What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
4 Ratings
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Score 7 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Mautic Marketing Automation

It's bred from an open source product and is a nice little automation engine. The interface is clean and easy to use, but it definitely doesn't have the bells and whistles of a full-featured Marketing Automation platform like Marketo, Eloqua or Pardot. It's easy to stand up and run with a 1 person team. If you're looking to do simple web tracking, forms and landing pages, and email automation, it's a solid tool. If you like the idea of quickly being able to add focus items to your website it is also a great tool. Keep in mind it's new, and there will be bugs and issues here and there, but Mautic's support team was always very responsive and quick. I would consider both Mautic and Act-On to be "break-in" marketing automation tools, and Mautic stacks up. Not ready for prime time, but will definitely be an upgrade from simple email automation!
Ian Nate profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Mautic Marketing Automation
7.1
WYSIWYG email editor
Adobe Campaign
7.5
Mautic Marketing Automation
6.0
Dynamic content
Adobe Campaign
8.1
Mautic Marketing Automation
7.5
Ability to test dynamic content
Adobe Campaign
8.4
Mautic Marketing Automation
7.0
Landing pages
Adobe Campaign
7.7
Mautic Marketing Automation
8.0
A/B testing
Adobe Campaign
6.9
Mautic Marketing Automation
6.0
Mobile optimization
Adobe Campaign
7.7
Mautic Marketing Automation
5.0
Email deliverability
Adobe Campaign
8.7
Mautic Marketing Automation
7.5
List management
Adobe Campaign
8.4
Mautic Marketing Automation
7.5
Triggered drip sequences
Adobe Campaign
7.5
Mautic Marketing Automation
9.0

Lead Management

Adobe Campaign
6.8
Mautic Marketing Automation
7.2
Lead nurturing
Adobe Campaign
7.4
Mautic Marketing Automation
8.0
Lead scoring and grading
Adobe Campaign
7.2
Mautic Marketing Automation
8.0
Data quality management
Adobe Campaign
6.5
Mautic Marketing Automation
5.0
Automated sales alerts and tasks
Adobe Campaign
6.2
Mautic Marketing Automation
8.0

Campaign Management

Adobe Campaign
7.4
Mautic Marketing Automation
Calendaring
Adobe Campaign
7.5
Mautic Marketing Automation
Event/webinar marketing
Adobe Campaign
7.3
Mautic Marketing Automation

Social Media Marketing

Adobe Campaign
8.0
Mautic Marketing Automation
6.0
Social sharing and campaigns
Adobe Campaign
8.1
Mautic Marketing Automation
Social profile integration
Adobe Campaign
7.8
Mautic Marketing Automation
6.0

Reporting & Analytics

Adobe Campaign
8.0
Mautic Marketing Automation
7.2
Dashboards
Adobe Campaign
8.4
Mautic Marketing Automation
7.0
Standard reports
Adobe Campaign
8.3
Mautic Marketing Automation
7.5
Custom reports
Adobe Campaign
7.2
Mautic Marketing Automation
7.0

Platform & Infrastructure

Adobe Campaign
7.6
Mautic Marketing Automation
7.7
API
Adobe Campaign
8.0
Mautic Marketing Automation
7.5
Role-based workflow & approvals
Adobe Campaign
8.4
Mautic Marketing Automation
Customizability
Adobe Campaign
8.1
Mautic Marketing Automation
8.0
Integration with Salesforce.com
Adobe Campaign
7.5
Mautic Marketing Automation
7.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Mautic Marketing Automation
Integration with SugarCRM
Adobe Campaign
6.3
Mautic Marketing Automation

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Cool automation and flow builder - very visual and easy to follow and understand.
  • Simple to use, the interface is clean.
  • Integration with Salesforce was a snap - not too difficult or involved.
  • Focus items! Love this concept - Javascript flyouts with buttons and forms (if needed). Mautic is a trendsetter here!
Ian Nate profile photo

Cons

  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
No photo available
  • Both the email and landing WYSIWYG was flawed, ran into errors and glitches.
  • Form actions were lacking, and simple automation from forms was problematic.
  • Focus items were buggy on Mautic landing pages... had to add through Javascript, and caused issues on the page.
Ian Nate profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
Mautic is the new kid on the block, bred from an open source product, we chose to purchase the hosted/supported version. I felt like it stacked up very well against Act-On and even Pardot. I like their data API push and pull with Salesforce - very quick, and the queue was synchronous and we never ran into problems with it. I think compared to Eloque and Marketo, it's definitely lacking features, although much easier to bite off and chew with a small team. We displaced Mautic with Marketo, but mainly because we needed more on the automation and integrations side of things. I think they will continue to make strides, especially on the integrations they have and support. Given how quickly they've come on the scene and have been competitive, I expect to continue to see great things from these guys. Even though we moved onward (we're a fast-growing software company), I would still recommend them!
Ian Nate profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Quickly saw tie-ins to web traffic, email analytics, form and landing page conversions - helped better measure individual marketing campaigns.
  • Slowed us down on the automation side - some pieces had to be implemented through Salesforce automation. Took time and effort!
  • Simple - easy to set up and integrate with Salesforce. Had this finished within a day, so we were able to start seeing results immediately.
Ian Nate profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Mautic Marketing Automation

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Mautic Marketing Automation Editions & Modules
Mautic Marketing Automation
Edition
Mautic Marketing Automation
$0
Additional Pricing Details

Mautic Marketing Automation More Information