Likelihood to Recommend Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review Salesforce Sales Cloud is, in my experience, well suited to large B2B businesses who are driving demand and lead generation, and tracking customers through the funnel. It is a system we needed for a long time and has made a huge difference. However, I think it would have been more appropriate for a smaller business / a business who sets this up earlier on. There are great advantages to having historical data. It is really useful for allowing all commercial teams to work together, including sales, new business, marketing, client success etc. However, it relies too much too often on human error. If more things were automated and simpler, perhaps with AI queries, it could be easier to use
Read full review Pros It allows me to capture leads through various sources, such as website forms or landing pages. It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data. It provides robust analytics and reporting capabilities. Read full review Logging notes: SF makes it easy to log notes in the timeline or static notes that live in an easy-to-see spot for longevity. Logging activities: It's easy to post a call, text, email, etc. API data: Once connected, SF is critical to automation, such as website activity, login activity, pages visited, etc., which saves the Customer Success side time in understanding account activity. Custom fields: you can add custom fields to really personalize your experience. We use quite a few and it's brilliant. Read full review Cons Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection. Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area. The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing. Read full review I have hard-coded the auto-update of the phone number format and state format from some codes shared by the community, but I do not know where to do it. I cannot reset it either. It is unclear what functionalities each version has. We use the enterprise version, and it seems we can only have one design of the pipeline. But different business segments would have very different sales cycles, and hence, pipeline tracking would be different. It would be nice to have this available in our version. It seems I cannot create a report to pull notes logged at the account levels. Read full review Likelihood to Renew Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review There are days when I wish we hadn't switched, but I know that if we put in the time, we will get to where we want to be with the software and that it has many more capabilities than anything else we looked at. However, the amount of time and onboarding we need to do is also far greater than we realized/were told when we originally bought the product. They told us we should hire onboarding support, but at the end, after we had already reached our budget maximum for this, so it's been slower than we had hoped.
Read full review Usability Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review Salesforce has been designed on the basis of "Clicks, not code". So anyone willing to learn the Salesforce user interface (which is quite good as far as management software platforms go) is able to become a Salesforce user or even a Salesforce administrator. You don't have to know coding language to work in the Salesforce environment. Also, Salesforce has one of the best software training resources (Trailhead) that I have ever encountered. It is free to all, easy to use, and most importantly it is interactive. No scrolling through endless text in a user manual. There are hands-on modules and related videos interlaced and through it all you earn points and badges to display your level of learning.
Read full review Reliability and Availability Aside from frequent error prompts, the program is quite dependable
Read full review Salesforce is always available securely from any internet-capable device anywhere in the world, UNLESS you choose to set security measures so that ONLY trusted IP ranges may access the system at certain times of the day. It's all about choice and flexibility with Salesforce products.
Read full review Performance Salesforce performance in general is excellent. "The cloud infrastructure beneath Force.com has been fine-tuned over the past 10 years. It powers nearly 100,000+ businesses running more than 185,000 applications that 3 million users count on every day." Points per Salesforce - 1) Multitenant kernel - With a multitenant platform, each business that uses the app doesn’t have its own copy. Instead, all businesses share a single copy and then customize it for their specific needs. 2) ISO 27001 certified security - You can’t compromise when it comes to enterprise-level security. Force.com is road-tested and trusted by nearly 100,000+ companies, including many of the world’s most security-conscious organizations, such as banks and health care providers. 3) Proven reliability - All Force.com apps run on world-class data centers with backup, failover, and disaster-recovery facilities. Force.com has had a proven 99.9 percent uptime record for years. 4) Proven, real-time scalability - Force.com is used by many of the world's largest enterprises, including Cisco, Japan Post Network, and Symantec. Applications can automatically scale from a few users to millions of page views, as needed. 5) Real-time query optimizer - You need fast access to your data. The Force.com query optimizer delivers under 300ms response time, at a massive scale. 6) Real-time transparent system status - You can always see real-time system performance, availability, and security information at trust.salesforce.com. 7) Real-time upgrades - Unlike traditional software platforms, our upgrades never break your customizations, code, or integrations. We upgrade the platform for you 3 to 4 times each year. As a result, you’re always on the latest version, with access to the latest features, performance, and security enhancements. 8) Real-time sandbox environments - With a single click, you can create copies of your applications, configuration, and data in separate environments for development, testing, and training. 9) Three global production data centers and disaster recovery - Force.com runs on three geographically dispersed, mirrored data centers with built-in replication, disaster recovery, a redundant network backbone, and no single points of failure
Read full review Support Rating Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Read full review The overall support has been good. More and more features are being released quite frequently. Very small features are also making big difference in how the tool can be adapted and used better. If there is anything we need or are stuck, the support team sets up a call and helps in resolving the issue/provides workarounds.
Read full review In-Person Training I attended two training sessions. I would rate them a 4 as an advanced user. It was very basic – great for someone new – would give 8+ for new person. I had 3 years of experience at the time. I skipped basic and went onto advanced and still not helpful. A lot of it was best practices that didn’t feel relevant for our business
Read full review Online Training I have gone through multiple. The content that’s delivered is quite basic – I wish they had more advanced training. We are grandfathered into premium support plus training. We get unlimited access to instructor led and online training for free. We have taken advantage of this
Read full review Implementation Rating Just from an organizational standpoint - we standardized our data prior to moving to Salesforce. But we essentially standardized it wrong. That's created a big disgusting mess for us know that I'll have to deal with as the Admin. Be sure you think through use cases prior to doing something like that - seek outside opinions on how the data will work best, especially depending on what else you're going to integrate with Salesforce.
Read full review Alternatives Considered As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of
Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of
Salesforce.com . Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Read full review The thing that puts Sales Cloud above the top is its simple user interface, which is easy to interact with. The visuals and automation are also quite amazing. Given its attention to data and customer relationship management, Sales Cloud is tough to beat. Of course, Microsoft Dynamics integrates nicely with other Microsoft products, and Monday is a tool everyone is familiar with, so it is hard to compete with those.
Read full review Contract Terms and Pricing Model Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Read full review Salesforce is the most widely used CRM system. Professionalism tends to increase when things go wrong for market leaders. Salesforce considers us as users because they own the market. Having all of our data in one place and all of our teams working within Salesforce. Anyone who uses Salesforce is impacted by it, even if they don't.
Read full review Scalability Salesforce sales cloud implementation can give you the desired outcome for your business. Its workflow, approval, sync, and file-sharing features help automate the process. The Macros feature helps business to shorten their sales cycle. Sales Cloud also allows businesses to make the right decision with its real-time business insights and analysis.
Read full review Professional Services Using Salesforce.com has made my daily routines more efficient and simplified the manual tasks I had to perform independently. I can now access data from any device, online or offline, and provide better guidance to my team about the forecasts provided by the built-in artificial intelligence (AI). A chat with a Salesforce support specialist would be great. The knowledge base has a community forum where Salesforce users can ask questions and learn more about the product.
Read full review Return on Investment Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly. Results have always seemed relative to us, as they vary greatly depending on how much is invested. Read full review All tools we've implemented with Salesforce had a pretty quick positive ROI with the exception of CPQ & Billing. That was a very large project that I would only suggest for businesses with many SKUs that tend to be packaged together. Read full review ScreenShots Salesforce Sales Cloud Screenshots