What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Microsoft BI

602 Ratings

Adobe Campaign

Top Rated
90 Ratings
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Score 7.4 out of 101

Microsoft BI

602 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Microsoft BI

Most suitable scenarios:
-Large scale report automation and distribution.
-Self service BI for internal and external users.
-Relational databases and multidimensional models.
-Comprehensive security & access control.

Less appropriate scenarios:
-Non-relational databases
-Low budget
-Tight timeframe

I'd invite anyone reading this far to think hard on his/her goals with BI. Are you trying to build a solid and endurable BI service for your clients or your own organisation? Or do you just need to have some quick visualisation of the data you have to make strategic or operational decisions in a few weeks time?

Implementing a MicrosoftS BI stack takes time, knowledge, and skills, none of these comes cheaply these days. If your answer to my first question is "yes", go ahead and study Microsoft BI a bit more then make your decision on your own. If you see my second question is most relevant to you, go and grab a web-based BI tool such as SiSense, Tableau, Splunk, and so on. Take the free trial option and see if you can test your ideas fast and at a lower cost. Good luck!
Haibo Yang profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Microsoft BI
WYSIWYG email editor
Adobe Campaign
7.3
Microsoft BI
Dynamic content
Adobe Campaign
7.9
Microsoft BI
Ability to test dynamic content
Adobe Campaign
8.2
Microsoft BI
Landing pages
Adobe Campaign
7.9
Microsoft BI
A/B testing
Adobe Campaign
6.9
Microsoft BI
Mobile optimization
Adobe Campaign
8.4
Microsoft BI
Email deliverability
Adobe Campaign
8.6
Microsoft BI
List management
Adobe Campaign
8.2
Microsoft BI
Triggered drip sequences
Adobe Campaign
7.5
Microsoft BI

Lead Management

Adobe Campaign
6.9
Microsoft BI
Lead nurturing
Adobe Campaign
7.4
Microsoft BI
Lead scoring and grading
Adobe Campaign
7.2
Microsoft BI
Data quality management
Adobe Campaign
6.5
Microsoft BI
Automated sales alerts and tasks
Adobe Campaign
6.3
Microsoft BI

Campaign Management

Adobe Campaign
7.4
Microsoft BI
Calendaring
Adobe Campaign
7.5
Microsoft BI
Event/webinar marketing
Adobe Campaign
7.3
Microsoft BI

Social Media Marketing

Adobe Campaign
8.0
Microsoft BI
Social sharing and campaigns
Adobe Campaign
8.2
Microsoft BI
Social profile integration
Adobe Campaign
7.9
Microsoft BI

Reporting & Analytics

Adobe Campaign
7.7
Microsoft BI
Dashboards
Adobe Campaign
8.3
Microsoft BI
Standard reports
Adobe Campaign
8.1
Microsoft BI
Custom reports
Adobe Campaign
6.8
Microsoft BI

Platform & Infrastructure

Adobe Campaign
7.6
Microsoft BI
API
Adobe Campaign
8.1
Microsoft BI
Role-based workflow & approvals
Adobe Campaign
8.5
Microsoft BI
Customizability
Adobe Campaign
8.0
Microsoft BI
Integration with Salesforce.com
Adobe Campaign
7.9
Microsoft BI
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Microsoft BI
Integration with SugarCRM
Adobe Campaign
6.3
Microsoft BI

BI Standard Reporting

Adobe Campaign
Microsoft BI
7.8
Pixel Perfect reports
Adobe Campaign
Microsoft BI
7.6
Customizable dashboards
Adobe Campaign
Microsoft BI
7.9
Report Formatting Templates
Adobe Campaign
Microsoft BI
7.8

Ad-hoc Reporting

Adobe Campaign
Microsoft BI
8.5
Drill-down analysis
Adobe Campaign
Microsoft BI
8.4
Formatting capabilities
Adobe Campaign
Microsoft BI
8.4
Integration with R or other statistical packages
Adobe Campaign
Microsoft BI
8.2
Report sharing and collaboration
Adobe Campaign
Microsoft BI
8.8

Report Output and Scheduling

Adobe Campaign
Microsoft BI
8.4
Publish to Web
Adobe Campaign
Microsoft BI
8.5
Publish to PDF
Adobe Campaign
Microsoft BI
8.6
Report Versioning
Adobe Campaign
Microsoft BI
8.7
Report Delivery Scheduling
Adobe Campaign
Microsoft BI
7.9
Delivery to Remote Servers
Adobe Campaign
Microsoft BI
8.1

Data Discovery and Visualization

Adobe Campaign
Microsoft BI
8.5
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Campaign
Microsoft BI
8.9
Location Analytics / Geographic Visualization
Adobe Campaign
Microsoft BI
8.4
Predictive Analytics
Adobe Campaign
Microsoft BI
8.3

Access Control and Security

Adobe Campaign
Microsoft BI
8.6
Multi-User Support (named login)
Adobe Campaign
Microsoft BI
8.5
Role-Based Security Model
Adobe Campaign
Microsoft BI
8.5
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Campaign
Microsoft BI
9.0
Single Sign-On (SSO)
Adobe Campaign
Microsoft BI
8.3

Mobile Capabilities

Adobe Campaign
Microsoft BI
8.3
Responsive Design for Web Access
Adobe Campaign
Microsoft BI
8.2
Dedicated iOS Application
Adobe Campaign
Microsoft BI
8.6
Dedicated Android Application
Adobe Campaign
Microsoft BI
8.2
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Campaign
Microsoft BI
8.1

