What users are saying about
Top Rated
93 Ratings
16 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
16 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.8 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Return Path

Return Path would be very well suited to a director level position that is solely tasked with looking at email marketing. It is somewhat less appropriate if you do not have the time to really analyze the results that it provides. This is more of a monitoring tool than a tool that proactively fixes problems on its own.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Return Path
6.9
WYSIWYG email editor
Adobe Campaign
7.5
Return Path
7.0
Dynamic content
Adobe Campaign
8.1
Return Path
Ability to test dynamic content
Adobe Campaign
8.4
Return Path
7.0
Landing pages
Adobe Campaign
7.7
Return Path
7.0
A/B testing
Adobe Campaign
6.9
Return Path
10.0
Mobile optimization
Adobe Campaign
7.7
Return Path
6.0
Email deliverability
Adobe Campaign
8.7
Return Path
8.0
List management
Adobe Campaign
8.4
Return Path
5.0
Triggered drip sequences
Adobe Campaign
7.5
Return Path
5.0

Lead Management

Adobe Campaign
6.8
Return Path
Lead nurturing
Adobe Campaign
7.4
Return Path
Lead scoring and grading
Adobe Campaign
7.2
Return Path
Data quality management
Adobe Campaign
6.5
Return Path
Automated sales alerts and tasks
Adobe Campaign
6.2
Return Path

Campaign Management

Adobe Campaign
7.4
Return Path
Calendaring
Adobe Campaign
7.5
Return Path
Event/webinar marketing
Adobe Campaign
7.3
Return Path

Social Media Marketing

Adobe Campaign
8.0
Return Path
Social sharing and campaigns
Adobe Campaign
8.1
Return Path
Social profile integration
Adobe Campaign
7.8
Return Path

Reporting & Analytics

Adobe Campaign
8.0
Return Path
6.2
Dashboards
Adobe Campaign
8.4
Return Path
7.5
Standard reports
Adobe Campaign
8.3
Return Path
6.0
Custom reports
Adobe Campaign
7.2
Return Path
5.0

Platform & Infrastructure

Adobe Campaign
7.6
Return Path
API
Adobe Campaign
8.0
Return Path
Role-based workflow & approvals
Adobe Campaign
8.4
Return Path
Customizability
Adobe Campaign
8.1
Return Path
Integration with Salesforce.com
Adobe Campaign
7.5
Return Path
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Return Path
Integration with SugarCRM
Adobe Campaign
6.3
Return Path

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Individualized attention. They really dug in to understand our products and services.
  • Easy-to-understand training and actionable items that you can sustain over a long period of time.
  • They're embedded in our instance of Exact Target, so I'm able to review the entire email program and don't have to open up a separate tool to gather this information.
Joni Kalstrup profile photo

Cons

  • Custom Report Creation can be simplified and made more visual like Tableau
  • UI can definitely be made more intuitive and slick
  • Remove limitation of Windows Only for running AC Client Console
  • Support for RESTful services can be improved
  • Integration with third party vendors for SMS,Push can be simplified and made bug free
Arvind Jain profile photo
  • Export of automated reports to external users, not only admins.
  • The tool is quite expensive.
  • The UI could use a refresh.
  • Certification is overrated and isn't required as long as you follow ISP guidelines.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Return Path8.2
Based on 4 answers
Return Path helps us stay ahead of the curve and are a partner in helping us optimize our email program. They also keep us up-to-date on email laws and the changing ecosystem so that we are prepared and ready for changes, whether they're behavioral, legal or technology-driven. I definitely consider Return Path a necessary ingredient to sustaining a healthy email program.
Joni Kalstrup profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
Return Path and 250ok are meant to do same things but in slightly different ways. Both use seed lists but RP uses panel data while 250ok uses engagement data. RP offers certification and is more expensive while 250ok is more affordable.
No photo available

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Deliverability monitoring success
  • Deliverability efficiency (ease of use)
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Return Path

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Return Path More Information