What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Sprinklr

Top Rated
101 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Sprinklr

Top Rated
101 Ratings
Score 7.8 out of 101

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Likelihood to Recommend

Adobe Campaign

I work as direct support to our marketing solutions, assisting team members in various projects to help build media plans and packages to present to various clients. I work a lot with our research team to gather information and statistics for these projects. Adobe Campaign is great in helping us with implementing our workflow by collecting the information, categorizing it in appropriate fields, and helping me find the best solution to present it in the best way to both my team and clients.
No photo available

Sprinklr

When Sprinklr works well, I love it and swear by it. I do like it much better than other tools I've used such as Percolate. The issue, however, is if you have a customer support issue, you are screwed for an elongated time.The tool would work very well if you have one person on your team designated to management who could keep pushing support and who could assist in building customizations.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Sprinklr
WYSIWYG email editor
Adobe Campaign
7.3
Sprinklr
Dynamic content
Adobe Campaign
7.9
Sprinklr
Ability to test dynamic content
Adobe Campaign
8.2
Sprinklr
Landing pages
Adobe Campaign
8.0
Sprinklr
A/B testing
Adobe Campaign
7.0
Sprinklr
Mobile optimization
Adobe Campaign
8.4
Sprinklr
Email deliverability
Adobe Campaign
8.6
Sprinklr
List management
Adobe Campaign
8.2
Sprinklr
Triggered drip sequences
Adobe Campaign
7.5
Sprinklr

Lead Management

Adobe Campaign
6.9
Sprinklr
Lead nurturing
Adobe Campaign
7.5
Sprinklr
Lead scoring and grading
Adobe Campaign
7.2
Sprinklr
Data quality management
Adobe Campaign
6.6
Sprinklr
Automated sales alerts and tasks
Adobe Campaign
6.3
Sprinklr

Campaign Management

Adobe Campaign
7.4
Sprinklr
Calendaring
Adobe Campaign
7.5
Sprinklr
Event/webinar marketing
Adobe Campaign
7.3
Sprinklr

Social Media Marketing

Adobe Campaign
8.1
Sprinklr
Social sharing and campaigns
Adobe Campaign
8.2
Sprinklr
Social profile integration
Adobe Campaign
7.9
Sprinklr

Reporting & Analytics

Adobe Campaign
7.8
Sprinklr
Dashboards
Adobe Campaign
8.3
Sprinklr
Standard reports
Adobe Campaign
8.1
Sprinklr
Custom reports
Adobe Campaign
6.9
Sprinklr

Platform & Infrastructure

Adobe Campaign
7.6
Sprinklr
API
Adobe Campaign
8.1
Sprinklr
Role-based workflow & approvals
Adobe Campaign
8.5
Sprinklr
Customizability
Adobe Campaign
8.0
Sprinklr
Integration with Salesforce.com
Adobe Campaign
7.9
Sprinklr
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Sprinklr
Integration with SugarCRM
Adobe Campaign
6.4
Sprinklr

Listening/monitoring

Adobe Campaign
Sprinklr
7.2
Boolean keyword searches
Adobe Campaign
Sprinklr
8.0
Filtering out noise/spam
Adobe Campaign
Sprinklr
5.7
Sentiment analysis
Adobe Campaign
Sprinklr
6.2
Broad channel coverage
Adobe Campaign
Sprinklr
9.0

Publishing

Adobe Campaign
Sprinklr
7.4
Content planning and scheduling
Adobe Campaign
Sprinklr
8.7
Audience targeting
Adobe Campaign
Sprinklr
6.4
Content optimization
Adobe Campaign
Sprinklr
7.4
Workflow management
Adobe Campaign
Sprinklr
7.1

Engagement

Adobe Campaign
Sprinklr
8.0
Automated routing and prioritization
Adobe Campaign
Sprinklr
7.4
Customer interaction histories
Adobe Campaign
Sprinklr
8.5
Bulk actions
Adobe Campaign
Sprinklr
8.2

Marketing

Adobe Campaign
Sprinklr
6.9
Lead generation
Adobe Campaign
Sprinklr
6.3
Content marketing
Adobe Campaign
Sprinklr
7.8
Paid media management
Adobe Campaign
Sprinklr
6.2
Campaigns and promotions
Adobe Campaign
Sprinklr
7.3

