What users are saying about
Top Rated
331 Ratings
Top Rated
331 Ratings
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Score 8.2 out of 100
12 Ratings
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Score 7.8 out of 100

Feature Set Ratings

    Email & Online Marketing

    8.5

    Adobe Campaign

    85%

    SAS Marketing Ops

    Feature Set Not Supported
    N/A
    Adobe Campaign ranks higher in 9/9 features

    WYSIWYG email editor

    8.0
    80%
    79 Ratings
    N/A
    0 Ratings

    Dynamic content

    9.0
    90%
    83 Ratings
    N/A
    0 Ratings

    Ability to test dynamic content

    7.9
    79%
    78 Ratings
    N/A
    0 Ratings

    Landing pages

    8.8
    88%
    76 Ratings
    N/A
    0 Ratings

    A/B testing

    8.4
    84%
    80 Ratings
    N/A
    0 Ratings

    Mobile optimization

    8.7
    87%
    77 Ratings
    N/A
    0 Ratings

    Email deliverability reporting

    9.0
    90%
    134 Ratings
    N/A
    0 Ratings

    List management

    8.5
    85%
    83 Ratings
    N/A
    0 Ratings

    Triggered drip sequences

    8.6
    86%
    75 Ratings
    N/A
    0 Ratings

    Lead Management

    6.7

    Adobe Campaign

    67%

    SAS Marketing Ops

    Feature Set Not Supported
    N/A
    Adobe Campaign ranks higher in 4/4 features

    Lead nurturing

    7.1
    71%
    6 Ratings
    N/A
    0 Ratings

    Lead scoring and grading

    7.3
    73%
    5 Ratings
    N/A
    0 Ratings

    Data quality management

    6.3
    63%
    6 Ratings
    N/A
    0 Ratings

    Automated sales alerts and tasks

    6.0
    60%
    5 Ratings
    N/A
    0 Ratings

    Campaign Management

    7.8

    Adobe Campaign

    78%

    SAS Marketing Ops

    Feature Set Not Supported
    N/A
    Adobe Campaign ranks higher in 2/2 features

    Calendaring

    8.3
    83%
    77 Ratings
    N/A
    0 Ratings

    Event/webinar marketing

    7.4
    74%
    6 Ratings
    N/A
    0 Ratings

    Social Media Marketing

    7.9

    Adobe Campaign

    79%

    SAS Marketing Ops

    Feature Set Not Supported
    N/A
    Adobe Campaign ranks higher in 2/2 features

    Social sharing and campaigns

    8.0
    80%
    4 Ratings
    N/A
    0 Ratings

    Social profile integration

    7.7
    77%
    4 Ratings
    N/A
    0 Ratings

    Reporting & Analytics

    8.7

    Adobe Campaign

    87%

    SAS Marketing Ops

    Feature Set Not Supported
    N/A
    Adobe Campaign ranks higher in 3/3 features

    Dashboards

    8.6
    86%
    82 Ratings
    N/A
    0 Ratings

    Standard reports

    8.9
    89%
    82 Ratings
    N/A
    0 Ratings

    Custom reports

    8.5
    85%
    80 Ratings
    N/A
    0 Ratings

    Platform & Infrastructure

    8.3

    Adobe Campaign

    83%

    SAS Marketing Ops

    Feature Set Not Supported
    N/A
    Adobe Campaign ranks higher in 6/6 features

