What users are saying about
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Top Rated
245 Ratings

Adobe Campaign

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Top Rated
245 Ratings
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Score 8 out of 100
232 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

MicroStrategy Analytics

MSTR is great for any organization that is looking for a way to deliver complicated data in an uncomplicated way. From business teams to marketing and finance, several departments benefit from using MSTR to keep track of KPIs enabling teams to make optimizations along the way. MSTR provides great visual representations of data enabling team members to distill thousands of data points into easily digestible charts and graphs
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
MicroStrategy Analytics
WYSIWYG email editor
Adobe Campaign
8.5
MicroStrategy Analytics
Dynamic content
Adobe Campaign
8.5
MicroStrategy Analytics
Ability to test dynamic content
Adobe Campaign
8.3
MicroStrategy Analytics
Landing pages
Adobe Campaign
8.8
MicroStrategy Analytics
A/B testing
Adobe Campaign
8.8
MicroStrategy Analytics
Mobile optimization
Adobe Campaign
7.8
MicroStrategy Analytics
Email deliverability reporting
Adobe Campaign
8.5
MicroStrategy Analytics
List management
Adobe Campaign
8.1
MicroStrategy Analytics
Triggered drip sequences
Adobe Campaign
7.9
MicroStrategy Analytics

Lead Management

Adobe Campaign
6.7
MicroStrategy Analytics
Lead nurturing
Adobe Campaign
7.1
MicroStrategy Analytics
Lead scoring and grading
Adobe Campaign
7.3
MicroStrategy Analytics
Data quality management
Adobe Campaign
6.3
MicroStrategy Analytics
Automated sales alerts and tasks
Adobe Campaign
6.0
MicroStrategy Analytics

Campaign Management

Adobe Campaign
7.7
MicroStrategy Analytics
Calendaring
Adobe Campaign
8.0
MicroStrategy Analytics
Event/webinar marketing
Adobe Campaign
7.4
MicroStrategy Analytics

Social Media Marketing

Adobe Campaign
7.9
MicroStrategy Analytics
Social sharing and campaigns
Adobe Campaign
8.0
MicroStrategy Analytics
Social profile integration
Adobe Campaign
7.7
MicroStrategy Analytics

Reporting & Analytics

Adobe Campaign
8.3
MicroStrategy Analytics
Dashboards
Adobe Campaign
8.2
MicroStrategy Analytics
Standard reports
Adobe Campaign
8.6
MicroStrategy Analytics
Custom reports
Adobe Campaign
8.0
MicroStrategy Analytics

Platform & Infrastructure

Adobe Campaign
7.4
MicroStrategy Analytics
API
Adobe Campaign
7.0
MicroStrategy Analytics
Role-based workflow & approvals
Adobe Campaign
8.0
MicroStrategy Analytics
Customizability
Adobe Campaign
7.6
MicroStrategy Analytics
Integration with Salesforce.com
Adobe Campaign
8.0
MicroStrategy Analytics
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
MicroStrategy Analytics
Integration with SugarCRM
Adobe Campaign
6.5
MicroStrategy Analytics

BI Standard Reporting

Adobe Campaign
MicroStrategy Analytics
7.8
Pixel Perfect reports
Adobe Campaign
MicroStrategy Analytics
7.5
Customizable dashboards
Adobe Campaign
MicroStrategy Analytics
8.5
Report Formatting Templates
Adobe Campaign
MicroStrategy Analytics
7.5

Ad-hoc Reporting

Adobe Campaign
MicroStrategy Analytics
7.6
Drill-down analysis
Adobe Campaign
MicroStrategy Analytics
8.1
Formatting capabilities
Adobe Campaign
MicroStrategy Analytics
7.9
Integration with R or other statistical packages
Adobe Campaign
MicroStrategy Analytics
7.0
Report sharing and collaboration
Adobe Campaign
MicroStrategy Analytics
7.4

Report Output and Scheduling

Adobe Campaign
MicroStrategy Analytics
7.3
Publish to Web
Adobe Campaign
MicroStrategy Analytics
7.7
Publish to PDF
Adobe Campaign
MicroStrategy Analytics
8.8
Report Versioning
Adobe Campaign
MicroStrategy Analytics
7.4
Report Delivery Scheduling
Adobe Campaign
MicroStrategy Analytics
7.5
Delivery to Remote Servers
Adobe Campaign
MicroStrategy Analytics
5.0

