What users are saying about
Top Rated
93 Ratings
82 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
82 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

Maxymiser

For complex and continuous A/B testing Maxymiser is a great option. The analytics also help you understand where you could continue to make improvements to the flow of the site navigation. I think this product is well suited for companies that want to continuously be doing testing and optimizing the customer's experience on their website
Jack Hui profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Maxymiser
WYSIWYG email editor
Adobe Campaign
7.5
Maxymiser
Dynamic content
Adobe Campaign
8.1
Maxymiser
Ability to test dynamic content
Adobe Campaign
8.4
Maxymiser
Landing pages
Adobe Campaign
7.7
Maxymiser
A/B testing
Adobe Campaign
6.9
Maxymiser
Mobile optimization
Adobe Campaign
7.7
Maxymiser
Email deliverability
Adobe Campaign
8.7
Maxymiser
List management
Adobe Campaign
8.4
Maxymiser
Triggered drip sequences
Adobe Campaign
7.5
Maxymiser

Lead Management

Adobe Campaign
6.8
Maxymiser
Lead nurturing
Adobe Campaign
7.4
Maxymiser
Lead scoring and grading
Adobe Campaign
7.2
Maxymiser
Data quality management
Adobe Campaign
6.5
Maxymiser
Automated sales alerts and tasks
Adobe Campaign
6.2
Maxymiser

Campaign Management

Adobe Campaign
7.4
Maxymiser
Calendaring
Adobe Campaign
7.5
Maxymiser
Event/webinar marketing
Adobe Campaign
7.3
Maxymiser

Social Media Marketing

Adobe Campaign
8.0
Maxymiser
Social sharing and campaigns
Adobe Campaign
8.1
Maxymiser
Social profile integration
Adobe Campaign
7.8
Maxymiser

Reporting & Analytics

Adobe Campaign
8.0
Maxymiser
Dashboards
Adobe Campaign
8.4
Maxymiser
Standard reports
Adobe Campaign
8.3
Maxymiser
Custom reports
Adobe Campaign
7.2
Maxymiser

Platform & Infrastructure

Adobe Campaign
7.6
Maxymiser
API
Adobe Campaign
8.0
Maxymiser
Role-based workflow & approvals
Adobe Campaign
8.4
Maxymiser
Customizability
Adobe Campaign
8.1
Maxymiser
Integration with Salesforce.com
Adobe Campaign
7.5
Maxymiser
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Maxymiser
Integration with SugarCRM
Adobe Campaign
6.3
Maxymiser

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • The support team.
  • The analytics.
  • The flexibility of the platform.
  • The capabilities of the platform - it's not just a simple A/B testing platform.
Jack Hui profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • The lag in reporting (no real-time reporting).
  • The time it takes from idea to implementation is too long.
Jack Hui profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Maxymiser8.3
Based on 21 answers
Excellent quality of service
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Maxymiser8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Maxymiser8.5
Based on 3 answers
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Maxymiser9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Maxymiser9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
It was simply the most resilient testing tool out there. It offered everything we needed and was able to keep up with the fast paced development process. Others fell over at the result accuracy, their process, the speed of delivery. Also the quality of the team behind the product is a massive factor
Matthew Lawson profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Help in growing conversion by 40%
  • Seven figure increase in revenue from one test
Matthew Lawson profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Maxymiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Maxymiser More Information