What users are saying about
Top Rated
93 Ratings

Salesforce

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Top Rated
2094 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

Salesforce

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Top Rated
2094 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Salesforce

Salesforce is amazing for many scenarios, pretty hard to find one that doesn't fit. It's great if you are an executive who needs to know everything about an account prior to a meeting, but doesn't want to have to look in a million different places. If you are a sales rep, and you need to know how many opportunities you've created or what's in your pipeline, your dashboard has it. Say you are a customer success manager, and you need to find out when or why a certain customer churned, theoretically it's all there in the opportunity. You should have their entire history, products suites, surveys and any supporting notes and documents.The only scenario I don't think SFDC excels in would be utilizing it as a ticketing system. There are just too many systems specifically geared to that industry that have it more built out and user-friendly.
John Hilburn profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Salesforce
WYSIWYG email editor
Adobe Campaign
7.5
Salesforce
Dynamic content
Adobe Campaign
8.1
Salesforce
Ability to test dynamic content
Adobe Campaign
8.4
Salesforce
Landing pages
Adobe Campaign
7.7
Salesforce
A/B testing
Adobe Campaign
6.9
Salesforce
Mobile optimization
Adobe Campaign
7.7
Salesforce
Email deliverability
Adobe Campaign
8.7
Salesforce
List management
Adobe Campaign
8.4
Salesforce
Triggered drip sequences
Adobe Campaign
7.5
Salesforce

Lead Management

Adobe Campaign
6.8
Salesforce
Lead nurturing
Adobe Campaign
7.4
Salesforce
Lead scoring and grading
Adobe Campaign
7.2
Salesforce
Data quality management
Adobe Campaign
6.5
Salesforce
Automated sales alerts and tasks
Adobe Campaign
6.2
Salesforce

Campaign Management

Adobe Campaign
7.4
Salesforce
Calendaring
Adobe Campaign
7.5
Salesforce
Event/webinar marketing
Adobe Campaign
7.3
Salesforce

Social Media Marketing

Adobe Campaign
8.0
Salesforce
Social sharing and campaigns
Adobe Campaign
8.1
Salesforce
Social profile integration
Adobe Campaign
7.8
Salesforce

Reporting & Analytics

Adobe Campaign
8.0
Salesforce
Dashboards
Adobe Campaign
8.4
Salesforce
Standard reports
Adobe Campaign
8.3
Salesforce
Custom reports
Adobe Campaign
7.2
Salesforce

Platform & Infrastructure

Adobe Campaign
7.6
Salesforce
API
Adobe Campaign
8.0
Salesforce
Role-based workflow & approvals
Adobe Campaign
8.4
Salesforce
Customizability
Adobe Campaign
8.1
Salesforce
Integration with Salesforce.com
Adobe Campaign
7.5
Salesforce
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Salesforce
Integration with SugarCRM
Adobe Campaign
6.3
Salesforce

Sales Force Automation

Adobe Campaign
Salesforce
8.3
Customer data management / contact management
Adobe Campaign
Salesforce
8.7
Workflow management
Adobe Campaign
Salesforce
8.1
Territory management
Adobe Campaign
Salesforce
8.3
Opportunity management
Adobe Campaign
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Salesforce
7.9
Contract management
Adobe Campaign
Salesforce
7.7
Quote & order management
Adobe Campaign
Salesforce
8.0
Interaction tracking
Adobe Campaign
Salesforce
9.0
Channel / partner relationship management
Adobe Campaign
Salesforce
8.0

Customer Service & Support

Adobe Campaign
Salesforce
8.5
Case management
Adobe Campaign
Salesforce
9.0
Call center management
Adobe Campaign
Salesforce
8.4
Help desk management
Adobe Campaign
Salesforce
8.3

Marketing Automation

Adobe Campaign
Salesforce
7.7
Lead management
Adobe Campaign
Salesforce
8.2
Email marketing
Adobe Campaign
Salesforce
7.1

CRM Project Management

Adobe Campaign
Salesforce
7.8
Task management
Adobe Campaign
Salesforce
8.4
Billing and invoicing management
Adobe Campaign
Salesforce
6.7
Reporting
Adobe Campaign
Salesforce
8.3

