What users are saying about
Top Rated
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
29 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Pega Customer Engagement Suite

PRPC is a BPM and Case management suite from Pega Systems. Pega is a comprehensive suite which offers a unique theme of BPM development in the market. A no-coding approach based on rules with inheritance makes Pega a very powerful product but is very difficult to learn. Even, if we go to Pegasystems for training, we have to work on a project at least for a year to have some confidence. Areas where it requires improvements:1) One of the first things that client's IT department questions about is proprietary BLOB column in PRPC, for them, it is a disadvantage, but as we all know BLOB is what makes the highly complex data model of any BPM application fit inside to a common schema which eliminates the help of a DBA. 2) Another area of improvement is: when using the wizards to generate rules (such as the connector wizards) you have to be careful about the level of coupling between the work object's data model and the interface's data model. This can also create maintenance issues.3) The complete Pega suite of products have a long time to develop and deploy and it can be easily done using other low-cost software.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Pega Customer Engagement Suite
WYSIWYG email editor
Adobe Campaign
7.5
Pega Customer Engagement Suite
Dynamic content
Adobe Campaign
8.1
Pega Customer Engagement Suite
Ability to test dynamic content
Adobe Campaign
8.4
Pega Customer Engagement Suite
Landing pages
Adobe Campaign
7.7
Pega Customer Engagement Suite
A/B testing
Adobe Campaign
6.9
Pega Customer Engagement Suite
Mobile optimization
Adobe Campaign
7.7
Pega Customer Engagement Suite
Email deliverability
Adobe Campaign
8.7
Pega Customer Engagement Suite
List management
Adobe Campaign
8.4
Pega Customer Engagement Suite
Triggered drip sequences
Adobe Campaign
7.5
Pega Customer Engagement Suite

Lead Management

Adobe Campaign
6.8
Pega Customer Engagement Suite
Lead nurturing
Adobe Campaign
7.4
Pega Customer Engagement Suite
Lead scoring and grading
Adobe Campaign
7.2
Pega Customer Engagement Suite
Data quality management
Adobe Campaign
6.5
Pega Customer Engagement Suite
Automated sales alerts and tasks
Adobe Campaign
6.2
Pega Customer Engagement Suite

Campaign Management

Adobe Campaign
7.4
Pega Customer Engagement Suite
Calendaring
Adobe Campaign
7.5
Pega Customer Engagement Suite
Event/webinar marketing
Adobe Campaign
7.3
Pega Customer Engagement Suite

Social Media Marketing

Adobe Campaign
8.0
Pega Customer Engagement Suite
Social sharing and campaigns
Adobe Campaign
8.1
Pega Customer Engagement Suite
Social profile integration
Adobe Campaign
7.8
Pega Customer Engagement Suite

Reporting & Analytics

Adobe Campaign
8.0
Pega Customer Engagement Suite
Dashboards
Adobe Campaign
8.4
Pega Customer Engagement Suite
Standard reports
Adobe Campaign
8.3
Pega Customer Engagement Suite
Custom reports
Adobe Campaign
7.2
Pega Customer Engagement Suite

Platform & Infrastructure

Adobe Campaign
7.6
Pega Customer Engagement Suite
API
Adobe Campaign
8.0
Pega Customer Engagement Suite
Role-based workflow & approvals
Adobe Campaign
8.4
Pega Customer Engagement Suite
Customizability
Adobe Campaign
8.1
Pega Customer Engagement Suite
Integration with Salesforce.com
Adobe Campaign
7.5
Pega Customer Engagement Suite
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Pega Customer Engagement Suite
Integration with SugarCRM
Adobe Campaign
6.3
Pega Customer Engagement Suite

Sales Force Automation

Adobe Campaign
Pega Customer Engagement Suite
7.6
Customer data management / contact management
Adobe Campaign
Pega Customer Engagement Suite
8.0
Workflow management
Adobe Campaign
Pega Customer Engagement Suite
8.1
Territory management
Adobe Campaign
Pega Customer Engagement Suite
7.0
Opportunity management
Adobe Campaign
Pega Customer Engagement Suite
8.1
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Pega Customer Engagement Suite
7.3
Interaction tracking
Adobe Campaign
Pega Customer Engagement Suite
7.3

Customer Service & Support

Adobe Campaign
Pega Customer Engagement Suite
8.3
Case management
Adobe Campaign
Pega Customer Engagement Suite
8.7
Call center management
Adobe Campaign
Pega Customer Engagement Suite
8.1
Help desk management
Adobe Campaign
Pega Customer Engagement Suite
8.2

Marketing Automation

Adobe Campaign
Pega Customer Engagement Suite
7.9
Lead management
Adobe Campaign
Pega Customer Engagement Suite
7.9
Email marketing
Adobe Campaign
Pega Customer Engagement Suite
8.0

CRM Project Management

Adobe Campaign
Pega Customer Engagement Suite
8.1
Task management
Adobe Campaign
Pega Customer Engagement Suite
8.3
Reporting
Adobe Campaign
Pega Customer Engagement Suite
7.9

CRM Reporting & Analytics

Adobe Campaign
Pega Customer Engagement Suite
8.0
Pipeline visualization
Adobe Campaign
Pega Customer Engagement Suite
8.0
Customizable reports
Adobe Campaign
Pega Customer Engagement Suite
8.1

Customization

Adobe Campaign
Pega Customer Engagement Suite
7.3
Custom fields
Adobe Campaign
Pega Customer Engagement Suite
8.1
Custom objects
Adobe Campaign
Pega Customer Engagement Suite
7.5
Scripting environment
Adobe Campaign
Pega Customer Engagement Suite
6.7
API for custom integration
Adobe Campaign
Pega Customer Engagement Suite
7.0

Security

Adobe Campaign
Pega Customer Engagement Suite
8.3
Single sign-on capability
Adobe Campaign
Pega Customer Engagement Suite
8.3
Role-based user permissions
Adobe Campaign
Pega Customer Engagement Suite
8.3

Social CRM

Adobe Campaign
Pega Customer Engagement Suite
7.4
Social data
Adobe Campaign
Pega Customer Engagement Suite
7.5
Social engagement
Adobe Campaign
Pega Customer Engagement Suite
7.3

Integrations with 3rd-party Software

Adobe Campaign
Pega Customer Engagement Suite
7.0
Marketing automation
Adobe Campaign
Pega Customer Engagement Suite
7.0

Platform

Adobe Campaign
Pega Customer Engagement Suite
7.9
Mobile access
Adobe Campaign
Pega Customer Engagement Suite
7.9

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Ability to design agent workflows
  • Integration is done very easily with all the wizards that the product provides.
  • Ability to design custom integrated campaigns
Dishank Vishnoi profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • Pega Customer Engagement Suite is a Pretty Expensive tool and many small organizations cannot afford the high price for licensing and cloud implementation.
  • A major shortfall for Pega is its integration capability.
  • There should be better documentation regarding out of the box functionality and what the product can do.
Dishank Vishnoi profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
On Premise solution and comparatively cheaper
No photo available

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Reduction in Admin cost through automation.
  • Achieve efficiency in the customer service operations.
  • Pega's capability for quick time to Market helped us keep the system up to date specifically relating to compliance requirements which has stricter implementation timelines.
No photo available

Screenshots

Adobe Campaign
Pega Customer Engagement Suite

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Pega Customer Engagement Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Pega Customer Engagement Suite More Information