What users are saying about
Top Rated
93 Ratings

QlikView

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556 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

QlikView

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
556 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign (AC) fits very well in the ecosystem of Adobe Marketing Cloud for large enterprises. It can integrate and communicate with other components of AMC to design a next generation predictive marketing digital campaign. For SMBs, it can do all (manage recipients, host web sites, track leads and clicks and capture them via REST, and give reporting). You have to look at your desired outcome and budget to figure out if AC will be used standalone or in the ecosystem of AMC.
Arvind Jain profile photo

QlikView

I can't recommend QlikView enough for a small shop on a shoestring budget--with one technical user administering things, all your users can have a really nice, super useful data exploration tool. The burden is certainly on that one user, but the payback is immense considering the price (free!). Solutions like Tableau and Qlik's new product, Qlik Sense, are certainly prettier and less demanding in terms of UI design, but they can't touch QlikView in terms of value.
Jake Tolbert profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
QlikView
WYSIWYG email editor
Adobe Campaign
7.5
QlikView
Dynamic content
Adobe Campaign
8.1
QlikView
Ability to test dynamic content
Adobe Campaign
8.4
QlikView
Landing pages
Adobe Campaign
7.7
QlikView
A/B testing
Adobe Campaign
6.9
QlikView
Mobile optimization
Adobe Campaign
7.7
QlikView
Email deliverability
Adobe Campaign
8.7
QlikView
List management
Adobe Campaign
8.4
QlikView
Triggered drip sequences
Adobe Campaign
7.5
QlikView

Lead Management

Adobe Campaign
6.8
QlikView
Lead nurturing
Adobe Campaign
7.4
QlikView
Lead scoring and grading
Adobe Campaign
7.2
QlikView
Data quality management
Adobe Campaign
6.5
QlikView
Automated sales alerts and tasks
Adobe Campaign
6.2
QlikView

Campaign Management

Adobe Campaign
7.4
QlikView
Calendaring
Adobe Campaign
7.5
QlikView
Event/webinar marketing
Adobe Campaign
7.3
QlikView

Social Media Marketing

Adobe Campaign
8.0
QlikView
Social sharing and campaigns
Adobe Campaign
8.1
QlikView
Social profile integration
Adobe Campaign
7.8
QlikView

Reporting & Analytics

Adobe Campaign
8.0
QlikView
Dashboards
Adobe Campaign
8.4
QlikView
Standard reports
Adobe Campaign
8.3
QlikView
Custom reports
Adobe Campaign
7.2
QlikView

Platform & Infrastructure

Adobe Campaign
7.6
QlikView
API
Adobe Campaign
8.0
QlikView
Role-based workflow & approvals
Adobe Campaign
8.4
QlikView
Customizability
Adobe Campaign
8.1
QlikView
Integration with Salesforce.com
Adobe Campaign
7.5
QlikView
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
QlikView
Integration with SugarCRM
Adobe Campaign
6.3
QlikView

BI Standard Reporting

Adobe Campaign
QlikView
7.1
Pixel Perfect reports
Adobe Campaign
QlikView
6.3
Customizable dashboards
Adobe Campaign
QlikView
8.1
Report Formatting Templates
Adobe Campaign
QlikView
7.0

Ad-hoc Reporting

Adobe Campaign
QlikView
7.5
Drill-down analysis
Adobe Campaign
QlikView
8.0
Formatting capabilities
Adobe Campaign
QlikView
7.5
Integration with R or other statistical packages
Adobe Campaign
QlikView
7.4
Report sharing and collaboration
Adobe Campaign
QlikView
7.1

Report Output and Scheduling

Adobe Campaign
QlikView
6.9
Publish to Web
Adobe Campaign
QlikView
7.2
Publish to PDF
Adobe Campaign
QlikView
6.8
Report Versioning
Adobe Campaign
QlikView
7.1
Report Delivery Scheduling
Adobe Campaign
QlikView
6.7

Data Discovery and Visualization

Adobe Campaign
QlikView
6.6
Pre-built visualization formats (heatmaps, scatter plots etc.)
Adobe Campaign
QlikView
7.8
Location Analytics / Geographic Visualization
Adobe Campaign
QlikView
5.3
Predictive Analytics
Adobe Campaign
QlikView
6.8

Access Control and Security

Adobe Campaign
QlikView
7.6
Multi-User Support (named login)
Adobe Campaign
QlikView
7.8
Role-Based Security Model
Adobe Campaign
QlikView
7.6
Multiple Access Permission Levels (Create, Read, Delete)
Adobe Campaign
QlikView
7.4

