What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Salesfusion

17 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Salesfusion

17 Ratings
Score 5.2 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.
Brandon Stuhr profile photo

Salesfusion

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Salesfusion
5.5
WYSIWYG email editor
Adobe Campaign
7.3
Salesfusion
8.0
Dynamic content
Adobe Campaign
7.9
Salesfusion
6.0
Ability to test dynamic content
Adobe Campaign
8.2
Salesfusion
7.0
Landing pages
Adobe Campaign
7.9
Salesfusion
2.0
A/B testing
Adobe Campaign
7.0
Salesfusion
8.0
Mobile optimization
Adobe Campaign
8.4
Salesfusion
7.0
Email deliverability
Adobe Campaign
8.6
Salesfusion
6.0
List management
Adobe Campaign
8.2
Salesfusion
3.1
Triggered drip sequences
Adobe Campaign
7.5
Salesfusion
2.0

Lead Management

Adobe Campaign
6.9
Salesfusion
3.8
Lead nurturing
Adobe Campaign
7.5
Salesfusion
2.1
Lead scoring and grading
Adobe Campaign
7.2
Salesfusion
4.1
Data quality management
Adobe Campaign
6.6
Salesfusion
3.1
Automated sales alerts and tasks
Adobe Campaign
6.3
Salesfusion
6.0

Campaign Management

Adobe Campaign
7.4
Salesfusion
9.6
Calendaring
Adobe Campaign
7.5
Salesfusion
9.2
Event/webinar marketing
Adobe Campaign
7.3
Salesfusion
10.0

Social Media Marketing

Adobe Campaign
8.1
Salesfusion
8.2
Social sharing and campaigns
Adobe Campaign
8.2
Salesfusion
8.2
Social profile integration
Adobe Campaign
7.9
Salesfusion

Reporting & Analytics

Adobe Campaign
7.8
Salesfusion
6.4
Dashboards
Adobe Campaign
8.3
Salesfusion
6.0
Standard reports
Adobe Campaign
8.1
Salesfusion
8.0
Custom reports
Adobe Campaign
6.9
Salesfusion
5.0

Platform & Infrastructure

Adobe Campaign
7.6
Salesfusion
5.8
API
Adobe Campaign
8.1
Salesfusion
5.0
Role-based workflow & approvals
Adobe Campaign
8.5
Salesfusion
6.0
Customizability
Adobe Campaign
8.0
Salesfusion
3.0
Integration with Salesforce.com
Adobe Campaign
7.9
Salesfusion
9.2
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Salesfusion
Integration with SugarCRM
Adobe Campaign
6.4
Salesfusion

Pros

  • Useful interface – Adobe campaign presents everything Adobe style, which is easy-to-use, easy to understand the information that's presented toward you.
  • The information is there when you need it – the program shows you exactly what you're looking for, and everything is at 100% accuracy. It was the driving force in helping us decide where to move next.
  • The program is always updated, and the customer service is always helpful; we never ran into any problems working with their team whenever we had a question.
No photo available
  • It was easy to navigate.
  • I liked that I could click on a link to email a potential client and that it would track/link that email back to the Salesfusion profile.
  • I liked the reporting features so that I could see exactly how many cold calls resulted in appointments, with whom I last left voicemail or need to follow up with.
No photo available

Cons

  • Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
  • The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.
Kristen Conrad profile photo
  • I didn't see any room for improvement - I really enjoyed using the system.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
Salesfusion10.0
Based on 3 answers
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Lindsey Wilson profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Salesfusion8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
No photo available

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
They are a great team to work with! We've had a lot of private training with the VP of Sales, she's really helped us get to where we needed to be. Also SalesFusion has been really easy to learn and has provided us with great information that we didn't have before
Lindsey Wilson profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • This has been great for ROI. In 2013 our Marketing Department turned over more leads than ever!
  • This also helped us reach out to all of our customers from all of our departments. We were able to not only send out but also see all results from over 260,000 emails.
Lindsey Wilson profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Adobe Campaign Editions & Modules
Adobe Campaign
Additional Pricing Details

Salesfusion

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Salesfusion Editions & Modules
Salesfusion
Edition
Core
$1,2001
Performance
$1,5501
1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.