What users are saying about

Adobe Campaign

Top Rated
90 Ratings

Synthesio

13 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

Synthesio

13 Ratings
Score 6.8 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Smaller less technically staffed companies should avoid it. For mid-size companies with a serious need for a email solution, it might be worth considering if the staff involved in using the product isn't afraid of technically looking stuff. The staff that runs the servers (if it's on-premises deployment) needs to be fairly technical, and willing to dig into issues and errors that will arise.
No photo available

Synthesio

If you wish to track daily news and your presence on different social media [platforms] in one place then I would recommend Synthesio. This tool is very easy to use and understand. You can track and take corrective action on the negative statements being made on different social channels in different regions.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Synthesio
WYSIWYG email editor
Adobe Campaign
7.3
Synthesio
Dynamic content
Adobe Campaign
7.9
Synthesio
Ability to test dynamic content
Adobe Campaign
8.2
Synthesio
Landing pages
Adobe Campaign
8.0
Synthesio
A/B testing
Adobe Campaign
7.0
Synthesio
Mobile optimization
Adobe Campaign
8.4
Synthesio
Email deliverability
Adobe Campaign
8.6
Synthesio
List management
Adobe Campaign
8.2
Synthesio
Triggered drip sequences
Adobe Campaign
7.5
Synthesio

Lead Management

Adobe Campaign
6.9
Synthesio
Lead nurturing
Adobe Campaign
7.5
Synthesio
Lead scoring and grading
Adobe Campaign
7.2
Synthesio
Data quality management
Adobe Campaign
6.6
Synthesio
Automated sales alerts and tasks
Adobe Campaign
6.3
Synthesio

Campaign Management

Adobe Campaign
7.4
Synthesio
Calendaring
Adobe Campaign
7.5
Synthesio
Event/webinar marketing
Adobe Campaign
7.3
Synthesio

Social Media Marketing

Adobe Campaign
8.1
Synthesio
Social sharing and campaigns
Adobe Campaign
8.2
Synthesio
Social profile integration
Adobe Campaign
7.9
Synthesio

Reporting & Analytics

Adobe Campaign
7.8
Synthesio
Dashboards
Adobe Campaign
8.3
Synthesio
Standard reports
Adobe Campaign
8.1
Synthesio
Custom reports
Adobe Campaign
6.9
Synthesio

Platform & Infrastructure

Adobe Campaign
7.6
Synthesio
API
Adobe Campaign
8.1
Synthesio
Role-based workflow & approvals
Adobe Campaign
8.5
Synthesio
Customizability
Adobe Campaign
8.0
Synthesio
Integration with Salesforce.com
Adobe Campaign
7.9
Synthesio
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Synthesio
Integration with SugarCRM
Adobe Campaign
6.4
Synthesio

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • User friendly modules
  • Easy to use
  • Interactive data charts
No photo available

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • No option to choose time
  • Difficult navigation
  • Expensive
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Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
Synthesio7.0
Based on 2 answers
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
Basil C. Puglisi, M.P.A. profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Synthesio10.0
Based on 1 answer
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
Basil C. Puglisi, M.P.A. profile photo

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
No photo available

Return on Investment

  • Open rate of emails have had a big jump from averaging 12% across all offered subscription to 30-45%.
  • Deliverability increase with sender score reflecting 95+ from what use to be high 70-88.
  • New intelligence allowing us to increase conversion in the shop.
Khoa Nguyen profile photo
  • Synthesio Data Tracking helped us provide ROI to our sponsors and garnish additional Sponsorships.
  • Synthesio provided clean professional looking Infographics to help increase Social Shares on both our blog posts and social media accounts.
Basil C. Puglisi, M.P.A. profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Synthesio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details