What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
183 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
2263 Ratings

Adobe Campaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
183 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.8 out of 101

Salesforce

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
Top Rated
2263 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
No photo available

Salesforce

In any scenario where you are managing outreach to clients, prospects, or both, I'm hard pressed to find a solution that better manages all aspects in one place. While it isn't ideal for business development, as it is geared towards managing the sales cycle, you can certainly prospect if you keep your instances organized.
John Cupoli profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.2
Salesforce
WYSIWYG email editor
Adobe Campaign
8.1
Salesforce
Dynamic content
Adobe Campaign
8.4
Salesforce
Ability to test dynamic content
Adobe Campaign
8.3
Salesforce
Landing pages
Adobe Campaign
8.4
Salesforce
A/B testing
Adobe Campaign
8.2
Salesforce
Mobile optimization
Adobe Campaign
7.7
Salesforce
Email deliverability
Adobe Campaign
8.6
Salesforce
List management
Adobe Campaign
8.2
Salesforce
Triggered drip sequences
Adobe Campaign
7.6
Salesforce

Lead Management

Adobe Campaign
6.7
Salesforce
Lead nurturing
Adobe Campaign
7.2
Salesforce
Lead scoring and grading
Adobe Campaign
7.3
Salesforce
Data quality management
Adobe Campaign
6.3
Salesforce
Automated sales alerts and tasks
Adobe Campaign
6.0
Salesforce

Campaign Management

Adobe Campaign
7.5
Salesforce
Calendaring
Adobe Campaign
7.7
Salesforce
Event/webinar marketing
Adobe Campaign
7.4
Salesforce

Social Media Marketing

Adobe Campaign
7.9
Salesforce
Social sharing and campaigns
Adobe Campaign
8.0
Salesforce
Social profile integration
Adobe Campaign
7.7
Salesforce

Reporting & Analytics

Adobe Campaign
8.1
Salesforce
Dashboards
Adobe Campaign
8.1
Salesforce
Standard reports
Adobe Campaign
8.5
Salesforce
Custom reports
Adobe Campaign
7.7
Salesforce

Platform & Infrastructure

Adobe Campaign
7.4
Salesforce
API
Adobe Campaign
7.1
Salesforce
Role-based workflow & approvals
Adobe Campaign
8.1
Salesforce
Customizability
Adobe Campaign
7.6
Salesforce
Integration with Salesforce.com
Adobe Campaign
7.8
Salesforce
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.2
Salesforce
Integration with SugarCRM
Adobe Campaign
6.4
Salesforce

Sales Force Automation

Adobe Campaign
Salesforce
8.4
Customer data management / contact management
Adobe Campaign
Salesforce
8.9
Workflow management
Adobe Campaign
Salesforce
8.2
Territory management
Adobe Campaign
Salesforce
8.3
Opportunity management
Adobe Campaign
Salesforce
8.7
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Salesforce
8.1
Contract management
Adobe Campaign
Salesforce
7.8
Quote & order management
Adobe Campaign
Salesforce
8.0
Interaction tracking
Adobe Campaign
Salesforce
8.9
Channel / partner relationship management
Adobe Campaign
Salesforce
8.2

Customer Service & Support

Adobe Campaign
Salesforce
8.5
Case management
Adobe Campaign
Salesforce
9.0
Call center management
Adobe Campaign
Salesforce
8.4
Help desk management
Adobe Campaign
Salesforce
8.3

Marketing Automation

Adobe Campaign
Salesforce
7.9
Lead management
Adobe Campaign
Salesforce
8.3
Email marketing
Adobe Campaign
Salesforce
7.5

CRM Project Management

Adobe Campaign
Salesforce
7.9
Task management
Adobe Campaign
Salesforce
8.5
Billing and invoicing management
Adobe Campaign
Salesforce
6.7
Reporting
Adobe Campaign
Salesforce
8.5

CRM Reporting & Analytics

Adobe Campaign
Salesforce
8.5
Forecasting
Adobe Campaign
Salesforce
8.1
Pipeline visualization
Adobe Campaign
Salesforce
8.8
Customizable reports
Adobe Campaign
Salesforce
8.7

