What users are saying about

Adobe Campaign

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126 Ratings

Oracle Eloqua

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Top Rated
425 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101

Oracle Eloqua

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Top Rated
425 Ratings
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Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Oracle Eloqua

If you are sending some fairly basic, simply designed emails, Eloqua is perfect for you! It shares an easy tracking system and basic metrics after each campaign is sent out, and you can schedule emails in advance and specify details about how they are sent. While the templates are fairly standard, they are easy to update and work with, and if you don't have very intricate designs you're using, they will work just fine. The emails are mobile friendly and send quickly, and overall the system is simple to use and understand. There are options for enhanced functionality, A/B testing, and more for those who want to go deep into their email campaigns, but it's also a great system for simply sending out communications and tracking them, particularly if you send a lot of emails and just want a standard format to go out whenever you need it.
Madeline Des Jardins profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Oracle Eloqua
7.4
WYSIWYG email editor
Adobe Campaign
7.4
Oracle Eloqua
6.6
Dynamic content
Adobe Campaign
8.3
Oracle Eloqua
7.6
Ability to test dynamic content
Adobe Campaign
8.3
Oracle Eloqua
6.8
Landing pages
Adobe Campaign
7.9
Oracle Eloqua
7.0
A/B testing
Adobe Campaign
7.3
Oracle Eloqua
6.8
Mobile optimization
Adobe Campaign
7.8
Oracle Eloqua
6.8
Email deliverability
Adobe Campaign
8.7
Oracle Eloqua
8.2
List management
Adobe Campaign
8.1
Oracle Eloqua
8.1
Triggered drip sequences
Adobe Campaign
7.2
Oracle Eloqua
8.5

Lead Management

Adobe Campaign
6.8
Oracle Eloqua
7.5
Lead nurturing
Adobe Campaign
7.3
Oracle Eloqua
7.8
Lead scoring and grading
Adobe Campaign
7.2
Oracle Eloqua
7.6
Data quality management
Adobe Campaign
6.4
Oracle Eloqua
7.2
Automated sales alerts and tasks
Adobe Campaign
6.1
Oracle Eloqua
7.3

Campaign Management

Adobe Campaign
7.3
Oracle Eloqua
6.9
Calendaring
Adobe Campaign
7.3
Oracle Eloqua
6.6
Event/webinar marketing
Adobe Campaign
7.3
Oracle Eloqua
7.2

Social Media Marketing

Adobe Campaign
7.9
Oracle Eloqua
6.6
Social sharing and campaigns
Adobe Campaign
8.1
Oracle Eloqua
6.5
Social profile integration
Adobe Campaign
7.8
Oracle Eloqua
6.7

Reporting & Analytics

Adobe Campaign
7.7
Oracle Eloqua
7.2
Dashboards
Adobe Campaign
7.9
Oracle Eloqua
7.1
Standard reports
Adobe Campaign
8.2
Oracle Eloqua
7.3
Custom reports
Adobe Campaign
7.2
Oracle Eloqua
7.3

Platform & Infrastructure

Adobe Campaign
7.3
Oracle Eloqua
7.4
API
Adobe Campaign
7.0
Oracle Eloqua
7.4
Role-based workflow & approvals
Adobe Campaign
8.0
Oracle Eloqua
7.2
Customizability
Adobe Campaign
7.6
Oracle Eloqua
7.3
Integration with Salesforce.com
Adobe Campaign
7.5
Oracle Eloqua
8.1
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Oracle Eloqua
6.9
Integration with SugarCRM
Adobe Campaign
6.3
Oracle Eloqua
7.2

Pros

  • Flexible. If you have a developer, you can build many custom experiences.
  • Integration with other Adobe products.
No photo available
  • Having used several platforms, I have found that Eloqua is a great tool for Marketers. It really shines in a B2B environment where e-commerce is not the goal, but controlled communication is the main goal.
  • Eloqua has one of the best form processing controls that are simple to use but powerful. Its form front-end development tools have much to desire for modern forms and progressive profiling, but having skilled HTML and JavaScript folks can overcome this issue.
  • Eloqua's Campaign canvas is extremely powerful yet easy for mildly skilled marketing teams to use and create complex engagement tracks.
Brad Dunzer profile photo

Cons

  • As robust and helpful Campaign is, some aspects of the UX could be improved to be better streamlined.
No photo available
  • Eloqua can feel like a loosely connected tool until you gain experience. No wizards or controlled step through setups are offered beyond simple sends.
  • Eloqua has powerful reporting and metrics but takes a skilled individual to extract and massage this data into logical and understandable results.
  • Front-end development tools are very simplistic. It is still best to build all of your email and landing pages in HTML and connect to Eloqua.
Brad Dunzer profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Oracle Eloqua5.0
Based on 66 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Oracle Eloqua6.7
Based on 11 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Oracle Eloqua7.3
Based on 6 answers
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Oracle Eloqua9.5
Based on 15 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

This tool was very powerful and seemed very easy to use for our direct mail capabilities, but wasn't adapted to email. However, as the market grew to involve more personalized expectations we needed to integrate other tools to handle email capabilities and it no longer seemed to fit the business case. It seemed like IBM had made a business decision to not invest in the product where it seems Adobe Campaign has been constantly improved and updated
Trevor Benson profile photo
I have no insight into alternative products. I see some overlap in capability with OBIEE, but the overall value prop is different & would not consider them to be competing products.
Kevin Cannon profile photo

Scalability

No score
No answers yet
No answers on this topic
Oracle Eloqua8.2
Based on 99 answers
Eloqua scales great. It allows you to quickly grow as your data base grows and adding new campaigns or supplementing older campaigns with new content is easy (assuming you set your campaign up to scale). With the correct planning we have been able to grow our marketing program significantly while ensuring we are keeping up with new marketing trends
Joshua Parker profile photo

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available
  • We only provide support for our clients, so I cannot share hard numbers, but we do notice our clients getting much more leads of better quality out of their marketing efforts.
  • By aligning Eloqua CRM integration with business flows, we see our clients are learning how to qualify leads and how to follow up on them.
  • At the same time, using Eloqua allows them to close the loop on marketing efforts, which gives marketeers the ability to validate their budgets.
Bob Balm profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details

Oracle Eloqua More Information