What users are saying about
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Top Rated
271 Ratings
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Top Rated
1951 Ratings

Adobe Campaign

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Top Rated
271 Ratings
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Score 7.9 out of 100

Marketo

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Top Rated
1951 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Marketo

Marketo is really robust and can help produce amazing campaign tracking. Marketo does a great job at tracking a leads creation, stamping lead source, scoring that lead, and pushing to the designated lifecycle/funnel stage. It allows for sales to spend less time cold calling and more time calling actionable hot leads.
Colton Slauson | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
Marketo
7.6
WYSIWYG email editor
Adobe Campaign
8.6
Marketo
7.1
Dynamic content
Adobe Campaign
8.3
Marketo
7.7
Ability to test dynamic content
Adobe Campaign
8.2
Marketo
7.3
Landing pages
Adobe Campaign
8.8
Marketo
6.6
A/B testing
Adobe Campaign
8.8
Marketo
7.5
Mobile optimization
Adobe Campaign
7.8
Marketo
6.9
Email deliverability reporting
Adobe Campaign
8.4
Marketo
8.1
List management
Adobe Campaign
8.1
Marketo
8.3
Triggered drip sequences
Adobe Campaign
7.9
Marketo
8.5

Lead Management

Adobe Campaign
6.7
Marketo
8.1
Lead nurturing
Adobe Campaign
7.1
Marketo
8.2
Lead scoring and grading
Adobe Campaign
7.3
Marketo
8.3
Data quality management
Adobe Campaign
6.3
Marketo
7.9
Automated sales alerts and tasks
Adobe Campaign
6.0
Marketo
8.0

Campaign Management

Adobe Campaign
7.7
Marketo
7.1
Calendaring
Adobe Campaign
8.1
Marketo
6.3
Event/webinar marketing
Adobe Campaign
7.4
Marketo
7.9

Social Media Marketing

Adobe Campaign
7.9
Marketo
6.1
Social sharing and campaigns
Adobe Campaign
8.0
Marketo
6.1
Social profile integration
Adobe Campaign
7.7
Marketo
6.2

Reporting & Analytics

Adobe Campaign
8.2
Marketo
6.6
Dashboards
Adobe Campaign
8.2
Marketo
6.5
Standard reports
Adobe Campaign
8.5
Marketo
6.6
Custom reports
Adobe Campaign
8.0
Marketo
6.8

Platform & Infrastructure

Adobe Campaign
7.5
Marketo
7.5
API
Adobe Campaign
7.3
Marketo
8.2
Role-based workflow & approvals
Adobe Campaign
8.1
Marketo
7.9
Customizability
Adobe Campaign
7.7
Marketo
7.7
Integration with Salesforce.com
Adobe Campaign
8.1
Marketo
8.3
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.3
Marketo
6.9
Integration with SugarCRM
Adobe Campaign
6.5
Marketo
6.0

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Marketo

  • Automation is top notch with its smart campaign execution not only within Marketo, but triggering external communications.
  • Connectivity of data and automation within CRM is top notch
  • Email marketing templates are simple, straightforward and easy to manipulate through modules.
  • Reporting and subscriptions make sharing data with outside users very simple
Peter DeMichele | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Marketo

  • Reporting - Although Marketo reports can answer surface questions and some canned concepts, drilling down and customizing reports is still problematic and is best served through big data and BI visualization.
  • Maintenance - The system is not very forgiving for non-technical users working at scale and often requires intervention as performance degrades over time.
Courtney Grimes | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 7.8
Based on 146 answers
We're likely to renew for several reasons:
  • Now that it's been implemented, I can't imagine not having marketing automation and the easy interface that Marketo provides to run our campaigns
  • Marketo's community and customer service is fantastic; I know that when I need help, I'll get it
  • Marketo continues to improve the product, so I know that I can expect it to be even more useful in the future
Dan Prokop | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 7.3
Based on 12 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 5.1
Based on 88 answers
There's a fair amount of flexibility, but as you start moving beyond the basics and get into more complex programs, it gets a bit cumbersome; for example, flexible drip campaigns that can customize / change content based on triggers after the initial start. Some way of normalizing scoring so older, less intensive users don't overshadow newer, more-intense users. Etc.For a basic setup and taking control of the user flow from contact to lead without leaks, Marketo is awesome, once you've got the core data governance and standardized processes in place.Template design is difficult - designers find it restrictive and there is a LOT of debugging needed, with finished templates sometimes behaving very oddly in some environments - adding / deleting code snippets, disabling some scripts - not enough to break it, but definitely some odd behaviors
Ashish Tewari | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Marketo

