What users are saying about

Adobe Campaign

Top Rated
90 Ratings

ThriveHive

7 Ratings

Adobe Campaign

Top Rated
90 Ratings
Score 7.4 out of 101

ThriveHive

7 Ratings
Score 9.5 out of 101

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Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

ThriveHive

I believe that ThriveHives' business model is perfectly suited to smaller, but growing companies and start-ups. They have priced their services at a reasonable level for these businesses. I think ThriveHive trains their people thoroughly on the workings of search engines, so that their coaches really have a good handle on how to help you improve your internet, as well as your non-internet, presence. Additionally, since search engines continuously change and tweak their algorithms, I think ThriveHive does a good job at staying in step with the changes.
Jeff Siegel profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
ThriveHive
7.9
WYSIWYG email editor
Adobe Campaign
7.3
ThriveHive
7.3
Dynamic content
Adobe Campaign
7.9
ThriveHive
8.7
Ability to test dynamic content
Adobe Campaign
8.2
ThriveHive
8.0
Landing pages
Adobe Campaign
7.9
ThriveHive
8.3
A/B testing
Adobe Campaign
6.9
ThriveHive
5.0
Mobile optimization
Adobe Campaign
8.4
ThriveHive
6.5
Email deliverability
Adobe Campaign
8.6
ThriveHive
9.3
List management
Adobe Campaign
8.2
ThriveHive
9.3
Triggered drip sequences
Adobe Campaign
7.5
ThriveHive
8.7

Lead Management

Adobe Campaign
6.9
ThriveHive
7.9
Lead nurturing
Adobe Campaign
7.5
ThriveHive
7.5
Lead scoring and grading
Adobe Campaign
7.2
ThriveHive
7.0
Data quality management
Adobe Campaign
6.6
ThriveHive
8.0
Automated sales alerts and tasks
Adobe Campaign
6.3
ThriveHive
9.0

Campaign Management

Adobe Campaign
7.4
ThriveHive
7.8
Calendaring
Adobe Campaign
7.5
ThriveHive
9.5
Event/webinar marketing
Adobe Campaign
7.3
ThriveHive
6.0

Social Media Marketing

Adobe Campaign
8.1
ThriveHive
8.8
Social sharing and campaigns
Adobe Campaign
8.2
ThriveHive
8.7
Social profile integration
Adobe Campaign
7.9
ThriveHive
9.0

Reporting & Analytics

Adobe Campaign
7.7
ThriveHive
8.2
Dashboards
Adobe Campaign
8.3
ThriveHive
9.2
Standard reports
Adobe Campaign
8.1
ThriveHive
8.8
Custom reports
Adobe Campaign
6.8
ThriveHive
6.5

Platform & Infrastructure

Adobe Campaign
7.6
ThriveHive
8.5
API
Adobe Campaign
8.1
ThriveHive
Role-based workflow & approvals
Adobe Campaign
8.5
ThriveHive
Customizability
Adobe Campaign
8.0
ThriveHive
8.5
Integration with Salesforce.com
Adobe Campaign
7.9
ThriveHive
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
ThriveHive
Integration with SugarCRM
Adobe Campaign
6.3
ThriveHive

Pros

  • Customizability: if you know what you want and need - Neolane is able to provide you with an environment that should suit your needs.
  • Cross-platform: the ability to manage campaigns - SMS - Email - Social media etc.
  • Analytics: Neolane provides a vast amount of data
No photo available
  • ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
  • With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
  • My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
  • I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
Jeff Siegel profile photo

Cons

  • The user interface can be difficult to grasp for marketers
  • Include full integration for other Adobe marketing software.
  • Plenty of features need heavy customization for optimal performance
Brandon Stuhr profile photo
  • As ThriveHive grows, I would like to see them incorporate some top-notch copy writers, and maybe some graphic artists to be more rounded out as a marketing company for smaller businesses.
  • Since you work with your ThriveHive coach on the phone, there are no technical features per se. ThriveHive uses interactive technology so that you and your coach can see your website, your Adwords campaign, and everything else in real time. I think they has chosen the best "Go to meeting" type of software that has worked flawlessly!
  • ThriveHive has a "Constant Contact" platform available to use with your contacts. This feature could be better developed to be more graphically interesting.
Jeff Siegel profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
We feel that Neolane really adds value to our organization and has allowed marketing to progress - storing databases more efficiently, sharing campaigns across the world, pushing leads directly into our CRM system. We are very invested in the tool since we took a good bit of time to customize it, so I anticipate we will renew our use.
Kristen Conrad profile photo
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

Look, Adobe Campaign is the best program to use for your online media marketing. Adobe understands what online marketers and social media strategists need, and deliver the proper tools necessary for them to be successful. I swear by Adobe, they've earned my trust and I will continue to use their programs throughout my career. Everything else is just...noise. Until I find a program with better customer service than Adobe, I will always be a fanboy.
No photo available
We used Demandforce prior to moving to ThriveHive. I believe that ThriveHive is just a better overall value in terms of pricing, services and of course the personal guidance you get by having a dedicated coach.
David Elmasian profile photo

Return on Investment

  • It's driven up our sales/clicks 100%. Now that we're able to target our audience and what drives them, we're able to determine what the best course of action is with our online marketing campaigns.
  • I really wouldn't say there's much of a negative connotation, except for the fact that everything is updated via Adobe Cloud, so it can get kind of pricey if you're a smaller agency – either yearly subscription, or a monthly fee.
No photo available
  • Helped us get organized to know what tasks are needed and then completed.
  • Keeps track of our visitors and provides valuable insight to their "journey" on our website without having to be a rocket scientist and understand Google Analytics!
  • More than pays for itself in using the platform in attracting clients and prospects and converting them to paying clients.
David Elmasian profile photo

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

ThriveHive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ThriveHive More Information