What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Sitecore

Top Rated
104 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Sitecore

Top Rated
104 Ratings
Score 7.3 out of 101

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Likelihood to Recommend

Adobe Campaign

Neolane has many features and capabilities that, quite frankly, not every business will use. Neolane is the solution for those who are looking for a complete email and automation solution that's able to also integrate social and mobile. During the selection process it's key to know your own objectives and what you want from your system and which features are the most important to your business.
No photo available

Sitecore

Great for companies that are looking to create customized, tailored content solutions and be willing to put in the hard work and effort to maximize the value out of the tool. If your company is just looking for very basic content management without all the bells and whistles, I'd recommend looking elsewhere for less [money].
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Sitecore
WYSIWYG email editor
Adobe Campaign
7.3
Sitecore
Dynamic content
Adobe Campaign
7.9
Sitecore
Ability to test dynamic content
Adobe Campaign
8.2
Sitecore
Landing pages
Adobe Campaign
8.0
Sitecore
A/B testing
Adobe Campaign
7.0
Sitecore
Mobile optimization
Adobe Campaign
8.4
Sitecore
Email deliverability
Adobe Campaign
8.6
Sitecore
List management
Adobe Campaign
8.2
Sitecore
Triggered drip sequences
Adobe Campaign
7.5
Sitecore

Lead Management

Adobe Campaign
6.9
Sitecore
Lead nurturing
Adobe Campaign
7.5
Sitecore
Lead scoring and grading
Adobe Campaign
7.2
Sitecore
Data quality management
Adobe Campaign
6.6
Sitecore
Automated sales alerts and tasks
Adobe Campaign
6.3
Sitecore

Campaign Management

Adobe Campaign
7.4
Sitecore
Calendaring
Adobe Campaign
7.5
Sitecore
Event/webinar marketing
Adobe Campaign
7.3
Sitecore

Social Media Marketing

Adobe Campaign
8.1
Sitecore
Social sharing and campaigns
Adobe Campaign
8.2
Sitecore
Social profile integration
Adobe Campaign
7.9
Sitecore

Reporting & Analytics

Adobe Campaign
7.8
Sitecore
Dashboards
Adobe Campaign
8.3
Sitecore
Standard reports
Adobe Campaign
8.1
Sitecore
Custom reports
Adobe Campaign
6.9
Sitecore

Platform & Infrastructure

Adobe Campaign
7.6
Sitecore
7.4
API
Adobe Campaign
8.1
Sitecore
7.8
Role-based workflow & approvals
Adobe Campaign
8.5
Sitecore
Customizability
Adobe Campaign
8.0
Sitecore
Integration with Salesforce.com
Adobe Campaign
7.9
Sitecore
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Sitecore
Integration with SugarCRM
Adobe Campaign
6.4
Sitecore
Internationalization / multi-language
Adobe Campaign
Sitecore
6.9

Security

Adobe Campaign
Sitecore
8.0
Role-based user permissions
Adobe Campaign
Sitecore
8.0

Web Content Creation

Adobe Campaign
Sitecore
6.9
WYSIWYG editor
Adobe Campaign
Sitecore
6.6
Code quality / cleanliness
Adobe Campaign
Sitecore
6.9
Admin section
Adobe Campaign
Sitecore
6.8
Page templates
Adobe Campaign
Sitecore
6.5
Library of website themes
Adobe Campaign
Sitecore
7.5
Mobile optimization / responsive design
Adobe Campaign
Sitecore
7.1
Publishing workflow
Adobe Campaign
Sitecore
7.5
Form generator
Adobe Campaign
Sitecore
6.6

Web Content Management

Adobe Campaign
Sitecore
7.1
Content taxonomy
Adobe Campaign
Sitecore
8.1
SEO support
Adobe Campaign
Sitecore
7.5
Bulk management
Adobe Campaign
Sitecore
8.0
Availability / breadth of extensions
Adobe Campaign
Sitecore
5.4
Community / comment management
Adobe Campaign
Sitecore
6.4

Pros

  • Integrates easily with CRM.
  • Large storage area and flexible storage capabilities.
  • Includes web tracking and automated workflows making automation simple.
No photo available
  • Engaging out-of-the-box analytics tools
  • Ability to interface with underlying database as needed
  • external resources are easy to add (information pages, videos, etc.)
No photo available

Cons

  • Neolane is not very user-friendly, especially when using it to store a marketing database and blast email campaigns. It took multiple training sessions for casual users to understand and be ready to use the tool.
  • The Neolane Leads module is not adequate for the extensive lead qualification we do. It was necessary for us to build a separate system and then link it back to Neolane.
Kristen Conrad profile photo
  • Since Sitecore is primarily XML, it makes it difficult to create or generate reports using tools like SSRS or Crystal Reports.
  • Performance. Newer versions may have addressed this, but navigating the Sitecore interface (as opposed to the public facing site) seems heavy....long page load times.
  • Its packed with lots of features.....so the complexity of it can be overwhelming.
David Drinnon profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Sitecore9.0
Based on 9 answers
Sitecore has proven that it can deliver on its promise of a robust, reliable enterprise CMS solution with plenty of features. Also, they keep updating it with more and better features. Now that we are highly trained on it we have started on getting the most out of it and we plan to keep doing more of that in the future.
No photo available

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Sitecore7.3
Based on 4 answers
We have a large number of customers using the system and they all rave about how easy it is compared to the previous platform they had in place.
Chris Spears, CMTO profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Sitecore9.1
Based on 2 answers
We have never had an issue go unresolved. They handle issues quickly and efficiently.
Chris Spears, CMTO profile photo

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Sitecore10.0
Based on 1 answer
Sitecore captures and remembers every single interaction your customers and prospects have in any part of the system, allowing you to build comprehensive, ever-learning profiles of each individual. From email marketing, to social media, to online shopping, Sitecore remembers where each interaction left off so you can automatically continue the conversation. Sitecore helps you manage your content for each and every experience your customers enjoy. Customize what content you want and the system will take care of how it's displayed.
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Sitecore9.1
Based on 2 answers
Make sure you work with a partner that can help you take advantage of the entire platform. Specifically we see a lot of customers not taking advantage of Sitecore DMS and thus missing a huge opportunity. Sitecore is a platform that is meant to be constantly optimized and improved upon.
Chris Spears, CMTO profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
For us, Sitecore was all about the integration possibilities and a CMS that empowered our staff to get their information published online in a timely fashion. At the time SiteFinity was still early in its development. Sitecore was a more mature product with many more features.
David Drinnon profile photo

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Increased efficiency in managing multiple/complex pieces of content and website analytics
  • Shorten development time for building complex website features
  • Robust platform that minimizes downtime and support issues
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sitecore

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details