Adobe Campaign

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126 Ratings

Sprinklr Social + Messaging Suite

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110 Ratings

Adobe Campaign

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126 Ratings
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Score 7.6 out of 101

Sprinklr Social + Messaging Suite

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110 Ratings
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Score 7.6 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

If you are a large retailer or a B2C company with a large marketing team, Adobe Campaign offers a huge opportunity to customize your instance and your campaigns to meet any business requirements. This software is less suited to smaller companies or companies with smaller marketing teams that send straightforward communications that don't need a lot of customization. To utilize Adobe Campaign to it's fullest the application requires experienced developers and can be hard for new users to learn.
No photo available

Sprinklr Social + Messaging Suite

Sprinklr is a great platform to manage your social media presence, especially when you get to a point when you have a multitude of different channels and teams working together. It will allow you to oversee all scheduled posts, engagements, incoming messages, etc. It also provides more in-depth features like the ability to dissect your community. Reporting for social is good too, even though it could benefit from further customization.
I would not use Sprinklr is you only have a handful of channels (free tools would do the trick for this) or for social listening alone.
Romain Vezirian profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Sprinklr Social + Messaging Suite
WYSIWYG email editor
Adobe Campaign
7.4
Sprinklr Social + Messaging Suite
Dynamic content
Adobe Campaign
8.3
Sprinklr Social + Messaging Suite
Ability to test dynamic content
Adobe Campaign
8.3
Sprinklr Social + Messaging Suite
Landing pages
Adobe Campaign
7.9
Sprinklr Social + Messaging Suite
A/B testing
Adobe Campaign
7.3
Sprinklr Social + Messaging Suite
Mobile optimization
Adobe Campaign
7.8
Sprinklr Social + Messaging Suite
Email deliverability
Adobe Campaign
8.7
Sprinklr Social + Messaging Suite
List management
Adobe Campaign
8.1
Sprinklr Social + Messaging Suite
Triggered drip sequences
Adobe Campaign
7.2
Sprinklr Social + Messaging Suite

Lead Management

Adobe Campaign
6.8
Sprinklr Social + Messaging Suite
Lead nurturing
Adobe Campaign
7.3
Sprinklr Social + Messaging Suite
Lead scoring and grading
Adobe Campaign
7.2
Sprinklr Social + Messaging Suite
Data quality management
Adobe Campaign
6.4
Sprinklr Social + Messaging Suite
Automated sales alerts and tasks
Adobe Campaign
6.1
Sprinklr Social + Messaging Suite

Campaign Management

Adobe Campaign
7.3
Sprinklr Social + Messaging Suite
Calendaring
Adobe Campaign
7.3
Sprinklr Social + Messaging Suite
Event/webinar marketing
Adobe Campaign
7.3
Sprinklr Social + Messaging Suite

Social Media Marketing

Adobe Campaign
7.9
Sprinklr Social + Messaging Suite
Social sharing and campaigns
Adobe Campaign
8.1
Sprinklr Social + Messaging Suite
Social profile integration
Adobe Campaign
7.8
Sprinklr Social + Messaging Suite

Reporting & Analytics

Adobe Campaign
7.7
Sprinklr Social + Messaging Suite
Dashboards
Adobe Campaign
7.9
Sprinklr Social + Messaging Suite
Standard reports
Adobe Campaign
8.2
Sprinklr Social + Messaging Suite
Custom reports
Adobe Campaign
7.2
Sprinklr Social + Messaging Suite

Platform & Infrastructure

Adobe Campaign
7.3
Sprinklr Social + Messaging Suite
API
Adobe Campaign
7.0
Sprinklr Social + Messaging Suite
Role-based workflow & approvals
Adobe Campaign
8.0
Sprinklr Social + Messaging Suite
Customizability
Adobe Campaign
7.6
Sprinklr Social + Messaging Suite
Integration with Salesforce.com
Adobe Campaign
7.5
Sprinklr Social + Messaging Suite
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Sprinklr Social + Messaging Suite
Integration with SugarCRM
Adobe Campaign
6.3
Sprinklr Social + Messaging Suite

Listening/monitoring

Adobe Campaign
Sprinklr Social + Messaging Suite
7.2
Boolean keyword searches
Adobe Campaign
Sprinklr Social + Messaging Suite
7.7
Filtering out noise/spam
Adobe Campaign
Sprinklr Social + Messaging Suite
6.5
Sentiment analysis
Adobe Campaign
Sprinklr Social + Messaging Suite
6.2
Broad channel coverage
Adobe Campaign
Sprinklr Social + Messaging Suite
8.4

Publishing

Adobe Campaign
Sprinklr Social + Messaging Suite
7.5
Content planning and scheduling
Adobe Campaign
Sprinklr Social + Messaging Suite
8.4
Audience targeting
Adobe Campaign
Sprinklr Social + Messaging Suite
6.9
Content optimization
Adobe Campaign
Sprinklr Social + Messaging Suite
7.3
Workflow management
Adobe Campaign
Sprinklr Social + Messaging Suite
7.5

Engagement

Adobe Campaign
Sprinklr Social + Messaging Suite
8.1
Automated routing and prioritization
Adobe Campaign
Sprinklr Social + Messaging Suite
7.7
Customer interaction histories
Adobe Campaign
Sprinklr Social + Messaging Suite
8.2
Bulk actions
Adobe Campaign
Sprinklr Social + Messaging Suite
8.3

Marketing

Adobe Campaign
Sprinklr Social + Messaging Suite
7.2
Lead generation
Adobe Campaign
Sprinklr Social + Messaging Suite
7.2
Content marketing
Adobe Campaign
Sprinklr Social + Messaging Suite
8.1
Paid media management
Adobe Campaign
Sprinklr Social + Messaging Suite
6.6
Campaigns and promotions
Adobe Campaign
Sprinklr Social + Messaging Suite
6.9

