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Top Rated
329 Ratings
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Top Rated
647 Ratings

Adobe Campaign

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Top Rated
329 Ratings
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Score 8.2 out of 100

Oracle CX Marketing

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Top Rated
647 Ratings
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Score 8.4 out of 100

Feature Set Ratings

  • Adobe Campaign ranks higher in 4 feature sets: Email & Online Marketing, Social Media Marketing, Reporting & Analytics, Platform & Infrastructure
  • Oracle CX Marketing ranks higher in 2 feature sets: Lead Management, Campaign Management

Email & Online Marketing

8.5

Adobe Campaign

85%
8.3

Oracle CX Marketing

83%
Adobe Campaign ranks higher in 7/9 features

WYSIWYG email editor

8.0
80%
81 Ratings
8.4
84%
118 Ratings

Dynamic content

9.0
90%
85 Ratings
8.2
82%
121 Ratings

Ability to test dynamic content

7.9
79%
80 Ratings
8.3
83%
117 Ratings

Landing pages

8.8
88%
78 Ratings
8.5
85%
125 Ratings

A/B testing

8.4
84%
82 Ratings
8.2
82%
119 Ratings

Mobile optimization

8.7
87%
79 Ratings
8.3
83%
114 Ratings

Email deliverability reporting

9.0
90%
136 Ratings
8.4
84%
237 Ratings

List management

8.5
85%
85 Ratings
8.4
84%
127 Ratings

Triggered drip sequences

8.5
85%
77 Ratings
8.3
83%
109 Ratings

Lead Management

6.7

Adobe Campaign

67%
8.3

Oracle CX Marketing

83%
Oracle CX Marketing ranks higher in 4/4 features

Lead nurturing

7.1
71%
6 Ratings
8.5
85%
111 Ratings

Lead scoring and grading

7.3
73%
5 Ratings
8.2
82%
105 Ratings

Data quality management

6.3
63%
6 Ratings
8.3
83%
110 Ratings

Automated sales alerts and tasks

6.0
60%
5 Ratings
8.3
83%
90 Ratings

Campaign Management

7.8

Adobe Campaign

78%
8.3

Oracle CX Marketing

83%
Adobe Campaign ranks higher in 1/2 features

Calendaring

8.3
83%
79 Ratings
8.2
82%
95 Ratings

Event/webinar marketing

7.4
74%
6 Ratings
8.3
83%
99 Ratings

Social Media Marketing

7.9

Adobe Campaign

79%
7.8

Oracle CX Marketing

78%
Adobe Campaign ranks higher in 1/2 features

Social sharing and campaigns

8.0
80%
4 Ratings
7.8
78%
71 Ratings

Social profile integration

7.7
77%
4 Ratings
7.8
78%
67 Ratings

Reporting & Analytics

8.7

Adobe Campaign

87%
8.0

Oracle CX Marketing

80%
Adobe Campaign ranks higher in 3/3 features

Dashboards

8.6
86%
84 Ratings
8.1
81%
123 Ratings

Standard reports

8.8
88%
84 Ratings
8.1
81%
121 Ratings

Custom reports

8.5
85%
82 Ratings
7.9
79%
114 Ratings

Platform & Infrastructure

8.2

Adobe Campaign

82%
8.1

Oracle CX Marketing

81%
Adobe Campaign ranks higher in 5/6 features

API

8.5
85%
74 Ratings
8.0
80%
106 Ratings

Role-based workflow & approvals

8.8
88%
78 Ratings
7.9
79%
89 Ratings

Customizability

8.7
87%
80 Ratings
8.3
83%
110 Ratings

Integration with Salesforce.com

8.7
87%
60 Ratings
8.5
85%
89 Ratings

Integration with Microsoft Dynamics CRM

8.3
83%
51 Ratings
8.0
80%
46 Ratings

Integration with SugarCRM

6.5
65%
6 Ratings
8.0
80%
36 Ratings

Attribute Ratings

  • Adobe Campaign is rated higher in 4 areas: Likelihood to Recommend, Likelihood to Renew, In-Person Training, Online Training
  • Oracle CX Marketing is rated higher in 5 areas: Usability, Availability, Performance, Support Rating, Implementation Rating

