What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Salesforce

Top Rated
2042 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Salesforce

Top Rated
2042 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Adobe Campaign

If you're in sales, or looking to drive an audience (like a marketing company, for example) Adobe Campaign is a great program to work with. It's best suited with someone whom is a social media strategist, this kind of tool is really their best friend. Any kind of creative agency that's looking to drive sales/clicks for their clients can find this as a very useful tool, as well. It's just an overall great experience working with a program that "gets" online marketing
No photo available

Salesforce

Salesforce is a platform, so technically anything is possible, so it is suited for just about any scenario with the proper guidance to be successful. While it is strongest with selling organizations, Salesforce can handle just about anything from Customer Service to Business Automation, including availability on mobile devices. Determine if your instance will be primarily internal or external facing, focus on a specific function (operations, sales, HR) to get started and gradually grow it to other departments as adoption increases.
Benjamin Barniskis profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Salesforce
WYSIWYG email editor
Adobe Campaign
7.3
Salesforce
Dynamic content
Adobe Campaign
7.9
Salesforce
Ability to test dynamic content
Adobe Campaign
8.2
Salesforce
Landing pages
Adobe Campaign
7.9
Salesforce
A/B testing
Adobe Campaign
6.9
Salesforce
Mobile optimization
Adobe Campaign
8.4
Salesforce
Email deliverability
Adobe Campaign
8.6
Salesforce
List management
Adobe Campaign
8.2
Salesforce
Triggered drip sequences
Adobe Campaign
7.5
Salesforce

Lead Management

Adobe Campaign
6.9
Salesforce
Lead nurturing
Adobe Campaign
7.5
Salesforce
Lead scoring and grading
Adobe Campaign
7.2
Salesforce
Data quality management
Adobe Campaign
6.6
Salesforce
Automated sales alerts and tasks
Adobe Campaign
6.3
Salesforce

Campaign Management

Adobe Campaign
7.4
Salesforce
Calendaring
Adobe Campaign
7.5
Salesforce
Event/webinar marketing
Adobe Campaign
7.3
Salesforce

Social Media Marketing

Adobe Campaign
8.1
Salesforce
Social sharing and campaigns
Adobe Campaign
8.2
Salesforce
Social profile integration
Adobe Campaign
7.9
Salesforce

Reporting & Analytics

Adobe Campaign
7.7
Salesforce
Dashboards
Adobe Campaign
8.3
Salesforce
Standard reports
Adobe Campaign
8.1
Salesforce
Custom reports
Adobe Campaign
6.8
Salesforce

Platform & Infrastructure

Adobe Campaign
7.6
Salesforce
API
Adobe Campaign
8.1
Salesforce
Role-based workflow & approvals
Adobe Campaign
8.5
Salesforce
Customizability
Adobe Campaign
8.0
Salesforce
Integration with Salesforce.com
Adobe Campaign
7.9
Salesforce
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Salesforce
Integration with SugarCRM
Adobe Campaign
6.3
Salesforce

Sales Force Automation

Adobe Campaign
Salesforce
8.3
Customer data management / contact management
Adobe Campaign
Salesforce
8.7
Workflow management
Adobe Campaign
Salesforce
8.1
Territory management
Adobe Campaign
Salesforce
8.3
Opportunity management
Adobe Campaign
Salesforce
8.8
Integration with email client (e.g., Outlook or Gmail)
Adobe Campaign
Salesforce
7.9
Contract management
Adobe Campaign
Salesforce
7.7
Quote & order management
Adobe Campaign
Salesforce
8.0
Interaction tracking
Adobe Campaign
Salesforce
9.0
Channel / partner relationship management
Adobe Campaign
Salesforce
8.1

Customer Service & Support

Adobe Campaign
Salesforce
8.5
Case management
Adobe Campaign
Salesforce
9.0
Call center management
Adobe Campaign
Salesforce
8.4
Help desk management
Adobe Campaign
Salesforce
8.3

Marketing Automation

Adobe Campaign
Salesforce
7.6
Lead management
Adobe Campaign
Salesforce
8.2
Email marketing
Adobe Campaign
Salesforce
7.1

CRM Project Management

Adobe Campaign
Salesforce
7.8
Task management
Adobe Campaign
Salesforce
8.4
Billing and invoicing management
Adobe Campaign
Salesforce
6.7
Reporting
Adobe Campaign
Salesforce
8.2

CRM Reporting & Analytics

Adobe Campaign
Salesforce
8.3
Forecasting
Adobe Campaign
Salesforce
8.1
Pipeline visualization
Adobe Campaign
Salesforce
8.5
Customizable reports
Adobe Campaign
Salesforce
8.4

Customization

Adobe Campaign
Salesforce
8.0
Custom fields
Adobe Campaign
Salesforce
8.3
Custom objects
Adobe Campaign
Salesforce
8.3
Scripting environment
Adobe Campaign
Salesforce
7.5
API for custom integration
Adobe Campaign
Salesforce
7.8

Security

Adobe Campaign
Salesforce
8.7
Single sign-on capability
Adobe Campaign
Salesforce
8.8
Role-based user permissions
Adobe Campaign
Salesforce
8.6

