What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Pure360

5 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Pure360

5 Ratings
Score 4.1 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Pure360

Good for bulk email campaigns to multiple contacts, e.g. Newsletters. It's easy to set up a template, schedule send (including intelligent sending) and then has good reporting functionality.The heat map tool is great and general reporting was easy to follow, although could be easier for exporting.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Pure360
6.0
WYSIWYG email editor
Adobe Campaign
7.3
Pure360
8.0
Dynamic content
Adobe Campaign
7.9
Pure360
6.0
Ability to test dynamic content
Adobe Campaign
8.2
Pure360
Landing pages
Adobe Campaign
8.0
Pure360
A/B testing
Adobe Campaign
7.0
Pure360
6.0
Mobile optimization
Adobe Campaign
8.4
Pure360
5.0
Email deliverability
Adobe Campaign
8.6
Pure360
6.0
List management
Adobe Campaign
8.2
Pure360
5.0
Triggered drip sequences
Adobe Campaign
7.5
Pure360

Lead Management

Adobe Campaign
6.9
Pure360
Lead nurturing
Adobe Campaign
7.5
Pure360
Lead scoring and grading
Adobe Campaign
7.2
Pure360
Data quality management
Adobe Campaign
6.6
Pure360
Automated sales alerts and tasks
Adobe Campaign
6.3
Pure360

Campaign Management

Adobe Campaign
7.4
Pure360
Calendaring
Adobe Campaign
7.5
Pure360
Event/webinar marketing
Adobe Campaign
7.3
Pure360

Social Media Marketing

Adobe Campaign
8.1
Pure360
Social sharing and campaigns
Adobe Campaign
8.2
Pure360
Social profile integration
Adobe Campaign
7.9
Pure360

Reporting & Analytics

Adobe Campaign
7.8
Pure360
7.7
Dashboards
Adobe Campaign
8.3
Pure360
9.0
Standard reports
Adobe Campaign
8.1
Pure360
8.0
Custom reports
Adobe Campaign
6.9
Pure360
6.0

Platform & Infrastructure

Adobe Campaign
7.6
Pure360
API
Adobe Campaign
8.1
Pure360
Role-based workflow & approvals
Adobe Campaign
8.5
Pure360
Customizability
Adobe Campaign
8.0
Pure360
Integration with Salesforce.com
Adobe Campaign
7.9
Pure360
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Pure360
Integration with SugarCRM
Adobe Campaign
6.4
Pure360

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Easy and intuitive drag and drop design
  • Good design templates
  • Great customer support
No photo available

Cons

  • Software can be finicky and sometimes feels like there are bugs that still need to be worked out.
  • Certification process is a mess.
  • Training on this product can be dramatically improved.
No photo available
  • Uptime - the server has gone done before when an email had just been sent out which meant that recipients could not click on links
  • Automation add-on was extremely expensive considering the additional capabilities it was adding
  • Login process - every time I logged in had to use an authorization email. Good security, but unnecessary for EVERY SINGLE login
  • No auto-save or save button in the email builder - would have to click off the screen to save, which meant that if the window crashed, there was no way to rescue work. All it needs is a save button!
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
No answers on this topic

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Attracted new business through newsletters
  • Helped to drive downloads on content when running campaigns (infographic, report, free trial set up was particularly effective
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Pure360

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details