Likelihood to Recommend

8.4

Adobe Campaign

84%
90 Ratings
8.3

Oracle CX Marketing

83%
250 Ratings

Likelihood to Renew

8.4

Adobe Campaign

84%
5 Ratings
6.0

Oracle CX Marketing

60%
90 Ratings

Usability

8.7

Adobe Campaign

87%
31 Ratings
8.9

Oracle CX Marketing

89%
14 Ratings

Availability

7.0

Adobe Campaign

70%
2 Ratings
8.2

Oracle CX Marketing

82%
18 Ratings

Performance

7.0

Adobe Campaign

70%
2 Ratings
8.0

Oracle CX Marketing

80%
10 Ratings

Support Rating

8.8

Adobe Campaign

88%
36 Ratings
9.9

Oracle CX Marketing

99%
32 Ratings

In-Person Training

8.0

Adobe Campaign

80%
1 Rating
7.3

Oracle CX Marketing

73%
3 Ratings

Online Training

8.0

Adobe Campaign

80%
1 Rating
7.6

Oracle CX Marketing

76%
11 Ratings

Implementation Rating

8.0

Adobe Campaign

80%
2 Ratings
8.8

Oracle CX Marketing

88%
20 Ratings

Contract Terms and Pricing Model

8.5

Adobe Campaign

85%
3 Ratings

Oracle CX Marketing

N/A
0 Ratings

Product Scalability

Adobe Campaign

N/A
0 Ratings
8.7

Oracle CX Marketing

87%
122 Ratings

Likelihood to Recommend

Adobe Campaign

Our marketing infrastructure has been streamlined by Adobe Campaign. It enables our marketing team to design personalized email marketing that can be automatically sent to each client. It has a safe database that manages our customer's data and we can easily refer to it when we require customer information. It is simple to use and can easily monitor all marketing channels at a lower cost.
Nathan Bartel | TrustRadius Reviewer

Oracle CX Marketing

A duration of one and a half years is enough for us to
recognize the capabilities of a tool and in my opinion, this one is just a
great tool to manage marketing campaigns of even massive-sized firms. Its
marketing automation tool and its way of managing campaign and the way it
executes digital initiatives is enough to get an inkling of its abilities.
Less favorable for the people who want to have something at
a cheap price and are more dependent on the reports as its reports have nothing
much in detail.
Karren Jason | TrustRadius Reviewer

Pros

Adobe Campaign

  • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
  • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
  • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
Vince Vanderford | TrustRadius Reviewer

Oracle CX Marketing

  • We can look for the behavior of our clients on our website and mobile application using the analytics it provides.
  • It is highly customizable.
  • It presents data in a form that is easily understandable and reports are highly beneficial for us.
  • Analytics in the form of graphs.
Frank Debras Niel | TrustRadius Reviewer

Cons

Adobe Campaign

  • We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
  • On the other hand, the application does not allow us to multitask, your platform becomes very slow.
  • Also, it is a bit complicated to adapt to using the application completely.
Lisa Carter | TrustRadius Reviewer

Oracle CX Marketing

  • Integration options outside of auto-syncs. I am currently having an issue trying to find an adapter to use with Eloqua to API into our data warehouse but keep the functionality on the Eloqua side.
  • To provide more transparency and visual details of the syncs (integrations of outside data) from any other system that is feeding Eloqua, like what is being updated or changed, better explanations of errors, drill down to newly created records.
  • Custom Objects - Need to have a way to create CDOs outside of just form submissions and uploading of lists, like if you needed to import a file nightly to feed that CDO data but automate the import and make sure it maps to a contact record.
  • Import of data from a file on SFTP - There is no way to filter or create logic to control what is being fed into Eloqua. Currently, that manipulation has to be done by the IT side first. Less flexibility.
  • Better auditing capabilities within the canvas. meaning, sometimes if something is changed or not working the problem may not necessarily show up in immediately, the pattern could take a while to present itself. For example, the feeders into the program. If there is a problem, I don't know that maybe contacts are not entering the program until we do reporting that month and realize there was a lull of contacts going through. Then we have a whole month of missed records or other potential data issues. When you get do large and your Eloqua machine is very robust, the harder it is to see everything
  • Be able to add more than 250 custom contact records. That definitely inhibits my organization in how we need to use that record.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Starting Price

Oracle CX Marketing

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

Starting Price

$2,000 per month

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing

Oracle CX Marketing 6.0
Based on 90 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 8.7
Based on 31 answers
I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
Bruno Soares | TrustRadius Reviewer

Oracle CX Marketing

Oracle CX Marketing 8.9
Based on 14 answers
Personally, I find it quite easy to use. But for those members of our team who have little or no testing experience, it's been a bit more difficult. There's also training required for development teams in order to have your campaigns coded and set up in the most efficient way. Our developers have been able to do basic and intermediate tests with no difficulty, and they find the interface itself quite intuitive... it's just the extremely complex tests that require a bit more understanding.
Gwen Lafleur | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 2 answers
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Oracle CX Marketing

Oracle CX Marketing 8.2
Based on 18 answers
No one has experienced any problems with availablity.
Anonymous | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 2 answers
No answer on this topic is available.

