Adobe Campaign vs. Salesforce Commerce Cloud

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Campaign
Score 8.1 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
Salesforce Commerce Cloud
Score 8.0 out of 10
N/A
Salesforce Commerce Cloud (formerly Demandware) is a cloud-based eCommerce solution that touts flexibility and scalability for enterprises. It features merchandising tools, such as sorting, filtering, and image zooming.
$4
per month
Pricing
Adobe CampaignSalesforce Commerce Cloud
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe CampaignSalesforce Commerce Cloud
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsB2B Commerce: Starter - $4 price/order Growth - $6 price/order Plus - $8 price/order B2C Commerce: Starter - 1% Gross Merchandise Value Growth - 2% Gross Merchandise Value Plus - 3% Gross Merchandise Value B2B2C Commerce: 1% Gross Merchandise Value
More Pricing Information
Community Pulse
Adobe CampaignSalesforce Commerce Cloud
Top Pros
Top Cons
Features
Adobe CampaignSalesforce Commerce Cloud
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Campaign
8.8
92 Ratings
12% above category average
Salesforce Commerce Cloud
-
Ratings
WYSIWYG email editor9.486 Ratings00 Ratings
Dynamic content9.592 Ratings00 Ratings
Ability to test dynamic content9.687 Ratings00 Ratings
Landing pages8.184 Ratings00 Ratings
A/B testing8.888 Ratings00 Ratings
Mobile optimization9.586 Ratings00 Ratings
Email deliverability reporting8.090 Ratings00 Ratings
List management6.392 Ratings00 Ratings
Triggered drip sequences9.781 Ratings00 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Campaign
6.7
6 Ratings
14% below category average
Salesforce Commerce Cloud
-
Ratings
Lead nurturing automation7.16 Ratings00 Ratings
Lead scoring and grading7.35 Ratings00 Ratings
Data quality management6.36 Ratings00 Ratings
Automated sales alerts and tasks6.05 Ratings00 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Campaign
8.5
86 Ratings
11% above category average
Salesforce Commerce Cloud
-
Ratings
Calendaring9.586 Ratings00 Ratings
Event/webinar marketing7.46 Ratings00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Campaign
7.9
4 Ratings
5% above category average
Salesforce Commerce Cloud
-
Ratings
Social sharing and campaigns8.04 Ratings00 Ratings
Social profile integration7.74 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Campaign
8.5
92 Ratings
13% above category average
Salesforce Commerce Cloud
-
Ratings
Dashboards8.091 Ratings00 Ratings
Standard reports8.891 Ratings00 Ratings
Custom reports8.787 Ratings00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Campaign
8.3
88 Ratings
9% above category average
Salesforce Commerce Cloud
-
Ratings
API8.879 Ratings00 Ratings
Role-based workflow & approvals9.682 Ratings00 Ratings
Customizability9.485 Ratings00 Ratings
Integration with Salesforce.com7.563 Ratings00 Ratings
Integration with Microsoft Dynamics CRM7.850 Ratings00 Ratings
Integration with SugarCRM6.56 Ratings00 Ratings
Online Storefront
Comparison of Online Storefront features of Product A and Product B
Adobe Campaign
-
Ratings
Salesforce Commerce Cloud
7.9
34 Ratings
3% above category average
Product catalog & listings00 Ratings8.631 Ratings
Product management00 Ratings8.331 Ratings
Bulk product upload00 Ratings8.830 Ratings
Branding00 Ratings7.030 Ratings
Mobile storefront00 Ratings7.428 Ratings
Product variations00 Ratings7.932 Ratings
Website integration00 Ratings7.831 Ratings
Visual customization00 Ratings8.232 Ratings
CMS00 Ratings6.829 Ratings
Online Shopping Cart
Comparison of Online Shopping Cart features of Product A and Product B
Adobe Campaign
-
Ratings
Salesforce Commerce Cloud
8.0
29 Ratings
6% above category average
Abandoned cart recovery00 Ratings8.524 Ratings
Checkout user experience00 Ratings7.629 Ratings
Online Payment System
Comparison of Online Payment System features of Product A and Product B
Adobe Campaign
-
Ratings
Salesforce Commerce Cloud
8.7
27 Ratings
5% above category average
eCommerce security00 Ratings8.727 Ratings
eCommerce Marketing
Comparison of eCommerce Marketing features of Product A and Product B
Adobe Campaign
-
Ratings
Salesforce Commerce Cloud
8.1
30 Ratings
8% above category average
Promotions & discounts00 Ratings8.728 Ratings
Personalized recommendations00 Ratings8.430 Ratings
SEO00 Ratings7.126 Ratings
eCommerce Business Management
Comparison of eCommerce Business Management features of Product A and Product B
Adobe Campaign
-
Ratings
Salesforce Commerce Cloud
8.2
32 Ratings
5% above category average
Multi-site management00 Ratings8.528 Ratings
Order processing00 Ratings8.629 Ratings
Inventory management00 Ratings7.928 Ratings
Shipping00 Ratings8.024 Ratings
Custom functionality00 Ratings8.130 Ratings
Best Alternatives
Adobe CampaignSalesforce Commerce Cloud
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Ecwid by Lightspeed
Ecwid by Lightspeed
Score 10.0 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
IBM Digital Commerce
IBM Digital Commerce
Score 9.0 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Adobe CampaignSalesforce Commerce Cloud
Likelihood to Recommend
8.8
(97 ratings)
8.0
(45 ratings)
Likelihood to Renew
8.4
(5 ratings)
7.8
(11 ratings)
Usability
8.8
(41 ratings)
