What users are saying about

Adobe Campaign

Top Rated
90 Ratings

SharpSpring

Top Rated
136 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

SharpSpring

Top Rated
136 Ratings
Score 7.9 out of 101

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

SharpSpring

I speak mostly from a B2B perspective, and that's where I see its value. If you are building long-term business relationships, and you are engaging your prospects online through your website and email messaging (in addition to personal 121 outreach), SharpSpring is a crucial asset to making this go smoothly. I have successfully implemented it an asset recovery company that wants to engage and connect with financial institutions, as just one example. Looking also to deploy for a local coffee company that is re-branding and provides commercial services. If your business is more B2C, and more transaction-focused with little personal engagement, in my opinion, SharpSpring may not be the best choice.
Keith Luscher profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
SharpSpring
7.5
WYSIWYG email editor
Adobe Campaign
7.3
SharpSpring
7.1
Dynamic content
Adobe Campaign
7.9
SharpSpring
7.4
Ability to test dynamic content
Adobe Campaign
8.2
SharpSpring
7.9
Landing pages
Adobe Campaign
7.9
SharpSpring
6.7
A/B testing
Adobe Campaign
7.0
SharpSpring
6.8
Mobile optimization
Adobe Campaign
8.4
SharpSpring
6.9
Email deliverability
Adobe Campaign
8.6
SharpSpring
7.6
List management
Adobe Campaign
8.2
SharpSpring
8.2
Triggered drip sequences
Adobe Campaign
7.5
SharpSpring
8.7

Lead Management

Adobe Campaign
6.9
SharpSpring
8.0
Lead nurturing
Adobe Campaign
7.5
SharpSpring
7.8
Lead scoring and grading
Adobe Campaign
7.2
SharpSpring
8.1
Data quality management
Adobe Campaign
6.6
SharpSpring
7.8
Automated sales alerts and tasks
Adobe Campaign
6.3
SharpSpring
8.3

Campaign Management

Adobe Campaign
7.4
SharpSpring
6.8
Calendaring
Adobe Campaign
7.5
SharpSpring
6.6
Event/webinar marketing
Adobe Campaign
7.3
SharpSpring
7.0

Social Media Marketing

Adobe Campaign
8.1
SharpSpring
6.9
Social sharing and campaigns
Adobe Campaign
8.2
SharpSpring
6.8
Social profile integration
Adobe Campaign
7.9
SharpSpring
6.9

Reporting & Analytics

Adobe Campaign
7.7
SharpSpring
7.8
Dashboards
Adobe Campaign
8.3
SharpSpring
7.9
Standard reports
Adobe Campaign
8.1
SharpSpring
8.0
Custom reports
Adobe Campaign
6.8
SharpSpring
7.6

Platform & Infrastructure

Adobe Campaign
7.6
SharpSpring
8.0
API
Adobe Campaign
8.1
SharpSpring
8.7
Role-based workflow & approvals
Adobe Campaign
8.5
SharpSpring
8.3
Customizability
Adobe Campaign
8.0
SharpSpring
7.9
Integration with Salesforce.com
Adobe Campaign
7.9
SharpSpring
8.3
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
SharpSpring
7.3
Integration with SugarCRM
Adobe Campaign
6.4
SharpSpring
7.8

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Easily integrates with your website to give powerful insights on visitor interests and behaviors--and can send automated follow-up messages to return visitors to cultivate the relationship.
  • A powerful CRM platform that shows every step, or "touch point" of the prospect/customer journey with you.
  • A "Visitor ID" feature that can identify business visitors' organizations based upon their IP address--don't think many platforms do that.
  • When I send someone an email, in most cases it can alert me when the recipient opens it. That's powerful.
  • It's constantly improving, based on feedback from users like me.
Keith Luscher profile photo

Cons

  • User interface is not very intuitive.
  • Error messages can be tough to interpret thus making troubleshooting difficult at times.
  • WYSIWYG editor could be more robust (make it more similar to Dreamweaver)
No photo available
  • Despite the SharpSpring Landing page builder being an excellent feature, it only allows us to use it in one subdomain. Most of the times we need more than one.
  • The "logical" in automation flows is different than other marketing automation platforms, and there's a learning curve to understand the relation between tasks, triggers, and workflows. As you learn it, it goes well.
  • We're having troubles with integrating Typeform forms and SharpSpring via Zapier. We simply can't do it.
Alexandre Vilarinho profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
SharpSpring9.1
Based on 13 answers
Can't see us without this valuable tool in our digital marketing toolbox! SharpSpring takes care of our email campaigns, CRM, and we're using it for dynamic page content geared to specific personas or lead fields.
Jeff Tincher profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
SharpSpring8.5
Based on 5 answers
The surprising thing is SharpSpring is surprisingly fast to learn and easy to use so small business owners and marketing managers can login and see SharpSpring in actions for themselves. The numerous built-in help videos allow client users to become do-it-yourself marketers, which is very important to small businesses. This also means lots of users can figure things out on their own rather than have to schedule training or log support requests.
Omar Barraza profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
SharpSpring8.1
Based on 5 answers
I give SharpSpring support a 10 because each time I've reached out to them I have received a response within 24 hours, if not less. I've had all of my questions answered and never had to follow up with them for a response. And their responses have always been very helpful, direct and clear. This is a friendly, responsive team who values their customers!
Susan Aldea profile photo

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
SharpSpring8.2
Based on 1 answer
Our custom application (CASL compliance) was not the typical on-boarding process for SharpSpring and they managed it very well. If we had to do it over, we would have let SharpSpring train us in their standard manner, trusting that the CASL compliance issues would sort themselves out in the process. Due to our own decisions we made our learning curve a little more difficult.
Derek A. Lackey profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
When we first started Go Left Marketing we used multiple free versions of platforms such as MailChimp, HubSpot CRM and Instapage until we could afford the investment of an all-in-one platform. We no longer need to have a separate landing page builder and email builder since SharpSpring does this all. SharpSpring isn’t cheap but it is much more affordable than some of its competitors and it includes many features you won't elsewhere. Still, it beats having to jump from one platform to another to duct tape together all of our marketing efforts. The ability to whitelabel SharpSpring helps put our agency as the resource for their services. They also provide ample marketing material and tutorials to ensure your success as an agency using it.We are a growing agency and have hitched our growth to that of the Sharpspring platform. They can count on our business for many years to come.
Susan Aldea profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • After just one year of weaving SharpSpring into our business, we have seen huge growth for ourselves and for our clients who have bought into the platform as well.
  • Before SharpSpring we were a web design and marketing agency that worked on one-off projects and sent our clients on their way once it was complete. After we made the decision to invest in SharpSpring it completely changed our agency. It has helped us establish longer and larger retainers which makes it possible for us to build stronger, closer relationships with the clients who are willing to see the value we provide.
Susan Aldea profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

SharpSpring

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
Required
Additional Pricing Details

SharpSpring More Information