What users are saying about
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Top Rated
245 Ratings

Adobe Campaign

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Top Rated
245 Ratings
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Score 8 out of 100
815 Ratings
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Score 8.2 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Microsoft BI (MSBI)

It works great for our purposes. I highly recommend hiring a consultant to set it up for you though. I don't think we would have gotten very far had we tried to setup the reports and views ourselves. We're very happy with the results we've seen so far. We've been using it for about 3-4 months.
Bradley Geppert | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Microsoft BI (MSBI)
WYSIWYG email editor
Adobe Campaign
8.6
Microsoft BI (MSBI)
Dynamic content
Adobe Campaign
8.5
Microsoft BI (MSBI)
Ability to test dynamic content
Adobe Campaign
8.3
Microsoft BI (MSBI)
Landing pages
Adobe Campaign
8.8
Microsoft BI (MSBI)
A/B testing
Adobe Campaign
8.8
Microsoft BI (MSBI)
Mobile optimization
Adobe Campaign
7.8
Microsoft BI (MSBI)
Email deliverability reporting
Adobe Campaign
8.5
Microsoft BI (MSBI)
List management
Adobe Campaign
8.1
Microsoft BI (MSBI)
Triggered drip sequences
Adobe Campaign
7.9
Microsoft BI (MSBI)

Lead Management

Adobe Campaign
6.7
Microsoft BI (MSBI)
Lead nurturing
Adobe Campaign
7.1
Microsoft BI (MSBI)
Lead scoring and grading
Adobe Campaign
7.3
Microsoft BI (MSBI)
Data quality management
Adobe Campaign
6.3
Microsoft BI (MSBI)
Automated sales alerts and tasks
Adobe Campaign
6.0
Microsoft BI (MSBI)

Campaign Management

Adobe Campaign
7.7
Microsoft BI (MSBI)
Calendaring
Adobe Campaign
8.0
Microsoft BI (MSBI)
Event/webinar marketing
Adobe Campaign
7.4
Microsoft BI (MSBI)

Social Media Marketing

Adobe Campaign
7.9
Microsoft BI (MSBI)
Social sharing and campaigns
Adobe Campaign
8.0
Microsoft BI (MSBI)
Social profile integration
Adobe Campaign
7.7
Microsoft BI (MSBI)

Reporting & Analytics

Adobe Campaign
8.3
Microsoft BI (MSBI)
Dashboards
Adobe Campaign
8.2
Microsoft BI (MSBI)
Standard reports
Adobe Campaign
8.6
Microsoft BI (MSBI)
Custom reports
Adobe Campaign
8.0
Microsoft BI (MSBI)

Platform & Infrastructure

Adobe Campaign
7.4
Microsoft BI (MSBI)
API
Adobe Campaign
7.0
Microsoft BI (MSBI)
Role-based workflow & approvals
Adobe Campaign
8.0
Microsoft BI (MSBI)
Customizability
Adobe Campaign
7.6
Microsoft BI (MSBI)
Integration with Salesforce.com
Adobe Campaign
8.0
Microsoft BI (MSBI)
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Microsoft BI (MSBI)
Integration with SugarCRM
Adobe Campaign
6.5
Microsoft BI (MSBI)

BI Standard Reporting

Adobe Campaign
Microsoft BI (MSBI)
8.1
Pixel Perfect reports
Adobe Campaign
Microsoft BI (MSBI)
7.8
Customizable dashboards
Adobe Campaign
Microsoft BI (MSBI)
8.3
Report Formatting Templates
Adobe Campaign
Microsoft BI (MSBI)
8.4

Ad-hoc Reporting

Adobe Campaign
Microsoft BI (MSBI)
7.8
Drill-down analysis
Adobe Campaign
Microsoft BI (MSBI)
8.0
Formatting capabilities
Adobe Campaign
Microsoft BI (MSBI)
7.8
Integration with R or other statistical packages
Adobe Campaign
Microsoft BI (MSBI)
7.5
Report sharing and collaboration
Adobe Campaign
Microsoft BI (MSBI)
8.1

Report Output and Scheduling

Adobe Campaign
Microsoft BI (MSBI)
7.5
Publish to Web
Adobe Campaign
Microsoft BI (MSBI)
7.5
Publish to PDF
Adobe Campaign
Microsoft BI (MSBI)
8.0
Report Versioning
Adobe Campaign
Microsoft BI (MSBI)
7.4
Report Delivery Scheduling
Adobe Campaign
Microsoft BI (MSBI)
7.5
Delivery to Remote Servers
Adobe Campaign
Microsoft BI (MSBI)
6.9

