What users are saying about
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Top Rated
233 Ratings
Top Rated
86 Ratings

Adobe Campaign

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Top Rated
233 Ratings
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Score 8 out of 100
Top Rated
86 Ratings
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Score 8 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Oracle Responsys

The solution is great for an enterprise marketing team. There is a ton of functionality and options, but the UI is slightly clunky and outdated. We use the solution to build our customer communication journeys and can highly personalize the journey/messaging for each user with the powerful filters, rules, and programs. The campaign builder allows us to build stunning emails that grab a users attention and convert well. The reporting is outstanding and allows us to see how our campaigns perform and where we can improve.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
Oracle Responsys
WYSIWYG email editor
Adobe Campaign
8.4
Oracle Responsys
Dynamic content
Adobe Campaign
8.5
Oracle Responsys
Ability to test dynamic content
Adobe Campaign
8.3
Oracle Responsys
Landing pages
Adobe Campaign
8.7
Oracle Responsys
A/B testing
Adobe Campaign
8.7
Oracle Responsys
Mobile optimization
Adobe Campaign
7.6
Oracle Responsys
Email deliverability reporting
Adobe Campaign
8.6
Oracle Responsys
List management
Adobe Campaign
8.2
Oracle Responsys
Triggered drip sequences
Adobe Campaign
7.7
Oracle Responsys

Lead Management

Adobe Campaign
6.7
Oracle Responsys
Lead nurturing
Adobe Campaign
7.1
Oracle Responsys
Lead scoring and grading
Adobe Campaign
7.3
Oracle Responsys
Data quality management
Adobe Campaign
6.3
Oracle Responsys
Automated sales alerts and tasks
Adobe Campaign
6.0
Oracle Responsys

Campaign Management

Adobe Campaign
7.6
Oracle Responsys
Calendaring
Adobe Campaign
7.9
Oracle Responsys
Event/webinar marketing
Adobe Campaign
7.4
Oracle Responsys

Social Media Marketing

Adobe Campaign
7.9
Oracle Responsys
Social sharing and campaigns
Adobe Campaign
8.0
Oracle Responsys
Social profile integration
Adobe Campaign
7.7
Oracle Responsys

Reporting & Analytics

Adobe Campaign
8.2
Oracle Responsys
Dashboards
Adobe Campaign
8.1
Oracle Responsys
Standard reports
Adobe Campaign
8.6
Oracle Responsys
Custom reports
Adobe Campaign
8.0
Oracle Responsys

Platform & Infrastructure

Adobe Campaign
7.3
Oracle Responsys
API
Adobe Campaign
6.9
Oracle Responsys
Role-based workflow & approvals
Adobe Campaign
8.0
Oracle Responsys
Customizability
Adobe Campaign
7.5
Oracle Responsys
Integration with Salesforce.com
Adobe Campaign
7.9
Oracle Responsys
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Oracle Responsys
Integration with SugarCRM
Adobe Campaign
6.5
Oracle Responsys

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Oracle Responsys

  • It is the Ferrari of ESP platforms. If you have the backend and frontend resource to implement 100% of the solution, it is a winner.
  • You can write custom SQL for the best in class segmentation vs. WYSIWYG types of segmentation some ESPs provide.
  • Out of the box, Oracle algorithms help the user manage behavioral and transnational segmentation data points.
Nick Pape | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Oracle Responsys

  • Responsys could be improved upon with a more extensive summary after a connect job fails. Failure 'Reason codes' are often generic. More specifically, if the reason codes for a failed (profile list import) connect job could be identified per column. For ex: a common connect job failure happens when "over 20% of the data is in an incorrect field format." It would be helpful to know which 20% and/or which files/records are required to update.
  • Inclusion of Skipped Addresses within the aggregate/Insight reporting. Currently, Skipped metric is only available within the live report setting.
  • It would be nice to receive notifications for changes/additions to the #SoftBounce table
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Oracle Responsys

Oracle Responsys 9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
Anonymous | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund | TrustRadius Reviewer

Oracle Responsys

Oracle Responsys 8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Oracle Responsys

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 3.1
Based on 4 answers
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.
Anonymous | TrustRadius Reviewer

Oracle Responsys

Oracle Responsys 4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Oracle Responsys

Oracle Responsys is much more robust; we can import more data from our database. This isn't even possible on Hubsport and we can create much larger and advanced programs based on filters and triggers which is just not possible with HubSpot. HubSpot is more user friendly and pretty but it just does not have the functionality or capacity with our large number of users.
Michelle A Hiland | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Oracle Responsys

  • Training the staff to use this tool without error seemed to take a lot of time and reduce efficiency for several months.
  • Better functionality did create excitement within the department to test new templates and implement new email marketing tactics.
  • The cost of the tool did create a need to reduce spending in other areas of the department.
  • Email deliverability has improved and in turn increased opens and eventually the qty of conversions.
Deirdre Daily | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Oracle Responsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*

* per account

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.4
Oracle Responsys
8.1

Likelihood to Renew

Adobe Campaign
8.4
Oracle Responsys
9.0

Usability

Adobe Campaign
9.0
Oracle Responsys
8.2

Reliability and Availability

Adobe Campaign
7.0
Oracle Responsys

Performance

Adobe Campaign
7.0
Oracle Responsys

Support Rating

Adobe Campaign
3.1
Oracle Responsys
4.0

In-Person Training

Adobe Campaign
8.0
Oracle Responsys

Online Training

Adobe Campaign
8.0
Oracle Responsys

Implementation Rating

Adobe Campaign
8.0
Oracle Responsys

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