What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Oracle Responsys

62 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Oracle Responsys

In my opinion, Oracle Responsys is well suited to companies that send large amounts of email, push, or SMS messages. I personally don't have a ton of experience with other ESPs, but I find this tool to be pretty easy to use and overall efficient. We send a lot of emails so it works for us - at a smaller company or someplace with lower volume, it may not be as helpful.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Oracle Responsys
WYSIWYG email editor
Adobe Campaign
7.3
Oracle Responsys
Dynamic content
Adobe Campaign
7.9
Oracle Responsys
Ability to test dynamic content
Adobe Campaign
8.2
Oracle Responsys
Landing pages
Adobe Campaign
7.9
Oracle Responsys
A/B testing
Adobe Campaign
7.0
Oracle Responsys
Mobile optimization
Adobe Campaign
8.4
Oracle Responsys
Email deliverability
Adobe Campaign
8.6
Oracle Responsys
List management
Adobe Campaign
8.2
Oracle Responsys
Triggered drip sequences
Adobe Campaign
7.5
Oracle Responsys

Lead Management

Adobe Campaign
6.9
Oracle Responsys
Lead nurturing
Adobe Campaign
7.5
Oracle Responsys
Lead scoring and grading
Adobe Campaign
7.2
Oracle Responsys
Data quality management
Adobe Campaign
6.6
Oracle Responsys
Automated sales alerts and tasks
Adobe Campaign
6.3
Oracle Responsys

Campaign Management

Adobe Campaign
7.4
Oracle Responsys
Calendaring
Adobe Campaign
7.5
Oracle Responsys
Event/webinar marketing
Adobe Campaign
7.3
Oracle Responsys

Social Media Marketing

Adobe Campaign
8.1
Oracle Responsys
Social sharing and campaigns
Adobe Campaign
8.2
Oracle Responsys
Social profile integration
Adobe Campaign
7.9
Oracle Responsys

Reporting & Analytics

Adobe Campaign
7.7
Oracle Responsys
Dashboards
Adobe Campaign
8.3
Oracle Responsys
Standard reports
Adobe Campaign
8.1
Oracle Responsys
Custom reports
Adobe Campaign
6.8
Oracle Responsys

Platform & Infrastructure

Adobe Campaign
7.6
Oracle Responsys
API
Adobe Campaign
8.1
Oracle Responsys
Role-based workflow & approvals
Adobe Campaign
8.5
Oracle Responsys
Customizability
Adobe Campaign
8.0
Oracle Responsys
Integration with Salesforce.com
Adobe Campaign
7.9
Oracle Responsys
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Oracle Responsys
Integration with SugarCRM
Adobe Campaign
6.4
Oracle Responsys

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • Interact Campaign provides a wide variety of capability for creating dynamic message content, tailored to each specific channel.
  • Interact Connect offers straight forward, reliable data integration.
  • Recent enhancements to Interact Program make it flexible and easy to set up and test.
No photo available

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • We would love to see Oracle continue to integrate products so that the need for a marketer to have multiple logins becomes a thing of the past.
Shenea Edison profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Oracle Responsys9.0
Based on 2 answers
We believe Responsys offers the largest feature set in the industry. While it took some time for us to ramp up and feel confident using all the features in the beginning, we're now in a good position to take full advantage. Our investment is paying off in terms of regular, targeted interaction with our customers and prospects, driving traffic to our site and generating additional revenue
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Oracle Responsys8.2
Based on 1 answer
The system is robust but usable. Just like with any new system, there will be a learning curve.
Shenea Edison profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Oracle Responsys4.0
Based on 1 answer
Too often the support team is unable to answer my question or I have to explain the issue over and over.
Mike Bernard profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
Before transitioning to Oracle Responsys we were on the Yesmail Platform. Out of the box, Oracle Responsys gave us more functionality and flexibility.
Shenea Edison profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • Increased efficiency for creating, launching and optimizing programs.
  • More accurate automated 1:1 marketing programs.
  • Better analytics and better program optimization.
Juston Brommel profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Oracle Responsys

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
16,250.00*
1.  per account
Additional Pricing Details
Oracle Responsys pricing covers marketing messages sent across Email, SMS, MMS, Push, Social, Display, and Web.