What users are saying about
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Top Rated
159 Ratings
6 Ratings

Adobe Campaign

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Top Rated
159 Ratings
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Score 7.7 out of 101
6 Ratings
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Score 6.6 out of 101

Likelihood to Recommend

Adobe Campaign

The campaign functions that you're looking for are all present but a decent number of them are difficult to find and actually much less practical than you'd imagine. The software is frequently being improved upon and updated on Adobe's end. They are actively updating and adding new features but compared to competitors on the marketplace they're not offering anything significantly better. The reporting features are generally lacking and not enjoyable to use. I would recommend fixing that for future iterations of the platform.
Richard Perroset profile photo

SalesGenius

Genius is well-suited for a smaller company looking to do one-off campaigns and not necessarily needing to track within a separate system. For example, the professional version of Salesforce is probably an ideal size for Genius. For a more enterprise/larger company I wouldn't suggest Genius be used.
Jessie Mead profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.2
SalesGenius
WYSIWYG email editor
Adobe Campaign
8.1
SalesGenius
Dynamic content
Adobe Campaign
8.4
SalesGenius
Ability to test dynamic content
Adobe Campaign
8.3
SalesGenius
Landing pages
Adobe Campaign
8.4
SalesGenius
A/B testing
Adobe Campaign
8.1
SalesGenius
Mobile optimization
Adobe Campaign
7.7
SalesGenius
Email deliverability
Adobe Campaign
8.6
SalesGenius
List management
Adobe Campaign
8.2
SalesGenius
Triggered drip sequences
Adobe Campaign
7.6
SalesGenius

Lead Management

Adobe Campaign
6.7
SalesGenius
Lead nurturing
Adobe Campaign
7.2
SalesGenius
Lead scoring and grading
Adobe Campaign
7.3
SalesGenius
Data quality management
Adobe Campaign
6.3
SalesGenius
Automated sales alerts and tasks
Adobe Campaign
6.1
SalesGenius

Campaign Management

Adobe Campaign
7.5
SalesGenius
Calendaring
Adobe Campaign
7.7
SalesGenius
Event/webinar marketing
Adobe Campaign
7.4
SalesGenius

Social Media Marketing

Adobe Campaign
7.9
SalesGenius
Social sharing and campaigns
Adobe Campaign
8.0
SalesGenius
Social profile integration
Adobe Campaign
7.7
SalesGenius

Reporting & Analytics

Adobe Campaign
8.1
SalesGenius
Dashboards
Adobe Campaign
8.2
SalesGenius
Standard reports
Adobe Campaign
8.4
SalesGenius
Custom reports
Adobe Campaign
7.7
SalesGenius

Platform & Infrastructure

Adobe Campaign
7.4
SalesGenius
API
Adobe Campaign
7.2
SalesGenius
Role-based workflow & approvals
Adobe Campaign
8.1
SalesGenius
Customizability
Adobe Campaign
7.6
SalesGenius
Integration with Salesforce.com
Adobe Campaign
7.8
SalesGenius
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SalesGenius
Integration with SugarCRM
Adobe Campaign
6.4
SalesGenius

Pros

Adobe Campaign

  • The offers section makes it easy to update and manage personalized offers in one place.
  • Campaigns offer limitless personalization through JavaScript and SQL blocks.
  • Ability to create templates not only for emails but entire campaigns to streamline processes.
  • Very extensive approval capabilities.
No photo available

SalesGenius

  • Reporting - we can send out emails all day, but if we don't have something to report to the client after-the-fact it voids the entire process. Genius provided a visually stimulating reporting tool.
  • Tracking - Genius was great at tracking opens, clicks, bounces, hard bounces, etc. This helped us clean up our system as we sent campaigns out.
  • CRM Integration - Genius was great about tracking each contact (in Salesforce) and their activity via emails.
Jessie Mead profile photo

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
No photo available

SalesGenius

  • CRM Integration - Although Genius was great at tracking individual activity, there wasn't a way to pull over specific campaign details (ie, bounces, deliverables, statistics, charts). Our end-users not participating in the direct campaign had no way of knowing the results from within Salesforce.
  • Communication - I had a difficult time contacting Genius when I had issues or questions.
Jessie Mead profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo

SalesGenius

SalesGenius 2.1
Based on 2 answers
The communication was insufficient at the end of our contract and after, which makes it difficult to work with as a primary product. The pricing was extremely attractive, but kind of lead to "you pay for what you get", which doesn't work in a company our size. I do think the ease of use was higher than our current contract, but the CRM integration was lower.
Jessie Mead profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

SalesGenius

SalesGenius 7.0
Based on 1 answer
Extremely user friendly as a stand-alone marketing platform.
Jessie Mead profile photo

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

SalesGenius

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

SalesGenius

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

Adobe Campaign offers unmatched customization but is definitely the least intuitive and user-friendly marketing automation tool I have ever used. We selected Adobe Campaign because we use other Adobe Marketing Cloud Products (Analytics and Target) but the integration with those tools is much more arduous than we anticipated.
No photo available

SalesGenius

Pardot is within the Salesforce CRM, so solves many issues for us as far as our employees seeing direct results. Genius is more suited for the larger, enterprise company, whereas Genius is better for a smaller team. Both are extremely efficient, just target a different business size/purpose.
Jessie Mead profile photo

Return on Investment

Adobe Campaign

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available

SalesGenius

  • More satisfied clients due to increased buyer activity.
  • More deals closed because a larger span of buyer interest was reached.
Jessie Mead profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Adobe Campaign Editions & Modules

Adobe Campaign
Additional Pricing Details

SalesGenius

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SalesGenius Editions & Modules

SalesGenius
Edition
Startups
$4001
Small Teams
$8001
The Big Guns
$1,2001
1. per month
Additional Pricing Details

Add comparison