Channel coverage/integration

Adobe Campaign
Sprinklr
7.7
Twitter
Adobe Campaign
Sprinklr
9.0
Facebook
Adobe Campaign
Sprinklr
8.5
LinkedIn
Adobe Campaign
Sprinklr
8.5
Google+
Adobe Campaign
Sprinklr
8.7
Instagram
Adobe Campaign
Sprinklr
7.5
Pinterest
Adobe Campaign
Sprinklr
6.5
YouTube
Adobe Campaign
Sprinklr
5.5

Reporting/analytics

Adobe Campaign
Sprinklr
8.3
Campaign success analytics
Adobe Campaign
Sprinklr
9.0
Real-time tracking
Adobe Campaign
Sprinklr
8.0
Competitor analysis
Adobe Campaign
Sprinklr
7.9

Account management

Adobe Campaign
Sprinklr
7.2
Role-based user permissions & privileges
Adobe Campaign
Sprinklr
8.1
Mobile access
Adobe Campaign
Sprinklr
6.4

Pros

  • Overall, the program has great features and is very flexible and easy to manage.
  • Excellent advanced email delivery that also easily integrates well with social and mobile. Also easily allows you to create custom emails for customers.
  • There are multiple ways to achieve the same results - so if one tool doesn't work, you aren't stuck and have other options of getting the same end result.
No photo available
  • Great customizable tagging features, filters, custom dashboards, etc.
  • A great one & done solution.
  • Very detailed data available, that is much easier to pull than native reports and often allows for further details unavailable natively (if set up properly. This is time-consuming.
No photo available

Cons

  • Software can be finicky and sometimes feels like there are bugs that still need to be worked out.
  • Certification process is a mess.
  • Training on this product can be dramatically improved.
No photo available
  • The entire platform is very busy and can get confusing because there is no easily seen path to follow within the sections. From my experience working on multiple types of content publishing and moderation tools, most of them are relatively easy to use without anyone giving you a tutorial. I've been given a tutorial and still would probably benefit from having another.
  • There are a lot of features that would be nice to have but are not available with our contract because they are an add-on part of the tool. For how much the tool costs per year, it is disappointing to not have these included in the plan.
  • The "help" section of the Sprinklr website is very lacking. When we do have a question or problem, we try to find the answer ourselves before sending an email to our rep, who as I mentioned as a positive is very responsive, but we don't want to bother each time a question comes up.
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Meets and exceeds the requirements of the business with highly customizable components.
Khoa Nguyen profile photo
Sprinklr8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Sprinklr8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Sprinklr9.1
Based on 5 answers
Our account partners at Sprinklr are not only responsive to out needs, both domestically and internationally, but have consistently approached us with ideas on how to improve our communication and collaboration in a proactive manner.
Paul Matson profile photo

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Sprinklr8.2
Based on 4 answers
Monitoring capabilities were real time, which is essential.
No photo available

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Sprinklr9.0
Based on 6 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Sprinklr7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Sprinklr8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Sprinklr9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Because it's pricey, I've played around with cheaper alternatives when I didn't have access to it through work, such as Infusionsoft, ONTRAPORT & Pardot Marketing Automation. I found that all of them lacked the consistency and tools I needed to create strong results and as constantly comparing it to Adobe Campaign. The information was slightly off also and not as accurate.
No photo available
It is clear that Sprinklr has built from the ground-up. Past tools have been clunky, buggy, lightweight, and promised features that were never delivered. The idea of "moderation" shows that other companies are not thinking in terms of relationships yet. Internal collaboration within other tools was non-existent. Sprinklr rarely has hiccups and has pretty much always delivered on-time or delivered features as a bonus. Feedback provided by clients actually is turned into enhancements. As a client, it feels really good to be listened to and to have needs addressed and problems solved
Alison J. Herzog, MBA profile photo

Scalability

No score
No answers yet
No answers on this topic
Sprinklr8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • Our sales and clicks have drastically risen.
  • We can specifically target what drives our audience, which helps us build and solidify our strategies in the planning phase.
  • Since everything is updated via Adobe Cloud, it can get pricey when working with large amounts of data - especially for smaller businesses.
No photo available
  • Our governance process is now >80% compliant with branded URL shortening, link tracking code and overall compliance.
No photo available

Screenshots

Adobe Campaign

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Sprinklr

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.