What users are saying about
95 Ratings

Microsoft BI

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631 Ratings
95 Ratings
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Score 7.6 out of 101

Microsoft BI

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
631 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Microsoft BI

Visualization of business data: it's good, fast, and cheap. What more can you ask? With more specialized visualization needs, use Tableau or write code. For complex scientific visualizations, write code.It's also so much easier communicating about the tool and its visuals to other people who don't spend their lives analyzing complex data. "It's Excel for Big Data!" is really quite simple.
Alexander Lubyansky profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Microsoft BI
WYSIWYG email editor
Adobe Campaign
7.5
Microsoft BI
Dynamic content
Adobe Campaign
8.1
Microsoft BI
Ability to test dynamic content
Adobe Campaign
8.4
Microsoft BI
Landing pages
Adobe Campaign
7.7
Microsoft BI
A/B testing
Adobe Campaign
6.9
Microsoft BI
Mobile optimization
Adobe Campaign
7.7
Microsoft BI
Email deliverability
Adobe Campaign
8.7
Microsoft BI
List management
Adobe Campaign
8.4
Microsoft BI
Triggered drip sequences
Adobe Campaign
7.5
Microsoft BI

Lead Management

Adobe Campaign
6.8
Microsoft BI
Lead nurturing
Adobe Campaign
7.3
Microsoft BI
Lead scoring and grading
Adobe Campaign
7.2
Microsoft BI
Data quality management
Adobe Campaign
6.4
Microsoft BI
Automated sales alerts and tasks
Adobe Campaign
6.2
Microsoft BI

Campaign Management

Adobe Campaign
7.4
Microsoft BI
Calendaring
Adobe Campaign
7.5
Microsoft BI
Event/webinar marketing
Adobe Campaign
7.3
Microsoft BI

Social Media Marketing

Adobe Campaign
8.0
Microsoft BI
Social sharing and campaigns
Adobe Campaign
8.1
Microsoft BI
Social profile integration
Adobe Campaign
7.8
Microsoft BI

Reporting & Analytics

Adobe Campaign
8.0
Microsoft BI
Dashboards
Adobe Campaign
8.4
Microsoft BI
Standard reports
Adobe Campaign
8.3
Microsoft BI
Custom reports
Adobe Campaign
7.2
Microsoft BI

Platform & Infrastructure

Adobe Campaign
7.6
Microsoft BI
API
Adobe Campaign
8.0
Microsoft BI
Role-based workflow & approvals
Adobe Campaign
8.3
Microsoft BI
Customizability
Adobe Campaign
8.2
Microsoft BI
Integration with Salesforce.com
Adobe Campaign
7.5
Microsoft BI
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Microsoft BI
Integration with SugarCRM
Adobe Campaign
6.3
Microsoft BI

BI Standard Reporting

Adobe Campaign
Microsoft BI
8.0
Pixel Perfect reports
Adobe Campaign
Microsoft BI
7.9
Customizable dashboards
Adobe Campaign
Microsoft BI
7.9
Report Formatting Templates
Adobe Campaign
Microsoft BI
8.2

Ad-hoc Reporting

Adobe Campaign
Microsoft BI
8.4
Drill-down analysis
Adobe Campaign
Microsoft BI
8.2
Formatting capabilities
Adobe Campaign
Microsoft BI
8.4
Integration with R or other statistical packages
Adobe Campaign
Microsoft BI
8.2
Report sharing and collaboration
Adobe Campaign
Microsoft BI
8.9

Report Output and Scheduling

Adobe Campaign
Microsoft BI
8.2
Publish to Web
Adobe Campaign
Microsoft BI
8.3
Publish to PDF
Adobe Campaign
Microsoft BI
8.8
Report Versioning
Adobe Campaign
Microsoft BI
8.2
Report Delivery Scheduling
Adobe Campaign
Microsoft BI
7.6
Delivery to Remote Servers
Adobe Campaign
Microsoft BI
8.2

Data Discovery and Visualization

Adobe Campaign
Microsoft BI
8.2
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Campaign
Microsoft BI
8.5
Location Analytics / Geographic Visualization
Adobe Campaign
Microsoft BI
8.0
Predictive Analytics
Adobe Campaign
Microsoft BI
8.1

Access Control and Security

Adobe Campaign
Microsoft BI
8.4
Multi-User Support (named login)
Adobe Campaign
Microsoft BI
8.4
Role-Based Security Model
Adobe Campaign
Microsoft BI
8.1
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Campaign
Microsoft BI
8.6
Single Sign-On (SSO)
Adobe Campaign
Microsoft BI
8.4

Mobile Capabilities

Adobe Campaign
Microsoft BI
8.3
Responsive Design for Web Access
Adobe Campaign
Microsoft BI
8.2
Dedicated iOS Application
Adobe Campaign
Microsoft BI
8.4
Dedicated Android Application
Adobe Campaign
Microsoft BI
8.1
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Campaign
Microsoft BI
8.2

