What users are saying about
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140 Ratings

Adobe Campaign

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140 Ratings
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Score 7.6 out of 101
12 Ratings
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Score 7.8 out of 101

Likelihood to Recommend

Adobe Campaign

The features and options available in Adobe Campaign are extensive. We use it to run our marketing campaigns across multiple types of devices. It covers all the bases from e-mail, mobile, or a direct mail sent to a prospect, we can do it all. It is a great tool for just keeping track of things, coming campaign elements and a history of what has occurred. Reporting could use some work and the amount of customization required is a bit steep.
No photo available

SAS Marketing Ops

No answer on this topic is available.

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SAS Marketing Ops
WYSIWYG email editor
Adobe Campaign
7.4
SAS Marketing Ops
Dynamic content
Adobe Campaign
8.3
SAS Marketing Ops
Ability to test dynamic content
Adobe Campaign
8.3
SAS Marketing Ops
Landing pages
Adobe Campaign
7.9
SAS Marketing Ops
A/B testing
Adobe Campaign
7.3
SAS Marketing Ops
Mobile optimization
Adobe Campaign
7.7
SAS Marketing Ops
Email deliverability
Adobe Campaign
8.7
SAS Marketing Ops
List management
Adobe Campaign
8.0
SAS Marketing Ops
Triggered drip sequences
Adobe Campaign
7.2
SAS Marketing Ops

Lead Management

Adobe Campaign
6.7
SAS Marketing Ops
Lead nurturing
Adobe Campaign
7.2
SAS Marketing Ops
Lead scoring and grading
Adobe Campaign
7.2
SAS Marketing Ops
Data quality management
Adobe Campaign
6.4
SAS Marketing Ops
Automated sales alerts and tasks
Adobe Campaign
6.1
SAS Marketing Ops

Campaign Management

Adobe Campaign
7.3
SAS Marketing Ops
Calendaring
Adobe Campaign
7.3
SAS Marketing Ops
Event/webinar marketing
Adobe Campaign
7.3
SAS Marketing Ops

Social Media Marketing

Adobe Campaign
7.9
SAS Marketing Ops
Social sharing and campaigns
Adobe Campaign
8.1
SAS Marketing Ops
Social profile integration
Adobe Campaign
7.7
SAS Marketing Ops

Reporting & Analytics

Adobe Campaign
7.7
SAS Marketing Ops
Dashboards
Adobe Campaign
7.8
SAS Marketing Ops
Standard reports
Adobe Campaign
8.2
SAS Marketing Ops
Custom reports
Adobe Campaign
7.2
SAS Marketing Ops

Platform & Infrastructure

Adobe Campaign
7.2
SAS Marketing Ops
API
Adobe Campaign
6.9
SAS Marketing Ops
Role-based workflow & approvals
Adobe Campaign
8.0
SAS Marketing Ops
Customizability
Adobe Campaign
7.5
SAS Marketing Ops
Integration with Salesforce.com
Adobe Campaign
7.4
SAS Marketing Ops
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SAS Marketing Ops
Integration with SugarCRM
Adobe Campaign
6.4
SAS Marketing Ops

Pros

Adobe Campaign

  • Dynamic content - allows for customizing emails
  • Powerful workflows - allows for segmentation and other complex queries
  • Managing tens of thousands of users
No photo available

SAS Marketing Ops

  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
No photo available

Cons

Adobe Campaign

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available

SAS Marketing Ops

  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
No photo available

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available

SAS Marketing Ops

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo

SAS Marketing Ops

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

SAS Marketing Ops

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

SAS Marketing Ops

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available

SAS Marketing Ops

No answers on this topic

Return on Investment

Adobe Campaign

  • We lowered our overall cost of routing emails, we are now using our own servers with a flat-fee cost for the connection. However against substantial initial investment - cost of deployment and training of staff.
  • Our turnover in email increased by a bit, due to the fact we can route more - and a bit better targeted
  • Employment efficiency went down. Unlike Experian we have now full time 2 people providing technical support. The Client software is slower than the Experian web interface and overall action takes more time. However this is on the shoot-per shoot basis. For the more permanent campaigns the customizability of Neolane is absolutely better (read good)
No photo available

SAS Marketing Ops

No answers on this topic

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SAS Marketing Ops

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

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