What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
66 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Oracle Responsys

In my opinion, Oracle Responsys is well suited to companies that send large amounts of email, push, or SMS messages. I personally don't have a ton of experience with other ESPs, but I find this tool to be pretty easy to use and overall efficient. We send a lot of emails so it works for us - at a smaller company or someplace with lower volume, it may not be as helpful.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Oracle Responsys
WYSIWYG email editor
Adobe Campaign
7.5
Oracle Responsys
Dynamic content
Adobe Campaign
8.1
Oracle Responsys
Ability to test dynamic content
Adobe Campaign
8.4
Oracle Responsys
Landing pages
Adobe Campaign
7.7
Oracle Responsys
A/B testing
Adobe Campaign
6.9
Oracle Responsys
Mobile optimization
Adobe Campaign
7.7
Oracle Responsys
Email deliverability
Adobe Campaign
8.7
Oracle Responsys
List management
Adobe Campaign
8.4
Oracle Responsys
Triggered drip sequences
Adobe Campaign
7.5
Oracle Responsys

Lead Management

Adobe Campaign
6.8
Oracle Responsys
Lead nurturing
Adobe Campaign
7.4
Oracle Responsys
Lead scoring and grading
Adobe Campaign
7.2
Oracle Responsys
Data quality management
Adobe Campaign
6.5
Oracle Responsys
Automated sales alerts and tasks
Adobe Campaign
6.2
Oracle Responsys

Campaign Management

Adobe Campaign
7.4
Oracle Responsys
Calendaring
Adobe Campaign
7.5
Oracle Responsys
Event/webinar marketing
Adobe Campaign
7.3
Oracle Responsys

Social Media Marketing

Adobe Campaign
8.0
Oracle Responsys
Social sharing and campaigns
Adobe Campaign
8.1
Oracle Responsys
Social profile integration
Adobe Campaign
7.8
Oracle Responsys

Reporting & Analytics

Adobe Campaign
8.0
Oracle Responsys
Dashboards
Adobe Campaign
8.4
Oracle Responsys
Standard reports
Adobe Campaign
8.3
Oracle Responsys
Custom reports
Adobe Campaign
7.2
Oracle Responsys

Platform & Infrastructure

Adobe Campaign
7.6
Oracle Responsys
API
Adobe Campaign
8.0
Oracle Responsys
Role-based workflow & approvals
Adobe Campaign
8.4
Oracle Responsys
Customizability
Adobe Campaign
8.1
Oracle Responsys
Integration with Salesforce.com
Adobe Campaign
7.5
Oracle Responsys
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Oracle Responsys
Integration with SugarCRM
Adobe Campaign
6.3
Oracle Responsys

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Email Message Designer is easy to use and fairly straightforward.
  • Integrates well with other tools my company utilizes, like stensul and Liveclicker.
  • Our Customer Success Manager is great! Customer service in general is very good.
No photo available

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • There should a way to connect the Responsys feed directly to a database. i.e. a pipeline from DB to DB
  • I faced issues with different browsers accessing it.
Gaurav Gautam profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Oracle Responsys9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Oracle Responsys8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Oracle Responsys4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
Responsys is without a doubt focuses on the "premium" business customers and is a tool that offers more than other programs on the market. Once you are able to commit the resources to learn the ins and outs, as well as making your website platforms combatible, there isn't much that this tool can't help you achieve.
Deirdre Daily profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Increased efficiency for creating, launching and optimizing programs.
  • More accurate automated 1:1 marketing programs.
  • Better analytics and better program optimization.
Juston Brommel profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Oracle Responsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.

Oracle Responsys More Information