What users are saying about
Top Rated
93 Ratings

Marketo

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Top Rated
1577 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

Marketo

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Top Rated
1577 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Marketo

It is most suited in a B2B scenario where the number of emails sent is less as compared to B2C, but if you are sending lots of mails per day, Marketo may not be as effective. If analytics is the main requirement then Marketo may not be as effective. lAlso predictive lead scoring is definitely area of concern.
abhishek chandra profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Marketo
7.8
WYSIWYG email editor
Adobe Campaign
7.5
Marketo
7.4
Dynamic content
Adobe Campaign
8.1
Marketo
7.6
Ability to test dynamic content
Adobe Campaign
8.4
Marketo
7.5
Landing pages
Adobe Campaign
7.7
Marketo
7.5
A/B testing
Adobe Campaign
6.9
Marketo
7.5
Mobile optimization
Adobe Campaign
7.7
Marketo
7.2
Email deliverability
Adobe Campaign
8.7
Marketo
8.2
List management
Adobe Campaign
8.4
Marketo
8.6
Triggered drip sequences
Adobe Campaign
7.5
Marketo
8.6

Lead Management

Adobe Campaign
6.8
Marketo
8.3
Lead nurturing
Adobe Campaign
7.4
Marketo
8.6
Lead scoring and grading
Adobe Campaign
7.2
Marketo
8.4
Data quality management
Adobe Campaign
6.5
Marketo
7.8
Automated sales alerts and tasks
Adobe Campaign
6.2
Marketo
8.3

Campaign Management

Adobe Campaign
7.4
Marketo
7.4
Calendaring
Adobe Campaign
7.5
Marketo
6.6
Event/webinar marketing
Adobe Campaign
7.3
Marketo
8.2

Social Media Marketing

Adobe Campaign
8.0
Marketo
6.8
Social sharing and campaigns
Adobe Campaign
8.1
Marketo
6.9
Social profile integration
Adobe Campaign
7.8
Marketo
6.6

Reporting & Analytics

Adobe Campaign
8.0
Marketo
7.0
Dashboards
Adobe Campaign
8.4
Marketo
6.8
Standard reports
Adobe Campaign
8.3
Marketo
7.2
Custom reports
Adobe Campaign
7.2
Marketo
6.8

Platform & Infrastructure

Adobe Campaign
7.6
Marketo
7.9
API
Adobe Campaign
8.0
Marketo
8.1
Role-based workflow & approvals
Adobe Campaign
8.4
Marketo
7.8
Customizability
Adobe Campaign
8.1
Marketo
7.9
Integration with Salesforce.com
Adobe Campaign
7.5
Marketo
9.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Marketo
7.6
Integration with SugarCRM
Adobe Campaign
6.3
Marketo
6.9

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Flexibility. If you can imagine it, you can automate it with Marketo. They make nearly every behavioral action and data point accessible for automation and workflows. Not all platforms, even the other market leaders do this.
  • An impressive roadmap. I started using Marketo when it was essentially a place for email and storing leads. They have an impressive vision that they've executed on fairly well. Specifically, web personalization tools and integrating AI. It gives me confidence in the future of the platform and their ability to innovate.
  • Integrations. The Salesforce integration is excellent. So much better than Pardot's despite being Salesforce owned. The ad bridge integrations with Facebook, LinkedIn, etc are really useful for building segments.
Austin Schmidt profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • There's a bit of a learning curve. Without significant training, even an experienced marketer might stumble around a bit. There's a lot of different ways to do one thing, but it's not always clear what best practices or implications may be for one way over another.
  • There doesn't appear to be an easy baked-in way to de-duplicate records (though it can only send out one email to duplicates). That's something we're dealing with now and may have to use a third party.
  • The ideal would be some direct integration into ad platforms - if it's there, I don't know it.
Michael Weissberg profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Marketo8.0
Based on 137 answers
We have already renewed our subscription for Marketo
Neeraj Shahdadpuri profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Marketo7.4
Based on 88 answers
Marketo is best used for enterprise companies with large Marketing staffs who can attend to the multiple needs of the platform. A developer and designer are best to maximize the use of the platform.
Romy Ribitzky profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Marketo8.5
Based on 21 answers
Marketo has never been unavailable that I've seen other than regularly scheduled maintenance which is announced in advance.
Robert Barrett, MBA profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Marketo7.9
Based on 27 answers
There are times when it is slightly slow for us, where we sit on a screen waiting for it to load. This could be our internet since we have had the same issue occasionally with other systems, but it is enough to make you crazy.
Amber Hobson profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Marketo6.9
Based on 77 answers
Some support reps are great, and others don't help at all. Calling the phone line is useless.
Carley Donovan profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Marketo7.0
Based on 10 answers
I took in-person training at their annual summit and loved the exposure it gave me to other Marketing users.
Robert Barrett, MBA profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Marketo2.6
Based on 25 answers
I had never used Marketo prior to taking this job so online training was my starting point. I was able to follow along, it was interesting and quickly and efficiently taught me what I needed to know without a lot of fluff. It was far from boring and really helped me get my hands dirty with Marketo.
Robert Barrett, MBA profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Marketo7.2
Based on 36 answers
Engineering did implement a few things incorrectly that had to be fixed by the Support Engineers later on.
Carley Donovan profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
Oracle Eloqua seems to work well with a lot of what we're trying to do, but it works best in an all-Oracle ecosystem, which we were not at the time of signing on. So far, it appears that Oracle plays well with Oracle and some others, but Marketo plays well with just about everybody. Admittedly, the Eloqua drag and drop page building seems to be a bit more robust, but we're using entirely custom builds, so that's a bit irrelevant. The biggest difference is that Marketo plays very well with custom opportunity objects in Salesforce. When we last evaluated Eloqua, either it didn't have that ability or didn't play as nicely.
Michael Weissberg profile photo

Scalability

No score
No answers yet
No answers on this topic
Marketo7.3
Based on 7 answers
We have noticed performance issues when large jobs are submitted. Typically involving imports or massive data changes but we've noticed slowdowns and bottlenecks.
Robert Barrett, MBA profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Lead velocity improvements, faster lead conversion.
  • Well orchestrated, predictable, repeatable campaigns.
  • Increased employee efficiency as employees found it easier to understand and confident to make changes.
  • Better funnel reporting.
Rajesh Talele profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Marketo

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
TBD*
1.  depends on scope and complexity
Marketo Editions & Modules
Marketo
Edition
Spark
$8951
Standard
$1,7951
Select
$3,1951
1. per month up to 10,000 records
Additional Pricing Details
For the Enterprise edition, contact Marketo for a custom quote.

Marketo More Information