What users are saying about
Top Rated
93 Ratings
7 Ratings
Top Rated
93 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 7.5 out of 101
7 Ratings
<a href='https://www.trustradius.com/static/about-trustradius-scoring' target='_blank' rel='nofollow'>trScore algorithm: Learn more.</a>
Score 9.5 out of 101

Add comparison

Likelihood to Recommend

Adobe Campaign

Adobe Campaign is well suited for enterprise-level marketing communications. It can manage and deploy large volumes of emails very efficiently. Workflows can allow multiple touches, staggered sends, and segmentation to occur all within one delivery if needed. Interactions and reporting can happen in real time or near real time if needed. When integrated with the rest of the Marketing Cloud, Campaign becomes even more powerful as platforms like Analytics and AEM can have functionality brought directly into Campaign for more effective content creation and reporting.
Marty Idziak profile photo

ThriveHive

I believe that ThriveHives' business model is perfectly suited to smaller, but growing companies and start-ups. They have priced their services at a reasonable level for these businesses. I think ThriveHive trains their people thoroughly on the workings of search engines, so that their coaches really have a good handle on how to help you improve your internet, as well as your non-internet, presence. Additionally, since search engines continuously change and tweak their algorithms, I think ThriveHive does a good job at staying in step with the changes.
Jeff Siegel profile photo

Feature Rating Comparison

Email & Online Marketing

Adobe Campaign
7.9
ThriveHive
7.9
WYSIWYG email editor
Adobe Campaign
7.5
ThriveHive
7.3
Dynamic content
Adobe Campaign
8.1
ThriveHive
8.7
Ability to test dynamic content
Adobe Campaign
8.4
ThriveHive
8.0
Landing pages
Adobe Campaign
7.7
ThriveHive
8.3
A/B testing
Adobe Campaign
6.9
ThriveHive
5.0
Mobile optimization
Adobe Campaign
7.7
ThriveHive
6.5
Email deliverability
Adobe Campaign
8.7
ThriveHive
9.3
List management
Adobe Campaign
8.4
ThriveHive
9.3
Triggered drip sequences
Adobe Campaign
7.5
ThriveHive
8.7

Lead Management

Adobe Campaign
6.8
ThriveHive
7.9
Lead nurturing
Adobe Campaign
7.4
ThriveHive
7.5
Lead scoring and grading
Adobe Campaign
7.2
ThriveHive
7.0
Data quality management
Adobe Campaign
6.5
ThriveHive
8.0
Automated sales alerts and tasks
Adobe Campaign
6.2
ThriveHive
9.0

Campaign Management

Adobe Campaign
7.4
ThriveHive
7.8
Calendaring
Adobe Campaign
7.5
ThriveHive
9.5
Event/webinar marketing
Adobe Campaign
7.3
ThriveHive
6.0

Social Media Marketing

Adobe Campaign
8.0
ThriveHive
8.8
Social sharing and campaigns
Adobe Campaign
8.1
ThriveHive
8.7
Social profile integration
Adobe Campaign
7.8
ThriveHive
9.0

Reporting & Analytics

Adobe Campaign
8.0
ThriveHive
8.2
Dashboards
Adobe Campaign
8.4
ThriveHive
9.2
Standard reports
Adobe Campaign
8.3
ThriveHive
8.8
Custom reports
Adobe Campaign
7.2
ThriveHive
6.5

Platform & Infrastructure

Adobe Campaign
7.6
ThriveHive
8.5
API
Adobe Campaign
8.0
ThriveHive
Role-based workflow & approvals
Adobe Campaign
8.4
ThriveHive
Customizability
Adobe Campaign
8.1
ThriveHive
8.5
Integration with Salesforce.com
Adobe Campaign
7.5
ThriveHive
Integration with Microsoft Dynamics CRM
Adobe Campaign
7.1
ThriveHive
Integration with SugarCRM
Adobe Campaign
6.3
ThriveHive

