Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Salesforce Marketing Cloud Email Studio

303 Ratings
Score 7.5 out of 101

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

Salesforce Marketing Cloud Email Studio

It's good for any business that needs to send a high volume of email on a regular basis, particularly highly targeted campaigns. As I mentioned, it's not cheap and you're paying for a level of sophistication that might be more than you really need, so I recommend carefully weighing up how frequently you think you'll actually use some features.
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Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Salesforce Marketing Cloud Email Studio
6.7
WYSIWYG email editor
Adobe Campaign
7.3
Salesforce Marketing Cloud Email Studio
7.0
Dynamic content
Adobe Campaign
7.9
Salesforce Marketing Cloud Email Studio
7.2
Ability to test dynamic content
Adobe Campaign
8.2
Salesforce Marketing Cloud Email Studio
5.3
Landing pages
Adobe Campaign
8.0
Salesforce Marketing Cloud Email Studio
4.1
A/B testing
Adobe Campaign
7.0
Salesforce Marketing Cloud Email Studio
7.5
Mobile optimization
Adobe Campaign
8.4
Salesforce Marketing Cloud Email Studio
7.3
Email deliverability
Adobe Campaign
8.6
Salesforce Marketing Cloud Email Studio
8.0
List management
Adobe Campaign
8.2
Salesforce Marketing Cloud Email Studio
7.5
Triggered drip sequences
Adobe Campaign
7.5
Salesforce Marketing Cloud Email Studio
6.7

Lead Management

Adobe Campaign
6.9
Salesforce Marketing Cloud Email Studio
Lead nurturing
Adobe Campaign
7.5
Salesforce Marketing Cloud Email Studio
Lead scoring and grading
Adobe Campaign
7.2
Salesforce Marketing Cloud Email Studio
Data quality management
Adobe Campaign
6.6
Salesforce Marketing Cloud Email Studio
Automated sales alerts and tasks
Adobe Campaign
6.3
Salesforce Marketing Cloud Email Studio

Campaign Management

Adobe Campaign
7.4
Salesforce Marketing Cloud Email Studio
Calendaring
Adobe Campaign
7.5
Salesforce Marketing Cloud Email Studio
Event/webinar marketing
Adobe Campaign
7.3
Salesforce Marketing Cloud Email Studio

Social Media Marketing

Adobe Campaign
8.1
Salesforce Marketing Cloud Email Studio
Social sharing and campaigns
Adobe Campaign
8.2
Salesforce Marketing Cloud Email Studio
Social profile integration
Adobe Campaign
7.9
Salesforce Marketing Cloud Email Studio

Reporting & Analytics

Adobe Campaign
7.8
Salesforce Marketing Cloud Email Studio
4.3
Dashboards
Adobe Campaign
8.3
Salesforce Marketing Cloud Email Studio
5.3
Standard reports
Adobe Campaign
8.1
Salesforce Marketing Cloud Email Studio
4.9
Custom reports
Adobe Campaign
6.9
Salesforce Marketing Cloud Email Studio
2.7

Platform & Infrastructure

Adobe Campaign
7.6
Salesforce Marketing Cloud Email Studio
API
Adobe Campaign
8.1
Salesforce Marketing Cloud Email Studio
Role-based workflow & approvals
Adobe Campaign
8.5
Salesforce Marketing Cloud Email Studio
Customizability
Adobe Campaign
8.0
Salesforce Marketing Cloud Email Studio
Integration with Salesforce.com
Adobe Campaign
7.9
Salesforce Marketing Cloud Email Studio
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Salesforce Marketing Cloud Email Studio
Integration with SugarCRM
Adobe Campaign
6.4
Salesforce Marketing Cloud Email Studio

