What users are saying about
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Top Rated
229 Ratings
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Top Rated
2445 Ratings

Adobe Campaign

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Top Rated
229 Ratings
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Score 8 out of 100

Salesforce

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Top Rated
2445 Ratings
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Score 8.3 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Salesforce

The Salesforce App is ideal for tracking status of opportunities, being able to access already entered contacts and their relevant information, keeping track of conversations and details for a refresher as well as mapping information. Due to the nature of sales and the many meetings to keep track of, I was entering "notes" from my meetings upon returning to my vehicle before heading to the next appointment, which was of extreme value. It allowed my to clear my thoughts before my next meeting.It is less appropriate for entering accounts, contacts and so forth. This is all easier executed with a regular computer in my experience.
Leslie Bradford | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
Salesforce
WYSIWYG email editor
Adobe Campaign
8.3
Salesforce
Dynamic content
Adobe Campaign
8.6
Salesforce
Ability to test dynamic content
Adobe Campaign
8.3
Salesforce
Landing pages
Adobe Campaign
8.6
Salesforce
A/B testing
Adobe Campaign
8.5
Salesforce
Mobile optimization
Adobe Campaign
7.6
Salesforce
Email deliverability
Adobe Campaign
8.6
Salesforce
List management
Adobe Campaign
8.2
Salesforce
Triggered drip sequences
Adobe Campaign
7.7
Salesforce

Lead Management

Adobe Campaign
6.7
Salesforce
Lead nurturing
Adobe Campaign
7.1
Salesforce
Lead scoring and grading
Adobe Campaign
7.3
Salesforce
Data quality management
Adobe Campaign
6.3
Salesforce
Automated sales alerts and tasks
Adobe Campaign
6.0
Salesforce

Campaign Management

Adobe Campaign
7.6
Salesforce
Calendaring
Adobe Campaign
7.8
Salesforce
Event/webinar marketing
Adobe Campaign
7.4
Salesforce

Social Media Marketing

Adobe Campaign
7.9
Salesforce
Social sharing and campaigns
Adobe Campaign
8.0
Salesforce
Social profile integration
Adobe Campaign
7.7
Salesforce

Reporting & Analytics

Adobe Campaign
8.2
Salesforce
Dashboards
Adobe Campaign
8.1
Salesforce
Standard reports
Adobe Campaign
8.5
Salesforce
Custom reports
Adobe Campaign
8.0
Salesforce

Platform & Infrastructure

Adobe Campaign
7.3
Salesforce
API
Adobe Campaign
6.9
Salesforce
Role-based workflow & approvals
Adobe Campaign
8.0
Salesforce
Customizability
Adobe Campaign
7.5
Salesforce
Integration with Salesforce.com
Adobe Campaign
7.8
Salesforce
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Salesforce
Integration with SugarCRM
Adobe Campaign
6.5
Salesforce

Sales Force Automation

Adobe Campaign
Salesforce
8.3
Customer data management / contact management
Adobe Campaign
Salesforce
9.0
Workflow management
Adobe Campaign
Salesforce
8.2
Territory management
Adobe Campaign
Salesforce
8.1
Opportunity management
Adobe Campaign
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Salesforce
8.2
Contract management
Adobe Campaign
Salesforce
8.2
Quote & order management
Adobe Campaign
Salesforce
7.9
Interaction tracking
Adobe Campaign
Salesforce
8.7
Channel / partner relationship management
Adobe Campaign
Salesforce
8.0

Customer Service & Support

Adobe Campaign
Salesforce
8.5
Case management
Adobe Campaign
Salesforce
9.0
Call center management
Adobe Campaign
Salesforce
8.4
Help desk management
Adobe Campaign
Salesforce
8.3

Marketing Automation

Adobe Campaign
Salesforce
8.2
Lead management
Adobe Campaign
Salesforce
8.2
Email marketing
Adobe Campaign
Salesforce
8.1

CRM Project Management

Adobe Campaign
Salesforce
8.0
Task management
Adobe Campaign
Salesforce
8.4
Billing and invoicing management
Adobe Campaign
Salesforce
6.7
Reporting
Adobe Campaign
Salesforce
8.8

CRM Reporting & Analytics

Adobe Campaign
Salesforce
8.7
Forecasting
Adobe Campaign
Salesforce
8.4
Pipeline visualization
Adobe Campaign
Salesforce
8.9
Customizable reports
Adobe Campaign
Salesforce
9.0

Customization

Adobe Campaign
Salesforce
8.6
Custom fields
Adobe Campaign
Salesforce
8.7
Custom objects
Adobe Campaign
Salesforce
8.7
Scripting environment
Adobe Campaign
Salesforce
8.3
API for custom integration
Adobe Campaign
Salesforce
8.6

Security

Adobe Campaign
Salesforce
8.9
Single sign-on capability
Adobe Campaign
Salesforce
8.8
Role-based user permissions
Adobe Campaign
Salesforce
9.0

Social CRM

Adobe Campaign
Salesforce
8.0
Social data
Adobe Campaign
Salesforce
8.1
Social engagement
Adobe Campaign
Salesforce
7.9

