What users are saying about
Top Rated
93 Ratings
5 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
5 Ratings
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Score 4 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Pure360

Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Pure360
6.0
WYSIWYG email editor
Adobe Campaign
7.5
Pure360
8.0
Dynamic content
Adobe Campaign
8.1
Pure360
6.0
Ability to test dynamic content
Adobe Campaign
8.4
Pure360
Landing pages
Adobe Campaign
7.7
Pure360
A/B testing
Adobe Campaign
6.9
Pure360
6.0
Mobile optimization
Adobe Campaign
7.7
Pure360
5.0
Email deliverability
Adobe Campaign
8.7
Pure360
6.0
List management
Adobe Campaign
8.4
Pure360
5.0
Triggered drip sequences
Adobe Campaign
7.5
Pure360

Lead Management

Adobe Campaign
6.8
Pure360
Lead nurturing
Adobe Campaign
7.4
Pure360
Lead scoring and grading
Adobe Campaign
7.2
Pure360
Data quality management
Adobe Campaign
6.5
Pure360
Automated sales alerts and tasks
Adobe Campaign
6.2
Pure360

Campaign Management

Adobe Campaign
7.4
Pure360
Calendaring
Adobe Campaign
7.5
Pure360
Event/webinar marketing
Adobe Campaign
7.3
Pure360

Social Media Marketing

Adobe Campaign
8.0
Pure360
Social sharing and campaigns
Adobe Campaign
8.1
Pure360
Social profile integration
Adobe Campaign
7.8
Pure360

Reporting & Analytics

Adobe Campaign
8.0
Pure360
7.7
Dashboards
Adobe Campaign
8.4
Pure360
9.0
Standard reports
Adobe Campaign
8.3
Pure360
8.0
Custom reports
Adobe Campaign
7.2
Pure360
6.0

Platform & Infrastructure

Adobe Campaign
7.6
Pure360
API
Adobe Campaign
8.0
Pure360
Role-based workflow & approvals
Adobe Campaign
8.4
Pure360
Customizability
Adobe Campaign
8.1
Pure360
Integration with Salesforce.com
Adobe Campaign
7.5
Pure360
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Pure360
Integration with SugarCRM
Adobe Campaign
6.3
Pure360

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
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  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
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Cons

  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
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  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
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No answers on this topic

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
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  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Pure360

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Pure360 More Information