Pros

  • The workflow interface is good. You have the ability to design campaigns on a very simple or very complex level depending on what you are trying to achieve.
  • The UI is getting better. Adobe is making Campaign easier to navigate and more like its other solutions across the Adobe Marketing Cloud.
  • When paired with other solutions in the Adobe Marketing Cloud such as Analytics and Target, marketers have access to additional tools that otherwise they would have to look elsewhere for.
Marty Idziak profile photo
  • Allows quick and painless marketing tasks to be completed using their platform.
  • Can publish blog posts and other content to your website with ease.
  • Provides super helpful content and guidance on marketing with resources that a small business would never be able to afford on its own.
  • Access to a marketing coach that helps solve common marketing tasks and provides guidance and advice specific to your business but with the knowledge of what works with other businesses.
David Elmasian profile photo

Cons

  • If you are not used to using Adobe products they can be a bit complicated to navigate and learn
  • There are too many tools and options to learn, takes time.
No photo available
  • The email content editor could use some additional bells and whistles, it cannot handle some more advanced functions, but for the basics it is more than adequate.
  • Options for website creation are a bit limited and the turnaround time can be a bit lengthy at times because of the volume they do.
  • Tracked phone lines can be a bit pricey, but not exorbitant.
David Elmasian profile photo

Likelihood to Renew

Adobe Campaign8.4
Based on 5 answers
Despite the shortcomings of user interface and basic troubleshooting difficulty, Neolane is much more robust and delivers better capabilities to our sales and marketing staffs than any other product we have used here or any product our staff members have used at other locations.
No photo available
No score
No answers yet
No answers on this topic

Usability

Adobe Campaign9.0
Based on 3 answers
Because I think it is a very user friendly system, especially when it comes to campaign production
Emma Asplund profile photo
No score
No answers yet
No answers on this topic

Reliability and Availability

Adobe Campaign7.0
Based on 1 answer
Aside from frequent error prompts, the program is quite dependable
Gibum Kang profile photo
No score
No answers yet
No answers on this topic

Support

Adobe Campaign7.4
Based on 2 answers
I would say that generally the knowledge of the support team we work with is good, great even.I can't say that they seem to be very interested or involved in trying to make the product work best for us.They do what needs to be done, and they do it well - but not really going the extra mile.
No photo available
No score
No answers yet
No answers on this topic

Alternatives Considered

We haven't tried any other marketing programs like this to compare to. Still in implementation.
Brandon Stuhr profile photo
While WordPress provides you with the opportunity to build a custom website, it stops there. ThriveHive has a strong small business marketing suite of products that are integrated into a WordPress-based website while also making it easy for the user to make quick and easy edits to existing content. I will say that I find MailChimp's aesthetic and deliverability to be leaps and bounds ahead of ThriveHive, and so I was unable to cut my account with MailChimp. I still use it for large email newsletters while using ThriveHive's email client for shorter, more targeted marketing efforts for segmented lists.
Tiffany Holmes profile photo

Return on Investment

  • Neolane has allowed our worldwide teams to capitalize on each other's activities - we can store one campaign then adapt it for other areas of the world fairly easily.
  • Neolane has made us more efficient by allowing employees to speak the same "language" - prior to Neolane, we used many different systems and operated separately across marketing.
  • Neolane has slightly reduced the amount of data entry work in Siebel On Demand, since the two tools are able to "talk" to each other.
Kristen Conrad profile photo
  • They have dramatically increased my business. I'm very satisfied regarding the return on my investment. The employees really care about providing quality service.
  • They continually educate me about social media and website visibility.
No photo available

Pricing Details

Adobe Campaign

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

Adobe Campaign More Information

ThriveHive

General
Free Trial
Free/Freemium Version
Premium Consulting/Integration Services
Entry-level set up fee?
No
Additional Pricing Details

ThriveHive More Information