    API

    8.5
    85%
    72 Ratings
    N/A
    0 Ratings

    Role-based workflow & approvals

    8.8
    88%
    76 Ratings
    N/A
    0 Ratings

    Customizability

    8.7
    87%
    78 Ratings
    N/A
    0 Ratings

    Integration with Salesforce.com

    8.7
    87%
    58 Ratings
    N/A
    0 Ratings

    Integration with Microsoft Dynamics CRM

    8.3
    83%
    49 Ratings
    N/A
    0 Ratings

    Integration with SugarCRM

    6.5
    65%
    6 Ratings
    N/A
    0 Ratings

    Attribute Ratings

    • Adobe Campaign is rated higher in 1 area: Likelihood to Recommend

    Likelihood to Recommend

    8.5

    Adobe Campaign

    85%
    88 Ratings
    8.0

    SAS Marketing Ops

    80%
    1 Rating

    Likelihood to Renew

    8.4

    Adobe Campaign

    84%
    5 Ratings

    SAS Marketing Ops

    N/A
    0 Ratings

    Usability

    8.7

    Adobe Campaign

    87%
    29 Ratings

    SAS Marketing Ops

    N/A
    0 Ratings

    Availability

    7.0

    Adobe Campaign

    70%
    2 Ratings

    SAS Marketing Ops

    N/A
    0 Ratings

    Performance

    7.0

    Adobe Campaign

    70%
    2 Ratings

    SAS Marketing Ops

    N/A
    0 Ratings

    Support Rating

    8.8

    Adobe Campaign

    88%
    34 Ratings

    SAS Marketing Ops

    N/A
    0 Ratings

    In-Person Training

    8.0

    Adobe Campaign

    80%
    1 Rating

    SAS Marketing Ops

    N/A
    0 Ratings

    Online Training

    8.0

    Adobe Campaign

    80%
    1 Rating

    SAS Marketing Ops

    N/A
    0 Ratings

    Implementation Rating

    8.0

    Adobe Campaign

    80%
    2 Ratings

    SAS Marketing Ops

    N/A
    0 Ratings

    Contract Terms and Pricing Model

    8.5

    Adobe Campaign

    85%
    3 Ratings

    SAS Marketing Ops

    N/A
    0 Ratings

    Likelihood to Recommend

    Adobe Campaign

    Our marketing infrastructure has been streamlined by Adobe Campaign. It enables our marketing team to design personalized email marketing that can be automatically sent to each client. It has a safe database that manages our customer's data and we can easily refer to it when we require customer information. It is simple to use and can easily monitor all marketing channels at a lower cost.
    Nathan Bartel | TrustRadius Reviewer

    SAS Marketing Ops

    No answer on this topic is available.

    Pros

    Adobe Campaign

    • If we already have a list of subscribers to whom we want to send private newsletters about certain updates in our products and services, it is very easy to import them into the platform through text document formats, or directly from cloud platforms that have allowed us to save their information
    • It integrates very well with platforms oriented to the development of help desk operations, as in the case of Zendesk, where we store all the information of the customers that communicate with us to improve their user experience through technical assistance, and to have a better feedback with them.
    • Adobe Campaign allows us to create our own forms that can be added to the company's page, so that depending on the type of potential customer that is accessing them, we can show personalized information that is of interest to them as customers, and thus ensure more business.
    Vince Vanderford | TrustRadius Reviewer

    SAS Marketing Ops

    • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
    • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
    • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
    Anonymous | TrustRadius Reviewer

    Cons

    Adobe Campaign

    • We have had problems with the usability of their platform. When we communicate with the integrated technical support via e-mail, it takes hours to respond.
    • On the other hand, the application does not allow us to multitask, your platform becomes very slow.
    • Also, it is a bit complicated to adapt to using the application completely.
    Lisa Carter | TrustRadius Reviewer

    SAS Marketing Ops

    • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
    • Missing feature: Hubspot CRM integration.
    Anonymous | TrustRadius Reviewer

    Pricing Details

    Adobe Campaign

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    SAS Marketing Ops

    General

    Free Trial
    Free/Freemium Version
    Premium Consulting/Integration Services
    Entry-level set up fee?
    No

    Starting Price

    Likelihood to Renew

    Adobe Campaign

    Adobe Campaign 8.4
    Based on 5 answers
    Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
    Anonymous | TrustRadius Reviewer

    SAS Marketing Ops

    No score
    No answers yet
    No answers on this topic

    Usability

    Adobe Campaign

    Adobe Campaign 8.7
    Based on 29 answers
    I believe that many applications have some flaws but many in general are very efficient in what they do and among all these, I believe that Adobe Campaign offers great features compared to others and is also a very robust and stable platform. We can use data in a very advanced way to get as much management as possible over the entire flow.
    Bruno Soares | TrustRadius Reviewer

    SAS Marketing Ops

    No score
    No answers yet
    No answers on this topic

    Reliability and Availability

    Adobe Campaign

    Adobe Campaign 7.0
    Based on 2 answers
    Aside from frequent error prompts, the program is quite dependable
    Gibum Kang | TrustRadius Reviewer

    SAS Marketing Ops

    No score
    No answers yet
    No answers on this topic

    Support Rating

    Adobe Campaign

    Adobe Campaign 8.8
    Based on 34 answers
    I wished they have standard technical support based in Sydney, Australia and they made it easy for us to access that support. A lot of the complex technical support questions have to be coursed through Adobe consultants, who charge a premium. And sometimes the answers to some technical questions are not very straightforward. In the end, we contracted a local Adobe Campaign technical partner.
    Anonymous | TrustRadius Reviewer

    SAS Marketing Ops

    No score
    No answers yet
    No answers on this topic

    Alternatives Considered

    Adobe Campaign

    As earlier stated, it is really about the customizability. We used and still do use the other platforms mentioned. But our clients on Adobe Campaign needed a more sophisticated solution. We would be able to achieve the same outcomes on a different tool, but the difference is they would require much more regular and manual attention.
    Anonymous | TrustRadius Reviewer

    SAS Marketing Ops

    No answers on this topic

    Contract Terms and Pricing Model

    Adobe Campaign

    Adobe Campaign 8.5
    Based on 3 answers
    The licensing terms after purchasing this platform are manageable. The set price is relatively low as compared to that of similar products and there is a guarantee in Returns on Investment after the agreed period of time. We are able to manage the billing frequency without any failure due to the stability and positive performance of this platform in marketing campaigns.
    Nathan Bartel | TrustRadius Reviewer

    SAS Marketing Ops

    No score
    No answers yet
    No answers on this topic

    Return on Investment

    Adobe Campaign

    • Adobe Campaign has really helped in growing and managing the customer database.
    • Email automation and integration feature in Adobe Campaign has helped in saving time and has increased our supporters.
    • Adobe Campaign has helped in the creation and implementation of personalised emails and messages to the customers.
    Augastin K Lazar | TrustRadius Reviewer

    SAS Marketing Ops

    No answers on this topic

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