What users are saying about

Adobe Campaign

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126 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101
108 Ratings
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Score 8.3 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Salesforce Commerce Cloud

If you're using SAP, SAP is straight up garbage. That's the system we used to manage everything. With Salesforce you get an actual system that works. If you are looking to upgrade your Sales/Marketing team with less hassle and unprecedented scalability, this is the software I recommend. Our sales team raves about it
Michael Diaz-Suarez profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Salesforce Commerce Cloud
WYSIWYG email editor
Adobe Campaign
7.4
Salesforce Commerce Cloud
Dynamic content
Adobe Campaign
8.3
Salesforce Commerce Cloud
Ability to test dynamic content
Adobe Campaign
8.3
Salesforce Commerce Cloud
Landing pages
Adobe Campaign
7.9
Salesforce Commerce Cloud
A/B testing
Adobe Campaign
7.3
Salesforce Commerce Cloud
Mobile optimization
Adobe Campaign
7.8
Salesforce Commerce Cloud
Email deliverability
Adobe Campaign
8.7
Salesforce Commerce Cloud
List management
Adobe Campaign
8.1
Salesforce Commerce Cloud
Triggered drip sequences
Adobe Campaign
7.2
Salesforce Commerce Cloud

Lead Management

Adobe Campaign
6.8
Salesforce Commerce Cloud
Lead nurturing
Adobe Campaign
7.3
Salesforce Commerce Cloud
Lead scoring and grading
Adobe Campaign
7.2
Salesforce Commerce Cloud
Data quality management
Adobe Campaign
6.4
Salesforce Commerce Cloud
Automated sales alerts and tasks
Adobe Campaign
6.1
Salesforce Commerce Cloud

Campaign Management

Adobe Campaign
7.3
Salesforce Commerce Cloud
Calendaring
Adobe Campaign
7.3
Salesforce Commerce Cloud
Event/webinar marketing
Adobe Campaign
7.3
Salesforce Commerce Cloud

Social Media Marketing

Adobe Campaign
7.9
Salesforce Commerce Cloud
Social sharing and campaigns
Adobe Campaign
8.1
Salesforce Commerce Cloud
Social profile integration
Adobe Campaign
7.8
Salesforce Commerce Cloud

Reporting & Analytics

Adobe Campaign
7.7
Salesforce Commerce Cloud
Dashboards
Adobe Campaign
7.9
Salesforce Commerce Cloud
Standard reports
Adobe Campaign
8.2
Salesforce Commerce Cloud
Custom reports
Adobe Campaign
7.2
Salesforce Commerce Cloud

Platform & Infrastructure

Adobe Campaign
7.3
Salesforce Commerce Cloud
API
Adobe Campaign
7.0
Salesforce Commerce Cloud
Role-based workflow & approvals
Adobe Campaign
8.0
Salesforce Commerce Cloud
Customizability
Adobe Campaign
7.6
Salesforce Commerce Cloud
Integration with Salesforce.com
Adobe Campaign
7.5
Salesforce Commerce Cloud
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Salesforce Commerce Cloud
Integration with SugarCRM
Adobe Campaign
6.3
Salesforce Commerce Cloud

Online Storefront

Adobe Campaign
Salesforce Commerce Cloud
7.9
Product catalog & listings
Adobe Campaign
Salesforce Commerce Cloud
8.2
Product management
Adobe Campaign
Salesforce Commerce Cloud
8.3
Bulk product upload
Adobe Campaign
Salesforce Commerce Cloud
8.0
Branding
Adobe Campaign
Salesforce Commerce Cloud
8.1
Mobile storefront
Adobe Campaign
Salesforce Commerce Cloud
7.8
Product variations
Adobe Campaign
Salesforce Commerce Cloud
7.3
Website integration
Adobe Campaign
Salesforce Commerce Cloud
9.1
Visual customization
Adobe Campaign
Salesforce Commerce Cloud
7.6
CMS
Adobe Campaign
Salesforce Commerce Cloud
7.0

Online Shopping Cart

Adobe Campaign
Salesforce Commerce Cloud
7.5
Abandoned cart recovery
Adobe Campaign
Salesforce Commerce Cloud
7.2
Checkout user experience
Adobe Campaign
Salesforce Commerce Cloud
7.7