Mobile Capabilities

Adobe Campaign
QlikView
6.7
Responsive Design for Web Access
Adobe Campaign
QlikView
7.0
Dedicated iOS Application
Adobe Campaign
QlikView
5.4
Dedicated Android Application
Adobe Campaign
QlikView
7.5
Dashboard / Report / Visualization Interactivity on Mobile
Adobe Campaign
QlikView
7.0

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • We enjoyed the ability to share a session. This session allowed end-users to share a dashboard, manipulate it, and collaborate on the results in real-time. See more here - http://robertbgoodman.wordpress.com/2013/05/24/real-time-data-collaboration-by-qlikview/
Robert Goodman profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • QlikView has some issues with macros. Most of the support calls are issues with macros. Perhaps improve it.
  • Doc Cal licensing encourages development of poorly formed reports that has lots of tabs and chart objects.
  • Old windows style development IDE with poor debugging capabilities.
Chin Uba (MBA, MSc, MCITP, MCSE) profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
QlikView8.8
Based on 29 answers
Assuming they give me a good deal :-)
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
QlikView9.8
Based on 6 answers
Dashboards are easy to use. They are very Excel-like with HTML5 capabilities. Data visualization is good.

The system requires minimum training to get user up and running. It just takes one hour to get up and running with building basic dashboards and one all day session for sophisticated dashboard building. It is intuitive.

We see this in our user adoption. We went from 6 users/day consuming dashboards to over 200 in 1.5 years.

We have 40-50 power users authoring dashboards. They have development licenses. My team in IT used to have to build all dashboards. Our capacity has grown from 3 to 50. Most of these users are analyst types good in Excel. A few power users can write SQL to build QVD models
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
QlikView9.8
Based on 4 answers
QlikView server is very stable, with minimal errors and rare outages.
Oleg Troyansky profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
QlikView8.6
Based on 4 answers
It is not a SAAS product.
No photo available

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
QlikView2.1
Based on 7 answers
They are still building it out. Just recently I received a contact for an escalation manager. I used to just call my sales guy.

Response times vary
No photo available

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
No score
No answers yet
My team attended, but I cannot myself rate, but I think it was good as they've successfully launched a training program at our company themselves for users. It was 3-4 day training.
No photo available

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
QlikView8.0
Based on 3 answers
Training was as expected. The demo environments tend to be more fully featured that our own environment, but the training was clear and well delivered.
Robert Goodman profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
QlikView7.4
Based on 13 answers
QlikView were here for a few days, and it was up and running. It was very fast.

Where it fell short, is they did the implementation in demo mode, and didn't initially work with us to help us scale. For example, should we consider a load balancer and multiple servers?. How much capacity can this environment handle from a data and user perspective. We had to learn on own by trial and error. We are bringing them in to do an architectural assessment, but we have to pay for this.

We are now bringing them back in for architectural assessment. It is a fee based engagement.
No photo available

Breadth of Deployment

No answers on this topic
Not applicable to our firm as we are small consulting firm.
Debbie Pyykkonen, MBA profile photo

Alternatives Considered

Adobe Campaign is a leader in the marketing automation platform space. I would put it directly against the Salesforce Marketing Cloud as they are nose to nose in terms of leading features. For our clients, Adobe Campaign makes the most sense if they already have some investment in other Adobe Marketing Cloud solutions.
Marty Idziak profile photo
I have used Microsoft BI, Tableau Desktop and currently playing with SAP BO. Don't get me wrong, QlikView has its place in the SME space but still needs work done on the user interface, licensing and ability to handle macros.
Chin Uba (MBA, MSc, MCITP, MCSE) profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
QlikView6.5
Based on 29 answers
  • Complete integration with AD
  • Share almost everything in a web interface
  • Grant data view to non developer people
  • Very scenic and interactive dashboard
Ermanno Basso profile photo

Data Integration

No score
No answers yet
No answers on this topic
QlikView8.6
Based on 29 answers
  • Every kind of database and files are provided
  • Real time data refresh
  • Linking data is relatively easy
Ermanno Basso profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
No photo available
  • Overall QlikView had a positive impact
Bhaskar Reddy profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Adobe Campaign More Information

QlikView

General
Free Trial
Yes
Free/Freemium Version
Yes
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Optional
QlikView Editions & Modules
QlikView
Edition
QlikView Desktop
Free1
QlikView
Custom2
1. Personal Edition
2. Per License
Additional Pricing Details
On an perpetual license basis, based on server plus number of users. Contact vendor for pricing.

QlikView More Information