What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
Top Rated
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 8.2 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Salesforce Commerce Cloud

In the case of a typical internet retailer, my recommendation would be much higher. However, anyone in a unique vertical that requires extensive customization is going to find Demandware extremely challenging to work with. Moreover, the prevailing attitude at Demandware seems to be "one size fits all". I've solved many of my problems with Demandware through my own tenacity. I would never suggest Demandware to a business with any complicated needs, or one dependent on non-technical marketers to maintain the platform.
William Van Fleet profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Salesforce Commerce Cloud
WYSIWYG email editor
Adobe Campaign
7.5
Salesforce Commerce Cloud
Dynamic content
Adobe Campaign
8.1
Salesforce Commerce Cloud
Ability to test dynamic content
Adobe Campaign
8.4
Salesforce Commerce Cloud
Landing pages
Adobe Campaign
7.7
Salesforce Commerce Cloud
A/B testing
Adobe Campaign
6.9
Salesforce Commerce Cloud
Mobile optimization
Adobe Campaign
7.7
Salesforce Commerce Cloud
Email deliverability
Adobe Campaign
8.7
Salesforce Commerce Cloud
List management
Adobe Campaign
8.4
Salesforce Commerce Cloud
Triggered drip sequences
Adobe Campaign
7.5
Salesforce Commerce Cloud

Lead Management

Adobe Campaign
6.8
Salesforce Commerce Cloud
Lead nurturing
Adobe Campaign
7.4
Salesforce Commerce Cloud
Lead scoring and grading
Adobe Campaign
7.2
Salesforce Commerce Cloud
Data quality management
Adobe Campaign
6.5
Salesforce Commerce Cloud
Automated sales alerts and tasks
Adobe Campaign
6.2
Salesforce Commerce Cloud

Campaign Management

Adobe Campaign
7.4
Salesforce Commerce Cloud
Calendaring
Adobe Campaign
7.5
Salesforce Commerce Cloud
Event/webinar marketing
Adobe Campaign
7.3
Salesforce Commerce Cloud

Social Media Marketing

Adobe Campaign
8.0
Salesforce Commerce Cloud
Social sharing and campaigns
Adobe Campaign
8.1
Salesforce Commerce Cloud
Social profile integration
Adobe Campaign
7.8
Salesforce Commerce Cloud

Reporting & Analytics

Adobe Campaign
8.0
Salesforce Commerce Cloud
Dashboards
Adobe Campaign
8.4
Salesforce Commerce Cloud
Standard reports
Adobe Campaign
8.3
Salesforce Commerce Cloud
Custom reports
Adobe Campaign
7.2
Salesforce Commerce Cloud

Platform & Infrastructure

Adobe Campaign
7.6
Salesforce Commerce Cloud
API
Adobe Campaign
8.0
Salesforce Commerce Cloud
Role-based workflow & approvals
Adobe Campaign
8.4
Salesforce Commerce Cloud
Customizability
Adobe Campaign
8.1
Salesforce Commerce Cloud
Integration with Salesforce.com
Adobe Campaign
7.5
Salesforce Commerce Cloud
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Salesforce Commerce Cloud
Integration with SugarCRM
Adobe Campaign
6.3
Salesforce Commerce Cloud

Online Storefront

Adobe Campaign
Salesforce Commerce Cloud
7.3
Product catalog & listings
Adobe Campaign
Salesforce Commerce Cloud
6.9
Product management
Adobe Campaign
Salesforce Commerce Cloud
7.5
Bulk product upload
Adobe Campaign
Salesforce Commerce Cloud
8.1
Branding
Adobe Campaign
Salesforce Commerce Cloud
7.8
Mobile storefront
Adobe Campaign
Salesforce Commerce Cloud
7.4
Product variations
Adobe Campaign
Salesforce Commerce Cloud
7.1
Website integration
Adobe Campaign
Salesforce Commerce Cloud
8.5
Visual customization
Adobe Campaign
Salesforce Commerce Cloud
6.7
CMS
Adobe Campaign
Salesforce Commerce Cloud
5.9

Online Shopping Cart

Adobe Campaign
Salesforce Commerce Cloud
6.3
Abandoned cart recovery
Adobe Campaign
Salesforce Commerce Cloud
6.1
Checkout user experience
Adobe Campaign
Salesforce Commerce Cloud
6.5