Data Discovery and Visualization

Adobe Campaign
Microsoft BI (MSBI)
7.8
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Campaign
Microsoft BI (MSBI)
7.8
Location Analytics / Geographic Visualization
Adobe Campaign
Microsoft BI (MSBI)
7.9
Predictive Analytics
Adobe Campaign
Microsoft BI (MSBI)
7.6

Access Control and Security

Adobe Campaign
Microsoft BI (MSBI)
8.3
Multi-User Support (named login)
Adobe Campaign
Microsoft BI (MSBI)
8.3
Role-Based Security Model
Adobe Campaign
Microsoft BI (MSBI)
7.9
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Campaign
Microsoft BI (MSBI)
8.4
Single Sign-On (SSO)
Adobe Campaign
Microsoft BI (MSBI)
8.6

Mobile Capabilities

Adobe Campaign
Microsoft BI (MSBI)
7.7
Responsive Design for Web Access
Adobe Campaign
Microsoft BI (MSBI)
7.7
Dedicated iOS Application
Adobe Campaign
Microsoft BI (MSBI)
7.8
Dedicated Android Application
Adobe Campaign
Microsoft BI (MSBI)
7.8
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Campaign
Microsoft BI (MSBI)
7.6

Application Program Interfaces (APIs) / Embedding

Adobe Campaign
Microsoft BI (MSBI)
7.2
REST API
Adobe Campaign
Microsoft BI (MSBI)
6.9
Javascript API
Adobe Campaign
Microsoft BI (MSBI)
7.5
iFrames
Adobe Campaign
Microsoft BI (MSBI)
7.4
Java API
Adobe Campaign
Microsoft BI (MSBI)
7.6
Themeable User Interface (UI)
Adobe Campaign
Microsoft BI (MSBI)
6.9
Customizable Platform (Open Source)
Adobe Campaign
Microsoft BI (MSBI)
6.8

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Microsoft BI (MSBI)

  • The layout of Power BI is very intuitive. Someone that is familiar with Excel and working with Charts and Graphs in that environment will find the learning curve a rather short one to start using Power BI.
  • I like the way Power BI fits an assortment of users and how the functionality that you engage is replicated in Excel, that being Power Query and Power Pivot. So what you learn in one tool can be readily applied towards the other which allows you to more effectively apply your training.
  • I appreciate how Microsoft is working to develop tools that go a long ways to empowering the end user. Prior to Power BI I would have had to consult with a "BI" professional to develop a dashboard. With Power BI I don't have to consult with anyone, I can work to put together the dash board I want and using a tool set that is really robust and allows me to engage an enormous amount of data. It's provides a great deal of flexibility and the types of data I can connect to.
  • Updates...Microsoft is working diligently to keep Power BI current with monthly updates. They do a really good job of listening to the end user, if there is functionality not currently present just give them a month or so.
  • Just to be clear, even though it's easy to get going right out of the gate with Power BI it provides plenty of opportunities to create some really sophisticated reporting solutions. With DAX in Power Pivot and M language in Power Query, you are provided with plenty of head room to do some really amazing things in Power BI.
  • Training...there are resources across the web for learning and growing your skills and Power BI. And what's even better is the majority of those resources are free.
  • Data engagement, when presenting the data to the end user Power BI goes a long way to allowing that end user to engage the data and begin to identify root cause by simply interacting with the graph/chart/data set. It allows for really fluid engagement. Prior to Power BI so many times during the presentation of data we often times ended the engagement with that data with more questions than what were answered. With Power BI, more often than not, the end user is able to get answers to the questions by simply clicking on the data in the graph/chart/dataset to see the details. This tool really does have the capacity to make you look like a rock star.
Jason Leidig | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Microsoft BI (MSBI)

  • Report Builder 3.0 shipped with MSSQL 2012 is a nice free tool but our client users sometimes encounter problems such as the tool automatically shut down without saving the changes being made. We haven't implemented the new RB with MSSQL 2016 yet thus cannot comment on the latest version.
Haibo Yang | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Microsoft BI (MSBI)

Microsoft BI (MSBI) 8.0
Based on 25 answers
Microsoft BI is fundamental to our suite of BI applications. That being said, Northcraft Analytics is focused on delighting our customers, so if the underlying factors of our decision change, we would choose to re-write our BI applications on a different stack. Luckily, mathematics are the fundamental IP of our technology... and is portable across all BI platforms for the foreseeable future.
Lee Cullom | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Microsoft BI (MSBI)

