What users are saying about
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Top Rated
248 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
3 Ratings
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Score 7.5 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Sitecore Experience Platform

Sitecore can be a good solution for a company wanting a premium product and is really looking to leverage the platform for advanced digital marketing capabilities. If a company isn't mature enough to utilize all of what Sitecore has to offer, or is just basically looking for a CMS, there are other options that may be a better value.
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Sitecore Experience Platform
WYSIWYG email editor
Adobe Campaign
8.6
Sitecore Experience Platform
Dynamic content
Adobe Campaign
8.4
Sitecore Experience Platform
Ability to test dynamic content
Adobe Campaign
8.3
Sitecore Experience Platform
Landing pages
Adobe Campaign
8.8
Sitecore Experience Platform
A/B testing
Adobe Campaign
8.8
Sitecore Experience Platform
Mobile optimization
Adobe Campaign
7.8
Sitecore Experience Platform
Email deliverability reporting
Adobe Campaign
8.5
Sitecore Experience Platform
List management
Adobe Campaign
8.1
Sitecore Experience Platform
Triggered drip sequences
Adobe Campaign
7.9
Sitecore Experience Platform

Lead Management

Adobe Campaign
6.7
Sitecore Experience Platform
Lead nurturing
Adobe Campaign
7.1
Sitecore Experience Platform
Lead scoring and grading
Adobe Campaign
7.3
Sitecore Experience Platform
Data quality management
Adobe Campaign
6.3
Sitecore Experience Platform
Automated sales alerts and tasks
Adobe Campaign
6.0
Sitecore Experience Platform

Campaign Management

Adobe Campaign
7.7
Sitecore Experience Platform
Calendaring
Adobe Campaign
8.0
Sitecore Experience Platform
Event/webinar marketing
Adobe Campaign
7.4
Sitecore Experience Platform

Social Media Marketing

Adobe Campaign
7.9
Sitecore Experience Platform
Social sharing and campaigns
Adobe Campaign
8.0
Sitecore Experience Platform
Social profile integration
Adobe Campaign
7.7
Sitecore Experience Platform

Reporting & Analytics

Adobe Campaign
8.3
Sitecore Experience Platform
Dashboards
Adobe Campaign
8.2
Sitecore Experience Platform
Standard reports
Adobe Campaign
8.6
Sitecore Experience Platform
Custom reports
Adobe Campaign
8.0
Sitecore Experience Platform

Platform & Infrastructure

Adobe Campaign
7.4
Sitecore Experience Platform
API
Adobe Campaign
7.1
Sitecore Experience Platform
Role-based workflow & approvals
Adobe Campaign
8.1
Sitecore Experience Platform
Customizability
Adobe Campaign
7.6
Sitecore Experience Platform
Integration with Salesforce.com
Adobe Campaign
8.1
Sitecore Experience Platform
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Sitecore Experience Platform
Integration with SugarCRM
Adobe Campaign
6.5
Sitecore Experience Platform

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Sitecore Experience Platform

  • Sitecore has a decent supply of out of the box components and capabilities that can be fairly easily styled to meet business needs without much customization needed. This often helps speed to market.
  • Sitecore has had the flexibility of offering on-premise hosting or cloud hosting to meet different needs of clients, though recently they have strongly pushed their cloud-based hosting. This is in alignment with the industry and very helpful for organizations that aren't looking to add another product to the portfolio of packages that their internal IT teams need to manage
  • Sitecore has a capable UI for editing content. Though some competition may do better in this regard, Sitecore's editing interface is fully capable.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Sitecore Experience Platform

  • While the UI is capable, some other products in this space have a much more intuitive editing interface. Sitecore could do better in providing an easy to use editing UI.
  • It would be nice to see a fully managed Sitecore instead of just cloud hosted
  • The price falls more to the premium side of things. Making the value proposition a bit harder to justify
Anonymous | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Sitecore Experience Platform

No score
No answers yet
No answers on this topic

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Sitecore Experience Platform

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Sitecore Experience Platform

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Sitecore Experience Platform

No score
No answers yet
No answers on this topic

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Sitecore Experience Platform

All of these platforms have their pros and cons. Selecting the best fit is a matter aligning corporate need vs features provided. Have a .NET shop with an advanced marketing team looking to push UX forward and willing to pay a premium, then Sitecore may be the right fit. Have an organization centered around Java and only looking for basic CMS capabilities or looking for a budget-friendly option, then there may be better options beyond Sitecore.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Sitecore Experience Platform

  • For mature marketing organizations, the analytics that Sitecore allows you to capture have been valuable in pushing forward marketing objectives and giving insight into how to tailor content for the best UX
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sitecore Experience Platform

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Sitecore Experience Platform
6.0

Likelihood to Renew

Adobe Campaign
8.4
Sitecore Experience Platform

Usability

Adobe Campaign
6.8
Sitecore Experience Platform

Reliability and Availability

Adobe Campaign
7.0
Sitecore Experience Platform

Performance

Adobe Campaign
7.0
Sitecore Experience Platform

Support Rating

Adobe Campaign
4.5
Sitecore Experience Platform

In-Person Training

Adobe Campaign
8.0
Sitecore Experience Platform

Online Training

Adobe Campaign
8.0
Sitecore Experience Platform

Implementation Rating

Adobe Campaign
8.0
Sitecore Experience Platform

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