What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
248 Ratings
Top Rated
667 Ratings

Adobe Campaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow noopener noreferrer'>Customer Verified: Read more.</a>
Top Rated
248 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 8 out of 100
Top Rated
667 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow noopener noreferrer'>trScore algorithm: Learn more.</a>
Score 7.9 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

QlikView

I can't recommend QlikView enough for a small shop on a shoestring budget--with one technical user administering things, all your users can have a really nice, super useful data exploration tool. The burden is certainly on that one user, but the payback is immense considering the price (free!). Solutions like Tableau and Qlik's new product, Qlik Sense, are certainly prettier and less demanding in terms of UI design, but they can't touch QlikView in terms of value.
Jake Tolbert | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
QlikView
WYSIWYG email editor
Adobe Campaign
8.6
QlikView
Dynamic content
Adobe Campaign
8.4
QlikView
Ability to test dynamic content
Adobe Campaign
8.3
QlikView
Landing pages
Adobe Campaign
8.8
QlikView
A/B testing
Adobe Campaign
8.8
QlikView
Mobile optimization
Adobe Campaign
7.8
QlikView
Email deliverability reporting
Adobe Campaign
8.5
QlikView
List management
Adobe Campaign
8.1
QlikView
Triggered drip sequences
Adobe Campaign
7.9
QlikView

Lead Management

Adobe Campaign
6.7
QlikView
Lead nurturing
Adobe Campaign
7.1
QlikView
Lead scoring and grading
Adobe Campaign
7.3
QlikView
Data quality management
Adobe Campaign
6.3
QlikView
Automated sales alerts and tasks
Adobe Campaign
6.0
QlikView

Campaign Management

Adobe Campaign
7.7
QlikView
Calendaring
Adobe Campaign
8.0
QlikView
Event/webinar marketing
Adobe Campaign
7.4
QlikView

Social Media Marketing

Adobe Campaign
7.9
QlikView
Social sharing and campaigns
Adobe Campaign
8.0
QlikView
Social profile integration
Adobe Campaign
7.7
QlikView

Reporting & Analytics

Adobe Campaign
8.3
QlikView
Dashboards
Adobe Campaign
8.2
QlikView
Standard reports
Adobe Campaign
8.6
QlikView
Custom reports
Adobe Campaign
8.0
QlikView

Platform & Infrastructure

Adobe Campaign
7.4
QlikView
API
Adobe Campaign
7.1
QlikView
Role-based workflow & approvals
Adobe Campaign
8.0
QlikView
Customizability
Adobe Campaign
7.6
QlikView
Integration with Salesforce.com
Adobe Campaign
8.1
QlikView
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
QlikView
Integration with SugarCRM
Adobe Campaign
6.5
QlikView

BI Standard Reporting

Adobe Campaign
QlikView
7.6
Pixel Perfect reports
Adobe Campaign
QlikView
7.5
Customizable dashboards
Adobe Campaign
QlikView
7.8
Report Formatting Templates
Adobe Campaign
QlikView
7.5

Ad-hoc Reporting

Adobe Campaign
QlikView
7.6
Drill-down analysis
Adobe Campaign
QlikView
8.1
Formatting capabilities
Adobe Campaign
QlikView
7.5
Integration with R or other statistical packages
Adobe Campaign
QlikView
7.0
Report sharing and collaboration
Adobe Campaign
QlikView
7.9

Report Output and Scheduling

Adobe Campaign
QlikView
7.9
Publish to Web
Adobe Campaign
QlikView
7.9
Publish to PDF
Adobe Campaign
QlikView
8.6
Report Versioning
Adobe Campaign
QlikView
7.1
Report Delivery Scheduling
Adobe Campaign
QlikView
8.0

Data Discovery and Visualization

Adobe Campaign
QlikView
7.5
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Campaign
QlikView
7.9
Location Analytics / Geographic Visualization
Adobe Campaign
QlikView
7.7
Predictive Analytics
Adobe Campaign
QlikView
6.8

Access Control and Security

Adobe Campaign
QlikView
8.1
Multi-User Support (named login)
Adobe Campaign
QlikView
8.2
Role-Based Security Model
Adobe Campaign
QlikView
8.2
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Campaign
QlikView
7.9

Mobile Capabilities

Adobe Campaign
QlikView
7.4
Responsive Design for Web Access
Adobe Campaign
QlikView
7.9
Dedicated iOS Application
Adobe Campaign
QlikView
6.9
Dedicated Android Application
Adobe Campaign
QlikView
6.9
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Campaign
QlikView
7.8