Oracle CX Marketing

Oracle CX Marketing 8.0
Based on 10 answers
There are occasional complaints about slowness to refresh a screen or build a report. However, this is as much a factor of network access speeds as the system itself, since often the complaints occur when someone is accessing on a wireless network.
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 8.8
Based on 36 answers
I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support. A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing

Oracle CX Marketing 9.9
Based on 32 answers
We found that we often were telling support people how the system worked. Because we were on E9 that created a lot of support issues as well since few people on the support team seemed to know how E9 worked. That was mostly okay except when we had major system issues (like SSO preventing us from logging in after an update), it became really hard to get answers that weren't vague. It was always the issues that had the highest visibility within the organization (like with Sales) that seemed to take forever to resolve and didn't have a clear escalation path. When Oracle switched Eloqua over to the Oracle support portal it just got worse
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Oracle CX Marketing

Oracle CX Marketing 7.3
Based on 3 answers
They offer very basic classes which are required for master certification.

After having been through it, I would not consider anyone with a master certification any more qualified, unlike Salesforce.com certification which is a more difficult thing to acquire. For example, one of the classes towards certification was around social media. I would have expected examples of how to incorporate into campaigns in the product, with a demo and hands-on test. Instead, it was a powerpoint slideshow that went on way too long and covered really basic stuff like “what is Facebook, what is Twitter”
Anonymous | TrustRadius Reviewer

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Oracle CX Marketing

Oracle CX Marketing 7.6
Based on 11 answers
Ok, so, this sounds like it could be horrible because it was all remote, but we loved it... the Adobe training environment was easy to use, and the trainers were engaging. It was simple to switch back and forth between the meeting and the hands-on exercises in their training instances. We took the fundamentals training early in our implementation-- before the consultants came onsite-- and I know this made a big difference in our implementation, because we were able to ask informed questions throughout
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 2 answers
No answer on this topic is available.

Oracle CX Marketing

Oracle CX Marketing 8.8
Based on 20 answers
I give it a 10 because the only issue we had was a result of not following the guidance we were given. Maxymiser provided a customized implementation guide for each site where we were adding the code. On our site implementations when we followed that guide to the letter, it was extremely fast and easy and has worked very well.
Gwen Lafleur | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.
Anonymous | TrustRadius Reviewer

Oracle CX Marketing

It was quite complex to generate segments with Adobe
analytics and I wasn’t personally satisfied with the overall performance of
Adobe Analytics and wasn’t enough flexible in any way. So we decided to switch
to something else better than Adobe Analytics and is available in the market at
a cheap rate and we ended up doing our research for the most suitable tool at
Oracle Infinity and we don’t regret our decision.
Harmonys Jacey | TrustRadius Reviewer

Contract Terms and Pricing Model

Adobe Campaign

Adobe Campaign 8.5
Based on 3 answers
The licensing terms after purchasing this platform are manageable. The set price is relatively low as compared to that of similar products and there is a guarantee in Returns on Investment after the agreed period of time. We are able to manage the billing frequency without any failure due to the stability and positive performance of this platform in marketing campaigns.
Nathan Bartel | TrustRadius Reviewer

Oracle CX Marketing

No score
No answers yet
No answers on this topic

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

Oracle CX Marketing

Oracle CX Marketing 8.7
Based on 122 answers
Eloqua is definitely good for larger companies that have 100,000+ contacts and complex marketing workflows and data. Personalization is fairly robust with Eloqua for larger campaigns with smart content and features. Scaling across channels is also seamless - as the platform has great options for non-email channels like SMS, Direct Mail, Chat, etc.
Rajiv Chidambaram, BE, MBA | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Adobe Campaign has really helped in growing and managing the customer database.
  • Email automation and integration feature in Adobe Campaign has helped in saving time and has increased our supporters.
  • Adobe Campaign has helped in the creation and implementation of personalised emails and messages to the customers.
Augastin K Lazar | TrustRadius Reviewer

Oracle CX Marketing

  • We are able to use it to help our clients scale through testing
  • We have been able to measure the impact of our events and sales events so we can determine which events to continue in the future and determine future investment
  • Launch a new brand out of Eloqua and measure awareness
Anonymous | TrustRadius Reviewer

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