What users are saying about
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Top Rated
254 Ratings

Adobe Campaign

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Top Rated
254 Ratings
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Score 8 out of 100
48 Ratings
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Score 7.9 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Salesforce Advertising Studio

Salesforce Advertising Studio is the best application for big organizations where we have tons of customers. To maintain the relationship with the customers we have to be interactive, so by this platform, we can easily send emails or newsletters to the customers so that they will be aware of our offerings. It also helps us to generate good leads for sales from our old customers, as well as from new customers.
khayati jain | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Salesforce Advertising Studio
WYSIWYG email editor
Adobe Campaign
8.6
Salesforce Advertising Studio
Dynamic content
Adobe Campaign
8.4
Salesforce Advertising Studio
Ability to test dynamic content
Adobe Campaign
8.3
Salesforce Advertising Studio
Landing pages
Adobe Campaign
8.9
Salesforce Advertising Studio
A/B testing
Adobe Campaign
8.8
Salesforce Advertising Studio
Mobile optimization
Adobe Campaign
7.8
Salesforce Advertising Studio
Email deliverability reporting
Adobe Campaign
8.5
Salesforce Advertising Studio
List management
Adobe Campaign
8.1
Salesforce Advertising Studio
Triggered drip sequences
Adobe Campaign
7.9
Salesforce Advertising Studio

Lead Management

Adobe Campaign
6.7
Salesforce Advertising Studio
Lead nurturing
Adobe Campaign
7.1
Salesforce Advertising Studio
Lead scoring and grading
Adobe Campaign
7.3
Salesforce Advertising Studio
Data quality management
Adobe Campaign
6.3
Salesforce Advertising Studio
Automated sales alerts and tasks
Adobe Campaign
6.0
Salesforce Advertising Studio

Campaign Management

Adobe Campaign
7.7
Salesforce Advertising Studio
Calendaring
Adobe Campaign
8.0
Salesforce Advertising Studio
Event/webinar marketing
Adobe Campaign
7.4
Salesforce Advertising Studio

Social Media Marketing

Adobe Campaign
7.9
Salesforce Advertising Studio
Social sharing and campaigns
Adobe Campaign
8.0
Salesforce Advertising Studio
Social profile integration
Adobe Campaign
7.7
Salesforce Advertising Studio

Reporting & Analytics

Adobe Campaign
8.3
Salesforce Advertising Studio
Dashboards
Adobe Campaign
8.2
Salesforce Advertising Studio
Standard reports
Adobe Campaign
8.5
Salesforce Advertising Studio
Custom reports
Adobe Campaign
8.0
Salesforce Advertising Studio

Platform & Infrastructure

Adobe Campaign
7.4
Salesforce Advertising Studio
API
Adobe Campaign
7.1
Salesforce Advertising Studio
Role-based workflow & approvals
Adobe Campaign
8.1
Salesforce Advertising Studio
Customizability
Adobe Campaign
7.6
Salesforce Advertising Studio
Integration with Salesforce.com
Adobe Campaign
8.1
Salesforce Advertising Studio
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Salesforce Advertising Studio
Integration with SugarCRM
Adobe Campaign
6.5
Salesforce Advertising Studio

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Salesforce Advertising Studio

  • It has a large network of resources
  • Good customer service
Joseph Alleruzzo | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Salesforce Advertising Studio

  • The interface could use work but is okay once you are aclimated
  • would like to be able to integrate across all my platforms
Nick Poikonen | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Salesforce Advertising Studio

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.9
Based on 8 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Salesforce Advertising Studio

Salesforce Advertising Studio 7.0
Based on 1 answer
Because it is easy to use and user friendly. Anyone can work on this platform even those who don't have any knowledge of programming. Cost-effective and more productive.
khayati jain | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Salesforce Advertising Studio

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 5.0
Based on 9 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Salesforce Advertising Studio

Salesforce Advertising Studio 7.0
Based on 2 answers
The website is straightforward to use and find answers to your questions. Since there is an existing contract across multiple Salesforce platforms, we get a direct line into human customer service management. They are swift to respond and helpful as they know the platform best for ease of problem-solving.
Joseph Alleruzzo | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Salesforce Advertising Studio

Salesforce provides more features than Zoho and Mailchimp. Salesforces has Automation Studio and Journey Builder, which other platforms don't have for advanced marketing and analytics.
khayati jain | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Salesforce Advertising Studio

  • Increased customer efficiency.
  • Better customer service.
Nick Poikonen | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Advertising Studio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Salesforce Advertising Studio
7.5

Likelihood to Renew

Adobe Campaign
8.4
Salesforce Advertising Studio

Usability

Adobe Campaign
6.9
Salesforce Advertising Studio
7.0

Reliability and Availability

Adobe Campaign
7.0
Salesforce Advertising Studio

Performance

Adobe Campaign
7.0
Salesforce Advertising Studio

Support Rating

Adobe Campaign
5.0
Salesforce Advertising Studio
7.0

In-Person Training

Adobe Campaign
8.0
Salesforce Advertising Studio

Online Training

Adobe Campaign
8.0
Salesforce Advertising Studio

Implementation Rating

Adobe Campaign
8.0
Salesforce Advertising Studio

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