What users are saying about
Top Rated
93 Ratings

SharpSpring

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Top Rated
152 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101

SharpSpring

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Top Rated
152 Ratings
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Score 8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

SharpSpring

SharpSpring is ideal for companies that have a contact database of 5000 upwards, who email updates and marketing messages 3 - 4 times a month. In comparison to other email systems, it's worth the fees alone for better email management, not to mention the CRM aspects of the system. Everything else is a bonus. Smaller SME clients, who have a smaller contact database may not get the full value, compared to using free available marketing tools.
Tony Burke profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SharpSpring
7.4
WYSIWYG email editor
Adobe Campaign
7.5
SharpSpring
7.0
Dynamic content
Adobe Campaign
8.1
SharpSpring
7.4
Ability to test dynamic content
Adobe Campaign
8.4
SharpSpring
7.9
Landing pages
Adobe Campaign
7.7
SharpSpring
6.6
A/B testing
Adobe Campaign
6.9
SharpSpring
6.7
Mobile optimization
Adobe Campaign
7.7
SharpSpring
6.9
Email deliverability
Adobe Campaign
8.7
SharpSpring
7.6
List management
Adobe Campaign
8.4
SharpSpring
8.1
Triggered drip sequences
Adobe Campaign
7.5
SharpSpring
8.7

Lead Management

Adobe Campaign
6.8
SharpSpring
8.0
Lead nurturing
Adobe Campaign
7.4
SharpSpring
7.8
Lead scoring and grading
Adobe Campaign
7.2
SharpSpring
8.1
Data quality management
Adobe Campaign
6.5
SharpSpring
7.7
Automated sales alerts and tasks
Adobe Campaign
6.2
SharpSpring
8.3

Campaign Management

Adobe Campaign
7.4
SharpSpring
6.8
Calendaring
Adobe Campaign
7.5
SharpSpring
6.6
Event/webinar marketing
Adobe Campaign
7.3
SharpSpring
6.9

Social Media Marketing

Adobe Campaign
8.0
SharpSpring
6.9
Social sharing and campaigns
Adobe Campaign
8.1
SharpSpring
6.9
Social profile integration
Adobe Campaign
7.8
SharpSpring
7.0

Reporting & Analytics

Adobe Campaign
8.0
SharpSpring
7.8
Dashboards
Adobe Campaign
8.4
SharpSpring
7.9
Standard reports
Adobe Campaign
8.3
SharpSpring
8.0
Custom reports
Adobe Campaign
7.2
SharpSpring
7.6

Platform & Infrastructure

Adobe Campaign
7.6
SharpSpring
8.2
API
Adobe Campaign
8.0
SharpSpring
8.8
Role-based workflow & approvals
Adobe Campaign
8.4
SharpSpring
8.3
Customizability
Adobe Campaign
8.1
SharpSpring
7.8
Integration with Salesforce.com
Adobe Campaign
7.5
SharpSpring
8.3
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SharpSpring
7.8
Integration with SugarCRM
Adobe Campaign
6.3
SharpSpring
8.1

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • UX and navigation are really easy. The email funnel builder is particularly good.
  • Finally. An automation solution with a good CRM attached to the automation side.
  • Social media integration and touch points through the user journey
  • Excellent Lead scoring capabilities
Phil Wharton profile photo

Cons

  • The reporting engine needs to be improved. It is difficult to build custom reporting.
  • Adobe Campaign is not meant to act as a CRM, so anyone looking to leverage this from Campaign might be disappointed.
  • It does require some technical knowledge to manage and operate on a daily basis.
Marty Idziak profile photo
  • Onboarding prep - onboarding is great but you need to be aware that after about 3-4 weeks you will have explored all the features and then are expected to begin running campaigns. if you have not built a database or created good content for yourself then you could be naval gazing. This is not a criticism of SharpSpring but generally a warning they new users need to have the materials in place to start their own campaigns about 3 weeks in.
  • The landing page builder can be maddeningly frustrating to use and the email builder has a few glitches. These tools are not as WYSIWYG as they aspire to be but once you get the hang of them then you can create nice-looking emails and landing pages. Just be prepared to want to throw your laptop against the wall at times.
  • The actual materials that are there to help us as an agency to sell the SharpSpring/marketing automation proposition to clients could definitely be improved. This is in terms of volume and quality of design. That said, I have fed this back to them and they have been very receptive and acknowledged it is a core area that they are working on.
James Kaye profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
No photo available
SharpSpring9.1
Based on 14 answers
It delivers everything it promised and more. SharpSpring is marketing automation transformed. Easy to use, affordable and well supported. Many of our clients will become dependent on the information SharpSpring provides for their marketing initiatives and we are confident they will be there for the long run. When some of the over-funded 'big names' flame out, SharpSpring will be the clear choice for small business users.
Derek A. Lackey profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
SharpSpring8.5
Based on 5 answers
I got up to speed pretty quickly on SharpSpring with no training. I did make occasional use of the online help, but in general, I found it pretty easy to understand, pretty easy to navigate and exceptionally easy to build and manage email campaigns. In particular, I like the way automation consists of easy-to-understand workflows and triggers.
Jack Edward Heald profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
SharpSpring8.1
Based on 5 answers
So far, every issue has been dealt with professionally by the support team and they even follow up again after the issues are resolved to see if everything is still o.k.
Tony Burke profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
SharpSpring8.2
Based on 1 answer
Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well. If we had to do it over, we would have let SharpSpring train us in their standard manner, trusting that the CASL compliance issues would sort themselves out in the process. Due to our own decisions we made our learning curve a little more difficult.
Derek A. Lackey profile photo

Alternatives Considered

We used to use Experian, or CheetahMail as it's referred to. Overall with the cost of deployment and training there is not really a way of going back. Given the chance, we probably would have saved ourselves the cost and would have stuck with an SAAS agreement with either Experian or an equivalent.That is not to say that Adobe's Neolane is a bad product, in fact it's a fairly good product. However it needs a lot of polishing to become the all round pack it should be.
No photo available
I evaluated Hubspot but it is just too expensive. You have to pay a lot of money to do your own training and onboarding for a few months before they allow you to resell it to clients and even then, it is a really really tough sell to persuade clients and prospects to commit to more than £500 a month + our time to run campaigns. I cannot attest to Hubspot functions versus SharpSpring (although SharpSpring does have comprehensive comparison studies and documents versus the other platforms) but on price alone, SharpSpring is a complete no brainer for any B2B agency that wants to have a marketing automation capability
James Kaye profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • With SharpSpring, we have discovered and corrected marketing budget waste of $480,000 at a single client.
  • Consolidating multiple and disparate marketing systems into a single SharpSpring instance allows clients to experience a natively unified solution that is faster to learn and easier to use than any other multi-system alternative, and acheive positive ROI by reducing marketing administration workloads alone!
  • A business or agency without SharpSpring might require Constant Contact for email marketing, SalesForce for customer relationship management (CRM), Act-On for marketing automation, FormStack for online forms, WordPress for blogs, Unbounce for landing pages, and Google for analytics. Or they can choose SharpSpring.
Omar Barraza profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

SharpSpring

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

SharpSpring More Information