Data Discovery and Visualization

Adobe Campaign
MicroStrategy Analytics
8.0
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Campaign
MicroStrategy Analytics
7.5
Location Analytics / Geographic Visualization
Adobe Campaign
MicroStrategy Analytics
9.0
Predictive Analytics
Adobe Campaign
MicroStrategy Analytics
7.5

Access Control and Security

Adobe Campaign
MicroStrategy Analytics
8.3
Multi-User Support (named login)
Adobe Campaign
MicroStrategy Analytics
8.2
Role-Based Security Model
Adobe Campaign
MicroStrategy Analytics
8.6
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Campaign
MicroStrategy Analytics
8.1
Single Sign-On (SSO)
Adobe Campaign
MicroStrategy Analytics
8.3

Mobile Capabilities

Adobe Campaign
MicroStrategy Analytics
7.9
Responsive Design for Web Access
Adobe Campaign
MicroStrategy Analytics
7.3
Dedicated iOS Application
Adobe Campaign
MicroStrategy Analytics
9.0
Dedicated Android Application
Adobe Campaign
MicroStrategy Analytics
8.5
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Campaign
MicroStrategy Analytics
6.6

Application Program Interfaces (APIs) / Embedding

Adobe Campaign
MicroStrategy Analytics
8.5
REST API
Adobe Campaign
MicroStrategy Analytics
9.0
Javascript API
Adobe Campaign
MicroStrategy Analytics
8.3
iFrames
Adobe Campaign
MicroStrategy Analytics
8.5
Java API
Adobe Campaign
MicroStrategy Analytics
9.0
Themeable User Interface (UI)
Adobe Campaign
MicroStrategy Analytics
7.6
Customizable Platform (Open Source)
Adobe Campaign
MicroStrategy Analytics
8.5

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

MicroStrategy Analytics

  • I think the dashboards are quite helpful to visualize on the spot data.
  • Creation of facts and attributes is simple - I have no programming experience and was still able to create and modify these items.
  • Scheduling reports to be run on a daily, weekly, or hourly basis is simple. It provides updated data on a timed basis with no need to go back into the program.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

MicroStrategy Analytics

  • Visual Insight have multiple limitations. Few of them are listed here - i)Cannot change default graph colors ii) text/graph formatting are very very limited iii)Add metric to Color by / Thresholds is not possible iv)one of the worst limitation of the VI in older versions is that it is not possible to create filters that apply only to a specific visualization. For example if there are 4 graphs in one dashboard & if you have filters then those filters would be applicable for all of them
  • Some formatting options are not there either on Web or Developer especially while dealing with a document. We have to use both Web & Developer to solve issues.
  • While connecting with MDX cube reporting loses a lot of features.
Abanish Mishra | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

MicroStrategy Analytics

MicroStrategy Analytics 9.9
Based on 27 answers
I would always choose to renew MicroStrategy as long as they lead the market in features, functionality and price. The support of MicroStrategy is timely and professional, I frequently get answers to my questions within 24 hours and normally have solutions within 48 hours. Training available for MicroStrategy completely covers everything required to be able to expertly use MicroStrategy and understand data warehousing.
Paul Campbell | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

MicroStrategy Analytics

MicroStrategy Analytics 7.0
Based on 3 answers
The standard grid reporting could look more like the styling and object used for the Import and Visual Insight products. In addition, object properties almost seem to be hidden when first using the product. It's as if they are asking the engineers to only use the presets we make available...and, these presets are 10+ years old. On the positive side, Microstrategy seems to be the only product, not named Cognos, which can scale to Big Data. The product is "hackable" via the SDK or tricking the Intelligence Server to do uncommon things. The Microstrategy development team also seems to be very involved with their OEM partners; especially when it comes to features and enhancements. A large majority of the improvements we suggested have made it into the product or on the roadmap for future enhancements. Only suckas fall for the shiny objects from most other vendors; Microstrategy is really the only choice for Enterprise BI.
Wm. Dexter Jones | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

