Adobe Campaign

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126 Ratings

Salesforce Marketing Cloud Email Studio

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Top Rated
332 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101

Salesforce Marketing Cloud Email Studio

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Top Rated
332 Ratings
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Score 7.7 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for large companies that have massive email marketing needs and need to manage tens of thousands of users, especially if they need to sync those settings with other master person IDs. It is useful for companies that need to send dynamic/personalized emails and need complex workflows for managing their email campaigns. It is less appropriate if you need a very simple and streamlined tool.
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Salesforce Marketing Cloud Email Studio

Salesforce Marketing Cloud Email Suited is great for businesses who send a lot of emails out on a regular basis, who have to manage many different distributions or email subscriptions, and who are looking for help managing audiences and automating responses. It might be less suited for an organization that does not use email communication or who just sends out 1-2 emails per week.
Cassidy Ebert profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
Adobe Campaign
7.4
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Adobe Campaign
8.3
Salesforce Marketing Cloud Email Studio
7.6
Ability to test dynamic content
Adobe Campaign
8.3
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Adobe Campaign
7.9
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Adobe Campaign
7.3
Salesforce Marketing Cloud Email Studio
7.8
Mobile optimization
Adobe Campaign
7.8
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
Adobe Campaign
8.7
Salesforce Marketing Cloud Email Studio
8.0
List management
Adobe Campaign
8.1
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Adobe Campaign
7.2
Salesforce Marketing Cloud Email Studio
6.7

Lead Management

Adobe Campaign
6.8
Salesforce Marketing Cloud Email Studio
Lead nurturing
Adobe Campaign
7.3
Salesforce Marketing Cloud Email Studio
Lead scoring and grading
Adobe Campaign
7.2
Salesforce Marketing Cloud Email Studio
Data quality management
Adobe Campaign
6.4
Salesforce Marketing Cloud Email Studio
Automated sales alerts and tasks
Adobe Campaign
6.1
Salesforce Marketing Cloud Email Studio

Campaign Management

Adobe Campaign
7.3
Salesforce Marketing Cloud Email Studio
Calendaring
Adobe Campaign
7.3
Salesforce Marketing Cloud Email Studio
Event/webinar marketing
Adobe Campaign
7.3
Salesforce Marketing Cloud Email Studio

Social Media Marketing

Adobe Campaign
7.9
Salesforce Marketing Cloud Email Studio
Social sharing and campaigns
Adobe Campaign
8.1
Salesforce Marketing Cloud Email Studio
Social profile integration
Adobe Campaign
7.8
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

Adobe Campaign
7.7
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Adobe Campaign
7.9
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Adobe Campaign
8.2
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Adobe Campaign
7.2
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

Adobe Campaign
7.3
Salesforce Marketing Cloud Email Studio
API
Adobe Campaign
7.0
Salesforce Marketing Cloud Email Studio
Role-based workflow & approvals
Adobe Campaign
8.0
Salesforce Marketing Cloud Email Studio
Customizability
Adobe Campaign
7.6
Salesforce Marketing Cloud Email Studio
Integration with Salesforce.com
Adobe Campaign
7.5
Salesforce Marketing Cloud Email Studio
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Salesforce Marketing Cloud Email Studio
Integration with SugarCRM
Adobe Campaign
6.3
Salesforce Marketing Cloud Email Studio

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
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  • Targeted Email Campaigns
  • Easy to create templates or you can directly add your own HTML
  • Great data on the performance of our email campaigns
  • Provides recommendations on how to improve our campaigns
Brittany Dunn profile photo

Cons

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
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  • Many clicks to achieve an action, such as segmenting
Brittany Dunn profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
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Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
Exact Target has an exceptional team with great customer care. Whenever we have a question or concern they are timely in addressing it. They also perform annual reviews in person that provides us with market trends, new tools and features, performance metrics, and new content recommendations. We evaluate this by local market and at the international level
Brittany Dunn profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Salesforce Marketing Cloud Email Studio8.0
Based on 3 answers
ExactTarget had just launched Interactive Marketing Hub when I started using it. Before they didn't have anything similar and their other tools were much more developer back end focused. This legacy clearly showed in the product which was quite clunky and technical looking. It dod not have a clean marketing-like UI
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Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
Lisa Franks profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
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Spam checking, ease of subscriber list management and overall experience and knowledge of email marketing were at the top of the list when selecting ExactTarget. At my current company we have chosen a less sophisticated solution based on price, and do not have some of the list management or testing options available to us
Lisa Franks profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

  • We have been able to provide better, more timely leads to our sales staff.
  • We have been able to automate more activities at the top of the sales funnel, making both our sales and marketing staffs more efficient.
  • We have been able to deliver better customer service and more relevant messaging through integration with out CRM platform.
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  • Positive: Kept internal and external communications under one roof.
  • Positive: Been able to track and review analytics to senders via one platform.
  • Negative: Has limited our ability to communicate with internal employees due to restrictions from the Marketing Cloud to Outlook.
Taylor Martz profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.

Salesforce Marketing Cloud Email Studio More Information