Social CRM

Adobe Campaign
Salesforce
6.9
Social data
Adobe Campaign
Salesforce
7.0
Social engagement
Adobe Campaign
Salesforce
6.8

Integrations with 3rd-party Software

Adobe Campaign
Salesforce
7.8
Marketing automation
Adobe Campaign
Salesforce
8.3
Compensation management
Adobe Campaign
Salesforce
7.2

Platform

Adobe Campaign
Salesforce
7.5
Mobile access
Adobe Campaign
Salesforce
7.5

Pros

  • Integrates easily with CRM.
  • Large storage area and flexible storage capabilities.
  • Includes web tracking and automated workflows making automation simple.
No photo available
  • Customer Support - the Community aspect of customer support, with a dedicated website for each customer for support cases, new product ideas and knowledge base articles provide an end to end customer support service easy to create and maintain.
  • Internal and external Communication platform - Chatter, especially on Salesforce objects, and the ability to include customers in Chatter communications is extremely easy to set up and use.
  • Business Automation - With minimal set up, a business can automate simple or complex business processes and reduce administration tasks and resource time/costs. Workflow, Flows and Process Builder allow non-IT personnel to develop automation without any code needed.
Benjamin Barniskis profile photo

Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • Dynamic Field Availability - Salesforce needs the ability to display fields based on input from other fields. While you can make certain field types dependend on other fields, an Ajax type functionality would add greater flexibility to the user interface.
  • Salesforce Support - the support group is hit or miss, making it much better to establish a relationship with a partner to get stronger support, especially with initial set up.
  • Detailed Reporting - the basic Salesforce report module covers most situations, but it could use enhancement to allow for greater cross-object reporting and more in-depth analysis without the need for a Business Intelligence tool
Benjamin Barniskis profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Salesforce10.0
Based on 48 answers
Now that we are using Salesforce, without it we could not properly track sales opportunities or leads. It would become very overwhelming for our sales team and nearly impossible for management to forecast.
Nicholas Zgorski profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Salesforce8.0
Based on 34 answers
Salesforce delivers standard forms with standard fields with each object (Campaign, Lead, Opp, etc.). By nature, this cloud-based application is relatively intuitive. A proper implementation - the way you add fields, configure forms, assign permissions and develop workflows - can greatly increase usability, enabling each role to efficiently and effectively manage their day.
Rob Gottschalk profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Salesforce9.8
Based on 27 answers
All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years. Accordingly, I only recall our instance of Salesforce having one unscheduled, brief down time over 6 years. I can't remember for sure, but it may have been due to our Internet Service Provider (ISP) versus Salesforce itself. Also, Salesforce does it's best to keep customers in the loop:

Trust.salesforce.com is the salesforce.com community's home for real-time information on system performance and security. On this site you'll find:

Live and historical data on system performance
Up-to-the minute information on planned maintenance
Phishing, malicious software and social engineering threats
Best security practices for your organization
Information on how we safeguard your data
Rob Gottschalk profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Salesforce9.0
Based on 18 answers
Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day."
Points per Salesforce -
1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs.
2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers.
3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years.
4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed.
5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale.
6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com.
7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements.
8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training.
9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Rob Gottschalk profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Salesforce5.0
Based on 30 answers
Employees are available in roughly 26 languages, quick turnaround times, visibility into issue status, quick and knowledgeable service support techs, solid & efficient solutions.
Kyle Dugger profile photo

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Salesforce7.9
Based on 11 answers
All instructors are Salesforce certified. If you have done any type of customization, then it probably makes more sense to use the consulting partner who implemented your instance of Salesforce for training
Rob Gottschalk profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Salesforce9.1
Based on 15 answers
The premier level of training is capable of preparing any individual from infant user, to technical architect. That is not hyperbole.
Kyle Dugger profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Salesforce9.4
Based on 16 answers
Executive involvement is critical. Make sure you have a good handle on the metrics you would like to ultimately manage. Work as a team to document your business requirements. Whiteboard often. Understand Salesforce's best practice capabilities.

Have a central person identified to handle all report and analysis requests (ie - don't allow multiple people to create reports; have one person create reports and distribute them to decision makers via the Salesforce dashboard or whatever form). Make sure you understand critical dates and develop the project plan accordingly
Rob Gottschalk profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
InsideSales was great for making outbound dials but we found it difficult to use as a CRM system and it didn't offer the same flexibility for integrating with other platforms that Salesforce does.
Angela Medlar profile photo

Collaboration and Sharing

No score
No answers yet
No answers on this topic
Salesforce8.3
Based on 5 answers
They have a chatter function which is great! You can easily create group dashboards and reports.
Stratford Canning profile photo

Data Integration

No score
No answers yet
No answers on this topic
Salesforce8.4
Based on 5 answers
It’s real-time, quick access, and easily compatible with over systems.
Stratford Canning profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce10.0
Based on 2 answers
Salesforce has the unique ability to scale to new products and offerings quickly growing with your enterprise.
Todd Duclos profile photo

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
  • Sales reps can easily track their opportunities.
  • Management can easily build reports to track opportunities.
  • Communication with clients has been more seamless.
Angela Medlar profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Salesforce

General
Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce More Information