What users are saying about
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139 Ratings
17 Ratings

Adobe Campaign

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139 Ratings
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Score 7.6 out of 101
17 Ratings
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Score 5.4 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
No photo available

Salesfusion

Salesfusion is a marketing automation platform more appropriate for small companies considering the limited functionalities are limited. The email builder tool is easy to use and ideal for someone with no coding knowledge
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Salesfusion
5.5
WYSIWYG email editor
Adobe Campaign
7.4
Salesfusion
8.0
Dynamic content
Adobe Campaign
8.3
Salesfusion
6.0
Ability to test dynamic content
Adobe Campaign
8.3
Salesfusion
7.0
Landing pages
Adobe Campaign
7.9
Salesfusion
2.0
A/B testing
Adobe Campaign
7.3
Salesfusion
8.0
Mobile optimization
Adobe Campaign
7.8
Salesfusion
7.0
Email deliverability
Adobe Campaign
8.7
Salesfusion
6.0
List management
Adobe Campaign
8.0
Salesfusion
3.0
Triggered drip sequences
Adobe Campaign
7.2
Salesfusion
2.0

Lead Management

Adobe Campaign
6.7
Salesfusion
3.8
Lead nurturing
Adobe Campaign
7.2
Salesfusion
2.0
Lead scoring and grading
Adobe Campaign
7.2
Salesfusion
4.0
Data quality management
Adobe Campaign
6.4
Salesfusion
3.0
Automated sales alerts and tasks
Adobe Campaign
6.1
Salesfusion
6.0

Campaign Management

Adobe Campaign
7.3
Salesfusion
9.6
Calendaring
Adobe Campaign
7.3
Salesfusion
9.2
Event/webinar marketing
Adobe Campaign
7.3
Salesfusion
10.0

Social Media Marketing

Adobe Campaign
7.9
Salesfusion
8.2
Social sharing and campaigns
Adobe Campaign
8.1
Salesfusion
8.2
Social profile integration
Adobe Campaign
7.7
Salesfusion

Reporting & Analytics

Adobe Campaign
7.7
Salesfusion
6.3
Dashboards
Adobe Campaign
7.8
Salesfusion
6.0
Standard reports
Adobe Campaign
8.2
Salesfusion
8.0
Custom reports
Adobe Campaign
7.2
Salesfusion
5.0

Platform & Infrastructure

Adobe Campaign
7.2
Salesfusion
5.8
API
Adobe Campaign
7.0
Salesfusion
5.0
Role-based workflow & approvals
Adobe Campaign
8.0
Salesfusion
6.0
Customizability
Adobe Campaign
7.5
Salesfusion
3.0
Integration with Salesforce.com
Adobe Campaign
7.5
Salesfusion
9.2
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Salesfusion
Integration with SugarCRM
Adobe Campaign
6.4
Salesfusion

Pros

Adobe Campaign

  • The offers section makes it easy to update and manage personalized offers in one place.
  • Campaigns offer limitless personalization through JavaScript and SQL blocks.
  • Ability to create templates not only for emails but entire campaigns to streamline processes.
  • Very extensive approval capabilities.
No photo available

Salesfusion

  • The email builder is easy to use.
  • The platform has a great mix of usability and functionality.
No photo available

Cons

Adobe Campaign

  • Package deployments. It requires administrator rights in order to deploy into an environment. We do not want changes directly in a production environment so deployments are a bottleneck since only a few have access.
  • User audits. It is difficult or impossible in certain cases to determine who started/executed/made changes to a workflow. There's no easy way to roll back changes.
  • Troubleshooting errors. For more complex workflows, when they do fail, it is not easy to figure out what caused the failure.
Canh Tran profile photo

Salesfusion

  • It's not an intuitive process to set up and manage nurture campaigns.
  • Building landing pages is very hard. You need coding knowledge.
  • The functionalities are limited and do not suit the needs of a mid-size company.
No photo available

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo

Salesfusion

Salesfusion 10.0
Based on 3 answers
We've been very happy with SalesFusion since day 1. We've also created a new website during the time period that we've had SF and everything carried over great to our new website!
Lindsey Wilson profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Salesfusion

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Salesfusion

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Salesfusion

Salesfusion 8.2
Based on 1 answer
The support team has always been helpful, friendly, prompt and knowledgeable. They follow-up on all my tickets promptly and when needed are available for screen sharing to illustrate solutions for more complex problems. The support department at Salesfusion is one of my favorite things about the platform.
No photo available

Alternatives Considered

Adobe Campaign

We evaluated Salesforce Marketing Cloud, IBM Marketing Cloud, Pitney Bowes Engage One before settling on Adobe Campaign through a vendor selection process. Adobe Campaign was most appealing because of their on-premise/hybrid offering. This allowed us to keep data on site. Our privacy and security teams have reservations on storing personally identifiable information in the cloud. This is particular important for sensitive information that could be used for segmentation.
Canh Tran profile photo

Salesfusion

We selected Salesfusion at first mainly because of its low cost. When we realized the lack of functionalities, we decided to go for a more powerful marketing automation platform
No photo available

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

Salesfusion

  • We lost a lot of time building the email campaigns
  • We had to pay extra money to build the landing pages
  • The distribution list tool is very limited. We had to use our CRM to build the more specific distributions lists.
No photo available

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Adobe Campaign
Additional Pricing Details

Salesfusion

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required

Salesfusion Editions & Modules

Salesfusion
Edition
Core
$1,2001
Performance
$1,5501
1. Database size
Additional Pricing Details
Prices listed are monthly subscription rates. Our packages include live support and training. Additional charges apply for contact databases above 10k, dedicated IPs, CRM integration and sandboxes. Please complete the form on our site to request a quote based on your specific needs.

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