What users are saying about
Top Rated
93 Ratings

Oracle Eloqua

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Top Rated
363 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

Oracle Eloqua

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Top Rated
363 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Oracle Eloqua

Eloqua is very well suited for the experienced marketer, as the software has many options and is very comprehensive. It is not well suited for people who have less experience, who may initially be better off with a program like Vertical Response, iContact, Constant Contact, etc. The learning curve for inexperienced users might be too steep and the program might scare people away.
Richard Angeloni profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Oracle Eloqua
7.4
WYSIWYG email editor
Adobe Campaign
7.5
Oracle Eloqua
6.4
Dynamic content
Adobe Campaign
8.1
Oracle Eloqua
7.4
Ability to test dynamic content
Adobe Campaign
8.4
Oracle Eloqua
6.7
Landing pages
Adobe Campaign
7.7
Oracle Eloqua
6.8
A/B testing
Adobe Campaign
6.9
Oracle Eloqua
6.9
Mobile optimization
Adobe Campaign
7.7
Oracle Eloqua
6.9
Email deliverability
Adobe Campaign
8.7
Oracle Eloqua
8.4
List management
Adobe Campaign
8.4
Oracle Eloqua
8.2
Triggered drip sequences
Adobe Campaign
7.5
Oracle Eloqua
8.6

Lead Management

Adobe Campaign
6.8
Oracle Eloqua
7.3
Lead nurturing
Adobe Campaign
7.4
Oracle Eloqua
7.7
Lead scoring and grading
Adobe Campaign
7.2
Oracle Eloqua
7.5
Data quality management
Adobe Campaign
6.5
Oracle Eloqua
7.0
Automated sales alerts and tasks
Adobe Campaign
6.2
Oracle Eloqua
6.8

Campaign Management

Adobe Campaign
7.4
Oracle Eloqua
7.0
Calendaring
Adobe Campaign
7.5
Oracle Eloqua
6.8
Event/webinar marketing
Adobe Campaign
7.3
Oracle Eloqua
7.2

Social Media Marketing

Adobe Campaign
8.0
Oracle Eloqua
6.6
Social sharing and campaigns
Adobe Campaign
8.1
Oracle Eloqua
6.3
Social profile integration
Adobe Campaign
7.8
Oracle Eloqua
6.8

Reporting & Analytics

Adobe Campaign
8.0
Oracle Eloqua
7.2
Dashboards
Adobe Campaign
8.4
Oracle Eloqua
7.4
Standard reports
Adobe Campaign
8.3
Oracle Eloqua
7.1
Custom reports
Adobe Campaign
7.2
Oracle Eloqua
7.2

Platform & Infrastructure

Adobe Campaign
7.6
Oracle Eloqua
7.5
API
Adobe Campaign
8.0
Oracle Eloqua
7.7
Role-based workflow & approvals
Adobe Campaign
8.4
Oracle Eloqua
7.7
Customizability
Adobe Campaign
8.1
Oracle Eloqua
7.8
Integration with Salesforce.com
Adobe Campaign
7.5
Oracle Eloqua
8.4
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Oracle Eloqua
6.8
Integration with SugarCRM
Adobe Campaign
6.3
Oracle Eloqua
6.8

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • It's a robust platform that allows you many different customizations.
Chad Lloyd profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available
  • The learning curve with Eloqua is a bit deeper than in others
  • User interfaces are now updating better, but still, there are some UI's that has the old feeling
Pasi Örn profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Oracle Eloqua5.0
Based on 66 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Oracle Eloqua6.7
Based on 11 answers
Oracle is usable but it does have a learning curve. While the learning tools give you access to navigation and how to do simple tasks - trying to figure out complex items such as editing past campaign elements or finding the proper report can take a bit. Overall, you'll need to sit in front of the system and not be afraid to get your hands dirty and touch some buttons. Nothing terrible will happen and you'll learn a ton making it easy to use
Stefanie Cash profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Oracle Eloqua7.3
Based on 6 answers
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Oracle Eloqua9.5
Based on 15 answers
Whenever we needed assistance help was easy to access. They understand the request the first time and provided easy to follow instructions to fix it or fixed the issue if it was not something we had control over. It's always best to provide screenshots so support knows exactly what is going on
Stefanie Cash profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
I have no insight into alternative products. I see some overlap in capability with OBIEE, but the overall value prop is different & would not consider them to be competing products.
Kevin Cannon profile photo

Scalability

No score
No answers yet
No answers on this topic
Oracle Eloqua7.8
Based on 58 answers
We are a global company of over 65,000 employees. We have over 125 users of Eloqua across the globe. It can be difficult to ensure everyone is following the guidelines, best practices and policy of the tool. I am constantly policing it and finding users who are not doing what it required or sending messages via Eloqua that are not approved
Kate Bowling profile photo

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available
  • Optimize frequency
  • Lowers required FTE
Roel Timmermans profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details

Oracle Eloqua More Information