Likelihood to Recommend Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review MediaValet is an exceptional tool for our end users. We upload the images and they find them. Most often with great ease. Had we known how many images we would be adding, and our different audiences from the start, we might have set up our file structure a little differently.
Read full review Pros It allows me to capture leads through various sources, such as website forms or landing pages. It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data. It provides robust analytics and reporting capabilities. Read full review I love that we can add keywords. It makes finding assets very easy. I love the fact we can make lightboxes. It makes sending assets to different people easy. They are always adding more features to MediaValet to make it better. I love that we're not limited to which types of files we can upload to MediaValet. Read full review Cons Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection. Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area. The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing. Read full review More flexibility/features when using Lightboxes Replace an old version of an asset with a newer one without having to check-out, then check-in Sharing an asset or a set of assets via a share link -- would be great to generate shorter, dynamic URLs for sharing as opposed to the longer string URLs it currently generates Read full review Likelihood to Renew Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review It is not only likely, but we have been doing it for more than 6 years. We have even had the service since before I joined the company. The service works well for me and I hope that this service will continue to be renewed next year, as not having it would make my job more complicated.
Read full review Usability Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review New staff is able to use our DAM with an hour of training.
Read full review Reliability and Availability Aside from frequent error prompts, the program is quite dependable
Read full review Support Rating Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Read full review The team is very responsive to requests and makes a point to provide feedback or status updates before confirming solutions.
Read full review Implementation Rating I mainly use MediValet to send special medical images to our partners. Collaboration with other companies is very simplified through MediaValet. The qualitatively uploaded images can be excactly assigned and organised through various filters. It is much clearer and easier for our partners to understand when the images have been accurately labelled and assigned beforehand.
Read full review Alternatives Considered As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of
Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of
Salesforce.com . Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Read full review Asset sharing and organization is better, more user friendly, and more appealing within MediaValet. The layout and flexibility give these portals a much more professional look and feel. Both internally and externally we have appreciated the output of these specific portals much more than what we had been attempting to share with these other programs.
Read full review Contract Terms and Pricing Model Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Read full review Return on Investment Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly. Results have always seemed relative to us, as they vary greatly depending on how much is invested. Read full review While we have had MediaValet only for a short period, we are already seeing improvements in how quickly certain projects can be completed. I recently created an Annual Report which had a lot of big image files and data tables and using a Lightbox with our design agency to share these files saved us a huge amount of time. As we roll out MediaValet to the teams, staff are becoming more aware of the quality, amount, and value of our best assets. Read full review ScreenShots