Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Magento Commerce Cloud (formerly Magento)

139 Ratings
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Magento Commerce Cloud (formerly Magento)

If you have complex requirements, need flexibility and like having control and access to the code base Magento can be an awesome choice. If you are on a limited budget, are not a developer or can't hire a developer or if you can live with the out of the box features from a smaller SAS platform Magento may not be a great fit.
Jeff McRitchie profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Magento Commerce Cloud (formerly Magento)
WYSIWYG email editor
Adobe Campaign
7.3
Magento Commerce Cloud (formerly Magento)
Dynamic content
Adobe Campaign
7.9
Magento Commerce Cloud (formerly Magento)
Ability to test dynamic content
Adobe Campaign
8.2
Magento Commerce Cloud (formerly Magento)
Landing pages
Adobe Campaign
8.0
Magento Commerce Cloud (formerly Magento)
A/B testing
Adobe Campaign
7.0
Magento Commerce Cloud (formerly Magento)
Mobile optimization
Adobe Campaign
8.4
Magento Commerce Cloud (formerly Magento)
Email deliverability
Adobe Campaign
8.6
Magento Commerce Cloud (formerly Magento)
List management
Adobe Campaign
8.2
Magento Commerce Cloud (formerly Magento)
Triggered drip sequences
Adobe Campaign
7.5
Magento Commerce Cloud (formerly Magento)

Lead Management

Adobe Campaign
6.9
Magento Commerce Cloud (formerly Magento)
Lead nurturing
Adobe Campaign
7.5
Magento Commerce Cloud (formerly Magento)
Lead scoring and grading
Adobe Campaign
7.2
Magento Commerce Cloud (formerly Magento)
Data quality management
Adobe Campaign
6.6
Magento Commerce Cloud (formerly Magento)
Automated sales alerts and tasks
Adobe Campaign
6.3
Magento Commerce Cloud (formerly Magento)

Campaign Management

Adobe Campaign
7.4
Magento Commerce Cloud (formerly Magento)
Calendaring
Adobe Campaign
7.5
Magento Commerce Cloud (formerly Magento)
Event/webinar marketing
Adobe Campaign
7.3
Magento Commerce Cloud (formerly Magento)

Social Media Marketing

Adobe Campaign
8.1
Magento Commerce Cloud (formerly Magento)
Social sharing and campaigns
Adobe Campaign
8.2
Magento Commerce Cloud (formerly Magento)
Social profile integration
Adobe Campaign
7.9
Magento Commerce Cloud (formerly Magento)

Reporting & Analytics

Adobe Campaign
7.8
Magento Commerce Cloud (formerly Magento)
Dashboards
Adobe Campaign
8.3
Magento Commerce Cloud (formerly Magento)
Standard reports
Adobe Campaign
8.1
Magento Commerce Cloud (formerly Magento)
Custom reports
Adobe Campaign
6.9
Magento Commerce Cloud (formerly Magento)

Platform & Infrastructure

Adobe Campaign
7.6
Magento Commerce Cloud (formerly Magento)
API
Adobe Campaign
8.1
Magento Commerce Cloud (formerly Magento)
Role-based workflow & approvals
Adobe Campaign
8.5
Magento Commerce Cloud (formerly Magento)
Customizability
Adobe Campaign
8.0
Magento Commerce Cloud (formerly Magento)
Integration with Salesforce.com
Adobe Campaign
7.9
Magento Commerce Cloud (formerly Magento)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Magento Commerce Cloud (formerly Magento)
Integration with SugarCRM
Adobe Campaign
6.4
Magento Commerce Cloud (formerly Magento)

Online Storefront

Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.4
Product catalog & listings
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
8.1
Product management
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
8.3
Bulk product upload
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.0
Branding
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.2
Mobile storefront
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.5
Product variations
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.8
Website integration
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.5
Visual customization
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.1
CMS
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
5.8

Online Shopping Cart

Adobe Campaign
Magento Commerce Cloud (formerly Magento)
6.2
Abandoned cart recovery
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
5.9
Checkout user experience
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
6.4

Online Payment System

Adobe Campaign
Magento Commerce Cloud (formerly Magento)
8.0
eCommerce security
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
8.0

eCommerce Marketing

Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.4
Promotions & discounts
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
8.3
Personalized recommendations
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
6.9
SEO
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.2

eCommerce Business Management

Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.9
Multi-site management
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
8.2
Order processing
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
8.3
Inventory management
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
8.0
Shipping
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.5
Custom functionality
Adobe Campaign
Magento Commerce Cloud (formerly Magento)
7.3

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Internal Referencing or Search is easy within Magento. Accurately researching previously relevant information is intuitive and simple.
  • Magento's category, product and customer information structure, while not being robust, is simple and accessible.
  • The ability to assign permissions by role and create specific access for varying accountabilities allows for greater internal security and more specific accountabilities.
Zach Shelley profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • Magento's "out of the box" solution (pre-internal development) has odd areas that are negatively affected by a lack of intuitive user options. For example, there are no means by which to assign a priority to products within a category page. The "default" sorting option for pages only allows for a few specific sort orders, with no available customization.
  • The Magento Admin Panel as it relates to customer service is time-consuming and less than intuitive. It is often easier for CS Agents to "back into" a customer account to place an order on the site, rather than processing the orders through a more robust or usable Magento Admin portal.
  • As a non-IT/Dev user, Magento errors messaging can be confusing, requiring translation from individuals or support staff.
Zach Shelley profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Magento Commerce Cloud (formerly Magento)9.8
Based on 8 answers
Seamless upgrades.Good support.Great integration with other applications such as PayPal, Ebay, XIP, SAP and so on.Has all the features we need.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Magento Commerce Cloud (formerly Magento)9.0
Based on 1 answer
Magento offers lots of templates and themes to customize the look and feel of the store, and even optimize it for mobile phones. The have an extensive library of forms and templates.
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Magento Commerce Cloud (formerly Magento)10.0
Based on 2 answers
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Magento Commerce Cloud (formerly Magento)8.0
Based on 1 answer
The technical service was impeccable. They were on point and were very knowledgeable.
No photo available

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Magento Commerce Cloud (formerly Magento)8.0
Based on 2 answers
Great value for an flexible, open source platform.
No photo available

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
3dcart and Shopify are basic placeholder platforms used either to help wireframe projects that will eventually move to other platforms or were legacy platforms migrated to Magento after acquisitions. 3dcart provided an easier Customer Service Agent interface but failed to provide accessible search experiences within the platform.
Zach Shelley profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • Hard to use for entry level user
  • Complex and unstable setup for Version 2 and up
  • Hardware resource demanding
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Magento Commerce Cloud (formerly Magento)

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details