What users are saying about

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Pega Customer Engagement Suite

29 Ratings
Score 8.4 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Pega Customer Engagement Suite

PRPC is a BPM and Case management suite from Pega Systems. Pega is a comprehensive suite which offers a unique theme of BPM development in the market. A no-coding approach based on rules with inheritance makes Pega a very powerful product but is very difficult to learn. Even, if we go to Pegasystems for training, we have to work on a project at least for a year to have some confidence. Areas where it requires improvements:1) One of the first things that client's IT department questions about is proprietary BLOB column in PRPC, for them, it is a disadvantage, but as we all know BLOB is what makes the highly complex data model of any BPM application fit inside to a common schema which eliminates the help of a DBA. 2) Another area of improvement is: when using the wizards to generate rules (such as the connector wizards) you have to be careful about the level of coupling between the work object's data model and the interface's data model. This can also create maintenance issues.3) The complete Pega suite of products have a long time to develop and deploy and it can be easily done using other low-cost software.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Pega Customer Engagement Suite
WYSIWYG email editor
Adobe Campaign
7.3
Pega Customer Engagement Suite
Dynamic content
Adobe Campaign
7.9
Pega Customer Engagement Suite
Ability to test dynamic content
Adobe Campaign
8.2
Pega Customer Engagement Suite
Landing pages
Adobe Campaign
8.0
Pega Customer Engagement Suite
A/B testing
Adobe Campaign
7.0
Pega Customer Engagement Suite
Mobile optimization
Adobe Campaign
8.4
Pega Customer Engagement Suite
Email deliverability
Adobe Campaign
8.6
Pega Customer Engagement Suite
List management
Adobe Campaign
8.2
Pega Customer Engagement Suite
Triggered drip sequences
Adobe Campaign
7.5
Pega Customer Engagement Suite

Lead Management

Adobe Campaign
6.9
Pega Customer Engagement Suite
Lead nurturing
Adobe Campaign
7.5
Pega Customer Engagement Suite
Lead scoring and grading
Adobe Campaign
7.2
Pega Customer Engagement Suite
Data quality management
Adobe Campaign
6.6
Pega Customer Engagement Suite
Automated sales alerts and tasks
Adobe Campaign
6.3
Pega Customer Engagement Suite

Campaign Management

Adobe Campaign
7.4
Pega Customer Engagement Suite
Calendaring
Adobe Campaign
7.5
Pega Customer Engagement Suite
Event/webinar marketing
Adobe Campaign
7.3
Pega Customer Engagement Suite

Social Media Marketing

Adobe Campaign
8.1
Pega Customer Engagement Suite
Social sharing and campaigns
Adobe Campaign
8.2
Pega Customer Engagement Suite
Social profile integration
Adobe Campaign
7.9
Pega Customer Engagement Suite

Reporting & Analytics

Adobe Campaign
7.8
Pega Customer Engagement Suite
Dashboards
Adobe Campaign
8.3
Pega Customer Engagement Suite
Standard reports
Adobe Campaign
8.1
Pega Customer Engagement Suite
Custom reports
Adobe Campaign
6.9
Pega Customer Engagement Suite

Platform & Infrastructure

Adobe Campaign
7.6
Pega Customer Engagement Suite
API
Adobe Campaign
8.1
Pega Customer Engagement Suite
Role-based workflow & approvals
Adobe Campaign
8.5
Pega Customer Engagement Suite
Customizability
Adobe Campaign
8.0
Pega Customer Engagement Suite
Integration with Salesforce.com
Adobe Campaign
7.9
Pega Customer Engagement Suite
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Pega Customer Engagement Suite
Integration with SugarCRM
Adobe Campaign
6.4
Pega Customer Engagement Suite

Sales Force Automation

Adobe Campaign
Pega Customer Engagement Suite
7.6
Customer data management / contact management
Adobe Campaign
Pega Customer Engagement Suite
8.0
Workflow management
Adobe Campaign
Pega Customer Engagement Suite
8.1
Territory management
Adobe Campaign
Pega Customer Engagement Suite
7.0
Opportunity management
Adobe Campaign
Pega Customer Engagement Suite
8.1
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Pega Customer Engagement Suite
7.3
Interaction tracking
Adobe Campaign
Pega Customer Engagement Suite
7.3

Customer Service & Support

Adobe Campaign
Pega Customer Engagement Suite
8.3
Case management
Adobe Campaign
Pega Customer Engagement Suite
8.7
Call center management
Adobe Campaign
Pega Customer Engagement Suite
8.1
Help desk management
Adobe Campaign
Pega Customer Engagement Suite
8.2

