What users are saying about
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Top Rated
248 Ratings
8 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
8 Ratings
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Score 8.1 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Omnisend

It's kind of an automation workflow, but for example you can set up a popup to appear at a specific time on a specific product page and offer the visitor something. The visitor then signs up and then (after you've set up your automation sequence) that visitor gets a specific welcome page based on the popup they signed up through, and then a specific order confirmation email and everything else flows from that specific popup. That's great because it's allowed us to sort of fine-tune our offerings to get our visitors' emails in the first place and offer, for example, someone browsing a product page for 3 minutes something different than someone staying 20 seconds on the homepage and then leaving.
Lisa Korston | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Omnisend
8.5
WYSIWYG email editor
Adobe Campaign
8.6
Omnisend
6.1
Dynamic content
Adobe Campaign
8.4
Omnisend
8.0
Ability to test dynamic content
Adobe Campaign
8.3
Omnisend
8.0
Landing pages
Adobe Campaign
8.8
Omnisend
10.0
A/B testing
Adobe Campaign
8.8
Omnisend
8.0
Mobile optimization
Adobe Campaign
7.8
Omnisend
10.0
Email deliverability reporting
Adobe Campaign
8.5
Omnisend
8.0
List management
Adobe Campaign
8.1
Omnisend
10.0
Triggered drip sequences
Adobe Campaign
7.9
Omnisend
8.8

Lead Management

Adobe Campaign
6.7
Omnisend
Lead nurturing
Adobe Campaign
7.1
Omnisend
Lead scoring and grading
Adobe Campaign
7.3
Omnisend
Data quality management
Adobe Campaign
6.3
Omnisend
Automated sales alerts and tasks
Adobe Campaign
6.0
Omnisend

Campaign Management

Adobe Campaign
7.7
Omnisend
Calendaring
Adobe Campaign
8.0
Omnisend
Event/webinar marketing
Adobe Campaign
7.4
Omnisend

Social Media Marketing

Adobe Campaign
7.9
Omnisend
Social sharing and campaigns
Adobe Campaign
8.0
Omnisend
Social profile integration
Adobe Campaign
7.7
Omnisend

Reporting & Analytics

Adobe Campaign
8.3
Omnisend
9.2
Dashboards
Adobe Campaign
8.2
Omnisend
9.4
Standard reports
Adobe Campaign
8.6
Omnisend
9.0
Custom reports
Adobe Campaign
8.0
Omnisend

Platform & Infrastructure

Adobe Campaign
7.4
Omnisend
API
Adobe Campaign
7.1
Omnisend
Role-based workflow & approvals
Adobe Campaign
8.1
Omnisend
Customizability
Adobe Campaign
7.6
Omnisend
Integration with Salesforce.com
Adobe Campaign
8.1
Omnisend
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Omnisend
Integration with SugarCRM
Adobe Campaign
6.5
Omnisend

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Omnisend

  • Omnisend permits 2000 emails sent per day with the free plan once linked to your website.
  • Omnisend permits unlimited contacts with free plan when most other providers have a limit unless you opt for a paid subscription.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Omnisend

  • Initial setup wasn't firing right, support issue was handled pretty quickly and easily.
  • It does not go back and put previous orders/customers into the automation. It will only work with go-forward customers from the time you install the product. (At least that's what the outcome of our support inquiry told us...).
  • Would like to see more sample templates and campaigns.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Omnisend

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Omnisend

At first I went through the standard choice, which is MailChimp. It's a nice-looking program and everything, but I wouldn't say they're user-friendly. It's quite techy and when you have an ecommerce store you really just want to get the results. It's a lot of work to create one simple newsletter and their customer support is pretty much non-existent. As for Klaviyo, they're pretty expensive. We just couldn't justify paying that much for results that were pretty much similar to MailChimp--in that it wasn't really impressive. Omnisend really was a breath of fresh air and their support must not sleep at all cause they answer all my smart and stupid questions within like 15 minutes. Every single time
Lisa Korston | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Omnisend

  • Omnisend has assisted with getting the word out
  • Great structure on templates making the company look very professional.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Omnisend

General

Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Entry-level set up fee?
Required
$16*

* Month

Omnisend Editions & Modules

Edition
Free plan$0
Standard plan$16
Pro plan$99
Enterprise planCustom pricing
    Additional Pricing Details

    Rating Summary

    Likelihood to Recommend

    Adobe Campaign
    8.5
    Omnisend
    9.0

    Likelihood to Renew

    Adobe Campaign
    8.4
    Omnisend

    Usability

    Adobe Campaign
    6.8
    Omnisend

    Reliability and Availability

    Adobe Campaign
    7.0
    Omnisend

    Performance

    Adobe Campaign
    7.0
    Omnisend

    Support Rating

    Adobe Campaign
    4.5
    Omnisend

    In-Person Training

    Adobe Campaign
    8.0
    Omnisend

    Online Training

    Adobe Campaign
    8.0
    Omnisend

    Implementation Rating

    Adobe Campaign
    8.0
    Omnisend

    Add comparison