Channel coverage/integration

Adobe Campaign
Sprinklr Social + Messaging Suite
8.2
Twitter
Adobe Campaign
Sprinklr Social + Messaging Suite
9.4
Facebook
Adobe Campaign
Sprinklr Social + Messaging Suite
8.8
LinkedIn
Adobe Campaign
Sprinklr Social + Messaging Suite
8.8
Google+
Adobe Campaign
Sprinklr Social + Messaging Suite
8.7
Instagram
Adobe Campaign
Sprinklr Social + Messaging Suite
8.0
Pinterest
Adobe Campaign
Sprinklr Social + Messaging Suite
6.8
YouTube
Adobe Campaign
Sprinklr Social + Messaging Suite
6.8

Reporting/analytics

Adobe Campaign
Sprinklr Social + Messaging Suite
8.3
Campaign success analytics
Adobe Campaign
Sprinklr Social + Messaging Suite
9.0
Real-time tracking
Adobe Campaign
Sprinklr Social + Messaging Suite
8.1
Competitor analysis
Adobe Campaign
Sprinklr Social + Messaging Suite
7.9

Account management

Adobe Campaign
Sprinklr Social + Messaging Suite
7.4
Role-based user permissions & privileges
Adobe Campaign
Sprinklr Social + Messaging Suite
8.2
Mobile access
Adobe Campaign
Sprinklr Social + Messaging Suite
6.6

Pros

  • The offers section makes it easy to update and manage personalized offers in one place.
  • Campaigns offer limitless personalization through JavaScript and SQL blocks.
  • Ability to create templates not only for emails but entire campaigns to streamline processes.
  • Very extensive approval capabilities.
No photo available
  • Automated reporting based on consistently tagged content and defined recipients
  • Text analytics for location-based review insights
  • Understanding sentiment of inbound conversation
  • Full-service tool customization
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Cons

  • Sometimes there are an overwhelming amount of complex tasks to go through before starting a delivery campaign.
  • Lots of opportunity for failure within email deliveries. Important campaign information is often hidden behind multiple tabs you need to sort through.
  • Very poor in-application email editor.
  • In-application reporting is not intuitive.
No photo available
  • I would like to see more affordable Sprinklr online training available, especially for utilizing new features. I am planning to invest in a 4 day certification workshop in London this summer, but I estimate it will cost me $5k+.
  • There is the very rare, but occasional "bug". This is most likely due frequent updates. I find that "refreshing" my screen often solves any issue.
Rebecca Ruck profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Sprinklr Social + Messaging Suite8.5
Based on 28 answers
Unless we find something better, we expect Sprinklr to constantly improve in something that is already great.
Jonathan Hatch profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
Sprinklr Social + Messaging Suite8.0
Based on 6 answers
Overall, I really enjoyed Sprinklr. It is a multi-faceted platform although I used it primarily for review management. It's easy-to-use and learn, has great customer service and is a great design. My only complaint would be that if there was a blip in pulling in reviews, we'd have to go back through each review site manually and make sure nothing was unresponded to. This could be cumbersome and time-consuming. Other than that, I really enjoyed using it
Meg Ruggieri profile photo

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
Sprinklr Social + Messaging Suite9.1
Based on 5 answers
Sprinklr has been very reliable in this area.
No photo available

Performance

Adobe Campaign7.0
Based on 1 answer
No answer on this topic is available.
Sprinklr Social + Messaging Suite8.2
Based on 4 answers
An occasional lag here and there, but to be honest I don't know if it's them or the connection
Sonja Broze profile photo

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Sprinklr Social + Messaging Suite9.0
Based on 6 answers
They are very quick to respond and address those areas they can
No photo available

In-Person Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Sprinklr Social + Messaging Suite7.0
Based on 2 answers
I don't recall our training in detail. I know we met in person a few times, and did some over-the-phone product walk-throughs. It may have been somewhat informal -- I don't recall having any takeaways to refer to.
No photo available

Online Training

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Sprinklr Social + Messaging Suite8.4
Based on 3 answers
Very personal attention
No photo available

Implementation

Adobe Campaign8.0
Based on 1 answer
No answer on this topic is available.
Sprinklr Social + Messaging Suite9.0
Based on 5 answers
The implementation personnel at Sprinklr are top-notch. They will work with you to make sure they setup Sprinklr in a way that best aligns with your structural needs
No photo available

Alternatives Considered

Adobe Campaign is very powerful and complex and can manage thousands of users and email workflows, deliveries, programs, campaigns, etc. It also is part of the whole Adobe Experience Cloud which we use other products for, so it was a natural fit. It also syncs with our master person ID allowing us to identify our users. The other tools generally aren't as robust.
No photo available
We looked at a dozen and the shortlist ended with Spredfast and Sprinklr. Chose Sprinklr because they were more Enterprise ready at the time. We continue to review other SMMS's, but have seen no reason to leave Sprinklr.
No photo available

Scalability

No score
No answers yet
No answers on this topic
Sprinklr Social + Messaging Suite8.2
Based on 1 answer
Always start simple with Sprinklr, e.g. one client. You can easily grow over time adding products/units/regions, etc
Sonja Broze profile photo

Return on Investment

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available
  • Our governance process is now >80% compliant with branded URL shortening, link tracking code and overall compliance.
No photo available

Screenshots

Adobe Campaign
Sprinklr Social + Messaging Suite

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Sprinklr Social + Messaging Suite

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Yes
Entry-level set up fee?
No
Additional Pricing Details
Pricing is configurable based on enterprise needs.

Sprinklr Social + Messaging Suite More Information