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139 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101
151 Ratings
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Score 7.2 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
No photo available

Magento Commerce Cloud (formerly Magento)

Magento Commerce Cloud works great for us, an ecommerce company. Any other company (of decent size) should consider Magento. They offer many features right out of the box and allow a ton of customization as well as easy integration with third party vendors. I could imagine that if you were a smaller company, Magento would likely be overkill for your online store.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Magento Commerce Cloud (formerly Magento)
WYSIWYG email editor
Adobe Campaign
7.4
Magento Commerce Cloud (formerly Magento)
Dynamic content
Adobe Campaign
8.3
Magento Commerce Cloud (formerly Magento)
Ability to test dynamic content
Adobe Campaign
8.3
Magento Commerce Cloud (formerly Magento)
Landing pages
Adobe Campaign
7.9
Magento Commerce Cloud (formerly Magento)
A/B testing
Adobe Campaign
7.3
Magento Commerce Cloud (formerly Magento)
Mobile optimization
Adobe Campaign
7.8
Magento Commerce Cloud (formerly Magento)
Email deliverability
Adobe Campaign
8.7
Magento Commerce Cloud (formerly Magento)
List management
Adobe Campaign
8.0
Magento Commerce Cloud (formerly Magento)
Triggered drip sequences
Adobe Campaign
7.2
Magento Commerce Cloud (formerly Magento)

Lead Management

Adobe Campaign
6.7
Magento Commerce Cloud (formerly Magento)
Lead nurturing
Adobe Campaign
7.2
Magento Commerce Cloud (formerly Magento)
Lead scoring and grading
Adobe Campaign
7.2
Magento Commerce Cloud (formerly Magento)
Data quality management
Adobe Campaign
6.4
Magento Commerce Cloud (formerly Magento)
Automated sales alerts and tasks
Adobe Campaign
6.1
Magento Commerce Cloud (formerly Magento)

Campaign Management

Adobe Campaign
7.3
Magento Commerce Cloud (formerly Magento)
Calendaring
Adobe Campaign
7.3
Magento Commerce Cloud (formerly Magento)
Event/webinar marketing
Adobe Campaign
7.3
Magento Commerce Cloud (formerly Magento)

Social Media Marketing

Adobe Campaign
7.9
Magento Commerce Cloud (formerly Magento)
Social sharing and campaigns
Adobe Campaign
8.1
Magento Commerce Cloud (formerly Magento)
Social profile integration
Adobe Campaign
7.7
Magento Commerce Cloud (formerly Magento)

Reporting & Analytics

Adobe Campaign
7.7
Magento Commerce Cloud (formerly Magento)
Dashboards
Adobe Campaign
7.8
Magento Commerce Cloud (formerly Magento)
Standard reports
Adobe Campaign
8.2
Magento Commerce Cloud (formerly Magento)
Custom reports
Adobe Campaign
7.2
Magento Commerce Cloud (formerly Magento)

Platform & Infrastructure

Adobe Campaign
7.2
Magento Commerce Cloud (formerly Magento)
API
Adobe Campaign
6.9
Magento Commerce Cloud (formerly Magento)
Role-based workflow & approvals
Adobe Campaign
8.0
Magento Commerce Cloud (formerly Magento)
Customizability
Adobe Campaign
7.5
Magento Commerce Cloud (formerly Magento)
Integration with Salesforce.com
Adobe Campaign
7.5
Magento Commerce Cloud (formerly Magento)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Magento Commerce Cloud (formerly Magento)
Integration with SugarCRM
Adobe Campaign
6.4
Magento Commerce Cloud (formerly Magento)

Online Storefront

Adobe Campaign
Magento Commerce Cloud (formerly Magento)
6.8
Product catalog & listings
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.4
Product management
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.5
Bulk product upload
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
6.6
Branding
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.1
Mobile storefront
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
6.9
Product variations
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.3
Website integration
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.0
Visual customization
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
6.3
CMS
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
5.5

Online Shopping Cart

Adobe Campaign
Magento Commerce Cloud (formerly Magento)
5.8
Abandoned cart recovery
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
5.4
Checkout user experience
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
6.2

Online Payment System

Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.1
eCommerce security
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.1

eCommerce Marketing

Adobe Campaign
Magento Commerce Cloud (formerly Magento)
6.9
Promotions & discounts
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.5
Personalized recommendations
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
6.2
SEO
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
6.8

eCommerce Business Management

Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.2
Multi-site management
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.5
Order processing
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.6
Inventory management
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.1
Shipping
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
6.8
Custom functionality
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
6.9

