What users are saying about
105 Ratings
4 Ratings
105 Ratings
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Score 7.6 out of 101
4 Ratings
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Score 4.7 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Maropost

To be absolutely honest, I don't see why anyone would choose Maropost over the hundreds of other ESPs that are available. For e-commerce especially, there are so many more options with better functionality and features. For media wherein the goal is to drive traffic and simply send.an.email. nearly any other ESP would suffice.I couldn't even recommend Maropost based on price as it is not cheap at all. It is very bare bones, and for the price, you could likely find something more premium.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Maropost
4.6
WYSIWYG email editor
Adobe Campaign
7.4
Maropost
3.5
Dynamic content
Adobe Campaign
8.3
Maropost
7.0
Ability to test dynamic content
Adobe Campaign
8.3
Maropost
8.0
Landing pages
Adobe Campaign
7.9
Maropost
1.0
A/B testing
Adobe Campaign
7.3
Maropost
4.0
Mobile optimization
Adobe Campaign
7.9
Maropost
4.0
Email deliverability
Adobe Campaign
8.7
Maropost
5.0
List management
Adobe Campaign
8.1
Maropost
4.5
Triggered drip sequences
Adobe Campaign
7.2
Maropost
4.5

Lead Management

Adobe Campaign
6.8
Maropost
Lead nurturing
Adobe Campaign
7.3
Maropost
Lead scoring and grading
Adobe Campaign
7.2
Maropost
Data quality management
Adobe Campaign
6.4
Maropost
Automated sales alerts and tasks
Adobe Campaign
6.2
Maropost

Campaign Management

Adobe Campaign
7.3
Maropost
Calendaring
Adobe Campaign
7.4
Maropost
Event/webinar marketing
Adobe Campaign
7.3
Maropost

Social Media Marketing

Adobe Campaign
7.9
Maropost
Social sharing and campaigns
Adobe Campaign
8.1
Maropost
Social profile integration
Adobe Campaign
7.8
Maropost

Reporting & Analytics

Adobe Campaign
7.8
Maropost
6.8
Dashboards
Adobe Campaign
8.0
Maropost
8.0
Standard reports
Adobe Campaign
8.2
Maropost
8.0
Custom reports
Adobe Campaign
7.2
Maropost
4.5

Platform & Infrastructure

Adobe Campaign
7.3
Maropost
API
Adobe Campaign
7.1
Maropost
Role-based workflow & approvals
Adobe Campaign
8.1
Maropost
Customizability
Adobe Campaign
7.6
Maropost
Integration with Salesforce.com
Adobe Campaign
7.5
Maropost
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Maropost
Integration with SugarCRM
Adobe Campaign
6.3
Maropost

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Support: we were given a go to support person who is basically an account executive who oversaw our progress and was there to assist us with whatever we may need.
  • Email open rates and testing abilities: Maropost supplies an array of different ways you can test to make sure you are getting the best opens and CTR's you can.
No photo available

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • The platform itself isn't at first intuitive. While we were given an account executive for success, the initial set up and onboarding process was not entirely great. We were left wondering where to click and lost amongst the general best practices on how to use the platform and how to get up to speed quickly.
  • Email Drag and Drop Builder: EXTREMELY wonky. It's best if you know you're own HTML, CSS for email creation or use the option to upload your own templates. I should mention that they were planning on making the drag and drop feature better, but I'm not sure if that was ever completed.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Marketo has Poor landing page and form builder, Limited reports and analytics and steep jumps in pricing. While Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Parveen Dudy profile photo
Klaviyo has much faster segmentation, better segmentation rules and is much more suited for ecommerce brands
No photo available

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Helping to reduce Churn by an estimated 20%.
  • Email deliverability was at 99.6%
  • Email open rates were north of 20%
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Maropost

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Maropost More Information