Top Rated
93 Ratings
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Score 7.5 out of 101
6 Ratings
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Score 6 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Aurea Campaign Manager (formerly Lyris HQ)

I feel that this is a very good email marking system. You really can accomplish any task needed for your email marketing needs. I think that if a few key features were added, it would really take Lyris HQ over the top. We are very happy with this product and we tell our clients about it when they ask us.
Chris Kashow profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Aurea Campaign Manager (formerly Lyris HQ)
5.0
WYSIWYG email editor
Adobe Campaign
7.5
Aurea Campaign Manager (formerly Lyris HQ)
2.0
Dynamic content
Adobe Campaign
8.1
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Ability to test dynamic content
Adobe Campaign
8.4
Aurea Campaign Manager (formerly Lyris HQ)
7.0
Landing pages
Adobe Campaign
7.7
Aurea Campaign Manager (formerly Lyris HQ)
4.0
A/B testing
Adobe Campaign
6.9
Aurea Campaign Manager (formerly Lyris HQ)
5.0
Mobile optimization
Adobe Campaign
7.7
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Email deliverability
Adobe Campaign
8.7
Aurea Campaign Manager (formerly Lyris HQ)
8.0
List management
Adobe Campaign
8.4
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Triggered drip sequences
Adobe Campaign
7.5
Aurea Campaign Manager (formerly Lyris HQ)
4.0

Lead Management

Adobe Campaign
6.8
Aurea Campaign Manager (formerly Lyris HQ)
Lead nurturing
Adobe Campaign
7.4
Aurea Campaign Manager (formerly Lyris HQ)
Lead scoring and grading
Adobe Campaign
7.2
Aurea Campaign Manager (formerly Lyris HQ)
Data quality management
Adobe Campaign
6.5
Aurea Campaign Manager (formerly Lyris HQ)
Automated sales alerts and tasks
Adobe Campaign
6.2
Aurea Campaign Manager (formerly Lyris HQ)

Campaign Management

Adobe Campaign
7.4
Aurea Campaign Manager (formerly Lyris HQ)
Calendaring
Adobe Campaign
7.5
Aurea Campaign Manager (formerly Lyris HQ)
Event/webinar marketing
Adobe Campaign
7.3
Aurea Campaign Manager (formerly Lyris HQ)

Social Media Marketing

Adobe Campaign
8.0
Aurea Campaign Manager (formerly Lyris HQ)
Social sharing and campaigns
Adobe Campaign
8.2
Aurea Campaign Manager (formerly Lyris HQ)
Social profile integration
Adobe Campaign
7.8
Aurea Campaign Manager (formerly Lyris HQ)

Reporting & Analytics

Adobe Campaign
8.0
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Dashboards
Adobe Campaign
8.4
Aurea Campaign Manager (formerly Lyris HQ)
4.0
Standard reports
Adobe Campaign
8.3
Aurea Campaign Manager (formerly Lyris HQ)
6.0
Custom reports
Adobe Campaign
7.2
Aurea Campaign Manager (formerly Lyris HQ)
8.0

Platform & Infrastructure

Adobe Campaign
7.6
Aurea Campaign Manager (formerly Lyris HQ)
API
Adobe Campaign
8.0
Aurea Campaign Manager (formerly Lyris HQ)
Role-based workflow & approvals
Adobe Campaign
8.4
Aurea Campaign Manager (formerly Lyris HQ)
Customizability
Adobe Campaign
8.1
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Salesforce.com
Adobe Campaign
7.5
Aurea Campaign Manager (formerly Lyris HQ)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Aurea Campaign Manager (formerly Lyris HQ)
Integration with SugarCRM
Adobe Campaign
6.3
Aurea Campaign Manager (formerly Lyris HQ)

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • I like the file import process - quick and efficient.
  • List segmentation is thorough.
  • Campaign monitoring is easily accessible and accurate.
No photo available

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • Navigation - UX.
  • More aesthetics - simple design overhaul.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 3 answers
Overall Lyris HQ was a great product. The only negative I have and I'm not sure this is still the case as I've been away from them for almost 8 months, is their support has some room to grow. And they need to work drastically on their API offerings and at least cover the major programming languages.
Clark Tomlinson profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
Super easy to use.
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Aurea Campaign Manager (formerly Lyris HQ)9.0
Based on 1 answer
No answer on this topic is available.

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Running larger segments can take some time.
No photo available

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Aurea Campaign Manager (formerly Lyris HQ)8.0
Based on 1 answer
I found one really good tech support guru and stuck with him forever.
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Aurea Campaign Manager (formerly Lyris HQ)6.0
Based on 1 answer
Implementation was one of the most painful parts for us as we had to find and create our own library to interface with Lyris's SOAP API interface which still to this day is one of the top libraries used in its language.
Clark Tomlinson profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
In my eyes and use they are almost identical services. Silverpop makes it much more difficult to manage multiple accounts across multiple departments, something that Lyris did seamlessly. Inversely Silverpop's support has been much more helpful as there where many times we were simply told "I don't know how to help you" by Lyris' support.
Clark Tomlinson profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Low cost = Higher ROI
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Aurea Campaign Manager (formerly Lyris HQ)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Aurea Campaign Manager (formerly Lyris HQ) More Information