What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Maropost

3 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Maropost

3 Ratings
Score 8.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Maropost

I would give Maropost an 8. The only reason it's not a 10 is because we are so new to the product, I'd like to take this survey again in a year. From what I have seen I think that Maropost will have done a good job of growing with us
Amy Kelly profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Maropost
9.5
WYSIWYG email editor
Adobe Campaign
7.3
Maropost
Dynamic content
Adobe Campaign
7.9
Maropost
Ability to test dynamic content
Adobe Campaign
8.2
Maropost
9.0
Landing pages
Adobe Campaign
7.9
Maropost
A/B testing
Adobe Campaign
6.9
Maropost
9.0
Mobile optimization
Adobe Campaign
8.4
Maropost
Email deliverability
Adobe Campaign
8.6
Maropost
10.0
List management
Adobe Campaign
8.2
Maropost
Triggered drip sequences
Adobe Campaign
7.5
Maropost
10.0

Lead Management

Adobe Campaign
6.9
Maropost
Lead nurturing
Adobe Campaign
7.5
Maropost
Lead scoring and grading
Adobe Campaign
7.2
Maropost
Data quality management
Adobe Campaign
6.6
Maropost
Automated sales alerts and tasks
Adobe Campaign
6.3
Maropost

Campaign Management

Adobe Campaign
7.4
Maropost
Calendaring
Adobe Campaign
7.5
Maropost
Event/webinar marketing
Adobe Campaign
7.3
Maropost

Social Media Marketing

Adobe Campaign
8.1
Maropost
Social sharing and campaigns
Adobe Campaign
8.2
Maropost
Social profile integration
Adobe Campaign
7.9
Maropost

Reporting & Analytics

Adobe Campaign
7.7
Maropost
9.5
Dashboards
Adobe Campaign
8.3
Maropost
9.0
Standard reports
Adobe Campaign
8.1
Maropost
10.0
Custom reports
Adobe Campaign
6.8
Maropost

Platform & Infrastructure

Adobe Campaign
7.6
Maropost
API
Adobe Campaign
8.1
Maropost
Role-based workflow & approvals
Adobe Campaign
8.5
Maropost
Customizability
Adobe Campaign
8.0
Maropost
Integration with Salesforce.com
Adobe Campaign
7.9
Maropost
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Maropost
Integration with SugarCRM
Adobe Campaign
6.3
Maropost

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • Support was a big issue for us. Our last provider was lacking in this area. My favorite part of Maropost is the on-line chat. I thought it was just a novelty at first - but we use it all the time. Part of that reason is that we are still new - we asked for our work to be checked when we set up something new. Never hurts to have more eyes!
  • Again Support. Our implementation team has been available to us from day one and are still available for our stupid user questions! It's nice to have that back up.
  • Ease of use. We had every member of our team review the possible ESPs. Maropost would not have been chosen if the system had been difficult to navigate. We love how simple it is.
  • Feedback - think something can be better in the Maropost system? Send an email with your suggestion and be amazed when it's implemented a few days or weeks down the road.
Amy Kelly profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • We are only 2 months into this product, so we have really just been using the basics. Daily emails, a few tests and we will be testing with personalization soon. We got this product up and running pretty quick. The only complaint I heard from our IT department was an issue transferring our large list. 1.2 million and this was resolved quickly.
Amy Kelly profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Maropost had everything we needed and more. We loved that fact that one price covered everything. As we move forward we don't have to go back and purchase modules that we are now ready for. No one wants to go back to management and ask for more money
Amy Kelly profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Increased efficiency has allowed us to free up our designer for other projects. This is a big plus!
  • I've mentioned customer support already - but I can't tell you how important that is to us. Not waiting days for an answer helps keep things moving forward.
Amy Kelly profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Maropost

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details