Online Payment System

Adobe Campaign
Salesforce Commerce Cloud
7.1
eCommerce security
Adobe Campaign
Salesforce Commerce Cloud
7.1

eCommerce Marketing

Adobe Campaign
Salesforce Commerce Cloud
7.1
Promotions & discounts
Adobe Campaign
Salesforce Commerce Cloud
6.5
Personalized recommendations
Adobe Campaign
Salesforce Commerce Cloud
7.3
SEO
Adobe Campaign
Salesforce Commerce Cloud
7.6

eCommerce Business Management

Adobe Campaign
Salesforce Commerce Cloud
7.2
Multi-site management
Adobe Campaign
Salesforce Commerce Cloud
7.6
Order processing
Adobe Campaign
Salesforce Commerce Cloud
7.2
Inventory management
Adobe Campaign
Salesforce Commerce Cloud
7.4
Shipping
Adobe Campaign
Salesforce Commerce Cloud
6.9
Custom functionality
Adobe Campaign
Salesforce Commerce Cloud
6.9

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Demandware is a SaaS solution so it not only provides software but a solid infrastructure. As a client-focused software engineer trying to meet challenging needs quickly, it's good to know that I can focus on the business logic without worrying about the "plumbing." The platform is very scalable and tuned for high performance, as long as you follow common sense architecture.
  • I've come to appreciate the software development and deployment model, which continues to be improved upon. The platform is customizable via server-side JavaScript, with a rich Demandware-specific API. The current version of the platform supports good patterns and practices, via CommonJS modules, while still making it possible to edit, save, and view your changes almost immediately on a development instance. I feel like this is the best of both worlds in terms of developing for the web.
  • Demandware has been in development for many years and has a surprisingly large amount of features. Just one example is the rich Campaigns and Promotions feature, which supports a complex number of configurable conditions and business rules. Clients can easily get many kinds of targeted deals and content up and running, with little development effort on my part, and manage the settings themselves via the Business Manager interface. With additional customization, the options are almost limitless.
  • I'm impressed with the speed and consistency that Demandware releases new features and updates. Every month there's new functionality that can be leveraged to provide better solutions faster.
Peter Kowalczyk profile photo

Cons

  • It is not for SME, you must be an advanced marketer for the investment to pay off.
  • In Sweden consultants are hard to come by.
  • When setting end dates you must remember that the end-time is 00:00, so if you want your campaing to end midnight May 21st you have to change the end-time to 23:59 or set the end date one day later (i.e. May 22nd).
Emma Asplund profile photo
  • Click to call
  • Automatically queuing calls
Spencer Lewis profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Salesforce Commerce Cloud7.8
Based on 10 answers
A huge factor influencing our decision to remain on the Demandware platform is that our new parent company is standardizing all its luxury brands in the US on it. We are fortunate. However, even if we had remained an independent company, I believe we would continue on the Demandware platform for all the reasons outlined in this review. I appreciate the stability the platform has provided to our eCommerce site in the last three years as well as the continuous improvements and technological advances being rolled out that will allow us to keep the site fresh, engaging, modern and stable. I've heard many horror stories from colleagues on other platforms who struggle with the expense and complexity involved with making what should be minor and simple changes and updates to their sites.
John Perasco profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Salesforce Commerce Cloud8.0
Based on 2 answers
Overall it's going great. Hoping it can reach very good heights soon.
No photo available

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Salesforce Commerce Cloud8.0
Based on 1 answer
We have only had one instance where the platform went down in the time we have been using it.
Jeremiah Graham, MBA profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Salesforce Commerce Cloud9.0
Based on 3 answers
The support team assistance is always a great help for developers as well retailers in any case to control the things to not lead into problems.
No photo available

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Salesforce Commerce Cloud8.0
Based on 1 answer
The in-person training was thorough. Trainer was pretty dry, but covered everything really well.
Jeremiah Graham, MBA profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Salesforce Commerce Cloud8.0
Based on 2 answers
Implementation went fairly smoothly.
Jeremiah Graham, MBA profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
It is more powerful as a tool. Has access to more data but at the same time it takes time to realise how much you can actually do with all this data because it's not a user-friendly tool
Gwen Rivet profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Increased conversion
  • Improved work flow
  • Only required small dev team
  • Analytics not as robust
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Salesforce Commerce Cloud

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Commerce Cloud More Information