Microsoft BI (MSBI) 7.0
Based on 5 answers
Usability is great. This product will make most feel right at home. I feel like this question should be asked from two points of view:1. Creator of reports, Data Models, Views etc: Most Advanced users will still rate the usability as very high. Its capabilities are still robust. However when compared to other Enterprise Class products it will not do many of the advanced application queries. 2. End user, Consumer: All end users will feel right at home. Many will be able to create connections to already created data models and other external publicly available sources like twitter, Facebook, World Health order etc... These connections are then in turn very very easily available to publish to SharePoint and Power BI. It took me a while to understand what I think is Microsoft's strategy. This will handle all but the most of robust needs. Much like many American made cars and my favorite Corvette, Microsoft is fast, has it own break downs from time to time but all of these are really to tolerate when the price is considered and the next one up that can out perform it is three to four times as much money makes this an easy one to still recommend
Sean Warren | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Microsoft BI (MSBI)

Microsoft BI (MSBI) 9.5
Based on 4 answers
The product has been reliable.
Robert Goodman | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Microsoft BI (MSBI)

Microsoft BI (MSBI) 7.0
Based on 4 answers
SQL Server Reporting Services (SSRS) can drag at times. We created two report servers and placed them under an F5 load balancer. This configuration has worked well. We have seen sluggish performance at times due to the Windows Firewall.
Robert Goodman | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Microsoft BI (MSBI)

Microsoft BI (MSBI) 7.1
Based on 12 answers
While support from Microsoft isn't necessarily always best of breed, you're also not paying the price for premium support that you would on other platforms. The strength of the stack is in the ecosystem that surrounds it. In contrast to other products, there are hundreds, even thousands of bloggers that post daily as well as vibrant user communities that surround the tool. I've had much better luck finding help with SQL Server related issues than I have with any other product, but that help doesn't always come directly from Microsoft.
Jacob Saunders | TrustRadius Reviewer

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Microsoft BI (MSBI)

Microsoft BI (MSBI) 6.9
Based on 3 answers
This training was more directed toward what the product was capable of rather than actual programming.
Stephanie Grice | TrustRadius Reviewer

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Microsoft BI (MSBI)

Microsoft BI (MSBI) 8.5
Based on 2 answers
I have used on-line training from Microsoft and from Pragmatic Works. I would recommend Pragmatic Works as the best way to get up to speed quickly, and then use the Microsoft on-line training to deep dive into specific features that you need to get depth with.
Sean Brady | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Microsoft BI (MSBI)

Microsoft BI (MSBI) 9.6
Based on 14 answers
We are a consulting firm and as such our best resources are always billing on client projects. Our internal implementation has weaknesses, but that's true for any company like ours. My rating is based on the product's ease of implementation.
Jacob Saunders | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Microsoft BI (MSBI)

Looking at the visualization portion of BI, there are three types of tools.
  1. Programming packages. Free and powerful, they let you make any diagram, at the cost of difficulty of use.
  2. Specialist software like Tableau and Microsoft BI. This is the best choice in most cases due to ease of use and quality of output.
  3. More generic software offered by the big IT companies, often part of a BI suite. There's really a lot of variety here. Use this when it fits the workflow and you are already using the relevant software. But, personally, I'd still use the specialist software.
Alexander Lubyansky | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Microsoft BI (MSBI)

  • Ability to maintain and develop dashboards with KPI's for fast delivery to decision makers across the organization.
  • Insight into overall departmental performance. Allowance for departments to set their own metrics for success.
  • Data insights for marketing and sales campaigns allow decision makers to fine tune future campaigns.
Bryan Simmons | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Microsoft BI (MSBI)

General

Free Trial
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
No

Microsoft BI (MSBI) Editions & Modules

Edition
Power BI$0
Power BI Pro$102
  1. per user per month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Microsoft BI (MSBI)
8.5

Likelihood to Renew

Adobe Campaign
8.4
Microsoft BI (MSBI)
8.0

Usability

Adobe Campaign
6.8
Microsoft BI (MSBI)
7.0

Reliability and Availability

Adobe Campaign
7.0
Microsoft BI (MSBI)
9.5

Performance

Adobe Campaign
7.0
Microsoft BI (MSBI)
7.0

Support Rating

Adobe Campaign
4.5
Microsoft BI (MSBI)
7.1

In-Person Training

Adobe Campaign
8.0
Microsoft BI (MSBI)
6.9

Online Training

Adobe Campaign
8.0
Microsoft BI (MSBI)
8.5

Implementation Rating

Adobe Campaign
8.0
Microsoft BI (MSBI)
9.6

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