Application Program Interfaces (APIs) / Embedding

Adobe Campaign
Microsoft BI
8.0
REST API
Adobe Campaign
Microsoft BI
8.1
Javascript API
Adobe Campaign
Microsoft BI
8.4
iFrames
Adobe Campaign
Microsoft BI
7.9
Java API
Adobe Campaign
Microsoft BI
7.8
Themeable User Interface (UI)
Adobe Campaign
Microsoft BI
7.9
Customizable Platform (Open Source)
Adobe Campaign
Microsoft BI
8.0

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Point 1. User defined automation of report execution and distribution. Microsoft SSRS so far is one of the most user friendly report scheduling and distribution platforms available. Our client users, often non-technical business people, can subscribe to any reports they have access to on the report server and make a customised execution by setting up parameter values, export formats, receipients, etc. etc. Many users use this feature to monitor their action lists and risk profiles on a regular basis. They absolutely love it!
  • Point 2. Extensive programmability. Programmability has always been a great strength of many Microsoft products. Adding to my point 1, take Microsoft SSRS for example, it comes with a great deal of programmability. This means what client users need do in point 1 to set up the report execution and distribution by themselves, can now be programmed and completed automatically. One trick we often do is to program on SSRS for automatically executing and distributing a report using different parameter values to generate different results and then send to the email boxes of tens, if not hundreds of line managers within client organisations. Every line manager will only receive the results relevant to his/her own business unit(s). Once set up, a client organisation can save hundreds hours of work on Excel spreadsheets each month. Clients are willing to pay you a fortune for such a level of automation in reporting process!
  • Point 3. Flexible integration with SSAS. Instead of praising the more techinical features such as partitions and actions shipped with SSAS, I'd make my point 3 to be more business user friendly by emphasising the integration options of SSAS. Excel, Power BI, SharePoint, and third party tools such as Tableau, can all be easily and nicely integrated with SSAS objects. Not to mention since MSSQL 2012 you also have got the choice between Tabular models and Multidimensional models. Your business analysts will love the flexibility SSAS can provide!
  • Point 4. Stability of the IDE. Of course this one is to me when I'm in a BI developer mode. Using Visual Studio to develop SSAS, SSIS, and SSRS objects is a relaxing experience and will be good to the longevity of your developers. Why? Because VS is stable enough to not crash your developers' computers. As a matter of fact, VS has never crashed my OS since 2008...I mean it.. though a few times before 2008...Unlike some other seemingly simpler IDEs which may freeze or overpower your OS while processing your design changes... VS is a powerful yet stable tool and your developers will love it.
Haibo Yang profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • Report Builder 3.0 shipped with MSSQL 2012 is a nice free tool but our client users sometimes encounter problems such as the tool automatically shut down without saving the changes being made. We haven't implemented the new RB with MSSQL 2016 yet thus cannot comment on the latest version.
Haibo Yang profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Microsoft BI8.0
Based on 25 answers
Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
Lee Cullom profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Microsoft BI7.0
Based on 5 answers
It's a good rating for people willing to learn and get used to it, but it's not inherently user friendly, especially to people who are not Excel power users.
Alexander Lubyansky profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Microsoft BI9.5
Based on 2 answers
The product has been reliable.
Robert Goodman profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Microsoft BI7.0
Based on 2 answers
SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
Robert Goodman profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Microsoft BI7.1
Based on 6 answers
We are not currently utilizing Microsoft's technical support.
Robert Goodman profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Microsoft BI6.9
Based on 3 answers
This training was more directed toward what the product was capable of rather than actual programming.
Stephanie Grice profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Microsoft BI8.5
Based on 2 answers
I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
Sean Brady profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Microsoft BI9.6
Based on 7 answers
Be prepared to help business users define their data. We found that different campuses had different definitions for the same thing. This took some change management and negotiating to get each team to come to a common understanding.
Robert Goodman profile photo

Breadth of Deployment

No answers on this topic
High adoption rates is one of the points Microsoft itself is using to market their product. http://www.microsoft.com/education/en-au/solutions/Pages/business-intelligence.aspx
Julia Gusman profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
I have been using the open source open standards BI tool 'Pentaho' before moving into the Microsoft space and I must admit I was surprised how much more difficult it is to do development in Microsoft. Having said that the cubes (SSAS) and reporting (SSRS) side does seem more robust and not all that difficult to get your head around. Where Microsoft is lacking in comparison with Pentaho is the ETL tool. SQL Server Integration Services (SSIS) is much more difficult to learn than Pentaho Data Integration (PDI) and even when you know exactly what you are doing it still takes more steps to get the same job done. Regarding the performance it seems that since a lot of the ETL logic gets put onto the database (using SQL statements) it won't make much of a difference which tool you use.
Julia Gusman profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Microsoft BI8.1
Based on 29 answers
The way it works is that the analyst/developer/report creator builds the report and publishes it to the report server. From there, anyone who is given access to the report (which is synched up with Active Directory for authentication) can view the report and download a copy of the report. When you download a copy of the report itself (not a PDF or XLS of the report but the report definition file) it actually will download the application (Report builder) along with the report definition file. From here you can edit the definition, share it with others etc. Access control is very simple because of how it synchs up with Active Directory
Mashhood Syed profile photo

Data Integration

No score
No answers yet
No answers on this topic
Microsoft BI8.6
Based on 28 answers
I can only speak about the data source we used which was SQL Server. That worked flawlessly. I really am not sure how the application works when you connect it to any other data source or when you merge data (or if thats even possible).
Mashhood Syed profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • Business users easily learned self service BI with training and what to do and what not to do with self service BI
  • Learning curve for Powerpivot and other office 365 tools for IT team who already knew about data warehousing concepts is steep
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

Microsoft BI

General
Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No
Microsoft BI Editions & Modules
Microsoft BI
Edition
Power BI
$0
Power BI Pro
$102
2. per user per month
Additional Pricing Details

Microsoft BI More Information