Marketo 8.2
Based on 46 answers
Marketo provides different way and abilities to connect. If you are having product support or unexplained errors you can get someone on Marketo support 24 hours a day. One of Marketo's greatest assets in my opinion however would be the community. Often times our company is just looking for case success stories from someone else. In the community you can search for problems you are currently facing and see others having the same issue and solutions for those issues. If not, you can pose a question to the whole community and champions of the product and others can chime in to provide suggestions to fix your needs. The community is truly a 24/7 place to get your answers quickly.
Brittany Stover | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Marketo

Marketo 7.5
Based on 56 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 6.2
Based on 13 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Marketo

Marketo 7.0
Based on 154 answers
On multiple occasions we've had Marketo support (technical and license based) issues. Technical issues were minor and resolved within a day. License based issues (even things encouraged by Marketo for partners, like provisioning another license) took WEEKS. They actually took so long to respond that the client we were working with withdrew from the contract because they were no longer convinced Marketo was capable of supporting their business. As an agency trying to sell the software, you can only explain away so much before they just made us look silly.
Emilee Anderson | TrustRadius Reviewer

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Marketo

Marketo 7.7
Based on 11 answers
Our account rep stopped out in Lincoln, NE to ensure we were properly set up and running. This was very much appreciated. I was very, very new at this point, so I can't comment very much on the extent of what was taught because I was still brand new to the company and the system
Kristi Eide | TrustRadius Reviewer

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Marketo

Marketo 5.4
Based on 27 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Marketo

Marketo 7.3
Based on 108 answers
1. Have a content marketing plan to run in parallel with the marketing automation installation--you'll need a lot of content to make full use of Marketo's capabilities.2. Work with sales (and ISRs) to define and document a workflow--build your Marketo installation around how you do business--not figure out how to apply your business to the tools3. Spend time of data cleaning--both an initial project as well as a strategy for ongoing data management. We found some change manaement issues (no more appending ZZZ to the first name to identify contacts who have left the company, for example, or prohibiting the entry of "info@company.com" email addresses).4. Find some champions in the sales and ISR teams. You'll have both fans and detractors--work with the fans to build some success stories
Steve Susina | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Marketo

We reviewed Microsoft's offering and Salesforce, but neither at the time were offering much more and for less than Marketo at the time. Marketo has been in use at our organization for more than 5 years now and every year we seem to use more and more features making it of greater value to us. With us being able to mature along with the software I think it would be hard to switch to another platform
Ellie Bublick | TrustRadius Reviewer

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

Marketo

Marketo 8.5
Based on 9 answers
We look at scaleability in a few different ways. First, the speed while using Marketo has remained relatively the same as our database has grown. Though I would say Marketo is slow at times, it has not gotten slower over the last few years. If anything, it has improved, and they are working to improve it. Second, the amount of programs we have developed in Marketo has exponentially grown as well. Marketo has allowed us to drastically increase our output without having to drastically increase our headcount.
Jennifer Robertson | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Marketo

  • Improved efficiency across teams in the business. When you don't have to manually send out emails, you gain more time back!
  • More targeted lead nurture has led to faster lead conversion and real-time engagement. In today's day and age, customers want the right CTA at their fingertips and Marketo can provide that.
Crystal Vaughan | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Marketo

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*

* depends on scope and complexity

Marketo Editions & Modules

Edition
Standard$1,795.001
  1. Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Marketo
7.9

Likelihood to Renew

Adobe Campaign
8.4
Marketo
7.8

Usability

Adobe Campaign
7.3
Marketo
5.1

Reliability and Availability

Adobe Campaign
7.0
Marketo
8.2

Performance

Adobe Campaign
7.0
Marketo
7.5

Support Rating

Adobe Campaign
6.2
Marketo
7.0

In-Person Training

Adobe Campaign
8.0
Marketo
7.7

Online Training

Adobe Campaign
8.0
Marketo
5.4

Implementation Rating

Adobe Campaign
8.0
Marketo
7.3

Scalability

Adobe Campaign
Marketo
8.5

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