What users are saying about
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Top Rated
254 Ratings

Adobe Campaign

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Top Rated
254 Ratings
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Score 8 out of 100
11 Ratings
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Score 10 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Signal Tag Management

Signal becomes as flexible as any other tag management solution if you're able define the data layer requirements clearly to your development team. The interface is very outdated if you're coming from Google Tag Manager. You might have to know some sort of JavaScript if you plan to make changes to the properties of some tags.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Signal Tag Management
WYSIWYG email editor
Adobe Campaign
8.6
Signal Tag Management
Dynamic content
Adobe Campaign
8.4
Signal Tag Management
Ability to test dynamic content
Adobe Campaign
8.3
Signal Tag Management
Landing pages
Adobe Campaign
8.9
Signal Tag Management
A/B testing
Adobe Campaign
8.8
Signal Tag Management
Mobile optimization
Adobe Campaign
7.8
Signal Tag Management
Email deliverability reporting
Adobe Campaign
8.5
Signal Tag Management
List management
Adobe Campaign
8.1
Signal Tag Management
Triggered drip sequences
Adobe Campaign
7.9
Signal Tag Management

Lead Management

Adobe Campaign
6.7
Signal Tag Management
Lead nurturing
Adobe Campaign
7.1
Signal Tag Management
Lead scoring and grading
Adobe Campaign
7.3
Signal Tag Management
Data quality management
Adobe Campaign
6.3
Signal Tag Management
Automated sales alerts and tasks
Adobe Campaign
6.0
Signal Tag Management

Campaign Management

Adobe Campaign
7.7
Signal Tag Management
Calendaring
Adobe Campaign
8.0
Signal Tag Management
Event/webinar marketing
Adobe Campaign
7.4
Signal Tag Management

Social Media Marketing

Adobe Campaign
7.9
Signal Tag Management
Social sharing and campaigns
Adobe Campaign
8.0
Signal Tag Management
Social profile integration
Adobe Campaign
7.7
Signal Tag Management

Reporting & Analytics

Adobe Campaign
8.3
Signal Tag Management
Dashboards
Adobe Campaign
8.2
Signal Tag Management
Standard reports
Adobe Campaign
8.5
Signal Tag Management
Custom reports
Adobe Campaign
8.0
Signal Tag Management

Platform & Infrastructure

Adobe Campaign
7.4
Signal Tag Management
API
Adobe Campaign
7.1
Signal Tag Management
Role-based workflow & approvals
Adobe Campaign
8.1
Signal Tag Management
Customizability
Adobe Campaign
7.6
Signal Tag Management
Integration with Salesforce.com
Adobe Campaign
8.1
Signal Tag Management
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Signal Tag Management
Integration with SugarCRM
Adobe Campaign
6.5
Signal Tag Management

Security

Adobe Campaign
Signal Tag Management
7.0
Role-based user permissions
Adobe Campaign
Signal Tag Management
7.0

Tag Management

Adobe Campaign
Signal Tag Management
6.7
Tag library
Adobe Campaign
Signal Tag Management
7.0
Tag variable mapping
Adobe Campaign
Signal Tag Management
5.0
Ease of writing custom tags
Adobe Campaign
Signal Tag Management
8.0
Rules-driven tag execution
Adobe Campaign
Signal Tag Management
8.0
Tag performance monitoring
Adobe Campaign
Signal Tag Management
7.0
Improved page load times
Adobe Campaign
Signal Tag Management
5.0
Library of JavaScript extensions
Adobe Campaign
Signal Tag Management
7.0

Data Management & Integrity

Adobe Campaign
Signal Tag Management
7.2
Event tracking
Adobe Campaign
Signal Tag Management
8.0
Mobile event tracking
Adobe Campaign
Signal Tag Management
8.0
Data distribution management
Adobe Campaign
Signal Tag Management
7.0
Universal data layer
Adobe Campaign
Signal Tag Management
8.0
Automated error checking
Adobe Campaign
Signal Tag Management
5.0

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Signal Tag Management

  • Flexibility - we are able to strike a good balance between writing one robust data-collection function that works across multiple page-types or create separate data-collection functions for each page type, based on our needs and expectations.
  • Real Time - no need to write code and wait 2 hours before being able to test it. If I see an issue, I can fix it immediately and see results immediately.
  • Adaptability - BrightTag continues to add new features to the product that simplify our lives (e.g., recently added "Preview Mode" which allows only select individuals, such as third party vendors, to see the changes you have made)
  • Support - the support team continues to be responsive, timely, and with excellent product knowledge and recommendations.
Jason Dahlin | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Signal Tag Management

  • The UI is pretty slow.
  • Users do not have the ability to go back to a previous page without losing whatever information was previously input.
  • The search feature could be improved.
Antonio McFadden | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Signal Tag Management

Signal Tag Management 8.2
Based on 4 answers
Service is great, the product does exactly what you'd expect - no funny business.
Anonymous | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.9
Based on 8 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Signal Tag Management

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Signal Tag Management

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 5.0
Based on 9 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Signal Tag Management

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Signal Tag Management

Bright tag is already in use within our company so there was some bias there. TagMan was a bit expensive but from what I saw, potentially worth it, especially if reporting is important. I believe they had a great global presence.Ensighten was in the running but lacked in a few areas. I believe they are poised to move mountains though. Google Tag Manager was right for the price (Free), but didn't have nearly enough functionability
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Signal Tag Management

  • Positive: Increased employee efficiency
  • Positive: Minimize internal discussions on tagging additional content
  • Negative: Requires a large LOE for onboarding other coworkers who will need to use the tool
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Signal Tag Management

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Signal Tag Management
7.0

Likelihood to Renew

Adobe Campaign
8.4
Signal Tag Management
8.2

Usability

Adobe Campaign
6.9
Signal Tag Management

Reliability and Availability

Adobe Campaign
7.0
Signal Tag Management

Performance

Adobe Campaign
7.0
Signal Tag Management

Support Rating

Adobe Campaign
5.0
Signal Tag Management

In-Person Training

Adobe Campaign
8.0
Signal Tag Management

Online Training

Adobe Campaign
8.0
Signal Tag Management

Implementation Rating

Adobe Campaign
8.0
Signal Tag Management

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