Integrations with 3rd-party Software

Adobe Campaign
Salesforce
8.4
Marketing automation
Adobe Campaign
Salesforce
8.6
Compensation management
Adobe Campaign
Salesforce
8.2

Platform

Adobe Campaign
Salesforce
7.8
Mobile access
Adobe Campaign
Salesforce
7.8

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Salesforce

  • Salesforce nails the reporting suite. It's so robust and refined, that it makes my job 10 times more efficient.
  • Task and recurring meetings. I love logging in everyday and knowing exactly what I have lined up for the day, or at least an idea of it. This helps me organize my calendar.
  • Notes, emails, plugins. I love being able to take notes directly into the Account/Opportunity, and then in turn send emails directly to the client from there as well. Also, if i'm in my work email, and I email a client directly, I can then easily attach said email into my Salesforce account via one easy click.
John Hilburn | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Salesforce

  • It is a very intimidating platform to new users. It's not at all intuitive or user friendly and definitely requires some training and help.
  • No customer service. If you only pay for the basic license good luck figuring out problems as customer service just refers you to the community boards to search for it there.
John Cupoli | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 48 answers
Cloud based and future looking - Salesforce has either set or kept pace with the latest in technology. At least two major feature releases a year allow an organization to keep up with the latest changes. Mobile and the release of their new analytics platform are just two examples of how Salesforce continues to innovate.
Benjamin Barniskis | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund | TrustRadius Reviewer

Salesforce

Salesforce 7.5
Based on 36 answers
Salesforce is like a bucket of legos. Everyone gets the same bucket, but can build anything you want out of it. I've worked on Salesforce instances for: construction, non-profits, job training, music industries, medical insurance, medical billing, paid parking, and international medical diagnostic companies.
Kyle Dugger | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Salesforce

Salesforce 9.8
Based on 27 answers
All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years. Accordingly, I only recall our instance of Salesforce having one unscheduled, brief down time over 6 years. I can't remember for sure, but it may have been due to our Internet Service Provider (ISP) versus Salesforce itself. Also, Salesforce does it's best to keep customers in the loop:

Trust.salesforce.com is the salesforce.com community's home for real-time information on system performance and security. On this site you'll find:

Live and historical data on system performance
Up-to-the minute information on planned maintenance
Phishing, malicious software and social engineering threats
Best security practices for your organization
Information on how we safeguard your data
Rob Gottschalk | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Salesforce

Salesforce 9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk | TrustRadius Reviewer

Support

Adobe Campaign

Adobe Campaign 3.1
Based on 4 answers
Overall support of Adobe Campaign is subpar. I enter tickets that if are not P1 just sit there for weeks. I usually have to raise any issues to my account success rep before they look good. Priority 1 issues do get looked at immediately.
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 6.0
Based on 32 answers
Since we do not pay for Premier Support, the agreed upon response times are still pretty good. It is a little ridiculous that you should need to pay tens of thousands of dollars for their best support options and training.
Brent Booth | TrustRadius Reviewer

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Salesforce

Salesforce 7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk | TrustRadius Reviewer

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Salesforce

Salesforce 9.1
Based on 15 answers
The quality of Salesforce's standard online training is high, but limited by nature as to what it covers.
Here are some common online courses -
Getting Started: Navigating Salesforce
Getting Started: Using the Sales Cloud
Getting Started: Administering Salesforce
Getting Started with Reports and Dashboards
Social Media Goes to Work: Chatter
Securing your Salesforce Organization
Getting Started with Data.com
Getting Started with Force.com Pages (Visualforce)
Writing Secure Applications on Force.com
Rob Gottschalk | TrustRadius Reviewer

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Salesforce

Salesforce 9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce is head and shoulders above any other CRM available on the market. It integrates with Gmail and almost any other third-party tool that your company plans to use, making it the most robust and integrated tool available.
Zach Ettelman | TrustRadius Reviewer

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • As my company is large, the cost of the program is easily made up for as it has upped our ROI during its use.
  • As we add more and more clients to our database (an overall goal always), Adobe Campaign has done a great job of keeping these profiles organized in one place and shareable.
Anonymous | TrustRadius Reviewer

Salesforce

  • Salesforce.com has contributed to a more efficient overall organization in particular lowering cycle times required by technology in the field and in finance.
  • Salesforce.com has played a large part in a formidable increase in our sales close rate.
  • Salesforce.com has dramatically increased our insight into our business.
Irene Chivily Von Toussaint | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.3
Salesforce
8.4

Likelihood to Renew

Adobe Campaign
8.4
Salesforce
10.0

Usability

Adobe Campaign
9.0
Salesforce
7.5

Reliability and Availability

Adobe Campaign
7.0
Salesforce
9.8

Performance

Adobe Campaign
7.0
Salesforce
9.0

Support

Adobe Campaign
3.1
Salesforce
6.0

In-Person Training

Adobe Campaign
8.0
Salesforce
7.9

Online Training

Adobe Campaign
8.0
Salesforce
9.1

Implementation

Adobe Campaign
8.0
Salesforce
9.4

Scalability

Adobe Campaign
Salesforce
10.0

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