Pros

  • Dynamic Web Applications (Landing Pages), Personalization Blocks, One click publish, secure endpoints
  • Email Tagging, Delivery Tracking, Retry and Logging, Hot Clicks, Delivery Rules, Typology Rules
  • Reporting on Delivery Statistics, Open rate, Click Rate, Custom Reports
  • Integration with SFDC, MSD CRM on Cloud, Adobe Analytics, Genesis Connector
  • Customer Interaction Management and Offers presentation
  • Customer Surveys and Subscription
Arvind Jain profile photo
  • Ability to send a large number of email broadcasts at one time
  • Ease of use in creating new email from templates or from scratch
  • Analytics on email campaigns were top notch
  • The simple but robust nature of it was very nice and something you don't see in a lot of software
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Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
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  • Any tool that is very flexible leaves a number of ways to complete a task. That can cause confusion depending on the experience level of the user and who is in a meeting.
  • When doing processes it is great but reporting from the get go is very plain and could use some amping up.
  • Set up can be exhausting if you don't know what you are doing.
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
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Salesforce Marketing Cloud Email Studio8.9
Based on 18 answers
This is largely up to the client choosing the service again, but given our (and their) increased ability to 'pull back the curtain', we do not anticipate anything changing. I'm excited to see what the updates to the interactive marketing hub bring, and I am hoping for further app marketplace integration, as we've already had the pleasure of working with some of those companies.
Andrew Windle profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Salesforce Marketing Cloud Email Studio7.8
Based on 2 answers
I think the tool is easy to use, protects a company from the spam legislation and manages subscribers very well. It is simple to create a non-complex email. I like the survey function on the email tool as well. Overall usability is quite easy and no necessary to have an IT background or extensive knowledge to use. It is helpful, though, to have an understanding of HTML for formatting at this point.
Lisa Franks profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
Upgrades and timing of the upgrades were communicated well and planned during off hours for our work. If we did have a campaign scheduled during that time, it would kick-off after the system was back active. There were a few unplanned system down times, but it was a rare occurrence and those times were also short in duration.
Lisa Franks profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Salesforce Marketing Cloud Email Studio2.0
Based on 2 answers
Exact Target performs well and is relatively easy to learn. It handles subscriber management well, and is easy to organize lists and segregation of those subscribers. Emails are easy to classify and group together for re-use or resending to different demographics of the recipients. The product is reliable, and metrics of the campaign results are easy to obtain and interpret.
Lisa Franks profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
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Salesforce Marketing Cloud Email Studio9.0
Based on 4 answers
The customer support was always first-class: detailed, knowledgeable, and fast.
Jono Smith profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Salesforce Marketing Cloud Email Studio7.9
Based on 2 answers
Easy to implement, with simple emails and solutions initially created. More advanced usage of the tool and more advanced subscriber attribute usage was implemented during later phases when the knowledge of the tool increased. Monitoring success and results of email campaigns were done at a high level initially, but not fully used until the tool and email marketing as a whole was better understood in the corporation.
Lisa Franks profile photo

Alternatives Considered

Adobe Campaign is a leader in the marketing automation platform space. I would put it directly against the Salesforce Marketing Cloud as they are nose to nose in terms of leading features. For our clients, Adobe Campaign makes the most sense if they already have some investment in other Adobe Marketing Cloud solutions.
Marty Idziak profile photo
Bottom line... Salesforce Marketing Cloud costs less than HubSpot, without much loss in robustness, functionality, or tool set.
Brian Woodlief profile photo

Scalability

No score
No answers yet
No answers on this topic
Salesforce Marketing Cloud Email Studio9.0
Based on 1 answer
We had approximately 20,000 recipients of most email campaigns, with some higher amounts and some smaller campaigns. The tools is easy to use and the recipient list size is really not a factor in the complexity or work to create and email campaign. Our campaigns could just have easily been sent to many more people, with virtually no additional work.
Lisa Franks profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • Increased email open rates
  • Increased email engagement rates
  • Increase email generated revenue
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Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Salesforce Marketing Cloud Email Studio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
To learn more about products and pricing, please visit http://www.exacttarget.com/pricing.