What users are saying about
<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
140 Ratings
13 Ratings

Adobe Campaign

<a href='https://www.trustradius.com/static/about-trustradius-scoring#question3' target='_blank' rel='nofollow'>Customer Verified: Read more.</a>
140 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.6 out of 101
13 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 6.6 out of 101

Likelihood to Recommend

Adobe Campaign

Great use for marketing where it is not imperative that the communication must reach the intended recipient. For service communications - for example, notifying that their bill is ready, there's a challenge to make Campaign highly available, and less "operationally" intensive. Campaign also seems to work well only in scheduled scenarios where they can be spread apart and distributed so that there is less load on the system. This doesn't lend well to real-time scenarios that are event triggered and we need to run through a workflow in order to augment data or retrieve additional recipients and as fast as possible (within 30s to 1 min) send out a message (SMS).
Canh Tran profile photo

Synthesio

Be clear about what you want to track and why, Synthesio did a great job helping eliminate data that was not relevant to our needs, but we needed to be clear about that when we started. Work with the representative and ask that they too provide a report when using it for a large scale campaign or event
Basil C. Puglisi, M.P.A. profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
Synthesio
WYSIWYG email editor
Adobe Campaign
7.4
Synthesio
Dynamic content
Adobe Campaign
8.3
Synthesio
Ability to test dynamic content
Adobe Campaign
8.3
Synthesio
Landing pages
Adobe Campaign
7.9
Synthesio
A/B testing
Adobe Campaign
7.3
Synthesio
Mobile optimization
Adobe Campaign
7.8
Synthesio
Email deliverability
Adobe Campaign
8.7
Synthesio
List management
Adobe Campaign
8.0
Synthesio
Triggered drip sequences
Adobe Campaign
7.2
Synthesio

Lead Management

Adobe Campaign
6.7
Synthesio
Lead nurturing
Adobe Campaign
7.2
Synthesio
Lead scoring and grading
Adobe Campaign
7.2
Synthesio
Data quality management
Adobe Campaign
6.4
Synthesio
Automated sales alerts and tasks
Adobe Campaign
6.1
Synthesio

Campaign Management

Adobe Campaign
7.3
Synthesio
Calendaring
Adobe Campaign
7.3
Synthesio
Event/webinar marketing
Adobe Campaign
7.3
Synthesio

Social Media Marketing

Adobe Campaign
7.9
Synthesio
Social sharing and campaigns
Adobe Campaign
8.1
Synthesio
Social profile integration
Adobe Campaign
7.7
Synthesio

Reporting & Analytics

Adobe Campaign
7.7
Synthesio
Dashboards
Adobe Campaign
7.8
Synthesio
Standard reports
Adobe Campaign
8.2
Synthesio
Custom reports
Adobe Campaign
7.2
Synthesio

Platform & Infrastructure

Adobe Campaign
7.2
Synthesio
API
Adobe Campaign
6.9
Synthesio
Role-based workflow & approvals
Adobe Campaign
8.0
Synthesio
Customizability
Adobe Campaign
7.5
Synthesio
Integration with Salesforce.com
Adobe Campaign
7.4
Synthesio
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
Synthesio
Integration with SugarCRM
Adobe Campaign
6.4
Synthesio

Pros

Adobe Campaign

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available

Synthesio

  • User friendly modules
  • Easy to use
  • Interactive data charts
No photo available

Cons

Adobe Campaign

  • User interface - it's not modern looking. I wouldn't call it particularly user friendly. And overall it's not highly responsive
  • Debugging: the information given is not always enough and contact with Neolane support needs to be made
  • Resource management: the software in general (the client and the server side) are a tad resource heavy
No photo available

Synthesio

  • Realtime data at events.
Basil C. Puglisi, M.P.A. profile photo

Likelihood to Renew

Adobe Campaign

Adobe Campaign 8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available

Synthesio

Synthesio 7.0
Based on 2 answers
Ben Farkas was the representative that worked with us on this project, while we have been very excited with the work he provided, especially the customer service, we just did not have enough time with the product hands on to be comfortable giving it the 10 we think it deserves. As the Data tracking was done beyond our expectations and the finished product (infographic) were all excellent, we used this service to fill our need in being shorthanded to cover the data ourselves. Synthesio provided outstanding customer service, their data tracking and materials where top notch, just we lacked the hands on experience to speak to everyday use.
Basil C. Puglisi, M.P.A. profile photo

Usability

Adobe Campaign

Adobe Campaign 9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo

Synthesio

No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign

Adobe Campaign 7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo

Synthesio

No score
No answers yet
No answers on this topic

Support

Adobe Campaign

Adobe Campaign 5.5
Based on 3 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available

Synthesio

Synthesio 10.0
Based on 1 answer
Everything we needed was handled, in many cases during the first time we used Synthesio the representative made adjustments and explained them to us, some things we did not even consider when setting up the service.
Basil C. Puglisi, M.P.A. profile photo

Alternatives Considered

Adobe Campaign

I haven't heard about or tried any other product rather than Adobe Campaign. I'm always open to new technologies and experiences, but so far Adobe Campaign meets all of our department needs, so thinking on a new solution is the least of our concerns right now, and I believe in the mid-term as well.
No photo available

Synthesio

I have used Meltwater, Hootsuite for the same tracking purpose. Every tool has it own pros and cons. The best way to decide is go by the reviews of the people who have actually used it. Budget is yet another factor to consider.
No photo available

Return on Investment

Adobe Campaign

  • We have only had positive ROI, our clients have enjoyed our campaigns and we have gotten excellent feedback from them
No photo available

Synthesio

  • Synthesio Data Tracking helped us provide ROI to our sponsors and garnish additional Sponsorships.
  • Synthesio provided clean professional looking Infographics to help increase Social Shares on both our blog posts and social media accounts.
Basil C. Puglisi, M.P.A. profile photo

Pricing Details

Adobe Campaign

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Synthesio

General

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
Additional Pricing Details

Add comparison