What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Oracle CRM On Demand

101 Ratings
Score 8 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Oracle CRM On Demand

I think it is well suited for organizations which are large with a lot of users so as to be able to minimize the cost of operations. Also, the organization which interacts mostly with customers can use Oracle CRM on demand.
Rose Kipkemoi profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Oracle CRM On Demand
WYSIWYG email editor
Adobe Campaign
7.3
Oracle CRM On Demand
Dynamic content
Adobe Campaign
7.9
Oracle CRM On Demand
Ability to test dynamic content
Adobe Campaign
8.2
Oracle CRM On Demand
Landing pages
Adobe Campaign
7.9
Oracle CRM On Demand
A/B testing
Adobe Campaign
7.0
Oracle CRM On Demand
Mobile optimization
Adobe Campaign
8.4
Oracle CRM On Demand
Email deliverability
Adobe Campaign
8.6
Oracle CRM On Demand
List management
Adobe Campaign
8.2
Oracle CRM On Demand
Triggered drip sequences
Adobe Campaign
7.5
Oracle CRM On Demand

Lead Management

Adobe Campaign
6.9
Oracle CRM On Demand
Lead nurturing
Adobe Campaign
7.5
Oracle CRM On Demand
Lead scoring and grading
Adobe Campaign
7.2
Oracle CRM On Demand
Data quality management
Adobe Campaign
6.6
Oracle CRM On Demand
Automated sales alerts and tasks
Adobe Campaign
6.3
Oracle CRM On Demand

Campaign Management

Adobe Campaign
7.4
Oracle CRM On Demand
Calendaring
Adobe Campaign
7.5
Oracle CRM On Demand
Event/webinar marketing
Adobe Campaign
7.3
Oracle CRM On Demand

Social Media Marketing

Adobe Campaign
8.1
Oracle CRM On Demand
Social sharing and campaigns
Adobe Campaign
8.2
Oracle CRM On Demand
Social profile integration
Adobe Campaign
7.9
Oracle CRM On Demand

Reporting & Analytics

Adobe Campaign
7.8
Oracle CRM On Demand
Dashboards
Adobe Campaign
8.3
Oracle CRM On Demand
Standard reports
Adobe Campaign
8.1
Oracle CRM On Demand
Custom reports
Adobe Campaign
6.9
Oracle CRM On Demand

Platform & Infrastructure

Adobe Campaign
7.6
Oracle CRM On Demand
API
Adobe Campaign
8.1
Oracle CRM On Demand
Role-based workflow & approvals
Adobe Campaign
8.5
Oracle CRM On Demand
Customizability
Adobe Campaign
8.0
Oracle CRM On Demand
Integration with Salesforce.com
Adobe Campaign
7.9
Oracle CRM On Demand
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Oracle CRM On Demand
Integration with SugarCRM
Adobe Campaign
6.4
Oracle CRM On Demand

Sales Force Automation

Adobe Campaign
Oracle CRM On Demand
9.0
Customer data management / contact management
Adobe Campaign
Oracle CRM On Demand
9.0
Workflow management
Adobe Campaign
Oracle CRM On Demand
9.2
Territory management
Adobe Campaign
Oracle CRM On Demand
8.6
Opportunity management
Adobe Campaign
Oracle CRM On Demand
8.6
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Oracle CRM On Demand
9.0
Contract management
Adobe Campaign
Oracle CRM On Demand
9.5
Quote & order management
Adobe Campaign
Oracle CRM On Demand
8.7
Interaction tracking
Adobe Campaign
Oracle CRM On Demand
9.3
Channel / partner relationship management
Adobe Campaign
Oracle CRM On Demand
9.1

Customer Service & Support

Adobe Campaign
Oracle CRM On Demand
9.3
Case management
Adobe Campaign
Oracle CRM On Demand
9.1
Call center management
Adobe Campaign
Oracle CRM On Demand
9.6
Help desk management
Adobe Campaign
Oracle CRM On Demand
9.3

Marketing Automation

Adobe Campaign
Oracle CRM On Demand
9.5
Lead management
Adobe Campaign
Oracle CRM On Demand
9.6
Email marketing
Adobe Campaign
Oracle CRM On Demand
9.4

