What users are saying about
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Top Rated
266 Ratings
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Top Rated
2634 Ratings

Adobe Campaign

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Top Rated
266 Ratings
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Score 8 out of 100

Salesforce

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Top Rated
2634 Ratings
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Score 8.4 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Salesforce

I'd be likely to recommend Salesforce to anyone who has time or resources to develop the system to meet their needs - or to hire that out to another firm. Salesforce is a HUGE tool that comes as a blank slate. and not appropriate for any firm that cannot have a near full time support person or developer.
Jeff Fralick | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Salesforce
WYSIWYG email editor
Adobe Campaign
8.6
Salesforce
Dynamic content
Adobe Campaign
8.4
Salesforce
Ability to test dynamic content
Adobe Campaign
8.2
Salesforce
Landing pages
Adobe Campaign
8.8
Salesforce
A/B testing
Adobe Campaign
8.8
Salesforce
Mobile optimization
Adobe Campaign
7.8
Salesforce
Email deliverability reporting
Adobe Campaign
8.5
Salesforce
List management
Adobe Campaign
8.1
Salesforce
Triggered drip sequences
Adobe Campaign
7.9
Salesforce

Lead Management

Adobe Campaign
6.7
Salesforce
Lead nurturing
Adobe Campaign
7.1
Salesforce
Lead scoring and grading
Adobe Campaign
7.3
Salesforce
Data quality management
Adobe Campaign
6.3
Salesforce
Automated sales alerts and tasks
Adobe Campaign
6.0
Salesforce

Campaign Management

Adobe Campaign
7.7
Salesforce
Calendaring
Adobe Campaign
8.1
Salesforce
Event/webinar marketing
Adobe Campaign
7.4
Salesforce

Social Media Marketing

Adobe Campaign
7.9
Salesforce
Social sharing and campaigns
Adobe Campaign
8.0
Salesforce
Social profile integration
Adobe Campaign
7.7
Salesforce

Reporting & Analytics

Adobe Campaign
8.2
Salesforce
Dashboards
Adobe Campaign
8.2
Salesforce
Standard reports
Adobe Campaign
8.5
Salesforce
Custom reports
Adobe Campaign
8.0
Salesforce

Platform & Infrastructure

Adobe Campaign
7.5
Salesforce
API
Adobe Campaign
7.2
Salesforce
Role-based workflow & approvals
Adobe Campaign
8.1
Salesforce
Customizability
Adobe Campaign
7.6
Salesforce
Integration with Salesforce.com
Adobe Campaign
8.1
Salesforce
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.3
Salesforce
Integration with SugarCRM
Adobe Campaign
6.5
Salesforce

Sales Force Automation

Adobe Campaign
Salesforce
8.3
Customer data management / contact management
Adobe Campaign
Salesforce
9.1
Workflow management
Adobe Campaign
Salesforce
8.1
Territory management
Adobe Campaign
Salesforce
8.1
Opportunity management
Adobe Campaign
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Salesforce
8.3
Contract management
Adobe Campaign
Salesforce
8.4
Quote & order management
Adobe Campaign
Salesforce
7.7
Interaction tracking
Adobe Campaign
Salesforce
8.6
Channel / partner relationship management
Adobe Campaign
Salesforce
8.1

Customer Service & Support

Adobe Campaign
Salesforce
8.5
Case management
Adobe Campaign
Salesforce
9.0
Call center management
Adobe Campaign
Salesforce
8.4
Help desk management
Adobe Campaign
Salesforce
8.3

Marketing Automation

Adobe Campaign
Salesforce
8.2
Lead management
Adobe Campaign
Salesforce
8.3
Email marketing
Adobe Campaign
Salesforce
8.1

CRM Project Management

Adobe Campaign
Salesforce
8.0
Task management
Adobe Campaign
Salesforce
8.4
Billing and invoicing management
Adobe Campaign
Salesforce
6.7
Reporting
Adobe Campaign
Salesforce
8.7

CRM Reporting & Analytics

Adobe Campaign
Salesforce
8.8
Forecasting
Adobe Campaign
Salesforce
8.5
Pipeline visualization
Adobe Campaign
Salesforce
8.9
Customizable reports
Adobe Campaign
Salesforce
9.1

Customization

Adobe Campaign
Salesforce
8.7
Custom fields
Adobe Campaign
Salesforce
8.7
Custom objects
Adobe Campaign
Salesforce
8.8
Scripting environment
Adobe Campaign
Salesforce
8.3
API for custom integration
Adobe Campaign
Salesforce
8.8

Security

Adobe Campaign
Salesforce
8.9
Single sign-on capability
Adobe Campaign
Salesforce
8.9
Role-based user permissions
Adobe Campaign
Salesforce
8.9

Social CRM

Adobe Campaign
Salesforce
8.2
Social data
Adobe Campaign
Salesforce
8.3
Social engagement
Adobe Campaign
Salesforce
8.1

Integrations with 3rd-party Software

Adobe Campaign
Salesforce
8.3
Marketing automation
Adobe Campaign
Salesforce
8.4
Compensation management
Adobe Campaign
Salesforce
8.2

Platform

Adobe Campaign
Salesforce
8.1
Mobile access
Adobe Campaign
Salesforce
8.1

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Salesforce

  • Salesforce handles searches extremely well. Many users have described it as Google for all your work stuff. The trick is to get all of your data onto the platform, but once that is done the magic of its relational database becomes invaluable.
  • Development on the Salesforce platform is very painless and easy to implement. The learning curve is not steep and the coding requirements are minimal. Their motto is "clicks not code" and that becomes very evident once you start using it.
  • The adaptability of the platform to any business and any aspect of the business makes it a no-brainer if you can afford the licensing costs. Once you realize that its powers go beyond CRM then the sky is the limit, assuming you can afford the licensing. But the benefits far outweigh the costs.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Salesforce

