What users are saying about
Top Rated
93 Ratings
13 Ratings
Top Rated
93 Ratings
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Score 7.5 out of 101
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.7 out of 101

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Likelihood to Recommend

Adobe Campaign

If you are running a large scale multi-device campaign, it would be perfect. If you are a small company with small goals, this product will be too much to handle.
Brandon Stuhr profile photo

Synthesio

If you wish to track daily news and your presence on different social media [platforms] in one place then I would recommend Synthesio. This tool is very easy to use and understand. You can track and take corrective action on the negative statements being made on different social channels in different regions.
No photo available

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Synthesio
WYSIWYG email editor
Adobe Campaign
7.5
Synthesio
Dynamic content
Adobe Campaign
8.1
Synthesio
Ability to test dynamic content
Adobe Campaign
8.4
Synthesio
Landing pages
Adobe Campaign
7.7
Synthesio
A/B testing
Adobe Campaign
6.9
Synthesio
Mobile optimization
Adobe Campaign
7.7
Synthesio
Email deliverability
Adobe Campaign
8.7
Synthesio
List management
Adobe Campaign
8.4
Synthesio
Triggered drip sequences
Adobe Campaign
7.5
Synthesio

Lead Management

Adobe Campaign
6.8
Synthesio
Lead nurturing
Adobe Campaign
7.4
Synthesio
Lead scoring and grading
Adobe Campaign
7.2
Synthesio
Data quality management
Adobe Campaign
6.5
Synthesio
Automated sales alerts and tasks
Adobe Campaign
6.2
Synthesio

Campaign Management

Adobe Campaign
7.4
Synthesio
Calendaring
Adobe Campaign
7.5
Synthesio
Event/webinar marketing
Adobe Campaign
7.3
Synthesio

Social Media Marketing

Adobe Campaign
8.0
Synthesio
Social sharing and campaigns
Adobe Campaign
8.2
Synthesio
Social profile integration
Adobe Campaign
7.8
Synthesio

Reporting & Analytics

Adobe Campaign
8.0
Synthesio
Dashboards
Adobe Campaign
8.4
Synthesio
Standard reports
Adobe Campaign
8.3
Synthesio
Custom reports
Adobe Campaign
7.2
Synthesio

Platform & Infrastructure

Adobe Campaign
7.6
Synthesio
API
Adobe Campaign
8.0
Synthesio
Role-based workflow & approvals
Adobe Campaign
8.4
Synthesio
Customizability
Adobe Campaign
8.1
Synthesio
Integration with Salesforce.com
Adobe Campaign
7.5
Synthesio
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Synthesio
Integration with SugarCRM
Adobe Campaign
6.3
Synthesio

Pros

  • Your customer database can be customized to your liking.
  • Channel and marketing success can be achieved with essentially an all in one tool.
  • User interface has been revamped for increased workflow productivity.
Brandon Stuhr profile photo
  • HashTag Tracking - Pre Event, Post Event Data Analysis
  • Infographic Designs.
  • Customer Service.
Basil C. Puglisi, M.P.A. profile photo

Cons

  • I wish it was more straightforward, I have trouble syncing it with my google drive and my Adobe Cloud.
  • I wish there was a better tutorial that really elaborates on all the unique tools so that users don't miss out on any major features - it's also hard to teach someone else the program, so this would be useful for new employees.
  • I wish they would bring back the one-time fee they used to over vs. the monthly subscription - especially when you need it outside of work or it's not available at your job.
No photo available
  • No option to choose time
  • Difficult navigation
  • Expensive
No photo available

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
Synthesio7.0
Based on 2 answers
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
Basil C. Puglisi, M.P.A. profile photo

Usability

Adobe Campaign9.0
Based on 3 answers
It can be difficult to use and to train non-technical users, but the functionality overall is great.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
Synthesio10.0
Based on 1 answer
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
Basil C. Puglisi, M.P.A. profile photo

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
No photo available

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Synthesio Data Tracking helped us provide ROI to our sponsors and garnish additional Sponsorships.
  • Synthesio provided clean professional looking Infographics to help increase Social Shares on both our blog posts and social media accounts.
Basil C. Puglisi, M.P.A. profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

Synthesio

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Synthesio More Information