What users are saying about
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Top Rated
314 Ratings

Adobe Campaign

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Top Rated
314 Ratings
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Score 8.2 out of 100
13 Ratings
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Score 8 out of 100

Likelihood to Recommend

Adobe Campaign

Adobe campaign is among one of the best software out there that helps us bring out creativity and effectively targets our customers and clients. It also helps in email campaigns which makes it very useful for all situations. It has helped us increase production and also achieve our goals seamlessly. The features like SMS, push notification and web-based notification increases its reach as well as increases the effectiveness with which it reaches the customer. It also helps in automating the marketing with multiple tools which increases its efficiency. The easy-to-navigate layout makes it very easy to train newbies and beginners in it and they catch up to others very quickly.
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
SAS Marketing Ops
WYSIWYG email editor
Adobe Campaign
8.2
SAS Marketing Ops
Dynamic content
Adobe Campaign
8.9
SAS Marketing Ops
Ability to test dynamic content
Adobe Campaign
7.6
SAS Marketing Ops
Landing pages
Adobe Campaign
8.4
SAS Marketing Ops
A/B testing
Adobe Campaign
8.4
SAS Marketing Ops
Mobile optimization
Adobe Campaign
8.8
SAS Marketing Ops
Email deliverability reporting
Adobe Campaign
9.1
SAS Marketing Ops
List management
Adobe Campaign
8.5
SAS Marketing Ops
Triggered drip sequences
Adobe Campaign
7.9
SAS Marketing Ops

Lead Management

Adobe Campaign
6.7
SAS Marketing Ops
Lead nurturing
Adobe Campaign
7.1
SAS Marketing Ops
Lead scoring and grading
Adobe Campaign
7.3
SAS Marketing Ops
Data quality management
Adobe Campaign
6.3
SAS Marketing Ops
Automated sales alerts and tasks
Adobe Campaign
6.0
SAS Marketing Ops

Campaign Management

Adobe Campaign
7.8
SAS Marketing Ops
Calendaring
Adobe Campaign
8.2
SAS Marketing Ops
Event/webinar marketing
Adobe Campaign
7.4
SAS Marketing Ops

Social Media Marketing

Adobe Campaign
7.9
SAS Marketing Ops
Social sharing and campaigns
Adobe Campaign
8.0
SAS Marketing Ops
Social profile integration
Adobe Campaign
7.7
SAS Marketing Ops

Reporting & Analytics

Adobe Campaign
8.5
SAS Marketing Ops
Dashboards
Adobe Campaign
8.5
SAS Marketing Ops
Standard reports
Adobe Campaign
8.7
SAS Marketing Ops
Custom reports
Adobe Campaign
8.2
SAS Marketing Ops

Platform & Infrastructure

Adobe Campaign
8.1
SAS Marketing Ops
API
Adobe Campaign
8.1
SAS Marketing Ops
Role-based workflow & approvals
Adobe Campaign
8.9
SAS Marketing Ops
Customizability
Adobe Campaign
8.9
SAS Marketing Ops
Integration with Salesforce.com
Adobe Campaign
8.4
SAS Marketing Ops
Integration with Microsoft Dynamics CRM
Adobe Campaign
8.2
SAS Marketing Ops
Integration with SugarCRM
Adobe Campaign
6.5
SAS Marketing Ops

Pros

Adobe Campaign

  • Management of marketing strategies which helps marketing teams.
  • Visual orchestration of campaigns aids in more accurate and customer centric campaigns.
  • Analytics to view and manage our campaigns as it helps to understand our plus and minus points and ways to improve our campaigns.
  • Managing multi-channel promotions helps in catering customers through different marketing mediums so as to grow our reach.
Sandarbh Asthana | TrustRadius Reviewer

SAS Marketing Ops

  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
  • Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
  • The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
Vince Vanderford | TrustRadius Reviewer

SAS Marketing Ops

  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 8.6
Based on 32 answers
I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
Bruno Soares | TrustRadius Reviewer

SAS Marketing Ops

SAS Marketing Ops 9.0
Based on 1 answer
With SAS Marketing Operations Management, you can manage all your marketing activities more efficiently and effectively than ever before – from defining strategy, to orchestrating complex marketing planning functions, to managing digital assets and beyond. SAS helps you simplify operations. Manage workflows. Track performance. And stay in lock step with every interaction along the customer journey.
Anonymous | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

SAS Marketing Ops

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 8.7
Based on 33 answers
I am giving this rating because according to my experience the support of the Adobe Campaign is really awesome. The first thing I never found any issues during the use of this amazing platform. I can easily manage things through the dashboard. Whenever I have a question, I read online their support articles and I have increased my knowledge of the Adobe Campaign.
Umair Butt | TrustRadius Reviewer

SAS Marketing Ops

SAS Marketing Ops 8.0
Based on 1 answer
Not involved in support
Anonymous | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com.Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
Anonymous | TrustRadius Reviewer

SAS Marketing Ops

No answers on this topic

Return on Investment

Adobe Campaign

  • Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
  • Results have always seemed relative to us, as they vary greatly depending on how much is invested.
Lisa Carter | TrustRadius Reviewer

SAS Marketing Ops

No answers on this topic

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

SAS Marketing Ops

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.0
SAS Marketing Ops
8.0

Likelihood to Renew

Adobe Campaign
8.4
SAS Marketing Ops

Usability

Adobe Campaign
8.6
SAS Marketing Ops
9.0

Reliability and Availability

Adobe Campaign
7.0
SAS Marketing Ops

Performance

Adobe Campaign
7.0
SAS Marketing Ops

Support Rating

Adobe Campaign
8.7
SAS Marketing Ops
8.0

In-Person Training

Adobe Campaign
8.0
SAS Marketing Ops

Online Training

Adobe Campaign
8.0
SAS Marketing Ops

Implementation Rating

Adobe Campaign
8.0
SAS Marketing Ops

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