What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Mindmatrix

1 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Mindmatrix

1 Ratings
Score 1.8 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Mindmatrix

I would only recommend Mindmatrix as a short term solution for companies that want to take advantage of the ready made drip campaigns for their vertical.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Mindmatrix
2.6
WYSIWYG email editor
Adobe Campaign
7.3
Mindmatrix
1.0
Dynamic content
Adobe Campaign
7.9
Mindmatrix
1.8
Ability to test dynamic content
Adobe Campaign
8.2
Mindmatrix
1.8
Landing pages
Adobe Campaign
8.0
Mindmatrix
4.5
A/B testing
Adobe Campaign
7.0
Mindmatrix
3.6
Mobile optimization
Adobe Campaign
8.4
Mindmatrix
Email deliverability
Adobe Campaign
8.6
Mindmatrix
2.7
List management
Adobe Campaign
8.2
Mindmatrix
3.6
Triggered drip sequences
Adobe Campaign
7.5
Mindmatrix
1.8

Lead Management

Adobe Campaign
6.9
Mindmatrix
3.9
Lead nurturing
Adobe Campaign
7.5
Mindmatrix
3.6
Lead scoring and grading
Adobe Campaign
7.2
Mindmatrix
5.5
Data quality management
Adobe Campaign
6.6
Mindmatrix
Automated sales alerts and tasks
Adobe Campaign
6.3
Mindmatrix
2.7

Campaign Management

Adobe Campaign
7.4
Mindmatrix
Calendaring
Adobe Campaign
7.5
Mindmatrix
Event/webinar marketing
Adobe Campaign
7.3
Mindmatrix

Social Media Marketing

Adobe Campaign
8.1
Mindmatrix
5.0
Social sharing and campaigns
Adobe Campaign
8.2
Mindmatrix
5.5
Social profile integration
Adobe Campaign
7.9
Mindmatrix
4.5

Reporting & Analytics

Adobe Campaign
7.8
Mindmatrix
5.0
Dashboards
Adobe Campaign
8.3
Mindmatrix
5.5
Standard reports
Adobe Campaign
8.1
Mindmatrix
4.5
Custom reports
Adobe Campaign
6.9
Mindmatrix

Platform & Infrastructure

Adobe Campaign
7.6
Mindmatrix
1.4
API
Adobe Campaign
8.1
Mindmatrix
1.0
Role-based workflow & approvals
Adobe Campaign
8.5
Mindmatrix
1.8
Customizability
Adobe Campaign
8.0
Mindmatrix
1.8
Integration with Salesforce.com
Adobe Campaign
7.9
Mindmatrix
1.0
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Mindmatrix
Integration with SugarCRM
Adobe Campaign
6.4
Mindmatrix

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Drip campaigns ready to go for several Industries
No photo available

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • Navigation is confusing, not intuitive.
  • Creating and changing users must be done by a ticketing request.
  • Horrific support, all email and overseas, rarely talk to anyone.
  • There are issues in practically every area. There are inconsistencies with sharing of contacts, sharing of client and CRM data. For example, only the owner of the campaign can see reports on that particular campaign. There are sharing inconsistencies throughout the entire program that just do not make sense.
  • There is also an unusually high amount of undelivered mail, and a very high SPAM occurrence. Much higher than our backup, MailChimp for example.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Mindmatrix1.0
Based on 1 answer
There are a lot of bugs and poor design in this product.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
I selected Mindmatrix solely based on the content they had available for our vertical.
No photo available

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Drip campaigns can be started right away because there are prebuilt templates for our vertical.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Mindmatrix

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details