MicroStrategy Analytics

MicroStrategy Analytics 10.0
Based on 2 answers
I've never had an issue with MicroStrategy not being available due to MicroStrategy application malfunction. It is very robust and only failures I've seen were due to user error or the platform the machine running the service failed some how.
Paul Campbell | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

MicroStrategy Analytics

MicroStrategy Analytics 10.0
Based on 2 answers
Being able to customize the performance based on the business need is extremely powerful. Proper configuration and understanding of the usage pattern is key, if the technical ability of the architect is not at top level, then the product will not be configured correctly which will lead to poor performance.
Paul Campbell | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

MicroStrategy Analytics

MicroStrategy Analytics 10.0
Based on 6 answers
If the staff does not know they answer they either find it out at some point, or put in a feature request. I have never been left hanging or been given an answer that is unsatisfactory to the solution. Even if there was no current solution, I was still told the logical reason and why.
Paul Campbell | TrustRadius Reviewer

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

MicroStrategy Analytics

MicroStrategy Analytics 7.8
Based on 4 answers
I have attended many trainings offered by MicroStrategy; both distance and in-person training. I earned my CRD (Certified Report Developer) certification via the online training. I found the training to be well organized and concise. Overall I will definitely continue to increase my knowledge with MicroStrategy via the online training offering.
Shawn Stephens | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

MicroStrategy Analytics

MicroStrategy Analytics 8.0
Based on 6 answers
Implementation is not easy, but also not difficult. With enough training on how to create a schema, and with the proper data warehouse schema the implementation can be very quick. If there are a lot of unknowns in the beginning phase of modeling, that can greatly extend the overall time taken for a fully implemented project.
Paul Campbell | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

MicroStrategy Analytics

Tableau is probably MicroStrategy Analytic's biggest competitor I've noticed over time, and I'm not sure why. Tableau only covers visualizations independently for each business user, which then creates the issues of every employee creating their own version of the data, and then you have 20 versions of the truth. A enterprise data warehouse and MicroStrategy's Visual Insight is a better method.
Anonymous | TrustRadius Reviewer

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

MicroStrategy Analytics

MicroStrategy Analytics 10.0
Based on 1 answer
This software is extremely scaleable, one can add more core servers which performs as a load balancing. The configurations available to manage usage patterns and daily activity are as high a caliber as any other enterprise level software. This product can be installed on both a windows and unix platform allow for integration on a budget.
Paul Campbell | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

MicroStrategy Analytics

  • MicroStrategy was helpful for reducing the amount of time we needed to spend number crunching large data sets, and in doing so, allowed me as the primary users to spend more time gleaning insights from the data that in turn informed our leadership team to make strategic decisions.
  • By creating numerous canned reports available to all members of the team through email distribution or basic access to the platform, we were able to reduce the time I spent showing people how to pull the data in Microsoft Excel by nearly 40% .
  • We ended up needing to make many changes to the way our DMP was feeding data into MicroStrategy due to incorrect reporting that caused complications in accounting and finance.
Toreyan Clarke | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

MicroStrategy Analytics

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

MicroStrategy Analytics Editions & Modules

On-premise Edition
Desktop$6001
  1. per named user
SaaS Edition
Web$6001
Web$300,0002
Mobile$6003
Mobile$300,0004
  1. per named user
  2. per CPU core
  3. per named user
  4. per CPU core
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
MicroStrategy Analytics
8.3

Likelihood to Renew

Adobe Campaign
8.4
MicroStrategy Analytics
9.9

Usability

Adobe Campaign
6.8
MicroStrategy Analytics
7.0

Reliability and Availability

Adobe Campaign
7.0
MicroStrategy Analytics
10.0

Performance

Adobe Campaign
7.0
MicroStrategy Analytics
10.0

Support Rating

Adobe Campaign
4.5
MicroStrategy Analytics
10.0

In-Person Training

Adobe Campaign
8.0
MicroStrategy Analytics

Online Training

Adobe Campaign
8.0
MicroStrategy Analytics
7.8

Implementation Rating

Adobe Campaign
8.0
MicroStrategy Analytics
8.0

Scalability

Adobe Campaign
MicroStrategy Analytics
10.0

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