What users are saying about
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Top Rated
275 Ratings
6 Ratings

Adobe Campaign

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Top Rated
275 Ratings
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Score 8.1 out of 100
6 Ratings
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Score 9.2 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Salsa Engage

Salsa Engage provides a robust interface to Salesforce--our primary CRM--allowing non-intervention synchronization to categorize supporters into groups for email communication. As we are only six months into our implementation, we have not found areas where it's not appropriate to use beyond nit-picky synchronization delays and smart group updates.
Kevin Gay | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.3
Salsa Engage
WYSIWYG email editor
Adobe Campaign
8.5
Salsa Engage
Dynamic content
Adobe Campaign
8.2
Salsa Engage
Ability to test dynamic content
Adobe Campaign
8.1
Salsa Engage
Landing pages
Adobe Campaign
8.7
Salsa Engage
A/B testing
Adobe Campaign
8.7
Salsa Engage
Mobile optimization
Adobe Campaign
7.8
Salsa Engage
Email deliverability reporting
Adobe Campaign
8.4
Salsa Engage
List management
Adobe Campaign
8.1
Salsa Engage
Triggered drip sequences
Adobe Campaign
7.9
Salsa Engage

Lead Management

Adobe Campaign
6.7
Salsa Engage
Lead nurturing
Adobe Campaign
7.1
Salsa Engage
Lead scoring and grading
Adobe Campaign
7.3
Salsa Engage
Data quality management
Adobe Campaign
6.3
Salsa Engage
Automated sales alerts and tasks
Adobe Campaign
6.0
Salsa Engage

Campaign Management

Adobe Campaign
7.7
Salsa Engage
Calendaring
Adobe Campaign
8.1
Salsa Engage
Event/webinar marketing
Adobe Campaign
7.4
Salsa Engage

Social Media Marketing

Adobe Campaign
7.9
Salsa Engage
Social sharing and campaigns
Adobe Campaign
8.0
Salsa Engage
Social profile integration
Adobe Campaign
7.7
Salsa Engage

Reporting & Analytics

Adobe Campaign
8.2
Salsa Engage
Dashboards
Adobe Campaign
8.1
Salsa Engage
Standard reports
Adobe Campaign
8.4
Salsa Engage
Custom reports
Adobe Campaign
8.0
Salsa Engage

Platform & Infrastructure

Adobe Campaign
7.5
Salsa Engage
API
Adobe Campaign
7.3
Salsa Engage
Role-based workflow & approvals
Adobe Campaign
8.1
Salsa Engage
Customizability
Adobe Campaign
7.7
Salsa Engage
Integration with Salesforce.com
Adobe Campaign
8.1
Salsa Engage
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.3
Salsa Engage
Integration with SugarCRM
Adobe Campaign
6.5
Salsa Engage

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Salsa Engage

  • Low bounce rate
  • Customizable donation pages
  • Intuitive reporting
Kalyn Hoffman | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Salsa Engage

  • SalesForce integration of new fields for synchronization
  • Supporter self-management of account (updating their own email)
  • Group management (no pictorial interface)
Kevin Gay | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Salsa Engage

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 7.4
Based on 14 answers
Adobe Campaign should try to focus on some designing features so definitely every user will love to use it more happily. Looking forward to seeing these changes soon if this review really matters. Or else we will keep switching between tabs often. So all the best to Adobe Campaign. Good luck.
Anonymous | TrustRadius Reviewer

Salsa Engage

Salsa Engage 9.0
Based on 1 answer
Easy to use interface, far superior to classic. You did this right.
Kevin Gay | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Salsa Engage

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 6.6
Based on 15 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Salsa Engage

Salsa Engage 9.0
Based on 1 answer
Support response has been swift and knowledgable, though not always the answer I've wanted. One huge design flaw is if I add a new Salesforce field to sync, Salsa Engage will not sync it unless it has changed since the last sync, requiring me to fake an update for an entire database or re-sync the whole enchilada. Better to recognize it's a new Salesforce field and perform the sync en masse.
Kevin Gay | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Salsa Engage

Salsa Engage has a huge advantage over competitors when it comes to pricing. Since it is a newer software, it offers a lot more features for a lesser price. We explored many options and we decided on Salsa because of the integration with the CRM software and the ability to customize all of our donation and ticket pages.
Kalyn Hoffman | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Salsa Engage

  • Increased email engagement
  • Decreased bounce rate
  • Increased ticket sales
Kalyn Hoffman | TrustRadius Reviewer

Screenshots

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Salsa Engage

General

Free Trial
Yes
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Optional

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Salsa Engage
9.0

Likelihood to Renew

Adobe Campaign
8.4
Salsa Engage

Usability

Adobe Campaign
7.4
Salsa Engage
9.0

Reliability and Availability

Adobe Campaign
7.0
Salsa Engage

Performance

Adobe Campaign
7.0
Salsa Engage

Support Rating

Adobe Campaign
6.6
Salsa Engage
9.0

In-Person Training

Adobe Campaign
8.0
Salsa Engage

Online Training

Adobe Campaign
8.0
Salsa Engage

Implementation Rating

Adobe Campaign
8.0
Salsa Engage

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