Application Program Interfaces (APIs) / Embedding

Adobe Campaign
Microsoft BI
7.9
REST API
Adobe Campaign
Microsoft BI
7.9
Javascript API
Adobe Campaign
Microsoft BI
8.3
iFrames
Adobe Campaign
Microsoft BI
7.8
Java API
Adobe Campaign
Microsoft BI
7.6
Themeable User Interface (UI)
Adobe Campaign
Microsoft BI
7.9
Customizable Platform (Open Source)
Adobe Campaign
Microsoft BI
7.6

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • EASY visualization of business data. Excel is the killer app so anybody remotely good at basic office tools knows how to make PivotTables and PivotCharts. If you don't, it's really easy to learn; give it a try... People think big data visualization is hard but it's not for most business use cases.
  • FAST visualization of business data. There are BI/Analytics tools out there, some of them beginning with the letter S, that are slooow. I do my taxes waiting for them to run basic queries/filters/charts. Microsoft BI (and Tableau, etc.) create compact data models to allow for pretty fast data loading and slicery.
  • FREE or at least REALLY CHEAP visualization of business data. Who has MS Office on their business computer? Oh, everybody. If you don't have Office Pro, pony up for that or get the monthly license. The bigness of data you can run on your own machine is fairly big; don't use cloud if you don't need it. By comparison, who enjoys throwing thousands of dollars away on bloated legacy BI software? Well, too many companies, apparently.
Alexander Lubyansky profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Visualization and presentation is an area that may need some improvement. I have used a competitive tool Tableau which has better visualization capabilities against Pivot Charts/Power BI.
  • For ultra large organizations, certain BI solutions require more volume of data to be processed. Although Microsoft Windows Azure, HDInsight and various other big data mechanism can cater to this need, other MS BI tools like Power Pivot, SharePoint etc... need to be more performance oriented.
  • Licensing is one aspect which is relatively more complex as compared to its competitors. Microsoft is now following subscription-model approach in a lot of areas but still there is a scope of improvement in providing more clarity and simplicity when purchasing MS BI tools.
Ved Mishra profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Microsoft BI8.0
Based on 25 answers
Assuming that I will continue to have a need to monitor and report on the operational aspects of the organization using transactional data, Microsoft BI is a solid choice. Its kind of like how you still have legacy applications that serve a strong need that is critical to the day to day operations. The fact that the tools are similar to stuff the users have already been using makes the adoption and buy in that much easier.
Mashhood Syed profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Microsoft BI7.0
Based on 5 answers
Usability is great. This product will make most feel right at home. I feel like this question should be asked from two points of view:1. Creator of reports, Data Models, Views etc: Most Advanced users will still rate the usability as very high. Its capabilities are still robust. However when compared to other Enterprise Class products it will not do many of the advanced application queries. 2. End user, Consumer: All end users will feel right at home. Many will be able to create connections to already created data models and other external publicly available sources like twitter, Facebook, World Health order etc... These connections are then in turn very very easily available to publish to SharePoint and Power BI. It took me a while to understand what I think is Microsoft's strategy. This will handle all but the most of robust needs. Much like many American made cars and my favorite Corvette, Microsoft is fast, has it own break downs from time to time but all of these are really to tolerate when the price is considered and the next one up that can out perform it is three to four times as much money makes this an easy one to still recommend
Sean Warren profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Microsoft BI9.5
Based on 2 answers
The product has been reliable.
Robert Goodman profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Microsoft BI7.0
Based on 2 answers
SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
Robert Goodman profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Microsoft BI7.1
Based on 6 answers
We are not currently utilizing Microsoft's technical support.
Robert Goodman profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Microsoft BI6.9
Based on 3 answers
This training was more directed toward what the product was capable of rather than actual programming.
Stephanie Grice profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Microsoft BI8.5
Based on 2 answers
I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
Sean Brady profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Microsoft BI9.6
Based on 7 answers
Be prepared to help business users define their data. We found that different campuses had different definitions for the same thing. This took some change management and negotiating to get each team to come to a common understanding.
Robert Goodman profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
With over 20 years in IT, I have experienced a full range of relational and non-relational data solutions, from Oracle and Informix to MongoDB and Hadoop. In my opinion, the Microsoft BI stack is the most complete, well-rounded, high performing data management system on the planet right now. More and more, the ability to make data-driven decisions sets organizations apart from their competitors, and no one offers a better solution than Microsoft and its partners. As more and more of what we do in business life moves to the cloud, Microsoft is again leading the way with its Azure platforms.
Chris Utter profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • At the moment, the lack of use of Power BI has indered our market progression IMO
  • A large majority of customers keeps the solution once implemented, very few have switched platform
  • Once organizations implement Office 365, the potential for added business with Microsoft BI will really manifest. At this time, the slow adoption of Office 2013 or more recent is limiting the analysis and visualizations capabilities of our average client.
Charles Saulnier profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Microsoft BI

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Microsoft BI Editions & Modules
Microsoft BI
Edition
Power BI
$0
Power BI Pro
$102
2. per user per month
Additional Pricing Details

Microsoft BI More Information