Top Rated
93 Ratings

Salesforce Marketing Cloud Email Studio

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321 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

Salesforce Marketing Cloud Email Studio

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321 Ratings
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Score 7.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

Salesforce Marketing Cloud Email Studio

You need to accurately diagnose the level of complexity of the campaigns you want to execute. For simple requests, it is overkill. On the contrary, for response based campaigns, it excels. The interface alone is a significant upgrade over lesser versions of Exact Target. The sheer potential of the IMH is worth it for companies who dream big.
Andrew Windle profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Salesforce Marketing Cloud Email Studio
6.8
WYSIWYG email editor
Adobe Campaign
7.5
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Adobe Campaign
8.1
Salesforce Marketing Cloud Email Studio
7.2
Ability to test dynamic content
Adobe Campaign
8.4
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Adobe Campaign
7.7
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Adobe Campaign
6.9
Salesforce Marketing Cloud Email Studio
7.8
Mobile optimization
Adobe Campaign
7.7
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
Adobe Campaign
8.7
Salesforce Marketing Cloud Email Studio
8.0
List management
Adobe Campaign
8.4
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Adobe Campaign
7.5
Salesforce Marketing Cloud Email Studio
6.7

Lead Management

Adobe Campaign
6.8
Salesforce Marketing Cloud Email Studio
Lead nurturing
Adobe Campaign
7.4
Salesforce Marketing Cloud Email Studio
Lead scoring and grading
Adobe Campaign
7.2
Salesforce Marketing Cloud Email Studio
Data quality management
Adobe Campaign
6.5
Salesforce Marketing Cloud Email Studio
Automated sales alerts and tasks
Adobe Campaign
6.2
Salesforce Marketing Cloud Email Studio

Campaign Management

Adobe Campaign
7.4
Salesforce Marketing Cloud Email Studio
Calendaring
Adobe Campaign
7.5
Salesforce Marketing Cloud Email Studio
Event/webinar marketing
Adobe Campaign
7.3
Salesforce Marketing Cloud Email Studio

Social Media Marketing

Adobe Campaign
8.0
Salesforce Marketing Cloud Email Studio
Social sharing and campaigns
Adobe Campaign
8.1
Salesforce Marketing Cloud Email Studio
Social profile integration
Adobe Campaign
7.8
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

Adobe Campaign
8.0
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Adobe Campaign
8.4
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Adobe Campaign
8.3
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Adobe Campaign
7.2
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

Adobe Campaign
7.6
Salesforce Marketing Cloud Email Studio
API
Adobe Campaign
8.0
Salesforce Marketing Cloud Email Studio
Role-based workflow & approvals
Adobe Campaign
8.4
Salesforce Marketing Cloud Email Studio
Customizability
Adobe Campaign
8.1
Salesforce Marketing Cloud Email Studio
Integration with Salesforce.com
Adobe Campaign
7.5
Salesforce Marketing Cloud Email Studio
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Salesforce Marketing Cloud Email Studio
Integration with SugarCRM
Adobe Campaign
6.3
Salesforce Marketing Cloud Email Studio

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • Visual editor
  • Scheduling campaigns
  • Reporting
No photo available

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • The interface was really challenging to use because it was out of date and not user-friendly. It doesn't even compare to any of the other platforms I've used (MailChimp, Constant Contact, or Emma).
  • Emails did not look like they did in the editing phase, so things turned out unattractive and out of our control despite having a designer on our team with plenty of coding skills.
  • Dynamic content turned out to be way harder to set up than we were told, so we couldn't use it, and that was the main reason we signed up for the Marketing Cloud.
Abby Perfetti profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
I really like the user friendly interface and the ease with which we can fulfill email campaigns
Erik Cooper profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Salesforce Marketing Cloud Email Studio7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
Support from ExactTarget is very responsive and helpful. The follow-up is timely and the online help actually answered most of my questions and gave information that I needed without having to file an actual help ticket with the support desk. It is also nice to be able to email or CALL (with real people) for support, when needed.
Lisa Franks profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
This was the first tool our company has used mainly because our client likes it and wanted us to use it.
No photo available

Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • I feel a little redundant, but having everything in one place allows us to easily transition from account to account and cuts some of our admin time down.
  • As a developer setting up the emails is super easy. Making updates and changes are super easy.
  • It is laid out in a way that marketers who don't know code can use it. Win for developers everywhere!
Jacob Pniewski profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.

Salesforce Marketing Cloud Email Studio More Information