CRM Project Management

Adobe Campaign
Oracle CRM On Demand
9.3
Task management
Adobe Campaign
Oracle CRM On Demand
9.6
Billing and invoicing management
Adobe Campaign
Oracle CRM On Demand
9.1
Reporting
Adobe Campaign
Oracle CRM On Demand
9.2

CRM Reporting & Analytics

Adobe Campaign
Oracle CRM On Demand
9.0
Forecasting
Adobe Campaign
Oracle CRM On Demand
8.5
Pipeline visualization
Adobe Campaign
Oracle CRM On Demand
9.4
Customizable reports
Adobe Campaign
Oracle CRM On Demand
9.1

Customization

Adobe Campaign
Oracle CRM On Demand
9.1
Custom fields
Adobe Campaign
Oracle CRM On Demand
9.3
Custom objects
Adobe Campaign
Oracle CRM On Demand
8.9
Scripting environment
Adobe Campaign
Oracle CRM On Demand
9.1
API for custom integration
Adobe Campaign
Oracle CRM On Demand
9.1

Security

Adobe Campaign
Oracle CRM On Demand
9.4
Single sign-on capability
Adobe Campaign
Oracle CRM On Demand
9.4
Role-based user permissions
Adobe Campaign
Oracle CRM On Demand
9.4

Social CRM

Adobe Campaign
Oracle CRM On Demand
9.4
Social data
Adobe Campaign
Oracle CRM On Demand
9.2
Social engagement
Adobe Campaign
Oracle CRM On Demand
9.5

Integrations with 3rd-party Software

Adobe Campaign
Oracle CRM On Demand
9.5
Marketing automation
Adobe Campaign
Oracle CRM On Demand
9.3
Compensation management
Adobe Campaign
Oracle CRM On Demand
9.8

Platform

Adobe Campaign
Oracle CRM On Demand
9.4
Mobile access
Adobe Campaign
Oracle CRM On Demand
9.4

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Application customization is a key strength. We can create custom home page experiences for each type of user, customize object layouts to change dynamically depending on object type, and create an embedded sales process unique to our organization that helps facilitate the user through the process by specifying required fields dependent on what stage of the process they are in. The ability to customize goes directly to the success of user adoption - the fact that we can customize layouts and processes to support our internal business processes helps users make the most of the system.
  • Robust Reporting. The reporting and data warehouse capabilities are excellent. We have thousands of custom reports delivered in a number of ways - on home pages, on dashboards, on demand through the reporting menu, and on custom web tabs. These reports range from simple lists to complex multi-object analyses.
  • Ability to get data in and get data out. CRMOD makes it very easy to import data into any object. This is helpful for importing lists or making mass changes. Exporting data is equally easy, both from an administrator standpoint and for the user. Users can display a list or do a custom advanced search and then easily export the data to Excel without any admin help. They can also export from any report, which is helpful when sales data needs to be combined with other financial data in a larger analysis.
  • The system's workflow capabilities allow us to improve field validation, send important notifications, and enforce business process requirements.
Michelle Prand profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Design of some elements could be improved (drop down menus, icons...)
Denis Alessio 🇭🇷 profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Oracle CRM On Demand9.0
Based on 1 answer
Compared to other competitors I find it very easy to use and learn .It has been helpful in our organisation and we have been able to manage our projects and operations well without interference.
Rose Kipkemoi profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Oracle CRM On Demand10.0
Based on 1 answer
With the right partner Oracle CRM On Demand can be implemented very quickly and seamlessly.
Michelle Prand profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Oracle CRM is a more stable solution for your CRM needs.
Denis Alessio 🇭🇷 profile photo

Return on Investment

  • Better tracking of responses and customers.
  • All in one tool so we don't have to cross train multiple employees on multiple programs
  • Has given set goals for further expansion.
Brandon Stuhr profile photo
  • Improved customer engagement
  • Increase in revenues
  • Increase in sales and marketing
Susan Mwende profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle CRM On Demand

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details