8.0
(2 ratings)
Availability
7.0
(1 ratings)
8.0
(1 ratings)
Performance
7.0
(1 ratings)
9.0
(1 ratings)
Support Rating
7.8
(40 ratings)
9.0
(3 ratings)
In-Person Training
8.0
(1 ratings)
8.0
(1 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
8.0
(2 ratings)
Contract Terms and Pricing Model
8.1
(2 ratings)
-
(0 ratings)
User Testimonials
Adobe CampaignSalesforce Commerce Cloud
Likelihood to Recommend
Adobe
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review
Salesforce
Global Sites; larger commerce organizations but not too large where the % rev-share would affect its feasibility in a feature comparison. Salesforce is rock solid in infrastructure and rarely has outages or issues; it scaled appropriately for holiday peak and was able to accomplish anything we put our minds to as long as we staffed development appropriately. The latter, however, is not to be overlooked. Developers are necessary and expensive.
Read full review
Pros
Adobe
  • It allows me to capture leads through various sources, such as website forms or landing pages.
  • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
  • It provides robust analytics and reporting capabilities.
Read full review
Salesforce
  • Traffic - When we have sales, our traffic will increase exponentially and their cloud can handle the huge uptick in traffic we receive without overloading our servers.
  • Site updates - it continually monitors in the background for any upgrades or updates needed so we don't have to go in and do it ourselves. A real time saver!
  • Integration - outside plugins and add-ons are easy to install with Salesforce commerce cloud as it allows a seamless integration of extra plug ins onto our site.
Read full review
Cons
Adobe
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Read full review
Salesforce
  • The UX within the Business Manager portion of Demandware, the primary interface for marketers, is generally a confusing, inconsistent mess. Particularly infuriating are the lack of consistency for search and sort behavior within the tool.
  • A number of useful features, such as the ability to set schedules or tie features to unique customer segments, have seemingly arbitrary limitations imposed.
  • Demandware's idea of leveraging the community to be a learning resource and a sounding board for new ideas and features is a nice theory, but in practice it doesn't work for businesses with a lot of customization. I'm left with the impression that individual support is not a priority.
Read full review
Likelihood to Renew
Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Read full review
Salesforce
A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
Read full review
Usability
Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Read full review
Salesforce
Overall it's going great. Hoping it can reach very good heights soon.
Read full review
Reliability and Availability
Adobe
Aside from frequent error prompts, the program is quite dependable
Read full review
Salesforce
We have only had one instance where the platform went down in the time we have been using it.
Read full review
Support Rating
Adobe
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
Read full review
Salesforce
They are very responsive and a support technician will be assigned quickly. Even if there is further clarification needed for the ticket, or a solution is not immediately available, you feel that someone is there and staying on top of the issue. Most common issues are resolved quickly and satisfactorily.
Read full review
In-Person Training
Adobe
No answers on this topic
Salesforce
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
Read full review
Implementation Rating
Adobe
No answers on this topic
Salesforce
Implementation went fairly smoothly.
Read full review
Alternatives Considered
Adobe
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Read full review
Salesforce
When I think of Salesforce products, I sometimes think of them interchangeably as one big lump. It's hard not to be incredibly immersed in the ecosystem day in and day out and taking advantage of resources like Trailhead. While Microsoft Dynamics compares in quality and offerings, it doesn't offer the same engagement and resources as Salesforce in its communications, social, and marketing, which makes a difference in terms of relevance and help. Commerce Cloud comes with the support you need to succeed and the tools you need to grow. In a high demand consumer world, we need products like this to keep up and get ahead. The minute we catch up, we're behind. Salesforce helps you stay on pace and create the unique and personalized experiences customers everywhere expect.
Read full review
Contract Terms and Pricing Model
Adobe
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Read full review
Salesforce
No answers on this topic
Return on Investment
Adobe
  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Read full review
Salesforce
  • It created an impact on our processes greatly where we're now able to assist our users with lesser wait times and higher efficiency
  • Content creation is very easy on the tool
  • It also stores the versions of the processes making it easy to roll back a version if needed
Read full review
ScreenShots