What users are saying about
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Top Rated
248 Ratings
120 Ratings

Adobe Campaign

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Top Rated
248 Ratings
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Score 8 out of 100
120 Ratings
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Score 6.1 out of 100

Likelihood to Recommend

Adobe Campaign

It is perfect for anybody who wants to run a highly customized workflow with many branching conditionals. We use workflows to split recipients based on different criteria and send at different times. It is also sophisticated in the ability to use javascript right in the messages to generate dynamic content. It is probably not the best tool out there for people seeking a simple solution to send static emails to a fixed list of recipients.
Anonymous | TrustRadius Reviewer

Sitecore

Great for companies that are looking to create customized, tailored content solutions and be willing to put in the hard work and effort to maximize the value out of the tool. If your company is just looking for very basic content management without all the bells and whistles, I'd recommend looking elsewhere for less [money].
Anonymous | TrustRadius Reviewer

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
8.4
Sitecore
WYSIWYG email editor
Adobe Campaign
8.6
Sitecore
Dynamic content
Adobe Campaign
8.4
Sitecore
Ability to test dynamic content
Adobe Campaign
8.3
Sitecore
Landing pages
Adobe Campaign
8.8
Sitecore
A/B testing
Adobe Campaign
8.8
Sitecore
Mobile optimization
Adobe Campaign
7.8
Sitecore
Email deliverability reporting
Adobe Campaign
8.5
Sitecore
List management
Adobe Campaign
8.1
Sitecore
Triggered drip sequences
Adobe Campaign
7.9
Sitecore

Lead Management

Adobe Campaign
6.7
Sitecore
Lead nurturing
Adobe Campaign
7.1
Sitecore
Lead scoring and grading
Adobe Campaign
7.3
Sitecore
Data quality management
Adobe Campaign
6.3
Sitecore
Automated sales alerts and tasks
Adobe Campaign
6.0
Sitecore

Campaign Management

Adobe Campaign
7.7
Sitecore
Calendaring
Adobe Campaign
8.0
Sitecore
Event/webinar marketing
Adobe Campaign
7.4
Sitecore

Social Media Marketing

Adobe Campaign
7.9
Sitecore
Social sharing and campaigns
Adobe Campaign
8.0
Sitecore
Social profile integration
Adobe Campaign
7.7
Sitecore

Reporting & Analytics

Adobe Campaign
8.3
Sitecore
Dashboards
Adobe Campaign
8.2
Sitecore
Standard reports
Adobe Campaign
8.6
Sitecore
Custom reports
Adobe Campaign
8.0
Sitecore

Platform & Infrastructure

Adobe Campaign
7.4
Sitecore
6.9
API
Adobe Campaign
7.1
Sitecore
5.1
Role-based workflow & approvals
Adobe Campaign
8.1
Sitecore
Customizability
Adobe Campaign
7.6
Sitecore
Integration with Salesforce.com
Adobe Campaign
8.1
Sitecore
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Sitecore
Integration with SugarCRM
Adobe Campaign
6.5
Sitecore
Internationalization / multi-language
Adobe Campaign
Sitecore
8.8

Security

Adobe Campaign
Sitecore
7.1
Role-based user permissions
Adobe Campaign
Sitecore
7.1

Web Content Creation

Adobe Campaign
Sitecore
5.3
WYSIWYG editor
Adobe Campaign
Sitecore
5.1
Code quality / cleanliness
Adobe Campaign
Sitecore
5.1
Admin section
Adobe Campaign
Sitecore
5.1
Page templates
Adobe Campaign
Sitecore
5.1
Library of website themes
Adobe Campaign
Sitecore
5.0
Mobile optimization / responsive design
Adobe Campaign
Sitecore
5.1
Publishing workflow
Adobe Campaign
Sitecore
7.0
Form generator
Adobe Campaign
Sitecore
5.1

Web Content Management

Adobe Campaign
Sitecore
5.3
Content taxonomy
Adobe Campaign
Sitecore
5.1
SEO support
Adobe Campaign
Sitecore
5.1
Bulk management
Adobe Campaign
Sitecore
5.1
Availability / breadth of extensions
Adobe Campaign
Sitecore
4.1
Community / comment management
Adobe Campaign
Sitecore
7.2

Pros

Adobe Campaign

  • Its main strength is automating marketing communications.
  • Adobe Campaign has a very intuitive interface, with several tools displayed in the right menus.
  • It provides the possibility to create any type of campaign, from simple to complex.
  • It comes with some great features, like the email delivery, that works perfectly well and even allows integration with third-party apps.
Richard Perroset | TrustRadius Reviewer

Sitecore

  • Personalisation of advertising banners based upon knowledge of the customer, like location or previous searches enables us to target customers with products and offers that they are more likely to engage with, which has been done to good effect.
  • The use of Sitecore for content management enables the business and design team to perform changes to things, like images, content and page structure, which would otherwise have required a code release, which is costly in terms of man power.
  • The A/B testing in Sitecore is good because it allows us to statistically verify minor changes to the site - like advert changes or component ordering on the page - as to whether or not they positively impact conversion.
Anonymous | TrustRadius Reviewer

Cons

Adobe Campaign

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
Anonymous | TrustRadius Reviewer