  • Although Salesforce is highly customizable it requires knowing extensive knowledge about the database and the way it functions. This means we had to hire consultants to create a framework for us that we could then use. It means we also retain someone as consultants throughout the year for changes because we cannot afford to have a full-time staff member who knows the ins and outs of the database.
  • The same can be said for generating reports. It took me a few months to really understand how to generate the reports I was looking for. It requires knowing a bit about the way fields are connected and working from there. I've learned that practice is key. Additionally, we had our consultants teach some staff how to pull reports as well.
  • I primarily use Salesforce to track donor information. Since it is not specifically a donor management database there are some features that are missing that I know other platforms do have. For example, I can't batch upload acknowledgment letters to certain donation records as you can in Raisers Edge, etc.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 10.0
Based on 48 answers
While it's not perfect and can be overly complicated at times, there is not another solution out there that can do what it does. To get the same functionality you would need numerous disparate tools to match the amount of functionality Salesforce has. Having it all aggregated on one platform makes the complicated parts far more bearable
John Cupoli | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 7.4
Based on 11 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Salesforce

Salesforce 8.7
Based on 37 answers
Salesforce is like a bucket of legos. Everyone gets the same bucket, but can build anything you want out of it. I've worked on Salesforce instances for: construction, non-profits, job training, music industries, medical insurance, medical billing, paid parking, and international medical diagnostic companies.
Kyle Dugger | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Salesforce

Salesforce 9.8
Based on 27 answers
All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years. Accordingly, I only recall our instance of Salesforce having one unscheduled, brief down time over 6 years. I can't remember for sure, but it may have been due to our Internet Service Provider (ISP) versus Salesforce itself. Also, Salesforce does it's best to keep customers in the loop:

Trust.salesforce.com is the salesforce.com community's home for real-time information on system performance and security. On this site you'll find:

Live and historical data on system performance
Up-to-the minute information on planned maintenance
Phishing, malicious software and social engineering threats
Best security practices for your organization
Information on how we safeguard your data
Rob Gottschalk | TrustRadius Reviewer

Performance

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
No answer on this topic is available.

Salesforce

Salesforce 9.0
Based on 18 answers
For a SaaS provider, I'd rate their performance to be one of the best. At times, reporting tends to slow down if the data set is very large, which is the case in any system. But, that's a very rare phenomenon
Anonymous | TrustRadius Reviewer

Support Rating

Adobe Campaign

Adobe Campaign 6.1
Based on 12 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce 7.9
Based on 33 answers
It usually takes time to get escalated (a couple of days) and the first level of support is not good at all, most of their responses are from a script and sometimes they don't even know what they're saying. We're 3 experienced people supporting our instance, so when we go to support is because we really need it and it's something we cannot take care ourselves.
Anonymous | TrustRadius Reviewer

In-Person Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Salesforce

Salesforce 7.9
Based on 11 answers
I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person.

I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
Anonymous | TrustRadius Reviewer

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Salesforce

Salesforce 9.1
Based on 15 answers
I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training.

We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Salesforce

Salesforce 9.4
Based on 16 answers
Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Salesforce

Salesforce tends to be more universally used and has applications outside of the nonprofit sphere. Although I personally have not used Raisers Edge to the extent that I have used Salesforce, I will say that I find Salesforce slightly easier to navigate and more customizable as well. In general, the fact that more organizations use Salesforce was a component of our decision to use them.
Anonymous | TrustRadius Reviewer

Scalability

Adobe Campaign

No score
No answers yet
No answers on this topic

Salesforce

Salesforce 10.0
Based on 2 answers
I've worked with Salesforce since 2001 in companies ranging from 4 to hundreds of sales people and the system has been able to scale and perhaps more importantly expand (functionally) to the needs of larger organizations. In fact in my previous company, as a provider of a solution that integrated with Salesforce, we had customers that had thousands of sales people using Salesforce.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Salesforce

  • Negative: The cost/time to get everything up and running is substantial.
  • Positive: Salesforce provides MANY new tools that should aid in recruitment
  • Positive: Salesforce allows us to better serve our existing members by having a shared data profile that holds interactions and information.
  • Positive: Salesforce provides options for automation that we did not have before. This frees up many manual processes
  • Overall, Salesforce should have an enormous ROI.
Anonymous | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Additional Pricing Details

Salesforce

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salesforce Editions & Modules

Edition
Essentials$25.001
Professional$100.001
Enterprise$175.001
  1. Per User Per Month
Additional Pricing Details

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.6
Salesforce
8.5

Likelihood to Renew

Adobe Campaign
8.4
Salesforce
10.0

Usability

Adobe Campaign
7.4
Salesforce
8.7

Reliability and Availability

Adobe Campaign
7.0
Salesforce
9.8

Performance

Adobe Campaign
7.0
Salesforce
9.0

Support Rating

Adobe Campaign
6.1
Salesforce
7.9

In-Person Training

Adobe Campaign
8.0
Salesforce
7.9

Online Training

Adobe Campaign
8.0
Salesforce
9.1

Implementation Rating

Adobe Campaign
8.0
Salesforce
9.4

Scalability

Adobe Campaign
Salesforce
10.0

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