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

QlikView

  • QlikView allows you make data-backed visualization very easily. The format of these visualizations is completely up to you and your team.
  • QlikView can show your data in many type of graphs as well as show the actual numbers associated with graphical points.
  • We use QlikView to access data on Microsoft SQL Server, but other data sources are supported. Check out the QlikView documentation to determine if they can use data in formats that you need to perform analysis on.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

QlikView

  • Qlikview has its own database and management system. Developers are required to build a new data model to get data into Qlikview.
  • Qlikview's web application requires significant memory and processing power from the browser. Complex dashboards can crash your browser if you're running too many things at once.
  • Qlikview dashboards look relatively outdated.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

QlikView

QlikView 8.8
Based on 29 answers
Ease of use, ability to load from pretty much any data source. today I created an application that loaded time sheets from excel that are not in a table format. With Qlik's "enable transformation steps" I was able to automate loads of multiple spreadsheets and multiple tabs easily. Could not do that with any other tool.
Debbie Pyykkonen, MBA | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

QlikView

QlikView 9.8
Based on 6 answers
Dashboards are easy to use. They are very Excel-like with HTML5 capabilities. Data visualization is good.

The system requires minimum training to get user up and running. It just takes one hour to get up and running with building basic dashboards and one all day session for sophisticated dashboard building. It is intuitive.

We see this in our user adoption. We went from 6 users/day consuming dashboards to over 200 in 1.5 years.

We have 40-50 power users authoring dashboards. They have development licenses. My team in IT used to have to build all dashboards. Our capacity has grown from 3 to 50. Most of these users are analyst types good in Excel. A few power users can write SQL to build QVD models
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

QlikView

QlikView 9.8
Based on 4 answers
We have not had any downtime issues with the product nor uncovered any significant bugs
Bill Chamberlain | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

QlikView

QlikView 8.6
Based on 4 answers
The scripting option gives me options to connect to different databases with ease
Raymond Younan | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

QlikView

QlikView 2.1
Based on 7 answers
Qlik does have a tendency to push back sometimes stating that the issue is not related to QlikView but the system it is hosted on
Debbie Pyykkonen, MBA | TrustRadius Reviewer

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

QlikView

No score
No answers yet
My team attended, but I cannot myself rate, but I think it was good as they've successfully launched a training program at our company themselves for users. It was 3-4 day training.
Anonymous | TrustRadius Reviewer

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

QlikView

QlikView 8.0
Based on 3 answers
Training was as expected. The demo environments tend to be more fully featured that our own environment, but the training was clear and well delivered.
Robert Goodman | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

QlikView

QlikView 7.1
Based on 14 answers
"Implementation" can mean a few things... so I'm not sure that this is the answer you want.... but here it goes:To me, implementation means: "Is the user interface intuitive and can I produce meaningful reports with ease?"On that score, I'd say YES. The amount of training required was minimal and the results were powerful.The desktop implementation is a simple, "blank" interface just waiting for your creativity. The pre-populated templates give you a reasonable start to any project -- and a good set of objects to "play around with" if you're just getting started.Finally, note that the "implementation" I used was baked into QuickBooks 2016 Enterprise -- called "Advanced Reporting"..... That integration makes it ultra useful and simple.
David Worrell | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

QlikView

We evaluated a lot of other products in the magic quadrant but primarily compared QV against Tableau. We initially wanted to go with Tableau because it was cheaper and a simpler product to learn and use but frankly, their sales person was horrible and was not willing to work with us on number of licences or price. Qlikview was a great alternative. The product was better and even though it was a little more expensive, the more flexible licensing arrangement made up for it
Suzan Liu | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

QlikView

  • Generate quick reports for requirements that don't require complex calculations. ROI was fine, but Tableau software was much more intuitive for non-technical users on our team
  • When putting Qlikview reports side by side with Tableau, we ended up delivering Tableau reports since they were quicker to generate and required no technical expertise
Anthony Chou | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

QlikView

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional

QlikView Editions & Modules

Edition
QlikViewCustom1
  1. Per User
Additional Pricing Details
On an perpetual license basis, based on server plus number of users. Contact vendor for pricing.

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
QlikView
7.7

Likelihood to Renew

Adobe Campaign
8.4
QlikView
8.8

Usability

Adobe Campaign
6.8
QlikView
9.8

Reliability and Availability

Adobe Campaign
7.0
QlikView
9.8

Performance

Adobe Campaign
7.0
QlikView
8.6

Support Rating

Adobe Campaign
4.5
QlikView
2.1

In-Person Training

Adobe Campaign
8.0
QlikView

Online Training

Adobe Campaign
8.0
QlikView
8.0

Implementation Rating

Adobe Campaign
8.0
QlikView
7.1

Scalability

Adobe Campaign
QlikView
8.9

Add comparison