Adobe acquired Neolane in July 2013 and later re-named the product Adobe Campaign. Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management.
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LocaliQ
Score 3.3 out of 10
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LocaliQ from Gannett presents a suite of marketing tools and capabilities designed to encompass all the marketing and online advertising needs of SMBs and local businesses, with email, display advertising, local directory management, SEO business website, and social media marketing. In addition, LocaliQ offers a marketing plan for small business owners who desire a hands-off approach to marketing.
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Pricing
Adobe Campaign
LocaliQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Adobe Campaign
LocaliQ
Free Trial
No
No
Free/Freemium Version
No
Yes
Premium Consulting/Integration Services
No
Yes
Entry-level Setup Fee
No setup fee
Optional
Additional Details
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LocaliQ offers both self-serve and premium solutions.
LocaliQ’s free, self-serve experience provides access to Free Website Grader, Free Inbound Call Recorder, Chatbot (free and $9.99/month options available), Scheduling Technology (free and $9.99/month options available), and Listings solutions ($9.99/month and $14.99/month options available).
For LocaliQ's premium solutions, users are partnered with a LocaliQ expert to create the best marketing plan for their businesses that utilizes a full suite of marketing products.
Multi-Channel Campaign Management: I have found Adobe Campaign to be excellent for managing campaigns across multiple channels, including email, mobile, social media, and web. Its centralized platform allows me to plan, execute, and track campaigns effectively, making it ideal for organizations with diverse marketing channels. For example, when I was running a campaign to promote a new product launch across email, SMS, and social media channels, Adobe Campaign provided me with the tools to orchestrate and track the campaign seamlessly. I could ensure consistent messaging and a cohesive customer experience across different channels.
ReachLocal is a trustworthy agency for smaller-scale multifamily buildings that can do the basics of website management, SEO, and advertising on Facebook or Google. I think they provide a solid product but do not get into the nitty-gritty advanced features that create value for clients that want to stick out.
It allows me to capture leads through various sources, such as website forms or landing pages.
It offers a centralized repository where I can securely store and manage customer data, encompassing contact information, preferences, transaction records, and additional relevant data.
It provides robust analytics and reporting capabilities.
ThriveHive is a smaller marketing team dedicated to helping small to medium sized businesses perfect their marketing messages. ThriveHive is particularity good at understanding how Google, and other search engines work, and have been instrumental in helping my company to grow and evolve.
With ThriveHive, you get a dedicated coach who is matched to your type of business. This experience with similar businesses gives your coach a better understanding of your business and the challenges your company faces.
My coach is very good at responding to my needs within 1 to 2 business days. Email contacts are fluent and as often as I need, to discuss ideas or questions. I can only speak of my relationship with my coach, and I am very pleased.
I feel that ThriveHive makes every effort to take excellent care of their clients, and makes you feel like you are their most important customer. I definitely believe that this is one of ThriveHives' greatest assets.
Adobe Campaign does not have a high enough sales intelligence to let us know which landing page format would be the most optimal for the proper development of our mass marketing operations, which in the long run would also help with customer collection.
Does not directly track the number of people who enter our website, beyond sending them automated messages depending on whether they entered a certain section of the site. This problem is important, because it does not allow us to get complete tracking results in that area.
The platform does not do social media marketing extensively enough to let us create dynamic evaluations on the results of interactions that are obtained within social networks, which creates a huge margin of error in our analytical results messages, and so we have stopped applying social marketing.
The email content editor could use some additional bells and whistles, it cannot handle some more advanced functions, but for the basics it is more than adequate.
Options for website creation are a bit limited and the turnaround time can be a bit lengthy at times because of the volume they do.
Tracked phone lines can be a bit pricey, but not exorbitant.
Once you go for Neolane you are a bit stuck with it, so we will most likely stay with Neolane. Cost of investment and training are the main factors at work here. We havesimply have invested too much in the product to stop using it after 2 years. That said, my score of 8 does not imply that the product is worthy of getting an 8 but reflects our willingness to renew. Given that upgrading to a new version will cost again a substantial sum, we most likely will keep using the current version we are on which is 6X.
Thanks to this tool we are taking more internal control of the creation and deployment of campaigns with less dependency on an ESP. We can pre-program marketing publications, being able to concentrate on the target audience. It helps me manage email campaigns with real-time tracking.
Although there is a lot of material available on the internet to answer questions, I still feel a lack of commitment and delay in the responses of the support, but as a whole, it leaves nothing to be desired. I believe that, in the great majority, companies sin in the desired support, but we cannot generalize. But this one, in particular, has a wide range of specialists and well-qualified management, but I believe that it is not so bad.
As we tried to centralise the marketing automation platform within the enterprise, Adobe Campaign can plug into several instances of Salesforce.com for lead management queues. All other marketing automation platforms can only plug into one instance of Salesforce.com. Adobe Campaign was also able to handle the complexity and challenges of our enterprise data which are a result of years of legacy, mergers and acquisitions and data aggregation.
While WordPress provides you with the opportunity to build a custom website, it stops there. ThriveHive has a strong small business marketing suite of products that are integrated into a WordPress-based website while also making it easy for the user to make quick and easy edits to existing content. I will say that I find MailChimp's aesthetic and deliverability to be leaps and bounds ahead of ThriveHive, and so I was unable to cut my account with MailChimp. I still use it for large email newsletters while using ThriveHive's email client for shorter, more targeted marketing efforts for segmented lists.
Not everything was great at all times. It was handled accordingly, pricing was reasonable for what was purchased. It was the best value on the market at the time of purchase.
Talking about profits can be subjective if you don't take into account the periodic variations between net and gross profit margins, but fortunately with Adobe Campaign, it is easy to notice these differences quickly.
Results have always seemed relative to us, as they vary greatly depending on how much is invested.
I think one of the most important lessons learned so far, is to really have a very clear idea of who your customers/clients are, and who you want them to be.
My website is now in its second iteration. Completely different focus from the 1st iteration. My first website was producing "hits" but not producing leads. The experience gained from this attempt lead to my new website, which is now doing the job that a website is intended to do, creating leads. Often, failure is the stepping stone to success. There is no doubt that the level of clientele that my new website is generating is worth every penny that I have spent with ThriveHive.
Building a successful business takes time, and a good understanding of your customers/clients. The people at ThriveHive are good at helping you figure this out.
