Adobe Campaign vs. Sugar Market

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Adobe Campaign
Score 8.1 out of 10
N/A
Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.N/A
Sugar Market
Score 2.2 out of 10
Mid-Size Companies (51-1,000 employees)
Sugar Market (formerly Salesfusion) is a marketing automation solution built to work for the user. With a curated toolset that includes intuitive campaign builders, automations and reporting, the vendor says they focus on what matters most to marketers -- streamlining campaign creation, understanding engagement, improving conversion, and driving more revenue. Salesfusion was acquired by SugarCRM May 2019.
$750
per month
Pricing
Adobe CampaignSugar Market
Editions & Modules
No answers on this topic
Core
$1,000
Database size
Offerings
Pricing Offerings
Adobe CampaignSugar Market
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoYes
Entry-level Setup FeeNo setup feeRequired
Additional DetailsPrices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.
More Pricing Information
Features
Adobe CampaignSugar Market
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Adobe Campaign
8.8
92 Ratings
12% above category average
Sugar Market
4.4
4 Ratings
55% below category average
WYSIWYG email editor9.486 Ratings3.03 Ratings
Dynamic content9.592 Ratings5.03 Ratings
Ability to test dynamic content9.687 Ratings4.02 Ratings
Landing pages8.184 Ratings6.03 Ratings
A/B testing8.888 Ratings4.03 Ratings
Mobile optimization9.586 Ratings1.03 Ratings
Email deliverability reporting8.090 Ratings7.04 Ratings
List management6.392 Ratings4.04 Ratings
Triggered drip sequences9.781 Ratings6.03 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Adobe Campaign
6.7
6 Ratings
14% below category average
Sugar Market
5.3
4 Ratings
37% below category average
Lead nurturing automation7.16 Ratings6.04 Ratings
Lead scoring and grading7.35 Ratings4.04 Ratings
Data quality management6.36 Ratings5.04 Ratings
Automated sales alerts and tasks6.05 Ratings6.03 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Adobe Campaign
8.5
86 Ratings
11% above category average
Sugar Market
6.5
3 Ratings
16% below category average
Calendaring9.586 Ratings6.03 Ratings
Event/webinar marketing7.46 Ratings7.02 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Adobe Campaign
7.9
4 Ratings
5% above category average
Sugar Market
8.2
1 Ratings
9% above category average
Social sharing and campaigns8.04 Ratings8.21 Ratings
Social profile integration7.74 Ratings00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Adobe Campaign
8.5
92 Ratings
13% above category average
Sugar Market
2.3
4 Ratings
106% below category average
Dashboards8.091 Ratings5.04 Ratings
Standard reports8.891 Ratings1.04 Ratings
Custom reports8.787 Ratings1.04 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Adobe Campaign
8.3
88 Ratings
9% above category average
Sugar Market
4.8
4 Ratings
45% below category average
API8.879 Ratings5.02 Ratings
Role-based workflow & approvals9.682 Ratings6.02 Ratings
Customizability9.485 Ratings3.02 Ratings
Integration with Salesforce.com7.563 Ratings9.22 Ratings
Integration with Microsoft Dynamics CRM7.850 Ratings1.01 Ratings
Integration with SugarCRM6.56 Ratings00 Ratings
Best Alternatives
Adobe CampaignSugar Market
Small Businesses
Vbout
Vbout
Score 9.4 out of 10
Vbout
Vbout
Score 9.4 out of 10
Medium-sized Companies
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
Enterprises
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
PFL Direct Mail Platform
PFL Direct Mail Platform
Score 9.3 out of 10
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User Ratings
Adobe CampaignSugar Market
Likelihood to Recommend
8.8
(97 ratings)
3.0
(7 ratings)
Likelihood to Renew
8.4
(5 ratings)
10.0
(3 ratings)
Usability
8.8
(41 ratings)
-
(0 ratings)
Availability
7.0
(1 ratings)
-
(0 ratings)
Performance
7.0
(1 ratings)
-
(0 ratings)
Support Rating
7.8
(40 ratings)
8.2
(1 ratings)
In-Person Training
8.0
(1 ratings)
-
(0 ratings)
Online Training
8.0
(1 ratings)
-
(0 ratings)
Implementation Rating
8.0
(1 ratings)
-
(0 ratings)
Contract Terms and Pricing Model
8.1
(2 ratings)
-
(0 ratings)
User Testimonials
Adobe CampaignSugar Market
Likelihood to Recommend
Adobe
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
Read full review
SugarCRM
Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
Read full review
Pros
Adobe
  • It allows me to capture leads through various sources, such as website forms or landing pages.
  • It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
  • It provides robust analytics and reporting capabilities.
Read full review
SugarCRM
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
Read full review
Cons
Adobe
  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
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SugarCRM
  • The user interface is somewhat cumbersome and not intuitive at times.
  • Additional user education available through downloads for existing customers rather than scheduled webinars would be helpful.
  • Custom reporting is complicated to set up.
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Likelihood to Renew
Adobe
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
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SugarCRM
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
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Usability
Adobe
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
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SugarCRM
No answers on this topic
Reliability and Availability
Adobe
Aside from frequent error prompts, the program is quite dependable
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SugarCRM
No answers on this topic
Support Rating
Adobe
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
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SugarCRM
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
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Alternatives Considered
Adobe
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
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SugarCRM
I was using Net-Results and it seemed more geared for an experienced marketer who was familiar with HTML and didn't need as much training. I found the system frustrating and didn't have much success when I called in for training. I was brand new to automation marketing and needed more hand-holding than Net-Results was able to provide
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Contract Terms and Pricing Model
Adobe
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
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SugarCRM
No answers on this topic
Return on Investment
Adobe
  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
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SugarCRM
  • Increased employee efficiency
  • Better customer service
  • The ability to send email campaigns from a specific user and not "from" the organization title. We use this funcationality a lot and it was not available with other software so this is huge.
Read full review
ScreenShots