What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Mautic Marketing Automation

3 Ratings
Score 7 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Mautic Marketing Automation

Mautic is particularly well suited for smaller companies who need a full-featured marketing automation suite at a reasonable cost. Commercial options are prohibitively expensive for small companies and agencies. Mautic takes a little work to get up and running, but once you have it configured, you're good to go.If you need the support or onboarding training that a commercial platform provides, Mautic may not be the best choice.
Rob Laughter profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Mautic Marketing Automation
7.1
WYSIWYG email editor
Adobe Campaign
7.3
Mautic Marketing Automation
7.0
Dynamic content
Adobe Campaign
7.9
Mautic Marketing Automation
7.0
Ability to test dynamic content
Adobe Campaign
8.2
Mautic Marketing Automation
7.0
Landing pages
Adobe Campaign
8.0
Mautic Marketing Automation
A/B testing
Adobe Campaign
7.0
Mautic Marketing Automation
Mobile optimization
Adobe Campaign
8.4
Mautic Marketing Automation
5.0
Email deliverability
Adobe Campaign
8.6
Mautic Marketing Automation
8.0
List management
Adobe Campaign
8.2
Mautic Marketing Automation
7.0
Triggered drip sequences
Adobe Campaign
7.5
Mautic Marketing Automation
9.0

Lead Management

Adobe Campaign
6.9
Mautic Marketing Automation
8.3
Lead nurturing
Adobe Campaign
7.5
Mautic Marketing Automation
9.0
Lead scoring and grading
Adobe Campaign
7.2
Mautic Marketing Automation
9.0
Data quality management
Adobe Campaign
6.6
Mautic Marketing Automation
Automated sales alerts and tasks
Adobe Campaign
6.3
Mautic Marketing Automation
7.0

Campaign Management

Adobe Campaign
7.4
Mautic Marketing Automation
Calendaring
Adobe Campaign
7.5
Mautic Marketing Automation
Event/webinar marketing
Adobe Campaign
7.3
Mautic Marketing Automation

Social Media Marketing

Adobe Campaign
8.1
Mautic Marketing Automation
6.0
Social sharing and campaigns
Adobe Campaign
8.2
Mautic Marketing Automation
Social profile integration
Adobe Campaign
7.9
Mautic Marketing Automation
6.0

Reporting & Analytics

Adobe Campaign
7.8
Mautic Marketing Automation
8.0
Dashboards
Adobe Campaign
8.3
Mautic Marketing Automation
8.0
Standard reports
Adobe Campaign
8.1
Mautic Marketing Automation
8.0
Custom reports
Adobe Campaign
6.9
Mautic Marketing Automation

Platform & Infrastructure

Adobe Campaign
7.6
Mautic Marketing Automation
8.0
API
Adobe Campaign
8.1
Mautic Marketing Automation
8.0
Role-based workflow & approvals
Adobe Campaign
8.5
Mautic Marketing Automation
Customizability
Adobe Campaign
8.0
Mautic Marketing Automation
8.0
Integration with Salesforce.com
Adobe Campaign
7.9
Mautic Marketing Automation
8.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Mautic Marketing Automation
Integration with SugarCRM
Adobe Campaign
6.4
Mautic Marketing Automation

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • Free and open source
  • Full-featured marketing automation
  • Lead scoring and lead nurturing
Rob Laughter profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • Because it's open source, support is limited to community forums
  • Integrations and features are still being developed
  • Need to install it yourself, which can be a challenge if you don't have a developer on staff
Rob Laughter profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign is a leader in the marketing automation platform space. I would put it directly against the Salesforce Marketing Cloud as they are nose to nose in terms of leading features. For our clients, Adobe Campaign makes the most sense if they already have some investment in other Adobe Marketing Cloud solutions.
Marty Idziak profile photo
Mautic's competitive advantage is cost. Other solutions can be prohibitively expensive, and some other marketing automation solutions I had used required costly up-front investment for onboarding. I chose Mautic because I had grown weary of the aggressive sales tactics and unreasonable pricing of competitors' offerings for small businesses and agencies.
Rob Laughter profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Automated the lead nurturing process
  • Led to more leads and more customers
Rob Laughter profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Mautic Marketing Automation

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mautic Marketing Automation Editions & Modules
Mautic Marketing Automation
Edition
Mautic Marketing Automation
$0
Additional Pricing Details