Online Payment System

Adobe Campaign
Salesforce Commerce Cloud
8.0
eCommerce security
Adobe Campaign
Salesforce Commerce Cloud
8.0

eCommerce Marketing

Adobe Campaign
Salesforce Commerce Cloud
8.0
Promotions & discounts
Adobe Campaign
Salesforce Commerce Cloud
8.0
Personalized recommendations
Adobe Campaign
Salesforce Commerce Cloud
8.0
SEO
Adobe Campaign
Salesforce Commerce Cloud
8.0

eCommerce Business Management

Adobe Campaign
Salesforce Commerce Cloud
7.9
Multi-site management
Adobe Campaign
Salesforce Commerce Cloud
8.5
Order processing
Adobe Campaign
Salesforce Commerce Cloud
8.0
Inventory management
Adobe Campaign
Salesforce Commerce Cloud
7.5
Shipping
Adobe Campaign
Salesforce Commerce Cloud
8.1
Custom functionality
Adobe Campaign
Salesforce Commerce Cloud
7.6

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Raised our Marketing Reach by 30%
  • Allowed us to adequately gauge social media reach
  • Increased our sales by 20%
  • Extreme scalability.
Michael Diaz-Suarez profile photo

Cons

  • Online documentation BEFORE license purchasing
  • Speed of response to forum questions
  • Clarity in the documentation: some phrases are used interchangeably.
No photo available
  • The #1 pain with Demandware as a developer has been Pipelines. Originally development on this platform was designed as a visual drag, drop, and configure model. You would create these logic flows (pipelines) in the visual editor, made up of nodes (pipelets) and connectors. These quickly got out of hand and turned into a spiderweb. Worse they were not like anything that most developers are used to. Pipelines save to XML but the markup was not clean and difficult to merge or diff, to say the least. I guess they were aiming for a more simple model but quickly realized that was not sufficient for real-world applications. To their credit, Demandware recognized this and has been steadily moving toward a clean, pure-code model.
  • The benefits of SaaS and the quick release cycle can be a mixed blessing. Features and API's can and do change from time to time. When you're using a platform like this you cannot build it and forget about it. It's not obvious to everyone but you're signing up for some amount of maintenance over time to keep things up to date.
  • The platform has a flaw that still hasn't been resolved. Each Demandware customer "realm" has many instances for development, staging, production, etc. All of the instances have their own user accounts and passwords, and you have to log in to each instance separately. It's very frustrating as an admin or developer, though less so to business users who will only need to access one instance. Demandware could really use a Single Sign On!
  • Demandware has a marketplace for third-party extensions to add pre-build integrations with other systems. While there is a reasonably broad selection of third-party vendors, I have to point out that the quality of many of these components has been sub-par. There are a few gems but many are clunky and quickly cobbled together, and surely require further investment of time. Demandware needs to do a better job of quality assurance with third-party vendors.
Peter Kowalczyk profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Salesforce Commerce Cloud7.8
Based on 10 answers
Personally, I am not aware of Demandware's feature roadmap for the next 2-3 years. Bringing this awareness to the industry will help boost confidence.
ASHISH PACHAURI profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Salesforce Commerce Cloud8.0
Based on 2 answers
Overall it's going great. Hoping it can reach very good heights soon.
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Salesforce Commerce Cloud8.0
Based on 1 answer
We have only had one instance where the platform went down in the time we have been using it.
Jeremiah Graham, MBA profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Salesforce Commerce Cloud9.0
Based on 3 answers
The support team assistance is always a great help for developers as well retailers in any case to control the things to not lead into problems.
No photo available

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Salesforce Commerce Cloud8.0
Based on 1 answer
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
Jeremiah Graham, MBA profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Salesforce Commerce Cloud8.0
Based on 2 answers
Implementation went fairly smoothly.
Jeremiah Graham, MBA profile photo

Alternatives Considered

Fedramp Compliant
No photo available
Best in class for a hosted platform. Much less costly to start than an on-premise platform.
No photo available

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • We have seen account growth by 10% from using the cloud.
  • We have seen better tracking and relationship understanding.
Tyler Mose profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Salesforce Commerce Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Commerce Cloud More Information