What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Maxymiser

82 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Maxymiser

82 Ratings
Score 7.2 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Maxymiser

It is very well suited if you do not want to spend too much money into programming but instead want to add semi-technical marketing folks to the team.
Gaurav Gautam profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Maxymiser
WYSIWYG email editor
Adobe Campaign
7.3
Maxymiser
Dynamic content
Adobe Campaign
7.9
Maxymiser
Ability to test dynamic content
Adobe Campaign
8.2
Maxymiser
Landing pages
Adobe Campaign
7.9
Maxymiser
A/B testing
Adobe Campaign
7.0
Maxymiser
Mobile optimization
Adobe Campaign
8.4
Maxymiser
Email deliverability
Adobe Campaign
8.6
Maxymiser
List management
Adobe Campaign
8.2
Maxymiser
Triggered drip sequences
Adobe Campaign
7.5
Maxymiser

Lead Management

Adobe Campaign
6.9
Maxymiser
Lead nurturing
Adobe Campaign
7.5
Maxymiser
Lead scoring and grading
Adobe Campaign
7.2
Maxymiser
Data quality management
Adobe Campaign
6.6
Maxymiser
Automated sales alerts and tasks
Adobe Campaign
6.3
Maxymiser

Campaign Management

Adobe Campaign
7.4
Maxymiser
Calendaring
Adobe Campaign
7.5
Maxymiser
Event/webinar marketing
Adobe Campaign
7.3
Maxymiser

Social Media Marketing

Adobe Campaign
8.1
Maxymiser
Social sharing and campaigns
Adobe Campaign
8.2
Maxymiser
Social profile integration
Adobe Campaign
7.9
Maxymiser

Reporting & Analytics

Adobe Campaign
7.7
Maxymiser
Dashboards
Adobe Campaign
8.3
Maxymiser
Standard reports
Adobe Campaign
8.1
Maxymiser
Custom reports
Adobe Campaign
6.8
Maxymiser

Platform & Infrastructure

Adobe Campaign
7.6
Maxymiser
API
Adobe Campaign
8.1
Maxymiser
Role-based workflow & approvals
Adobe Campaign
8.5
Maxymiser
Customizability
Adobe Campaign
8.0
Maxymiser
Integration with Salesforce.com
Adobe Campaign
7.9
Maxymiser
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Maxymiser
Integration with SugarCRM
Adobe Campaign
6.4
Maxymiser

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Maxymiser has an in-depth reporting tool that is useful for making educated decisions after testing.
  • Maxymiser has a managed service as well as a self-service tool that can be used to build tests in house. This has allowed us to expand the amount of testing we do and work on areas of the site we would not have had the time to work on before.
  • Maxymiser is releasing improvements to it's console and self-service tool on a regular basis.
  • It is easy to go through the list of tests that are live and get an idea of how they are going on site.
No photo available

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • Tool user interface could be designed better, but none the less still does the job
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Maxymiser8.3
Based on 21 answers
We have been impressed with Maxymiser's professionalism and expertise. The account management is some of the best we have seen.
Jonathan Hedger MCIM Chartered Marketer profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Maxymiser8.2
Based on 1 answer
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Maxymiser8.5
Based on 3 answers
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Maxymiser9.1
Based on 1 answer
They're very responsive, helpful, and respectful. From my perspective, they're a partner in our success - I always get the feeling that they care about what we're doing and helping us to succeed. Emails are usually answered quickly and I've never had to escalate an issue. The team is always willing to help us with anything we might need... I've had them on the phone with my entire dev team in more than one instance, helping to resolve tricky coding for complicated tests. Our dev team is in Manila, and they've also been very helpful in working with us on remote training which has been extremely helpful and also effective. When they're providing managed services, the communication is always excellent, and I've always appreciated the strategic support that they provide... they don't just execute on what I hand them, they make an effort to help us make it even better
Gwen Lafleur profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Maxymiser9.1
Based on 1 answer
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
AB Tasty is a great tool and the account management team were excellent. However the tool and technical expertise available for the scale of our business isn't right. They would be great for a small scale site or for marketers looking to make simple changes to their landing pages.
No photo available

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • Increased conversion rate
  • Better business decisions
  • Effectiveness of merchandising
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Maxymiser

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details