What users are saying about

Adobe Campaign

Top Rated
90 Ratings

SendGrid Marketing Email

Top Rated
33 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

SendGrid Marketing Email

Top Rated
33 Ratings
Score 8.2 out of 101

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

SendGrid Marketing Email

SendGrid is well suited for transactional emails and getting the most important emails from your organization delivered.
Dave Stack profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SendGrid Marketing Email
7.9
WYSIWYG email editor
Adobe Campaign
7.3
SendGrid Marketing Email
7.9
Dynamic content
Adobe Campaign
7.9
SendGrid Marketing Email
7.6
Ability to test dynamic content
Adobe Campaign
8.2
SendGrid Marketing Email
7.7
Landing pages
Adobe Campaign
8.0
SendGrid Marketing Email
7.3
A/B testing
Adobe Campaign
7.0
SendGrid Marketing Email
7.5
Mobile optimization
Adobe Campaign
8.4
SendGrid Marketing Email
7.9
Email deliverability
Adobe Campaign
8.6
SendGrid Marketing Email
9.4
List management
Adobe Campaign
8.2
SendGrid Marketing Email
7.9
Triggered drip sequences
Adobe Campaign
7.5
SendGrid Marketing Email
8.3

Lead Management

Adobe Campaign
6.9
SendGrid Marketing Email
Lead nurturing
Adobe Campaign
7.5
SendGrid Marketing Email
Lead scoring and grading
Adobe Campaign
7.2
SendGrid Marketing Email
Data quality management
Adobe Campaign
6.6
SendGrid Marketing Email
Automated sales alerts and tasks
Adobe Campaign
6.3
SendGrid Marketing Email

Campaign Management

Adobe Campaign
7.4
SendGrid Marketing Email
Calendaring
Adobe Campaign
7.5
SendGrid Marketing Email
Event/webinar marketing
Adobe Campaign
7.3
SendGrid Marketing Email

Social Media Marketing

Adobe Campaign
8.1
SendGrid Marketing Email
Social sharing and campaigns
Adobe Campaign
8.2
SendGrid Marketing Email
Social profile integration
Adobe Campaign
7.9
SendGrid Marketing Email

Reporting & Analytics

Adobe Campaign
7.8
SendGrid Marketing Email
8.2
Dashboards
Adobe Campaign
8.3
SendGrid Marketing Email
8.5
Standard reports
Adobe Campaign
8.1
SendGrid Marketing Email
8.1
Custom reports
Adobe Campaign
6.9
SendGrid Marketing Email
7.9

Platform & Infrastructure

Adobe Campaign
7.6
SendGrid Marketing Email
API
Adobe Campaign
8.1
SendGrid Marketing Email
Role-based workflow & approvals
Adobe Campaign
8.5
SendGrid Marketing Email
Customizability
Adobe Campaign
8.0
SendGrid Marketing Email
Integration with Salesforce.com
Adobe Campaign
7.9
SendGrid Marketing Email
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SendGrid Marketing Email
Integration with SugarCRM
Adobe Campaign
6.4
SendGrid Marketing Email

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Good deliverabilty of emails.
  • Amazing customer support.
  • Easy to use interface.
Dave Stack profile photo

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • I wish there was an option to see all of the suppressions at once. Currently, I have to click down the list of 7 options which is a little annoying to search for a certain person who may be being supressed but you are not sure which type of suppression that person is under.
  • Since sub-users are possible (which is a very nice feature), it would also be nice to be able to have webhooks available for each of the sub-users as well. Currently there is only one central web hook possible per account.
Dave Stack profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
SendGrid Marketing Email7.0
Based on 1 answer
It has the potential to be really cool. However, it feels as if it was created by developers for developers (and I work with developers, yet even for me the instrument was somewhat not easy to use - just read SendGrid's help manuals...) However, if you are into data and your way of thinking is more mathematical rather than lyrical, you'll enjoy this instrument
Zee Gimon profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
SendGrid Marketing Email7.0
Based on 1 answer
Good when you get through but often not available.
Tim Colling profile photo

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
I like SendGrid best for my most important transsactional emails because I feel they have the highest chance of getting through.I also use Amazon SES, but only use them for less important transactional emails. SES is cheaper, but their reputation isn't as good with ISPs so more of their emails get blocked than SendGrids I've notice (espeically on a shared IP) and also with a custom IP address. I have custom IP addresses on both SendGrid and SES and can say easily that more emails get delivered with SendGrid. Also, SendGrid lets you have a custom rDNS, where as Amazon does not, so that is a bonus. Support on SenGrid is amazing. Amazon's support is very limited and you can't get ahold of anyone unless you pay extra for support. Also, often times you won't hear back from anyone via the forum so that is disappointing. SendGrid is better over all experience, but more expensive per email send than SES.
Dave Stack profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • It's very inexpensive for what you get, so your communication costs drop dramatically.
  • It integrates well with third parties so cost of systems support is a non-factor.
Aaron Gette profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

SendGrid Marketing Email

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details