What users are saying about

Adobe Campaign

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126 Ratings

Oracle Responsys

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79 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101

Oracle Responsys

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79 Ratings
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Score 7.9 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Oracle Responsys

You need a full-service front end and back end team and marketers to get the best use out of this platform. It is clunky to use day to day. The best example to give is Oracle uses their own form of SQL called RPL. Responsys Programming Language. Whilst simple enough to learn if you know SQL, many marketers do not have time to write query after query. You'd typically get a developer to do it. As a Marketer, decide whether you can delegate this out or not.
Nick Pape profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Oracle Responsys
WYSIWYG email editor
Adobe Campaign
7.4
Oracle Responsys
Dynamic content
Adobe Campaign
8.3
Oracle Responsys
Ability to test dynamic content
Adobe Campaign
8.3
Oracle Responsys
Landing pages
Adobe Campaign
7.9
Oracle Responsys
A/B testing
Adobe Campaign
7.3
Oracle Responsys
Mobile optimization
Adobe Campaign
7.8
Oracle Responsys
Email deliverability
Adobe Campaign
8.7
Oracle Responsys
List management
Adobe Campaign
8.1
Oracle Responsys
Triggered drip sequences
Adobe Campaign
7.2
Oracle Responsys

Lead Management

Adobe Campaign
6.8
Oracle Responsys
Lead nurturing
Adobe Campaign
7.3
Oracle Responsys
Lead scoring and grading
Adobe Campaign
7.2
Oracle Responsys
Data quality management
Adobe Campaign
6.4
Oracle Responsys
Automated sales alerts and tasks
Adobe Campaign
6.1
Oracle Responsys

Campaign Management

Adobe Campaign
7.3
Oracle Responsys
Calendaring
Adobe Campaign
7.3
Oracle Responsys
Event/webinar marketing
Adobe Campaign
7.3
Oracle Responsys

Social Media Marketing

Adobe Campaign
7.9
Oracle Responsys
Social sharing and campaigns
Adobe Campaign
8.1
Oracle Responsys
Social profile integration
Adobe Campaign
7.8
Oracle Responsys

Reporting & Analytics

Adobe Campaign
7.7
Oracle Responsys
Dashboards
Adobe Campaign
7.9
Oracle Responsys
Standard reports
Adobe Campaign
8.2
Oracle Responsys
Custom reports
Adobe Campaign
7.2
Oracle Responsys

Platform & Infrastructure

Adobe Campaign
7.3
Oracle Responsys
API
Adobe Campaign
7.0
Oracle Responsys
Role-based workflow & approvals
Adobe Campaign
8.0
Oracle Responsys
Customizability
Adobe Campaign
7.6
Oracle Responsys
Integration with Salesforce.com
Adobe Campaign
7.5
Oracle Responsys
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Oracle Responsys
Integration with SugarCRM
Adobe Campaign
6.3
Oracle Responsys

Pros

  • Anything you think of you can build in with a workflow.
  • Workflows are strings of actions and in the visual editor, you can see how long each action took.
  • Logging actions are very robust.
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  • It is the Ferrari of ESP platforms. If you have the backend and frontend resource to implement 100% of the solution, it is a winner.
  • You can write custom SQL for the best in class segmentation vs. WYSIWYG types of segmentation some ESPs provide.
  • Out of the box, Oracle algorithms help the user manage behavioral and transnational segmentation data points.
Nick Pape profile photo

Cons

  • Usability: it is not an easy tool to use. It is very complicated and not user friendly at all. The learning curve is steep.
  • Product Support: especially for an on-prem or hybrid solution. We've had bad experiences with support and have wasted countless hours only to get no answers to our issues.
No photo available
  • The platform is more difficult to operate than other tools I've used
  • Seemingly tiny html "errors" can result in emails not test launching - know code well if managing this tool
  • Tool couldn't be integrated fully with our existing website platform, so some of the cart abandonment/custom imagery features are not able to function
Deirdre Daily profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Oracle Responsys9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
Oracle Responsys8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Oracle Responsys4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

It's more powerful, but not near as user-friendly. It's meant for a developer, not a marketer.
No photo available
Responsys is without a doubt focuses on the "premium" business customers and is a tool that offers more than other programs on the market. Once you are able to commit the resources to learn the ins and outs, as well as making your website platforms combatible, there isn't much that this tool can't help you achieve.
Deirdre Daily profile photo

Return on Investment

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available
  • Oracle Responsys has allowed us to deliver more personalized messages, which in turn has increased engagement, conversion, and overall ROI.
Shenea Edison profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Oracle Responsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.

Oracle Responsys More Information