CRM Reporting & Analytics

Adobe Campaign
Salesforce
8.3
Forecasting
Adobe Campaign
Salesforce
8.0
Pipeline visualization
Adobe Campaign
Salesforce
8.6
Customizable reports
Adobe Campaign
Salesforce
8.5

Customization

Adobe Campaign
Salesforce
8.0
Custom fields
Adobe Campaign
Salesforce
8.3
Custom objects
Adobe Campaign
Salesforce
8.3
Scripting environment
Adobe Campaign
Salesforce
7.5
API for custom integration
Adobe Campaign
Salesforce
7.8

Security

Adobe Campaign
Salesforce
8.7
Single sign-on capability
Adobe Campaign
Salesforce
8.7
Role-based user permissions
Adobe Campaign
Salesforce
8.7

Social CRM

Adobe Campaign
Salesforce
7.0
Social data
Adobe Campaign
Salesforce
7.1
Social engagement
Adobe Campaign
Salesforce
6.9

Integrations with 3rd-party Software

Adobe Campaign
Salesforce
7.9
Marketing automation
Adobe Campaign
Salesforce
8.4
Compensation management
Adobe Campaign
Salesforce
7.5

Platform

Adobe Campaign
Salesforce
7.5
Mobile access
Adobe Campaign
Salesforce
7.5

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Salesforce is great at day to day organization through schedules tasks and events. It helps with efficiency as you have your required tasks laid out for you as soon as you log in.
  • Customization in Salesforce is both a blessing and a curse. If you understand how to utilize custom fields to better organize your list views and reporting it is invaluable.
  • Being able to mass email directly from the platform is great as it automatically logs the activity and streamlines the process
John Cupoli profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • It is a very intimidating platform to new users. It's not at all intuitive or user friendly and definitely requires some training and help.
  • No customer service. If you only pay for the basic license good luck figuring out problems as customer service just refers you to the community boards to search for it there.
John Cupoli profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Salesforce10.0
Based on 48 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Salesforce8.0
Based on 34 answers
Because there's no other comparable solution in the market which offers the same level of flexibility to customize. There's usually quite a trade off between easy and flexible, with Salesforce you get enough of both.
Irene Chivily Von Toussaint profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Salesforce9.8
Based on 27 answers
Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Kyle Dugger profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Salesforce9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Salesforce4.9
Based on 30 answers
I understand you can pay more to get support but as I stated, I feel strongly that if you are paying for SAAS technology like Salesforce you should be afforded the courtesy of the company explaining how to use it's features. I like to refer to the basic license as the "Figure It Out Yourself" license.
John Cupoli profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Salesforce7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Salesforce9.1
Based on 15 answers
The premier level of training is capable of preparing any individual from infant user, to technical architect. That is not hyperbole.
Kyle Dugger profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Salesforce9.4
Based on 16 answers
Its the end of June. We won't be complete until end of summer
Bonnie Hilory profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
Salesforce.com is by far the most versatile solution in the market. There are many choices, but none of them are able to solve as many business problems in totality as Salesforce.com is. Our organization is very disciplined in the sense of governance which is absolutely necessary in order to be successful with such a flexible tool. I have owned Salesforce.com implementations from >10 up to 14,000 users, and Salesforce.com offers the same amount of value no matter whether you're running a small business or expanding an enterprise globally
Irene Chivily Von Toussaint profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Salesforce8.3
Based on 5 answers
They have a chatter function which is great! You can easily create group dashboards and reports.
Stratford Canning profile photo

Data Integration

No score
No answers yet
No answers on this topic
Salesforce8.4
Based on 5 answers
It’s real-time, quick access, and easily compatible with over systems.
Stratford Canning profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Much higher business intelligence and awareness.
  • Better customer service for call center employees and management.
  • ROI may take a few years to realize depending on use case and adoption rate.
  • Marking Automation is an A+!
Brian Boggs profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Salesforce

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce More Information