Marketing Automation

Adobe Campaign
Pega Customer Engagement Suite
7.9
Lead management
Adobe Campaign
Pega Customer Engagement Suite
7.9
Email marketing
Adobe Campaign
Pega Customer Engagement Suite
8.0

CRM Project Management

Adobe Campaign
Pega Customer Engagement Suite
8.1
Task management
Adobe Campaign
Pega Customer Engagement Suite
8.3
Reporting
Adobe Campaign
Pega Customer Engagement Suite
7.9

CRM Reporting & Analytics

Adobe Campaign
Pega Customer Engagement Suite
8.0
Pipeline visualization
Adobe Campaign
Pega Customer Engagement Suite
8.0
Customizable reports
Adobe Campaign
Pega Customer Engagement Suite
8.1

Customization

Adobe Campaign
Pega Customer Engagement Suite
7.3
Custom fields
Adobe Campaign
Pega Customer Engagement Suite
8.1
Custom objects
Adobe Campaign
Pega Customer Engagement Suite
7.5
Scripting environment
Adobe Campaign
Pega Customer Engagement Suite
6.8
API for custom integration
Adobe Campaign
Pega Customer Engagement Suite
7.0

Security

Adobe Campaign
Pega Customer Engagement Suite
8.3
Single sign-on capability
Adobe Campaign
Pega Customer Engagement Suite
8.3
Role-based user permissions
Adobe Campaign
Pega Customer Engagement Suite
8.3

Social CRM

Adobe Campaign
Pega Customer Engagement Suite
7.4
Social data
Adobe Campaign
Pega Customer Engagement Suite
7.5
Social engagement
Adobe Campaign
Pega Customer Engagement Suite
7.3

Integrations with 3rd-party Software

Adobe Campaign
Pega Customer Engagement Suite
7.0
Marketing automation
Adobe Campaign
Pega Customer Engagement Suite
7.0

Platform

Adobe Campaign
Pega Customer Engagement Suite
7.9
Mobile access
Adobe Campaign
Pega Customer Engagement Suite
7.9

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Pega integrates multiple channels on Customer Service into one central system.
  • Pega accelerates the customer relations with the organization and delivers higher rates of customer satisfaction.
  • Pega implements several solutions to target all customer needs for service support.
David A. Herrera profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • A major shortfall for Pega is its integration capability, unlike IBM BPM which is integration-centric. IBM comes with an array of products which suits needs of varying degree.
  • Advanced integration is solved by BPEL Process Server which has support for state-based patterns and mediation. Dynamic rules and event management can be solved with WODM, Cloud to on-premise connectivity with Cast Iron, Enterprise gateway and security use cases with DataPower, Social BPM with IBM BPM, WODM, Mobile app development with Worklight.
  • Pega Customer Engagement Suite is a Pretty Expensive tool and many small organizations cannot afford the high price for licensing and cloud implementation.
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign is a leader in the marketing automation platform space. I would put it directly against the Salesforce Marketing Cloud as they are nose to nose in terms of leading features. For our clients, Adobe Campaign makes the most sense if they already have some investment in other Adobe Marketing Cloud solutions.
Marty Idziak profile photo
I have no used other Customer Engagement products outside of Pega.
David A. Herrera profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Pega implementation provides an Incremental Revenue on manual conversions from file systems & workflow automation. We have an example of the incremental revenue for health care claims approval & it was 78% for the total volume of claims received in a quarter.
  • Pega application development has censing fees, upgrade costs, training costs, secondary hardware and software overhead, additional FTEs and headcount increases, because chances those costs are very real and often much higher than the original price tag. Hence, Total Cost of Ownership (TCO) is very high and the benefits will be realized in a few years.
  • As enterprises focus on ROI analyses related to IT investments, there are multiple methodologies that serve to provide a complete picture of the total economic impact of purchase decisions of PRPC. The organizations wanted to improve key contact center KPIs around customer satisfaction, including incremental conversions, higher order values or lifetime values, and higher retention and loyalty using PRPC and it gets measured using ticketing systems, surveys, and multiple metrics. Quantitatively capturing implementation risk and impact risk by directly adjusting the financial estimates results provides more meaningful and accurate estimates and a more accurate projection of the ROI.
No photo available

Screenshots

Adobe Campaign
Pega Customer Engagement Suite

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Pega Customer Engagement Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details