What users are saying about
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Top Rated
183 Ratings
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Top Rated
80 Ratings

Adobe Campaign

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Top Rated
183 Ratings
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Score 7.8 out of 101

Oracle Responsys

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Top Rated
80 Ratings
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Score 8 out of 101

Likelihood to Recommend

Adobe Campaign

If you interact with customers, or potential customers, this is a great way to manage that. There are loads of options for customising the communications you have with them, and to divide different customers or potentials/leads into separate categories for followup. As all new software, it takes some time to use it well enough and get the most out of it.
No photo available

Oracle Responsys

The solution is great for an enterprise marketing team. There is a ton of functionality and options, but the UI is slightly clunky and outdated. We use the solution to build our customer communication journeys and can highly personalize the journey/messaging for each user with the powerful filters, rules, and programs. The campaign builder allows us to build stunning emails that grab a users attention and convert well. The reporting is outstanding and allows us to see how our campaigns perform and where we can improve.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.2
Oracle Responsys
WYSIWYG email editor
Adobe Campaign
8.1
Oracle Responsys
Dynamic content
Adobe Campaign
8.4
Oracle Responsys
Ability to test dynamic content
Adobe Campaign
8.3
Oracle Responsys
Landing pages
Adobe Campaign
8.4
Oracle Responsys
A/B testing
Adobe Campaign
8.2
Oracle Responsys
Mobile optimization
Adobe Campaign
7.7
Oracle Responsys
Email deliverability
Adobe Campaign
8.6
Oracle Responsys
List management
Adobe Campaign
8.2
Oracle Responsys
Triggered drip sequences
Adobe Campaign
7.6
Oracle Responsys

Lead Management

Adobe Campaign
6.7
Oracle Responsys
Lead nurturing
Adobe Campaign
7.2
Oracle Responsys
Lead scoring and grading
Adobe Campaign
7.3
Oracle Responsys
Data quality management
Adobe Campaign
6.3
Oracle Responsys
Automated sales alerts and tasks
Adobe Campaign
6.0
Oracle Responsys

Campaign Management

Adobe Campaign
7.5
Oracle Responsys
Calendaring
Adobe Campaign
7.7
Oracle Responsys
Event/webinar marketing
Adobe Campaign
7.4
Oracle Responsys

Social Media Marketing

Adobe Campaign
7.9
Oracle Responsys
Social sharing and campaigns
Adobe Campaign
8.0
Oracle Responsys
Social profile integration
Adobe Campaign
7.7
Oracle Responsys

Reporting & Analytics

Adobe Campaign
8.1
Oracle Responsys
Dashboards
Adobe Campaign
8.1
Oracle Responsys
Standard reports
Adobe Campaign
8.5
Oracle Responsys
Custom reports
Adobe Campaign
7.7
Oracle Responsys

Platform & Infrastructure

Adobe Campaign
7.4
Oracle Responsys
API
Adobe Campaign
7.1
Oracle Responsys
Role-based workflow & approvals
Adobe Campaign
8.1
Oracle Responsys
Customizability
Adobe Campaign
7.6
Oracle Responsys
Integration with Salesforce.com
Adobe Campaign
7.8
Oracle Responsys
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
Oracle Responsys
Integration with SugarCRM
Adobe Campaign
6.4
Oracle Responsys

Pros

Adobe Campaign

  • Very detail orientated, can do literally everything you'd need for email and customer management
  • Modular components mean you can add anything you like if it isn't already covered in a standard module
No photo available

Oracle Responsys

  • Email Marketing - The deliverability is great, the campaign builder helps create stunning emails, and the reporting is very strong.
  • Push Notifications - The solution integrates easily with our app to send users important push communications.
  • Lifecycle Campaigns - The program builder is very easy to use and has powerful tools to create outstanding customer journeys.
No photo available

Cons

Adobe Campaign

  • Difficult to manage many modules all at once, but might be easier in a bigger corporation where many people would be managing distinct sections
  • Big software package!!
No photo available

Oracle Responsys

  • A typical full-service ESP, understanding whether you need all the bells and whistles will determine whether Oracle Responsys will be on your short list.
  • Dummies user guide to the platform would be essential for a smaller business to use the solution
  • It is super clunky with a UI that is best suited to developers vs. marketers
Nick Pape profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available

Oracle Responsys

Oracle Responsys 9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Oracle Responsys

Oracle Responsys 8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Oracle Responsys

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 3.2
Based on 4 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Oracle Responsys

Oracle Responsys 4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

Adobe Campaign

Adobe Campaign is a part of the most complex yet manageable suite of marketing tools. Once mastered, it has all the functionality necessary for the creation of professionally executed marketing campaigns. Thanks to the close integration with other Adobe products there is the familiarity with the interface, similar workflow and seamless exchange of data between the modules.
Adam Farrell profile photo

Oracle Responsys

It was an inherited platform vs. chosen. The incumbent chose Oracle as it was the best enterprise solution. The company, however, did not require an enterprise solution rendering the full Oracle stack pretty useless, unfortunately. The commercials are expensive yet it is attractive to have a 'blended' CPM style commercial model vs. other vendors that charge you on contacts
Nick Pape profile photo

Return on Investment

Adobe Campaign

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available

Oracle Responsys

  • Increased efficiency for creating, launching and optimizing programs.
  • More accurate automated 1:1 marketing programs.
  • Better analytics and better program optimization.
Juston Brommel profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Responsys

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.

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