Sitecore

  • Sitecore is Customer Engagement Platform. It comes with lots of features (e.g. Authoring, Analytics, personalization, A/B Test, Webforms for marketers etc), But, most of them are not being used by many clients. If you are really looking for just CMS (only authoring and publishing), then I don't think Sitecore is a way to go.
  • You need to have a strong Sitecore certified developer base to manage the Sitecore platform (if you are using all features). It's the same case with others. But, finding a Sitecore certified (costs $$) developer is tough in the market. Now the market is growing (thanks to Sitecore promotional events) and Sitecore is gaining popularity, It may be easy to find such developers in the future. If you want to leverage most out of the Sitecore community you need to be a Sitecore certified developer.
  • Sitecore comes with lots of built-in features and marketplace components. I feel this puts in a little tricky situation. It gives an opportunity for a normal developer to use some of the free marketplace module, which may or may not be supported in a future version of Sitecore. which may put the entire platform in risk to upgrade to latest Sitecore version. You need to have a proper process to control and validate the marketplace components before using them.
Laxmi Srinivas Samayamantri | TrustRadius Reviewer

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years.That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew.Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Anonymous | TrustRadius Reviewer

Sitecore

Sitecore 9.0
Based on 9 answers
Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
Anonymous | TrustRadius Reviewer

Usability

Adobe Campaign

Adobe Campaign 6.8
Based on 7 answers
With the Adobe Campaign Adobe software, we have introduced great strategies and excellent management experiences and obtained better results, the software is always constantly updating improvements; this is very positive. In general. the software is extremely effective in all existing functions, many benefits are acquired when using Adobe Campaign software.
Polivanio da Silva Camilo | TrustRadius Reviewer

Sitecore

Sitecore 7.3
Based on 4 answers
With any platform that offers so much capability, usability will naturally be more challenging. Sitecore does an admirable job and made massive strides in version 8, but at some times offers too many ways to achieve the same task allows users to sometimes take a path less efficient than the preferred path.
Aaron Branson | TrustRadius Reviewer

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang | TrustRadius Reviewer

Sitecore

No score
No answers yet
No answers on this topic

Support Rating

Adobe Campaign

Adobe Campaign 4.5
Based on 8 answers
The support team is great. Anytime we have had a question, they were very responsive and were able to resolve our issues, general or technical, pretty quickly. We have had nothing but a great experience with the Adobe Customer Service Team and it is probably one of the things that set this software apart.
Anonymous | TrustRadius Reviewer

Sitecore

Sitecore 9.1
Based on 4 answers
Sitecore Support is very knowledgeable and helpful. We have raised a number of issues with them and they rarely fail to come up with an acceptable solution.
Anonymous | TrustRadius Reviewer

Online Training

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Sitecore

Sitecore 10.0
Based on 1 answer
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
Anonymous | TrustRadius Reviewer

Implementation Rating

Adobe Campaign

Adobe Campaign 8.0
Based on 1 answer
No answer on this topic is available.

Sitecore

Sitecore 9.1
Based on 5 answers
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
Chris Spears, CMTO | TrustRadius Reviewer

Alternatives Considered

Adobe Campaign

We selected Adobe Campaign because we are using more products of this company and we thought that this will help connecting all our marketing tools with designers and the marketing department, but the most important reason is that Adobe Campaign workflow tools are more powerful that Mailchimp, and the Magento integration for our eCommerce products is crucial. Now Magento is also part of Adobe, so it makes all sense to use both tools.
Anonymous | TrustRadius Reviewer

Sitecore

The decision to select Sitecore was not ultimately mine, but the fact that we were able to leverage in-house Microsoft .Net (C#) experience on a platform that had a library of extensions, but also allowed us to customize and keep private our confidential IP has been a big help. When you see a SharePoint site or a Drupal site you can usually tell "oh this is a MS SharePoint site", but with Sitecore the ability to customize and have different views even different components based on device type makes Sitecore a clear winner.
Anonymous | TrustRadius Reviewer

Return on Investment

Adobe Campaign

  • Since we acquired this system we have noticed a steady growth in revenue throughout the company as we have been able to increase sales.
  • This tool has played a very important role in getting to know our clients more effectively.
  • Its ease of use allows us to design high quality campaigns that many people like.
Gary Poppe | TrustRadius Reviewer

Sitecore

  • ROI depends so much on implementation. Its would be difficult to comment in a positive or negative regarding CMS product to direct ROI. A non-technical user would be surprised at what a basic installation of Sitecore looks like. "Hello World" comes to mind. With that in mind we can look at two things, Sitecore Support and Sitecore Partners.
  • Certified Internal Developers and Sitecore Support: This depends on the qualifications of your existing departments regarding implementing a enterprise CMS. No experience to some experience, this is a no brainer, rigorously vet top and middle partners and hire one to lead this effort. If your experienced still hire a partner and vet them but hire a middle to small partner and have them help, not lead.
  • "Sitecore Window": You could equate Sitecore in some implementation as throwing expensive parts at a car problem. If your business requirements and data consumption needs are not within this cost window then in the end on paper it will be difficult to see ROI or that there just wasn't a return. Then it will be time to look at other lower cost alternatives The initial cost is just the start. Over engineering and expensive horizontal integration partners can cost someone a promotion or job.
  • If your content workflows are complex, sites rendering data requirements are large and performance and scalability are paramount. Sitecore should be in your top 3.
Anonymous | TrustRadius Reviewer

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Sitecore

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No

Rating Summary

Likelihood to Recommend

Adobe Campaign
8.5
Sitecore
5.1

Likelihood to Renew

Adobe Campaign
8.4
Sitecore
9.0

Usability

Adobe Campaign
6.8
Sitecore
7.3

Reliability and Availability

Adobe Campaign
7.0
Sitecore

Performance

Adobe Campaign
7.0
Sitecore

Support Rating

Adobe Campaign
4.5
Sitecore
9.1

In-Person Training

Adobe Campaign
8.0
Sitecore

Online Training

Adobe Campaign
8.0
Sitecore
10.0

Implementation Rating

Adobe Campaign
8.0
Sitecore
9.1

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