What users are saying about
Top Rated
93 Ratings

SendGrid Email Marketing

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Top Rated
45 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

SendGrid Email Marketing

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Top Rated
45 Ratings
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Score 8.4 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

I would recommend a colleague defines his current marketing process for database/campaigns/leads/etc., and describes his specific pain points. He should discuss any current tools he uses and, if applicable, highlight differences across marketing areas or geographies. Lastly, I would recommend that he consider who will be using the application and their level of technical knowledge and ability to learn new tools quickly.
Kristen Conrad profile photo

SendGrid Email Marketing

SendGrid, in our world, has been best suited for delivering emails to our candidates at a fairly quick rate. This along with providing us insights as to the performance has been very helpful. On the B2B side, we have not found it to be as appropriate mainly because we tend to want to hit those people in a different way and the stats around those are different.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SendGrid Email Marketing
8.5
WYSIWYG email editor
Adobe Campaign
7.5
SendGrid Email Marketing
7.8
Dynamic content
Adobe Campaign
8.1
SendGrid Email Marketing
8.1
Ability to test dynamic content
Adobe Campaign
8.4
SendGrid Email Marketing
8.1
Landing pages
Adobe Campaign
7.7
SendGrid Email Marketing
7.7
A/B testing
Adobe Campaign
6.9
SendGrid Email Marketing
8.3
Mobile optimization
Adobe Campaign
7.7
SendGrid Email Marketing
8.8
Email deliverability
Adobe Campaign
8.7
SendGrid Email Marketing
9.4
List management
Adobe Campaign
8.4
SendGrid Email Marketing
8.7
Triggered drip sequences
Adobe Campaign
7.5
SendGrid Email Marketing
9.0

Lead Management

Adobe Campaign
6.8
SendGrid Email Marketing
Lead nurturing
Adobe Campaign
7.4
SendGrid Email Marketing
Lead scoring and grading
Adobe Campaign
7.2
SendGrid Email Marketing
Data quality management
Adobe Campaign
6.5
SendGrid Email Marketing
Automated sales alerts and tasks
Adobe Campaign
6.2
SendGrid Email Marketing

Campaign Management

Adobe Campaign
7.4
SendGrid Email Marketing
Calendaring
Adobe Campaign
7.5
SendGrid Email Marketing
Event/webinar marketing
Adobe Campaign
7.3
SendGrid Email Marketing

Social Media Marketing

Adobe Campaign
8.0
SendGrid Email Marketing
Social sharing and campaigns
Adobe Campaign
8.1
SendGrid Email Marketing
Social profile integration
Adobe Campaign
7.8
SendGrid Email Marketing

Reporting & Analytics

Adobe Campaign
8.0
SendGrid Email Marketing
8.2
Dashboards
Adobe Campaign
8.4
SendGrid Email Marketing
8.3
Standard reports
Adobe Campaign
8.3
SendGrid Email Marketing
8.3
Custom reports
Adobe Campaign
7.2
SendGrid Email Marketing
8.1

Platform & Infrastructure

Adobe Campaign
7.6
SendGrid Email Marketing
API
Adobe Campaign
8.0
SendGrid Email Marketing
Role-based workflow & approvals
Adobe Campaign
8.4
SendGrid Email Marketing
Customizability
Adobe Campaign
8.1
SendGrid Email Marketing
Integration with Salesforce.com
Adobe Campaign
7.5
SendGrid Email Marketing
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SendGrid Email Marketing
Integration with SugarCRM
Adobe Campaign
6.3
SendGrid Email Marketing

Pros

  • It helps simplify our email marketing fundraising efforts, helping to build detailed and functional email campaigns.
  • It consolidates our performance data and analyzes all of our campaigns
  • It has great personalization tools to create custom and creative campaigns
No photo available
  • The SendGrid API allows you to integrate the transactional email in as custom a fashion as you wish. This enables you to make the emails dispatched very customized.
  • SendGrid also has a feature that allows you to use it as an email campaign manager. This eliminates the need to have two different solutions for email campaigns and transactional emails.
  • The pricing structure is beneficial to those who begin with low volume. The graduated pricing allows the price to grow with use.
Justin McClelland profile photo

Cons

  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
No photo available
  • Campaign branching capabilities aren't as advanced as what is available in some marketing automation providers
  • Not a lot of pre-made email templates available, but this wasn't an issue for us as we build our own branded emails.
Megan Kratzman profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
SendGrid Email Marketing7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
SendGrid Email Marketing8.0
Based on 2 answers
I've reached out to SendGrid support few times. Each time my issue was able to be resolved by the first rep that responded and was solved within 24 hours (if not 1 hour).
Megan Kratzman profile photo

Alternatives Considered

MailChimp is more user-friendly, is a bit easier to use, and is a more affordable product in comparison to Adobe. However, with Adobe Campaign one can produce more professional looking products since it tends to be used by more advanced users. Also, the analytics on Adobe is more in-depth and gives more data than MailChimp.
No photo available
For transactional email, SendGrid is hard to beat. When your use case includes transactional emails as well as marketing email sends, SendGrid is a one-stop shop.
Megan Kratzman profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • For our investment it pays for itself in spades. We are able to reach tens of thousands of people quickly, reliably and with accuracy of deliver-ability.
  • Able to save time and money by concentrating man hours around an easy to use platform that takes the place of a whole email marketing department.
Patrick Meyer profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

SendGrid Email Marketing

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SendGrid Email Marketing More Information