What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

SAS Marketing Ops

12 Ratings
Score 7.7 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

SAS Marketing Ops

No answer on this topic is available.

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SAS Marketing Ops
WYSIWYG email editor
Adobe Campaign
7.3
SAS Marketing Ops
Dynamic content
Adobe Campaign
7.9
SAS Marketing Ops
Ability to test dynamic content
Adobe Campaign
8.2
SAS Marketing Ops
Landing pages
Adobe Campaign
7.9
SAS Marketing Ops
A/B testing
Adobe Campaign
6.9
SAS Marketing Ops
Mobile optimization
Adobe Campaign
8.4
SAS Marketing Ops
Email deliverability
Adobe Campaign
8.6
SAS Marketing Ops
List management
Adobe Campaign
8.2
SAS Marketing Ops
Triggered drip sequences
Adobe Campaign
7.5
SAS Marketing Ops

Lead Management

Adobe Campaign
6.9
SAS Marketing Ops
Lead nurturing
Adobe Campaign
7.5
SAS Marketing Ops
Lead scoring and grading
Adobe Campaign
7.2
SAS Marketing Ops
Data quality management
Adobe Campaign
6.6
SAS Marketing Ops
Automated sales alerts and tasks
Adobe Campaign
6.3
SAS Marketing Ops

Campaign Management

Adobe Campaign
7.4
SAS Marketing Ops
Calendaring
Adobe Campaign
7.5
SAS Marketing Ops
Event/webinar marketing
Adobe Campaign
7.3
SAS Marketing Ops

Social Media Marketing

Adobe Campaign
8.1
SAS Marketing Ops
Social sharing and campaigns
Adobe Campaign
8.2
SAS Marketing Ops
Social profile integration
Adobe Campaign
7.9
SAS Marketing Ops

Reporting & Analytics

Adobe Campaign
7.7
SAS Marketing Ops
Dashboards
Adobe Campaign
8.3
SAS Marketing Ops
Standard reports
Adobe Campaign
8.1
SAS Marketing Ops
Custom reports
Adobe Campaign
6.8
SAS Marketing Ops

Platform & Infrastructure

Adobe Campaign
7.6
SAS Marketing Ops
API
Adobe Campaign
8.1
SAS Marketing Ops
Role-based workflow & approvals
Adobe Campaign
8.5
SAS Marketing Ops
Customizability
Adobe Campaign
8.0
SAS Marketing Ops
Integration with Salesforce.com
Adobe Campaign
7.9
SAS Marketing Ops
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SAS Marketing Ops
Integration with SugarCRM
Adobe Campaign
6.3
SAS Marketing Ops

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
No photo available

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
No answers on this topic

Collaboration and Sharing

No score
No answers yet
No answers on this topic
SAS Marketing Ops9.0
Based on 1 answer
The collaboration of SAS MOM across various channels has been outstanding for those who effectively use the tool. Its a great solution that answers many of the questions one would have if it weren't in place
No photo available

Data Integration

No score
No answers yet
No answers on this topic
SAS Marketing Ops9.0
Based on 1 answer
SAS first and foremost is a company that relates to all things data and making sure data connectivity is key. SAS MOM data connectivity to our enterprise data warehouse was seamless
No photo available

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
No answers on this topic

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

SAS Marketing Ops

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SAS Marketing Ops More Information