Customization

Adobe Campaign
Salesforce
8.2
Custom fields
Adobe Campaign
Salesforce
8.3
Custom objects
Adobe Campaign
Salesforce
8.4
Scripting environment
Adobe Campaign
Salesforce
7.9
API for custom integration
Adobe Campaign
Salesforce
8.1

Security

Adobe Campaign
Salesforce
8.7
Single sign-on capability
Adobe Campaign
Salesforce
8.6
Role-based user permissions
Adobe Campaign
Salesforce
8.9

Social CRM

Adobe Campaign
Salesforce
7.4
Social data
Adobe Campaign
Salesforce
7.5
Social engagement
Adobe Campaign
Salesforce
7.4

Integrations with 3rd-party Software

Adobe Campaign
Salesforce
8.2
Marketing automation
Adobe Campaign
Salesforce
8.5
Compensation management
Adobe Campaign
Salesforce
7.9

Platform

Adobe Campaign
Salesforce
7.5
Mobile access
Adobe Campaign
Salesforce
7.5

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset profile photo

Salesforce

  • Salesforce is great at day to day organization through schedules tasks and events. It helps with efficiency as you have your required tasks laid out for you as soon as you log in.
  • Customization in Salesforce is both a blessing and a curse. If you understand how to utilize custom fields to better organize your list views and reporting it is invaluable.
  • Being able to mass email directly from the platform is great as it automatically logs the activity and streamlines the process
John Cupoli profile photo

Cons

Adobe Campaign

  • It requires administrator rights in order to deploy into an environment.
  • We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • Performing user audits are difficult or even impossible in certain cases to determine who started/executed/made changes to a workflow.
  • There's no easy way to roll back changes.
Richard Perroset profile photo

Salesforce

  • It is a very intimidating platform to new users. It's not at all intuitive or user friendly and definitely requires some training and help.
  • No customer service. If you only pay for the basic license good luck figuring out problems as customer service just refers you to the community boards to search for it there.
John Cupoli profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo

Salesforce

Salesforce 10.0
Based on 48 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Salesforce

Salesforce 8.0
Based on 34 answers
While it certainly has a learning curve, once you get the hang of it and learn the ins and outs of the features you can easily work out of the platform pretty seamlessly. Less so if your organization has made a mess of the instance, but in a well manicured instance there isn't a better or easier option.
John Cupoli profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Salesforce

Salesforce 9.8
Based on 27 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger profile photo

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Salesforce

Salesforce 9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk profile photo

Support

Adobe Campaign

Adobe Campaign 3.2
Based on 4 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Salesforce

Salesforce 4.7
Based on 30 answers
I understand you can pay more to get support but as I stated, I feel strongly that if you are paying for SAAS technology like Salesforce you should be afforded the courtesy of the company explaining how to use it's features. I like to refer to the basic license as the "Figure It Out Yourself" license.
John Cupoli profile photo

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Salesforce

Salesforce 7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk profile photo

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Salesforce

Salesforce 9.1
Based on 15 answers
The premier level of training is capable of preparing any individual from infant user, to technical architect. That is not hyperbole.
Kyle Dugger profile photo

Implementation

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Salesforce

Salesforce 9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk profile photo

Alternatives Considered

Adobe Campaign

Adobe Campaign improves your email marketing with personalized and contextually relevant messages. We use the native email capabilities in Adobe Campaign alongside our other marketing channels. With more complete data, it delivers better email personalization and improves our email automation, deliverability, and reporting. With the help of Adobe Campaign, we were able to bring customer data from different systems, devices, and channels into a single profile.
Richard Perroset profile photo

Salesforce

I inherited our org, and so was not part of the selection process. However, Salesforce's reputation and presence in the market made it the strongest contender for our business.
Samantha Safin profile photo

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos profile photo

Return on Investment

Adobe Campaign

  • Lowered campaign operation costs
  • Better attribution to business ROI and KPIs
  • Streamlined content development and deployment procesess
Marty Idziak profile photo

Salesforce

  • We had several issues with inventory accuracy
  • There were a few glitches with the POS, causing lost or duplicate orders
Lex Zamudio-Meza profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Add comparison