Pros

Adobe Campaign

  • Opens and URL tracking. This is a built-in feature that provides useful insights into the effectiveness of emails.
  • Email design flexibility. It is very easy and quick to create an email campaign from scratch and send to a list of recipients.
  • Designing workflows to segment your recipient population. With sufficient data loaded into a data model, it is quite simple to use the targeting and workflows to filter for specific recipients to which you wish to deliver a message to.
Canh Tran profile photo

Magento Commerce Cloud (formerly Magento)

  • Magento's database really handles large amounts of data very well and is very scalable.....I actually only recommend Magento for larger ecommerce websites because I know it will easily scale to the needs.
  • Magento has an incredible support system with it's community of open-source developers .
  • Magento has many built in features that many other open-source ecommerce platforms don't have out of the box. And extending on those features is easy with extensions.
  • Of course you can't go wrong with the fact that the Community Edition of Magento is open-source, meaning free to download and use!
No photo available

Cons

Adobe Campaign

  • Campaign management
  • Cross platform integration
  • UI
No photo available

Magento Commerce Cloud (formerly Magento)

  • You will not be able to accomplish a Buy Two X and Get Y Free promotion. It is literally impossible. There are extensive articles on StackOverflow and elsewhere that state this, in addition to Magento's own site. You can Buy 2 of the same and Get Y (of yet again the same) free, but that is the extent of that ability. Creating other seemingly simple promotions can be very difficult as it was clearly built by developers for developers, not by developers for marketers/merchandisers. That leads to a lot of time being inefficiently spent testing these promotions instead of other more valuable work.
  • The amount of time it takes for some things to update is ridiculous in 2018, especially when there is a host of other software that do this way more efficiently and effectively. It can take over an hour after moving a few items around in the Visual Merchandiser. Really?
  • Support is severely lacking. There is no easy way to contact Magento to get support. I am not the account owner and I have no way to get easy support when I run into an issue. If our developer is very busy or away on vacation, I am stuck sifting through countless articles and navigating dev sites I'm not highly familiar with to get a seemingly simple answer.
  • Magento has made it painful to move away to another platform but equally as painful to stay. It's clunky, but it is powerful. There needs to be a balance for people like me (and most of my team) who are not developers but use it for hours on a daily basis.
Steffany Winkelmann profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available

Magento Commerce Cloud (formerly Magento)

Magento Commerce Cloud (formerly Magento) 9.8
Based on 8 answers
Magento is well-supported by a big development team at eBay, which not only addresses bug reports very quickly, but also is constantly working on improvements to the platform. The wealth of Magento third party modules ensures that the platform will be up to date with future changes to
Payment or ERP systems.
Security is always a concern and with the Zend framework as a foundation, Magento has had very few security-related patches since I have started to work with it
Christian Kern profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Magento Commerce Cloud (formerly Magento)

Magento Commerce Cloud (formerly Magento) 9.0
Based on 1 answer
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
No photo available

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Magento Commerce Cloud (formerly Magento)

Magento Commerce Cloud (formerly Magento) 10.0
Based on 2 answers
No answer on this topic is available.

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Magento Commerce Cloud (formerly Magento)

Magento Commerce Cloud (formerly Magento) 8.0
Based on 1 answer
The technical service was impeccable. They were on point and were very knowledgeable.
No photo available

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Magento Commerce Cloud (formerly Magento)

Magento Commerce Cloud (formerly Magento) 8.0
Based on 2 answers
Great value for an flexible, open source platform.
No photo available

Alternatives Considered

Adobe Campaign

Adobe Campaign is much more powerful than Mailchimp in all aspects.
Imranul Mazumder profile photo

Magento Commerce Cloud (formerly Magento)

Magento:
  • Scalable
  • Expensive to maintain and modify
  • Inflexible and hard to manage
  • Eats servers (maybe we did something wrong there, but that was our experience)
WooCommerce:
  • HUGE community
  • Lots of free plugins (SEO, optimization, referrals, coupons)
  • Lots of developers and themes
  • Lots of performance-optimized and cheap hostings
  • Hard to scale (but possible, we did it).
It would be my choice by far.Shopify: For what we needed (more than 15,000 products), it wasn't the best choice. But if I didn't know much about software and need to go to market very quickly, I would go with this. PrestaShop is the poor brother of WooCommerce. I wouldn't go with it because it's similar but worse, with a smaller community and less plugins.
No photo available

Return on Investment

Adobe Campaign

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo

Magento Commerce Cloud (formerly Magento)

  • We were able to have an eCommerce store running without a lot of perfomance issues and scalable. That was good. On the other hand...
  • We were unable to modify it to fit our needs. The checkout by default is awful (6 steps!!! Who the hell does CRO on Magento team?). Design and usability was good, but we improved our conversion rate by 200% by switching to another platform which we could easily modify.
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Magento Commerce Cloud (formerly Magento)

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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