What users are saying about
Top Rated
93 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
12 Ratings
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Score 7.7 out of 101

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Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

SAS Marketing Ops

No answer on this topic is available.

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SAS Marketing Ops
WYSIWYG email editor
Adobe Campaign
7.5
SAS Marketing Ops
Dynamic content
Adobe Campaign
8.1
SAS Marketing Ops
Ability to test dynamic content
Adobe Campaign
8.4
SAS Marketing Ops
Landing pages
Adobe Campaign
7.7
SAS Marketing Ops
A/B testing
Adobe Campaign
6.9
SAS Marketing Ops
Mobile optimization
Adobe Campaign
7.7
SAS Marketing Ops
Email deliverability
Adobe Campaign
8.7
SAS Marketing Ops
List management
Adobe Campaign
8.4
SAS Marketing Ops
Triggered drip sequences
Adobe Campaign
7.5
SAS Marketing Ops

Lead Management

Adobe Campaign
6.8
SAS Marketing Ops
Lead nurturing
Adobe Campaign
7.4
SAS Marketing Ops
Lead scoring and grading
Adobe Campaign
7.2
SAS Marketing Ops
Data quality management
Adobe Campaign
6.5
SAS Marketing Ops
Automated sales alerts and tasks
Adobe Campaign
6.2
SAS Marketing Ops

Campaign Management

Adobe Campaign
7.4
SAS Marketing Ops
Calendaring
Adobe Campaign
7.5
SAS Marketing Ops
Event/webinar marketing
Adobe Campaign
7.3
SAS Marketing Ops

Social Media Marketing

Adobe Campaign
8.0
SAS Marketing Ops
Social sharing and campaigns
Adobe Campaign
8.1
SAS Marketing Ops
Social profile integration
Adobe Campaign
7.8
SAS Marketing Ops

Reporting & Analytics

Adobe Campaign
8.0
SAS Marketing Ops
Dashboards
Adobe Campaign
8.4
SAS Marketing Ops
Standard reports
Adobe Campaign
8.3
SAS Marketing Ops
Custom reports
Adobe Campaign
7.2
SAS Marketing Ops

Platform & Infrastructure

Adobe Campaign
7.6
SAS Marketing Ops
API
Adobe Campaign
8.0
SAS Marketing Ops
Role-based workflow & approvals
Adobe Campaign
8.4
SAS Marketing Ops
Customizability
Adobe Campaign
8.1
SAS Marketing Ops
Integration with Salesforce.com
Adobe Campaign
7.5
SAS Marketing Ops
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SAS Marketing Ops
Integration with SugarCRM
Adobe Campaign
6.3
SAS Marketing Ops

Pros

  • Useful interface – Adobe campaign presents everything Adobe style, which is easy-to-use, easy to understand the information that's presented toward you.
  • The information is there when you need it – the program shows you exactly what you're looking for, and everything is at 100% accuracy. It was the driving force in helping us decide where to move next.
  • The program is always updated, and the customer service is always helpful; we never ran into any problems working with their team whenever we had a question.
No photo available
  • Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
  • Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
  • Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.
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Cons

  • There's always room for improvement with the interface. The UI is amazing and works very well, but, as a designer, stuff like this is always a work in progress.
  • A little slow to load – sometimes the program takes a while to start up. I have a high-end Mac, and I'm sure it's not my machine that's the problem.
  • The program crashes every once in a while. It'll just freeze up. Not sure why.
No photo available
  • It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
  • Missing feature: Hubspot CRM integration.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
No answers on this topic

Collaboration and Sharing

No score
No answers yet
No answers on this topic
SAS Marketing Ops9.0
Based on 1 answer
The collaboration of SAS MOM across various channels has been outstanding for those who effectively use the tool. Its a great solution that answers many of the questions one would have if it weren't in place
No photo available

Data Integration

No score
No answers yet
No answers on this topic
SAS Marketing Ops9.0
Based on 1 answer
SAS first and foremost is a company that relates to all things data and making sure data connectivity is key. SAS MOM data connectivity to our enterprise data warehouse was seamless
No photo available

Return on Investment

  • Adobe Campaign helped us deliver personalized message in a scalable way and across channels. That is huge as the customer experience is delightful ..and consistent , whether they are on web , or in store or on phone. More Clicks and More Conversion
  • Tracking of what users do on the content delivered to them and dynamic inclusion of users into different journeys is a must have feature, else you are driving a car without a rear view or side view mirror.
  • No other tool out there helps you map the whole end to end journey, with reporting, content, customization and unified approach for inbound as well as outbound interactions. That omni channel model itself is one big reason to go with Adobe Campaign.
Arvind Jain profile photo
No answers on this topic

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

SAS Marketing Ops

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SAS Marketing Ops More Information