What users are saying about
Top Rated
93 Ratings
3 Ratings
Top Rated
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
3 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Maropost

I would give Maropost an 8. The only reason it's not a 10 is because we are so new to the product, I'd like to take this survey again in a year. From what I have seen I think that Maropost will have done a good job of growing with us
Amy Kelly profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Maropost
9.5
WYSIWYG email editor
Adobe Campaign
7.5
Maropost
Dynamic content
Adobe Campaign
8.1
Maropost
Ability to test dynamic content
Adobe Campaign
8.4
Maropost
9.0
Landing pages
Adobe Campaign
7.7
Maropost
A/B testing
Adobe Campaign
6.9
Maropost
9.0
Mobile optimization
Adobe Campaign
7.7
Maropost
Email deliverability
Adobe Campaign
8.7
Maropost
10.0
List management
Adobe Campaign
8.4
Maropost
Triggered drip sequences
Adobe Campaign
7.5
Maropost
10.0

Lead Management

Adobe Campaign
6.8
Maropost
Lead nurturing
Adobe Campaign
7.4
Maropost
Lead scoring and grading
Adobe Campaign
7.2
Maropost
Data quality management
Adobe Campaign
6.5
Maropost
Automated sales alerts and tasks
Adobe Campaign
6.2
Maropost

Campaign Management

Adobe Campaign
7.4
Maropost
Calendaring
Adobe Campaign
7.5
Maropost
Event/webinar marketing
Adobe Campaign
7.3
Maropost

Social Media Marketing

Adobe Campaign
8.0
Maropost
Social sharing and campaigns
Adobe Campaign
8.2
Maropost
Social profile integration
Adobe Campaign
7.8
Maropost

Reporting & Analytics

Adobe Campaign
8.0
Maropost
9.5
Dashboards
Adobe Campaign
8.4
Maropost
9.0
Standard reports
Adobe Campaign
8.3
Maropost
10.0
Custom reports
Adobe Campaign
7.2
Maropost

Platform & Infrastructure

Adobe Campaign
7.6
Maropost
API
Adobe Campaign
8.0
Maropost
Role-based workflow & approvals
Adobe Campaign
8.4
Maropost
Customizability
Adobe Campaign
8.1
Maropost
Integration with Salesforce.com
Adobe Campaign
7.5
Maropost
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Maropost
Integration with SugarCRM
Adobe Campaign
6.3
Maropost

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Support was a big issue for us. Our last provider was lacking in this area. My favorite part of Maropost is the on-line chat. I thought it was just a novelty at first - but we use it all the time. Part of that reason is that we are still new - we asked for our work to be checked when we set up something new. Never hurts to have more eyes!
  • Again Support. Our implementation team has been available to us from day one and are still available for our stupid user questions! It's nice to have that back up.
  • Ease of use. We had every member of our team review the possible ESPs. Maropost would not have been chosen if the system had been difficult to navigate. We love how simple it is.
  • Feedback - think something can be better in the Maropost system? Send an email with your suggestion and be amazed when it's implemented a few days or weeks down the road.
Amy Kelly profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • We are only 2 months into this product, so we have really just been using the basics. Daily emails, a few tests and we will be testing with personalization soon. We got this product up and running pretty quick. The only complaint I heard from our IT department was an issue transferring our large list. 1.2 million and this was resolved quickly.
Amy Kelly profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
Amy Kelly profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • Increased efficiency has allowed us to free up our designer for other projects. This is a big plus!
  • I've mentioned customer support already - but I can't tell you how important that is to us. Not waiting days for an answer helps keep things moving forward.
Amy Kelly profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Maropost

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Maropost More Information