What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Oracle Eloqua

Top Rated
348 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Oracle Eloqua

Top Rated
348 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.
Brandon Stuhr profile photo

Oracle Eloqua

Eloqua is well suited for clients with the need to automate marketing tasks to save on time and money. This would be most marketing teams and primarily B2B. Eloqua may be used for B2C marketing but there are better fit products for that.Eloqua is especially great for large and/or complex marketing, sales, and IT teams. It has the ability to be customized to meet their needs while not being extremely difficult to setup and manage. It has functionality that its competitors lack to support global, large marketing teams.
Karin "KP" Pindle profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Oracle Eloqua
7.3
WYSIWYG email editor
Adobe Campaign
7.3
Oracle Eloqua
6.1
Dynamic content
Adobe Campaign
7.9
Oracle Eloqua
7.5
Ability to test dynamic content
Adobe Campaign
8.2
Oracle Eloqua
6.8
Landing pages
Adobe Campaign
8.0
Oracle Eloqua
6.7
A/B testing
Adobe Campaign
7.0
Oracle Eloqua
7.1
Mobile optimization
Adobe Campaign
8.4
Oracle Eloqua
6.6
Email deliverability
Adobe Campaign
8.6
Oracle Eloqua
8.5
List management
Adobe Campaign
8.2
Oracle Eloqua
8.0
Triggered drip sequences
Adobe Campaign
7.5
Oracle Eloqua
8.6

Lead Management

Adobe Campaign
6.9
Oracle Eloqua
7.5
Lead nurturing
Adobe Campaign
7.5
Oracle Eloqua
7.8
Lead scoring and grading
Adobe Campaign
7.2
Oracle Eloqua
7.8
Data quality management
Adobe Campaign
6.6
Oracle Eloqua
7.3
Automated sales alerts and tasks
Adobe Campaign
6.3
Oracle Eloqua
7.1

Campaign Management

Adobe Campaign
7.4
Oracle Eloqua
6.9
Calendaring
Adobe Campaign
7.5
Oracle Eloqua
6.8
Event/webinar marketing
Adobe Campaign
7.3
Oracle Eloqua
7.1

Social Media Marketing

Adobe Campaign
8.1
Oracle Eloqua
6.4
Social sharing and campaigns
Adobe Campaign
8.2
Oracle Eloqua
6.2
Social profile integration
Adobe Campaign
7.9
Oracle Eloqua
6.5

Reporting & Analytics

Adobe Campaign
7.8
Oracle Eloqua
7.0
Dashboards
Adobe Campaign
8.3
Oracle Eloqua
7.2
Standard reports
Adobe Campaign
8.1
Oracle Eloqua
7.0
Custom reports
Adobe Campaign
6.9
Oracle Eloqua
7.0

Platform & Infrastructure

Adobe Campaign
7.6
Oracle Eloqua
7.6
API
Adobe Campaign
8.1
Oracle Eloqua
7.6
Role-based workflow & approvals
Adobe Campaign
8.5
Oracle Eloqua
7.7
Customizability
Adobe Campaign
8.0
Oracle Eloqua
7.8
Integration with Salesforce.com
Adobe Campaign
7.9
Oracle Eloqua
8.5
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Oracle Eloqua
6.8
Integration with SugarCRM
Adobe Campaign
6.4
Oracle Eloqua
7.4

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Eloqua can do anything that you can think. It is like a marketing automation's MacGyver. The way it can be integrated to different systems and how you can run automated programs helps with the automation
  • If you run a big company in different countries with their own marketing departments, Eloqua gives all the things that you will need to have a separate but still shareable platform
Pasi Örn profile photo

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • It's a little finicky in that sometimes if steps are not followed in the absolute correct order it might not work - or even if they are followed in the right order it might not work. I recall trying to get Eloqua to pull up information on a campaign & on the 5th try it finally worked, but I had done everything the same way leading up to that 5th attempt. I would say these glitches/bugs happen about 5-10% of the time using Eloqua & it is a big pain. It is really hard to tell a boss there is an issue only to show it to them & have it work flawlessly.
  • Interface is a bit confusing, lots of drop downs make it harder to navigate - it's nice that all the information is accessible from one main screen, but essentially there are hundreds of operations that can be done on this & the system is not built to account for how it's being used - so it's not intuitive to what users are doing with the software, so if I always/only use steps r,z, & y - I still have to navigate to them in several clicks - no saved favorites.
  • Aside the above point on the interface - it could really benefit from a facelift, if you've never used it before, it will be very obvious you are working on a 10+ year old system. Not that new features haven't been added over time, but the look & feel of buttons, layout, font, etc. is due for a makeover.
Kevin Cannon profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Oracle Eloqua5.0
Based on 66 answers
We have been able to automate so many marketing processes with Eloqua over the past 5 years that the only direction would be to adopt the latest and greatest features Eloqua adds. The alternative would be to go back to the marketing stone-age and start over again. And we would rather move forward with increased automation and efficiency.
Dan Allis profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Oracle Eloqua6.0
Based on 10 answers
Oracle's Eloqua is a powerful program but it does have a steep learning curve for someone who has not used it before.
Richard Angeloni profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Oracle Eloqua7.3
Based on 6 answers
No answer on this topic is available.

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Oracle Eloqua9.0
Based on 14 answers
Most times its a dev issue or a bug
Murali Kandasamy profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Oracle Eloqua7.6
Based on 11 answers
Eloqua University is very intersting, with a thorough programme and very experienced trainers. The Master programme is great!
Marie Escaro profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Oracle Eloqua8.8
Based on 9 answers
The implementation of Eloqua is not a problem if data are correct and if the overall process between Eloqua and the CRM are well taken into account.
Marie Escaro profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
I have no insight into alternative products. I see some overlap in capability with OBIEE, but the overall value prop is different & would not consider them to be competing products.
Kevin Cannon profile photo

Scalability

No score
No answers yet
No answers on this topic
Oracle Eloqua7.5
Based on 46 answers
It would be a 10 if not for some lag/load problems that in hindsight might have been scale related. Asking Eloqua about their biggest deployment sizes, scalability figures would be a big benefit to evaluators. I came into an environment where Eloqua was already being used so I missed out on seeing the transformative before & after effect - but it does provide a wealth of options for personalizing the automated interaction a user experiences based on their interaction - options to help prevent literature fatigue, re-engage, check-in/brand messaging experiences can all be weaved into the experience & easily applied.
Kevin Cannon profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Optimize frequency
  • Lowers required FTE
Roel Timmermans profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Eloqua

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
5,000.00*
1.  per installation
Additional Pricing Details