use they are almost identical services. Silverpop makes it much more difficult to manage multiple accounts across multiple departments, something that Lyris did seamlessly. Inversely Silverpop's support has been much more helpful as there where many times we were simply told "I don't know how to help you" by Lyris' support.
Clark Tomlinson profile photo

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
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  • Low cost = Higher ROI
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Aurea Campaign Manager (formerly Lyris HQ)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aurea Campaign Manager (formerly Lyris HQ) More Information