What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Marketo ABM

25 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Marketo ABM

25 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Marketo ABM

If you have the time and resources to utilize it, then it's great. It works well for running drip campaigns to nurture new leads online. I also like that it integrates well with many other programs such as BrightTalk.
Kate Currin Seiferth profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Marketo ABM
WYSIWYG email editor
Adobe Campaign
7.3
Marketo ABM
Dynamic content
Adobe Campaign
7.9
Marketo ABM
Ability to test dynamic content
Adobe Campaign
8.2
Marketo ABM
Landing pages
Adobe Campaign
7.9
Marketo ABM
A/B testing
Adobe Campaign
7.0
Marketo ABM
Mobile optimization
Adobe Campaign
8.4
Marketo ABM
Email deliverability
Adobe Campaign
8.6
Marketo ABM
List management
Adobe Campaign
8.2
Marketo ABM
Triggered drip sequences
Adobe Campaign
7.5
Marketo ABM

Lead Management

Adobe Campaign
6.9
Marketo ABM
Lead nurturing
Adobe Campaign
7.5
Marketo ABM
Lead scoring and grading
Adobe Campaign
7.2
Marketo ABM
Data quality management
Adobe Campaign
6.6
Marketo ABM
Automated sales alerts and tasks
Adobe Campaign
6.3
Marketo ABM

Campaign Management

Adobe Campaign
7.4
Marketo ABM
Calendaring
Adobe Campaign
7.5
Marketo ABM
Event/webinar marketing
Adobe Campaign
7.3
Marketo ABM

Social Media Marketing

Adobe Campaign
8.1
Marketo ABM
Social sharing and campaigns
Adobe Campaign
8.2
Marketo ABM
Social profile integration
Adobe Campaign
7.9
Marketo ABM

Reporting & Analytics

Adobe Campaign
7.7
Marketo ABM
Dashboards
Adobe Campaign
8.3
Marketo ABM
Standard reports
Adobe Campaign
8.1
Marketo ABM
Custom reports
Adobe Campaign
6.8
Marketo ABM

Platform & Infrastructure

Adobe Campaign
7.6
Marketo ABM
API
Adobe Campaign
8.1
Marketo ABM
Role-based workflow & approvals
Adobe Campaign
8.5
Marketo ABM
Customizability
Adobe Campaign
8.0
Marketo ABM
Integration with Salesforce.com
Adobe Campaign
7.9
Marketo ABM
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Marketo ABM
Integration with SugarCRM
Adobe Campaign
6.4
Marketo ABM

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • It is essentially open source, so you can do whatever you want with it. If you have the time and designated resources, you can make it do almost anything you want as far as marketing automation.
  • I like the community of users. It offers a chance to connect with Marketo experts even if you are the lone Marketo wolf in your organization.
  • The ability to utilize existing templates for marketing design helps a lot when you are just getting started --- especially if you don't have an email designer on staff.
Kate Currin Seiferth profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • If you don't have an email designer on staff and you don't like to do design research on your own, it can be awfully hard to use the design studio. Templates break all the time, and I've lost many, many, many emails from breaking the html template.
  • If you want an out of the box solution, the isn't for you. It would be nice to have an easier way to get sample programs to pull in when you are pressed for time and just want it done.
  • Need a way to test how your emails will look in various email programs without leaving Marketo
Kate Currin Seiferth profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
I used HubSpot in a previous position. HubSpot seemed more user friendly, but that was because it limited your functionality. If you aren't willing to learn new tricks, then HubSpot might be easier to use. But if you want to be the cool marketer on the street with all the new tricks, then you should use Marketo.
Kate Currin Seiferth profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Marketo has helped us improve the organization of our events by utilizing the event programs for communications and tracking attendees.
  • Links with SugarCRM to send MQL leads straight to our sales team, increasing our lead gen ten-fold
Kate Currin Seiferth profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Marketo ABM

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details